While they already existed before 2019 B.C. (where B.C. stands for Before COVID), Online Course Platforms were already a thing. Even then, they were made for the same purpose, to create and sell online courses.

The majority of courses back then were more niche-oriented, such as leadership seminars, wholesomeness and self-help classes. There were also classes and courses that covered normal topics.

These classes focused on bringing education to where it is most convenient and comfortable.

People who are housebound for multiple reasons (e.g., childcare or health issues) can still learn and study even if they cannot go out. People who couldn’t attend regular school due to duties and scheduling conflicts could still finish courses due to the medium’s flexibility.

Everything else had to be shut down when the pandemic struck. People still needed to learn and online courses and other eLearning platforms made this possible.

In the early times of the pandemic, the industry saw a 221% increase in new course creators on one Course Platform. This growth is probably shared throughout multiple platforms online.

Everybody from Entrepreneurs and solopreneurs to human resource professionals and proper educational institutions has used a course platform or two during the pandemic.

Not only that, but the pandemic also showed the potential of these platforms as a way to earn extra profit. They say, “knowledge is wealth.” Online course platforms gave that maxim legs and provided people with an instrument to turn knowledge into wealth.

Nowadays, there are countless online courses people can partake in. You can find everything from life coaching to make your life easier, to tutorial classes on the more academic subjects such as Algebra. You can even learn how to make your courses more lucrative.

Online courses are everywhere, and if you want to get in on the action, the next question is which platform you will use to share that treasure in your noggin.

For those of you who prefer a more visual experience, here is a video review from Ross Herosian on his YouTube channel Tricycle Creative. You can still read our article below to get a complete overview of Thinkific. It also compares it with some other competitors.

Thinkific: You’re Go-To Online Course Business Platform Thinkific vs Webinarjam

The Thinkific Overview

Thinkific is one the most popular options for selling, hosting and building your courses.

One of the main reasons why Thinkific stands out is that you know they are doing this in a place of passion. It is clear that they are more concerned with providing the best learning experience possible to creators as well as their audience. They also understand that making money is important to maintain the business.

How could you not? It is one of few online courses platforms that offers a free full-service service. Thinkific offers a free service that is just as good as the paid lower-tiered.

The platform is ideal for beginners as it allows them to see how content and courses are built, as well the industry’s overall environment. The free plan lets users see what they’re about to do without making any investments.

The only limitation of this free plan is that it only allows you to create one course and one course, and in my opinion, that is generous enough.

Thinkific does not take any transaction fees when a user sells on the platform. All the profits go to the content owner.

Thinkific even makes sure that all profits are directly available upon being sold. This means course creators and content producers can immediately use their earnings without needing to wait for a quote, or reach a certain threshold before they can touch the money.

This just proves how much Thinkfiic thinks of its customer base.

Useful Features

First, let me preface this by saying that most online course platforms share almost the same features. The course builder is first, followed by the website builder to create your courses and finally the marketing features.

They are all the same except for how they work and some other unique features. As such, we will be focusing on these aspects of Thinkific’s features.

For Thinkific, the main focus would be their course curriculum creation capabilities. Most of their features are geared toward the creation bit, of course, creation. They make sure that online courses are as engaging as possible.

Thinkific’s user interface is very easy to get into. It is intuitive and logical. Users will have no problem navigating everything. You can access all other features via a sidebar menu. Except for occasional hiccups, they are correctly classified. Thinkific vs Webinarjam

This interface is perfect for users who enjoy performing analytics and monitoring performance. Everything is neatly organized and placed on the dashboard.

From the dashboard, you can see how well you are doing in revenue, student accounts and sign-ups, student course enrollments, and much more.

We can make the interface look a bit more appealing if we have to.

Thinkific is primarily focused on course creation, as mentioned previously. As such, the platform ensures that the course creation mechanism is easy to get used to. Even in the free plan, Thinkific allows you to try everything the course creator can do.

You can also include many media types in this course builder. These include content, quizzes, surveys, assignments, pdfs, and student discussion areas to allow peer-to-peer interaction.

Other highlights include scheduling of course content as well as some automation in terms of drip-feeding content.

As for the Marketing features of Thinkific, I’m afraid that is where the platforms fall pretty flat. Don’t get me wrong. It contains everything you need to market and promote your courses.

