While they already existed before 2019 B.C. (where B.C. stands for Before COVID), Online Course Platforms were already a thing. They were created for the same purpose: to sell and create online courses.
Back then, most courses were much more focused on niched things like leadership seminars, wholesomeness, and self-help classes. Of course, courses and classes focused on normal subjects were there too.
These classes were designed to bring education to the most convenient and comfortable places.
People who are housebound for multiple reasons (e.g., childcare or health issues) can still learn and study even if they cannot go out. People who couldn’t attend regular school due to duties and scheduling conflicts could still finish courses due to the medium’s flexibility.
Then the pandemic happened, and everything else was forced to shut down. However, people still needed to learn, and online course platforms and other eLearning platforms made it possible for a lot to continue their studies.
In the early times of the pandemic, the industry saw a 221% increase in new course creators on one Course Platform. This growth may be shared across multiple online platforms.
Everyone, from solopreneurs and entrepreneurs to professionals in human resources and educational institutions, has used at least one course platform during the pandemic.
These platforms can also be used to make extra profits, as the pandemic showed. They say, “knowledge is wealth.” Online course platforms gave that maxim legs and provided people with an instrument to turn knowledge into wealth.
There are many online courses that people can take. From the usual life coaching stuff about making your life better to tutorial classes of the usual academic subjects like Algebra. Even to courses about making your courses more profitable.
Online courses are all the rage. The next question is how you plan to share the treasure you find in your head with the world.
For those of you who prefer a more visual experience, here is a video review from Ross Herosian on his YouTube channel Tricycle Creative. You can still read our article below to get a complete overview of Thinkific. It also compares it with some other competitors.
Thinkific: Your Go-To Online Course Platform How Thinkific vs Amplify
The Thinkific Overview
Thinkific is one the most popular options for selling, hosting and building your courses.
Thinkific is unique because you can feel that they are passionate about what they do. It is clear that they are more concerned with providing the best learning experience possible to creators as well as their audience. They also understand that making money is important to maintain the business.
How could you not? After all, it is one of the few online course platforms that provide a full-on free service. Thinkific offers a free service that is just as good as the paid lower-tiered.
The platform is ideal for beginners as it allows them to see how content and courses are built, as well the industry’s overall environment. Using the free plan allows users to glimpse what they are about to partake in without any investment.
The only limitation of this free plan is that it only allows you to create one course and one course, and in my opinion, that is generous enough.
Thinkific also does not take any cut for a transaction fee whenever a user makes a sale on the platform. All profits go to content owners.
Thinkific even makes sure that all profits are directly available upon being sold. This means course creators and content producers can immediately use their earnings without needing to wait for a quote, or reach a certain threshold before they can touch the money.
This just proves how much Thinkfiic thinks of its customer base.
Let me start by saying that almost all online courses platforms have the same features. The course builder is first, followed by the website builder to create your courses and finally the marketing features.
They are all the same except for how they work and some other unique features. These are the features that Thinkific is known for.
For Thinkific, the main focus would be their course curriculum creation capabilities. Most of their features are geared toward the creation bit, of course, creation. They ensure that online courses are as interactive as possible.
The user interface of Thinkific is easy to use. It is intuitive and logical. It is easy to navigate. You can access all other features via a sidebar menu. They are properly classified to where they are, except for occasional hiccups. How Thinkific vs Amplify
Users who love to check on analytics and performance will love this interface, as everything is placed and organized neatly on the dashboard.
From the dashboard, you can see how well you are doing in revenue, student accounts and sign-ups, student course enrollments, and much more.
If we are to nitpick something out of this, it would be that the aesthetics of the interface can be done a little bit better.
As mentioned above, Thinkific’s main focus is on the creation side of course creation. The platform makes course creation easy. Thinkific lets you try all the features of the course creator even if it is a free plan.
You can also include many media types in this course builder. These media types include quizzes and surveys, assignments, pdfs, content, and student discussion areas that allow for peer-to-peer interaction.
Other highlights include scheduling of course content as well as some automation in terms of drip-feeding content.
As for the Marketing features of Thinkific, I’m afraid that is where the platforms fall pretty flat. Don’t get me wrong. It contains everything you need to market and promote your courses.
That’s not all. Thinkific’s market features compare poorly to its competitors. The most glaring aspect is that it doesn’t have a built-in sales funnel builder. Overall, checkout is quite clunky.
You can’t do much about it because it is so limited in customization.