That’s not all. Thinkific’s market features compare poorly to its competitors. It doesn’t include a sales funnel builder. This is the most noticeable aspect. The overall checkout experience is pretty clunky.

What’s more is that there is really nothing you can do about this part since it has very limited customization.

Even email marketing features lag behind the competitor. Most of it is quite basic, and at most, you can notify your students of new courses or products, as well as send them their course progress and notify them about their course progress as well as updates.

However, not everything is bad, as Thinkific can integrate multiple third-party applications. Rather than band-aids, you can consider these third-party apps as bandages to fix some of Thinkific’s deficiencies in the marketing department.

For email marketing alone, Thinkific directly integrates five of the most popular email marketing providers, including ConvertKit, Active Campaign, Aweber, Drip, and MailChimp.

It makes sense considering the platform’s repeated promises to focus on course creation. It would be smarter to invest all resources in ensuring that they get the course creation part right, and then to hire third-party apps for the marketing part.

Thinkific Price

While I have already mentioned Thinkific’s Free Plan and how great it is, that plan is still limited and is a far cry from what Thinkific’s paid plans are. It’s not like the rest of the competition.

At a cheaper price point, Thinkific allows users to make an unlimited number of courses and enroll an unlimited number of students in these courses. This is in line with their mission to be focused on the education part. Thinkific vs Webinarjam

As such, if you want to use a more affordable plan and have many content ideas you think will sell, Thinkific should be one of the best matches for you.

Thinkific offers a more complex and customized plan, Thinkific plus. Thinkific Plus takes what you know of Thinkfiic and makes it a powerful, scalable, and easy-to-use learning platform.

It still dedicates itself to teaching, lecturing, and supporting students.

You will need to contact the sales team of Thinkific Plus to request this upgrade. You will discuss with them the tools you need to make the most of your platform. Lastly, you will also discuss with them the total cost of this upgrade.

Each Thinkific Plus plan is unique, and as such, different Plus plans might more or less have different costs. One this is sure, though. Thinkific Plus will give you the features of the most expensive plan as well as these additional features:

• Unlimitted Products
• Unlimited Administrators
• Three+ separate Thinkific sites
• Service Level Agreement 99.9%
• Dedicate Customer Success Team
• Check out multiple seats or a tiered pricing option
• Email white-labeling
• Single Sign on
• Bulk Selling App
• Enterprise API Access

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Thoughtific Pros and Cons

Pros

• The Thinkific free package is permanent free. It also is not just a glorified free trial. It is a free account, with the only limitation being the number of courses you can take.

• Thinkific does not ask for transaction fees whenever a sale is made. Content creators own all earnings. These funds can be claimed and used by creators as soon as they are received in their accounts.

• When it comes to payment options, Thinkific can be flexible and has different payment options for different types of students and schools.

• The limitation for the number of courses is removed in all instances of Thinkific’s premium plans. In fact, users can create an unlimited number of courses and enroll an unlimited number of students in these courses.

• In terms of interface, Thinkific has one of the easiest to understand. With most options logically placed and easily located. This interface is easy to use for users just starting out.

• Thinkfic’s course creator is also easy to use. It also allows for many course materials, making it possible to have your course as exciting and engaging as possible.

• In the name of engagement, Thinkific also gives you the ability to put incentives such as leaderboards, awards, and scores to motivate your students.

Cons

• Not everything in Thinkific’s tools are user friendly. You may need to take some time and read guides to learn how to use the tools.

• It is difficult to recommend Thinkifiic for those who are more interested in promoting the platform’s marketing capabilities. You will need third-party integrations to get a better experience.

• Despite Thinkific having one of the most intuitive user interfaces, it looks outdated, and there are times when the experience can be clunkier than expected.

• There is a distinct lack of customization options within the platform. It is possible to find websites similar to yours. Thinkific vs Webinarjam

Thinkific Summary

Thinkific is one of the best online course platforms in the market today. It is a great platform for beginners as well as those who are looking for more course-focused platforms. Despite its limitations, it still competes with other more “advanced and feature-rich” platforms.

In my opinion, its strongest suit would be its focus on providing the best course experience and free plan. Thinkfiic already has a solution for this problem. Any problems with the platform can be fixed by integrating third-party services.

You’re searching for an online course creation tool that creates courses from scratch. Thinkific is the best online course creation software.

Kajabi Versus Thinkific

Kajabi Overview

Kajabi is an open-source platform that allows you to run an online business. It is primarily focused on productivity and selling. It provides tools that are geared towards simplifying your operations.

Kajabi’s top features include automations and pipelines, email marketing and a mobile application.

The platform allows you to sell a variety of products. Apart from courses, there are many other options. You can also sell memberships, communities and podcasts.

It is no wonder that Kajabi also has advanced marketing features, the most prominent of which include sales funnels (OVO pipelines), email marketing, and automations. This allows Kajabi users to sell their products more easily.

As such, Kajabi is one of those rare products where the “all in one” platform fits. It’s a course-creation platform that offers more than just decent marketing features. You can even use automation features to help you spend more time marketing and creating than on the mundane tasks.

Kajabi land is not perfect. It has one of the most expensive platforms on the market. The lowest plan is $149 per month. What’s more, is that these are not unlimited plans. The lowest plan allows you to sell only 3 products.

Aside from that, Kajabi is not as feature-rich, especially in the gamification and community engagement department. These issues might require third-party integrations.

Kajabi Features

Kajabi claims to be one of the best platforms. They even have one of the more expensive plans in the course creation market. It is not surprising that customers have high expectations for the product. Thinkific vs Webinarjam

So let’s take a look at how good Kajabi features are starting from the interface.

At first glance, Kajabi’s interface is pretty normal. It’s minimalist, clean, and modern. The majority of features are accessible in just 3-4 clicks. For easier accessibility, the page has a search assistant to quickly find the features and the tools inside the application.

Kajabi’s pages load quicker. It makes it easier to work and provides a smoother experience.

Kajabi offers a variety of course creation options. You can create mini-courses, online or drip courses, as well as creating your own. These types can be customized to suit your specific needs. (i.e. long courses for long content, mini-courses for product launches).

Kajabi offers blueprints that are similar to templates for a simpler building experience. These “skeletons” are pretty much presentation ready that if you want, you can just add your needed content and then you are good to go.

These courses could be properly structured too into categories, subcategories and posts. It would be easy to organize your content in a neat and organized manner. You can organize them depending on their types and content. So you can text and slideshows in one area, audio and video to different areas.

Kajabi offers cloud storage via Dropbox and Google Drive, so you don’t have to worry.

Kajabi is a strong and comprehensive marketing tool.

Of course, it has the usual stuff of providing coupons in a flexible manner, which as we have established, is an old, tried and tested marketing strategy.

Kajabi offers a powerful email marketing platform that allows you to market via email. It is built on top of the platform and has many features. You can even have email templates ready for the different functions you want it to.

Their pipelines are another conversion tool that they have. They can help you convert more customers to increase sales. These are easy to use, and the platform even provides templates that customers can easily access.

Kajabi offers a dedicated affiliate program to users who have a higher plan. This feature makes the entire process extremely simple and easy. It also organizes affiliate links as well as affiliates into its own category which it makes easier to find and track down.

Kajabi’s lack of an integrated payment solution is the main problem. Instead, users will need to rely on integration from other payment gateways like Stripe, Paypal and BitPay.

This is entirely disappointing given how robus their marketing tools are as well as how good their checkout is at doing things like upsells, bump offers, and downsells.

Although it is not perfect, Kajabi has a lot to offer that can be used for both marketing and course creation. As such, it is easy to see that these features are good for almost everybody who are serious about making an online business.

Potential users must be prepared to pay a high price for these tools.

Kajabi Price

It is undeniable that Kajabi is among the most expensive service when it comes to the course creation market. Their lowest plan starts at $149 per month and this plan doesn’t even include unlimited courses. Thinkific vs Webinarjam

If you feel that Kajabi’s high price and more advanced features such as automation are something you really need, then you can choose to purchase it.

Kajabi Pros and Cons

Pros

• True to its name, Kajabi is an all in one content making and marketing tool. It provides various tools to create courses, like a drip course or a mini-course, and combine them with different marketing automations to ensure they sell.

• Kajabi provides blueprints and templates to help you get started on your project.

• Kajabi allows you to sell other digital products like coaching, webinars, communities, podcasts, etc. This is also a great place to do this.