Even email marketing features lag behind the competitor. It is very basic and you can only notify your students about new products or courses, send them progress reports and update them on their course status.
However, not everything is bad, as Thinkific can integrate multiple third-party applications. Rather than band-aids, you can consider these third-party apps as bandages to fix some of Thinkific’s deficiencies in the marketing department.
Thinkific integrates five of most popular email marketing platforms, including Aweber and Drip with email marketing.
It makes sense considering the platform’s repeated promises to focus on course creation. It would be smarter to invest all resources in ensuring that they get the course creation part right, and then to hire third-party apps for the marketing part.
The Thinkific Price
Although I’ve already spoken highly of Thinkific’s Free Plan, it’s still a limited plan and far less than Thinkific’s paid plans. It’s not like the rest of the competition.
At a cheaper price point, Thinkific allows users to make an unlimited number of courses and enroll an unlimited number of students in these courses. This is in line with their mission to be focused on the education part. How Thinkific vs Amplify
As such, if you want to use a more affordable plan and have many content ideas you think will sell, Thinkific should be one of the best matches for you.
|$0 per month||$74 per month||$149 per month||$374 per month|
|-Create and launch your product with a website and checkout experience
|Add products to your company and create a cohesive learning experience.
|-Build a successful business with a complete suite of tools to help you sell more
|-Optimize your workflow and create a premium experience with a platform designed to scale
Aside from these plans, Thinkific also has a more advanced and bespoke plan called Thinkific plus. Thinkific Plus takes the best of Thinkfiic, makes it powerful, scalable and simple-to-use, and then adds more.
Of course, it still maintains its dedication to course building, teachers, and students.
You will need to contact the sales team of Thinkific Plus to request this upgrade. They will help you to get the best out of your platform. Lastly, you will also discuss with them the total cost of this upgrade.
Every Thinkific Plus plan has its own unique cost, so different Plus plans may have slightly different prices. One this is sure, though. Thinkific Plus will give you the features of the most expensive plan as well as these additional features:
- Unlimitted Products
- Unlimited Administrators
- Three+ separate Thinkific sites
- Service Level Agreement 99.9%
- Build a Customer Success Team
- Multiple seats and Tiered pricing checkout
- Email white-labeling
- Only one sign on
- Bulk Selling App
- Enterprise API Access
Thoughtific Pros and Cons
- Thinkific’s free package is permanently free. This isn’t a glorified trial. You can only take as many courses as you like.
- Thinkific doesn’t charge transaction fees for any sale. Content creators own all earnings. Creators can even claim and use these funds as soon as they arrive in their account.
- Thinkific is flexible when it comes to payment options. They offer different payment options for different types and types of students.
- Thinkific’s premium plans remove the restriction on the number of courses. In fact, users can create an unlimited number of courses and enroll an unlimited number of students in these courses.
- Thinkific’s interface is one of the most intuitive. With most options logically placed and easily located. This interface is easy to use for users just starting out.
- Thinkfic’s course creator is also easy to use. It also allows for many course materials, making it possible to have your course as exciting and engaging as possible.
- Thinkific gives you the option to offer incentives, such as leaderboards and awards, to motivate your students.
- Not everything in Thinkific’s tools are user friendly. You may need to take some time and read guides to learn how to use the tools.
- The marketing features of Thinkifiic make it hard to recommend for people who are more focused on propping up businesses on the platform. Their email marketing capability is quite basic, and you will need to depend on third-party integrations to have a better experience.
- Despite Thinkific having one of the most intuitive user interfaces, it looks outdated, and there are times when the experience can be clunkier than expected.
- There is a distinct lack of customization options within the platform. As such, it is not impossible to find other websites that may look the same as yours. How Thinkific vs Amplify
The Thinkific Summary
Thinkific is one the most popular online courses platforms on the market. It is a great platform for beginners as well as those who are looking for more course-focused platforms. It is still competitive with other “advanced” and more feature-rich platforms, despite its shortcomings.
In my opinion, its strongest suit would be its focus on providing the best course experience and free plan. As for its weakness, Thinkfiic has already provided some kind of solution to it. Using local third-party integrations can remedy any problems you have with the platform.
If you’re looking for the best online course creation software that builds courses from scratch. Thinkific is the best online course creation software.
Thinkific Versus Kajabi
Kajabi is an open-source platform that allows you to run an online business. Its main focus is on productivity and sales. It offers tools that simplify your operations.