• Kajabi also includes an assessment function that allows students to grade their performance and monitor them. This is extremely good when combined with drip courses to provide courses that can only be accessed when the proper grades are reached

• Kajabi’s mobile app makes it easy for students to access lessons and classes wherever and whenever they want. You can even set up notifications to receive alerts.

• Kajabi also has a membership feature that allows users to create and sell membership options to their customers. This feature can be used by users to offer additional and exclusive content.

• Kajabi’s automation feature can automate the purchase of offers, post-completion of courses or memberships, assessment completion, as well as other tasks. To be more precise, users can use conditional filters.

• Kajabi’s marketing strategy is one of the most powerful among all the course-building and content platforms currently available.

• Kajabi’s Email Marketing is among the best in the industry. There are many email templates that you can use in various situations. Kajabi also has the option to automate email sequences by using triggers and actions. Thinkific vs Webinarjam

• Kajabi’s pipeline feature makes it possible to have various OVO funnel templates. The pipeline features automate the selling of the products and “funneling” your customers to where you want for better conversion rates.

Cons

• Kajabi’s pricing is not to be laughed at. It starts at $149 per month and does not even offer unlimited course creation. It offers only 3 products and 3 pipelines.

• Kajabi doesn’t offer certificate of completion for courses, which some users would like to have as proof that they took the class.

• Kajabi has no page templates for designing landing pages, thank you pages, checkout pages, forms, and other pages. That means users must do everything from scratch when editing page templates through the page builder. It will be difficult for non-tech users and new users.

• Kajabi does not offer a guaranteed badge on the checkout page. Guarantee badges are a good tool for increasing conversions. Buyers are assured of the product’s quality by obtaining a guarantee.

• Kajabi does not have a local payment gateway. To receive payment from orders, you will need to rely on Stripe or Paypal integrations.

• Despite having some advanced features, there are still some features that Kajabi lacks, especially in the community department. It does not have community engagement or gamification features.

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Kajabi Summary

It is undeniable that Kajabi is a juggernaut of a platform regarding course creation and marketing. They have the most advanced tools for marketing alone.

They have the tools that provide a great marketing experience. Users would love to have their pipeline and automation features if they want to convert at a high rate.

Kajabi has its faults, however. For one, it lacks features that help you connect with your students and customers. These features allow you to create a great community. Thinkific vs Webinarjam

Kajabi is also pretty expensive. It might be difficult for people to justify purchasing a plan that can only hold 3 products, when there are cheaper options that allow them unlimited access.

Overall, Kajabi is a good creation platform with advanced marketing features. It is perfect if you are looking for a platform for its marketing features. Although it is a little expensive, Kajabi’s features are well worth the cost.

Thinkific Versus Podia

Podia Overview

Podia is another popular digital content-selling platform. It is also an all-in-one platform that has powerful marketing features. Online courses, coaching, webinars and community are just a few of the many products that you can sell through this platform.

Furthermore, Podia is one of the cheaper digital content-selling platforms in the market. In fact, it might be among the lowest prices. However, it takes a percentage of the profit whenever you sell. This might be their way to offset the high price of its powerful features.

Podia is an excellent platform and tool, especially for business-oriented people like marketers and promoters.

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Podia Features

In terms of features, Podia has loads of them.

From looking at the interface, Podia has it clean and minimal. It is designed to have all the other features accessible within 3 clicks. It is so easy that almost no learning curve is required to use Podia’s interface.

This makes it very user-friendly. There are no more complicated terms and actions needed just to reach or access something that you need or want. In fact, almost all of Podia’s functions can be accessed straight from the dashboard.

Podia allows you to upload files that will be used as building blocks for your lessons. A course can contain text, embeds and quizzes as well as coaching and files. With some imagination, you can create interesting lessons with the platform that is given to you.

Nevertheless, there are some areas where the course creator is lacking. Podia supports only a few lesson types, which is a major difference to other platforms. Furthermore, it does not have a proper assessment feature to help you monitor student performance. Thinkific vs Webinarjam

It also supports multiple platforms thanks to its powerful embed tool. Some of these websites include:

• Youtube, Vimeo and Dailymotion are video hosts.
• Music and podcast platforms such as s Spotify, soundcloud, and podbean
• Slideshow platforms like speaker deck, presentation, google slides, and slide share
• Social media sites like Twitter, TikTok, Pinterest, and Behance
• Form Builder websites like Google Forms, Typeform and Paper Form
• Github and Codepen are two examples of coding websites.

Podia recently added the ability to issue certificates. This certificate’s feature can be seen as a perfect incentive/prize for completing your courses. Podia currently only offers one type of certificate. They cannot still customize and design your certificates.

In terms of marketing, Podia is focused on the bag. You can use it to increase the effectiveness of your marketing. Tools like Pre-launch, upsells, and coupons make great strategies to promote your products.

This marks Podia as an excellent choice for marketers who want to sell their products on a smaller website.

Nevertheless, not all things are perfect. In this case, Podia’s weakness is its email marketing, which only provides the basics. Although it allows you to send email broadcasts and campaigns, some of its features are missing such as split testing or personalization fields.

People looking for automation features may also have lost their chance since Podia’s isn’t as advanced as theirs.

Podia offers a local payment gateway for payment processors. You will need to connect to your PayPal or bank accounts to pay processors. You can integrate with Stripe or PayPal for a simpler solution.

Checkout is possible for your audience using their credit cards. These usually are processed within 2 days and will be credited to your bank or PayPal account. Thinkific vs Webinarjam

Podia Price

It is also one of the most affordable on the market in terms of pricing. What’s more, is that the platform has recently added its own free plan. Although it doesn’t offer much, this plan is a great way to learn more about Podia.

Podia Pros and Cons

Pros

• Podia’s strong point is its clear and simple UI/UX. It is very easy to use and has a non-existent learning curve. Users of all edges and tech levels will find it intuitive to set it up.

• Podia can serve many purposes and be a one-stop shop to meet all your needs. Digital products can include memberships, webinars and bundles.

• Podia also offers a free plan that allows you to sell unlimited products and courses. This means that you can make as many pages as you like for your products and courses as long as there is energy.

• Podia also allows you to upload as many videos as possible for your content. This is thanks to the unlimited storage and bandwidth that the platform offers its users. This way, you don’t need to use Vimeo or Wistia.

• Podia offers an affiliate program that you can use to reach your audience. This is only available for Shaker or Earthquaker plans.

• Although it only provides the basic functions, the email marketing tools built-in are sufficient to support campaigns and broadcasts.

• Podia has supported a pre-launch mode among its marketing features. It can create buzz around your products and get early email customer conversions. Thinkific vs Webinarjam

• Podia does not charge any transaction fees for sales, except the free plan.

• Podia has a new feature that allows content creators to give certificates, community, and quizzes. Even the community area can be used to create memberships.

Cons

• Their email marketing only provides the basic functions. It lacks personalization fields, especially in the email composer. Aside from that, the tool lacks templates, drag and drop editor, and other features
• There is a noticeable lack of course-compliance features in the platform
• Podia also does not have many customization features. Podia does not support custom CSS/HTMl customizations. Podia will result in generic websites.
• Podia does not have landing page builders and funnels. These are essential tools considering Podia’s focus in marketing.
• Its free plan is severely lacking and will only allow you to host 1 product. It also charges an 8% transaction fee.
• There are no course blueprints available in Podia.
• Podia supports only a handful of lesson types. It lacks support for some types like Adobe Captivate, Articulate Storyline, and HTML 5 Content, among others.
• It has some good marketing features but it is still lacking others. This includes order bumps, downsells, cart abandonment, and others.
• Podia does not have a mobile app, which can limit its user base or access, given how much the world has depended on smartphones and tablets. Thinkific vs Webinarjam

Podia Summary

Overall, Podia is a decent platform to host your content. Podia is a decent platform, especially considering the price.

Many might think that with Podia, you get what you pay for. It isn’t true. Podia is more than what you pay. With enough creativity and good ideas, you can create impressive courses and sell them at a good price.

It is still an all-in one platform, despite its limitations. It is perfect for a lot of people. Content creators, teachers, marketers, and people who target marketers. If they have any questions, Podia can help.

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Kartra Versus Thinkific

Kartra Overview

Kartra is a different product from the others listed above. Scratch that, Kartra is entirely different from the other products listed in this review.

Instead of a course creator, we have an all-in-one platform that sells your products. Yep, it is a platform that goes all in on the marketing side.