Some of Kajabi’s highlights include automations, pipelines, email marketing, and a mobile app.
The platform allows you to sell a variety of products. Apart from courses, there are many other options. You can also sell memberships, communities and podcasts.
Kajabi has many marketing features. It’s no surprise that they have sales funnels, email marketing, and automations. These features give the Kajabi platform users an easier time selling their products.
As such, Kajabi is one of those rare products where the “all in one” platform fits. It is a course creation platform with more than decent marketing features. You can even use automation features to help you spend more time marketing and creating than on the mundane tasks.
Kajabi land is not perfect. It has one of the most expensive platforms on the market. The lowest plan is $149 per month. What’s more, is that these are not unlimited plans. In the case of the lowest plan, you can only sell 3 products.
Kajabi’s features are not as rich, particularly in the community engagement and gamification departments. So you might need some third-party integrations to address these issues.
Kajabi boasts about being one of the better platforms. Even more, they have one of the most expensive courses in the market. As such, it is only to be expected that the audience will have high expectations of the product. How Thinkific vs Amplify
Let’s now take a look at the Kajabi interface and see how great they are.
At first glance, Kajabi’s interface is pretty normal. It is neat, minimal, and feels very modern. Most of the available features can be accessed through 3 to 4 clicks. For easier accessibility, the page has a search assistant to quickly find the features and the tools inside the application.
Kajabi’s pages also load faster. It provides for a smoother experience and does not get in the way of your work.
In terms of Course Creation, Kajabi allows you to create various types. Some samples include mini-courses, online courses, drip courses, or create one from scratch. These types can be customized to suit your specific needs. (i.e. long courses for long content, mini-courses for product launches).
For easier building experience, Kajabi provides blueprints which are akin to templates. These “skeletons” are pretty much presentation ready that if you want, you can just add your needed content and then you are good to go.
These courses could also be organized into subcategories, posts, and categories. As such, it would be very easy to organize your content neatly and properly. You can organize them depending on their types and content. So you can text and slideshows in one area, audio and video to different areas.
As for storage, Kajabi allows for cloud uploading from Dropbox and Google Drive so there is little to worry about.
Kajabi is a strong and comprehensive marketing tool.
Of course, it has the usual stuff of providing coupons in a flexible manner, which as we have established, is an old, tried and tested marketing strategy.
Kajabi offers a powerful email marketing platform that allows you to market via email. It is built on top of the platform and has many features. Email templates can be created for different functions.
Their pipelines are another conversion tool that they have. They can help you convert more customers to increase sales. These are easy to use, and the platform even provides templates that customers can easily access.
Kajabi also has a dedicated affiliate program for users of a higher plan than the basic one. It is a feature that makes the process overly easy and simple. It also organizes affiliate links as well as affiliates into its own category which it makes easier to find and track down.
I would say that the biggest problem for Kajabi is its lack of integrated payment solution. Instead, users will need to rely on integration from other payment gateways like Stripe, Paypal and BitPay.
This is entirely disappointing given how robus their marketing tools are as well as how good their checkout is at doing things like upsells, bump offers, and downsells.
Overall, while its not perfect, Kajabi offers a lot of features that are both geared towards marketing as well as course creation. As such, it is easy to see that these features are good for almost everybody who are serious about making an online business.
Potential users must be prepared to pay a high price for these tools.
Kajabi is undoubtedly the most expensive course creation service in the market. The cheapest plan is $149 per month, and it doesn’t include unlimited courses. How Thinkific vs Amplify
If you feel that Kajabi’s high price and more advanced features such as automation are something you really need, then you can choose to purchase it.
|$119 monthly billed annually||$159 per month billed annually||$319 per month billed annually|
Kajabi Pros & Cons
- Kajabi, as its name suggests, is an all-in-one content creation and marketing tool. It provides various tools to create courses, like a drip course or a mini-course, and combine them with different marketing automations to ensure they sell.
- Kajabi provides blueprints and templates to help you get started on your project.
- Kajabi lets you sell digital products such as coaching, webinars and communities. It is also one of the best places to do so.
- Kajabi also has a built-in assessment function that allows you to grade and observe your students’ performance. This feature is especially useful when used in conjunction with drip courses. Drip courses allow you to offer courses that are only accessible when the correct grades have been achieved.
- Kajabi’s mobile app makes it easy for students to access lessons and classes wherever and whenever they want. You can even set up notifications to receive alerts.