In this vein, Kartra should not be treated as a separate website or your product’s website.

Instead, focus on the strengths of your site and sell products, memberships, and services.

Kartra is properly fitted to create and sell both digital and physical products. You can sell unlimited quantities of these products and many different types of products. In fact, it also offers multiple pricing options for more flexible pricing on your part.

Kartra Features

Since Kartra is a different beast altogether, we might focus on features not found in most course-building websites. Kartra might not have a course-building website.

As for the features, we already mentioned that Katra allows you to sell many products. Each account can sell unlimited quantities of products and offer them at any price.

Kartra’s focus is on lead conversion and marketing to maximize its users’ profits. As such, one of their main features is funnel building.

Funnels literally mean a “funnel” for sellers to direct potential customers to buy their products. While Kartra does not refer to funnels as campaigns, They function similarly. Thinkific vs Webinarjam

Kartra makes funnel building relatively easy. If you have previous experience in the field, you can create one yourself. You can also have Katra build it for you with their plug-and play campaigns, which are from industry leaders.

You can share your personally-built campaigns with other Kartra members. Your campaigns can be marketed and sold to make money.

Kartra manages all of the billing and payment processes so that you can concentrate on improving your funnels as you gain more experience.

Kartra also has page-building capabilities, and it is surprisingly powerful. These features allow users to create product pages, checkout pages and opt-in pages. It even provides you with professionally designed templates to help you speed up the process or just start it out.

These pages can also be optimized for desktops, tablets, and mobile devices. You can host these pages on your domain or on Katra itself.

They are not yet able to host the full functionality and features required for a website. Even Kartra feels it themselves, as they wouldn’t allow you to host those pages in your domain otherwise.

The marketing features are to be considered as Kartra’s shining jewel. It has all that is needed for email marketing.

It can send broadcast messages by SMS or email. This will require integration with all available SMS gateways.

Aside from that, Kartra also has automation which it can use to create email sequences. Drag-and-drop visual sequence builders make it easy to create them. Once you’re done, the program can run on autopilot.

Another one that is unique to the platform is its behavior-based automation. This powerful tool allows you to send emails based on the recipient’s behavior. This allows you to relax after all the work has been done.

Kartra Price

Kartra’s pricing is high for a platform that focuses on lead conversions and marketing. However, depending on your needs, the price of Kartra’s plans may be worth it. Thinkific vs Webinarjam

After all, Kartra has some advanced features that are not found in others.

Kartra Pros and Con

Pros

• You don’t need any external marketing integrations. Kartra has it all: built-in email marketing, automation, sequence builder, and other essential features needed to perfectly market your products
• Kartra has an automatic translation for its checkout pages. It is based on the user’s geographical location. It also supports other currencies.
• Kartar also allows you to drip content and vary access to different levels if you have a membership site.
• There is A/B testing for your email content which can help you refine your automated email replies as you set them up.
• Kartra has an agency feature that allows you to hold multiple client accounts. This allows you to manage different websites in just a single dashboard.

Cons

• Some people might think Kartra’s price point is pretty expensive for what they are offering
• There are not unlimited integrations available with any of the plans.
• Kartra’s interface is quite slow and might get frustrating to use at times. Thinkific vs Webinarjam
• Even Kartra’s pages can load slow
• For beginners, it can be difficult to understand the many features.

Kartra Summary

Overall, Kartra is a powerful all-in-one platform for sales and marketing.

There are many tools and features available that will allow you to create engaging and compelling promotions and products.

It is not a course builder, and certainly not a website creator. As such, If you use Kartra, ensure that you are doing so in conjunction with a proper website page maker. This could be pretty difficult to swallow, as Kartra’s price point is pretty expensive for what it does.

But, it’s possible to get more for your money if you decide to take the plunge.

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Overall, Verdict Thinkific vs Webinarjam

Course builder websites are pretty useful when joining the industry.

There will be many platforms available to provide the service you require, just as there are for most industries and markets. For course building and selling, there are Thinkific, Podia and Kajabi (and a bit of Kartra), as well as other platforms.

These platforms will almost offer identical services in a market-like setting. Their differences will be minimal at best. Some might be better than others in certain areas.

To find the right product for you, you must decide what direction you want to go. And find the platform that is best aligned with that. You will likely find their features most helpful to you.