- Kajabi also has a membership feature that allows users to create and sell membership options to their customers. This feature can be used by users to offer additional and exclusive content.
- Kajabi has an automation feature that can automate offers purchase, course or membership post-completion, assessment completion, and much more. To be more precise, users can use conditional filters.
- Kajabi’s marketing strategy is one of the most powerful among all the course-building and content platforms currently available.
- Kajabi’s Email marketing is one of the best in the business. It includes various email templates that can be used in different situations. Kajabi has the ability to automate email sequences using triggers or actions. How Thinkific vs Amplify
- Kajabi’s pipeline feature makes it possible to have various OVO funnel templates. Pipeline features automate product sales and funnel customers to the places you want. This will result in higher conversion rates.
- Kajabi’s pricing is not to be laughed at. It costs $149 per month, and you cannot create unlimited courses. It offers only 3 products and 3 pipelines.
- Kajabi does not offer course completion certificates, something that some users want to receive as proof of going through the class
- Kajabi does not have page templates to design landing pages, thank-you pages, checkout pages, forms or other pages. This means that users will have to create all pages from scratch using the page builder. As such, it will be very difficult for new and non-tech users.
- Kajabi does not offer a guaranteed badge on the checkout page. Guarantee badges are a good tool for increasing conversions. Guarantees assure buyers of a product’s quality.
- Kajabi does not have a local payment gateway. You must rely on Stripe and Paypal integrations to take payment from orders.
- Kajabi has some great features but it still lacks some key features, particularly in the community section. There are no gamification or community engagement features.
It is undeniable that Kajabi is a juggernaut of a platform regarding course creation and marketing. Their marketing tools are unparalleled.
They have the tools that provide a great marketing experience. Their pipeline and automation features can be the envy of other platforms and something users would want to have if they want the best rate of conversions.
That said, Kajabi is not without its flaws. For one, it lacks features that help you connect with your students and customers. These features allow you to create a great community. How Thinkific vs Amplify
Kajabi is also pretty expensive. It might be difficult for people to justify purchasing a plan that can only hold 3 products, when there are cheaper options that allow them unlimited access.
Overall, Kajabi is a good creation platform with advanced marketing features. If you’re looking for a platform to market your products, Kajabi is the right choice. Although it is a little expensive, Kajabi’s features are well worth the cost.
Podia Versus Thinkific
Podia is another popular digital content-selling platform. Podia is a powerful platform with strong marketing features. Among the products you can sell on this platform are online courses, coaching, webinars, community, and many more.
Podia is also one of the most affordable digital content-selling platforms on the market. It might even be one of the most affordable. However, it takes a percentage of the profit whenever you sell. This might be their way to offset the high price of its powerful features.
At the end of the day, Podia is an excellent tool and platform, especially for those who are more focused on the business side, such as marketers, promoters, and the like.
In terms of features, Podia has loads of them.
From looking at the interface, Podia has it clean and minimal. It is designed to have all the other features accessible within 3 clicks. It is so easy that almost no learning curve is required to use Podia’s interface.
This makes the platform very beginner friendly. There are no more complicated terms and actions needed just to reach or access something that you need or want. Podia can access almost all functions from its dashboard.
For its Course creator, Podia supports various files that can serve as the building block for your lessons. A course can contain text, embeds and quizzes as well as coaching and files. With some imagination, you can create interesting lessons with the platform that is given to you.
That said, This course creator can be lacking in some parts. Unlike most other platforms, Podia only supports very few lesson types. Furthermore, it does not have a proper assessment feature to help you monitor student performance. How Thinkific vs Amplify
It also supports multiple platforms thanks to its powerful embed tool. These websites include:
- Youtube, Vimeo and Dailymotion are video hosts.
- Music and podcast platforms such as s Spotify, soundcloud, and podbean
- Slideshow platforms like speaker deck, presentation, google slides, and slide share
- Social media sites like Twitter, TikTok, Pinterest, and Behance
- Form Builder websites like Google Forms, Typeform and Paper Form
- Github and Codepen are two examples of coding websites.
One of the more recent additions to Podia’s courses is the ability to give certificates. This certificate feature can be viewed as an incentive/prize to complete your courses. However, Podia only has one type of certificate for now. They cannot still customize and design your certificates.
Podia’s marketing focus is on the bag. It has a lot of excellent features to enhance the effectiveness of your marketing. You can promote your products using tools like coupons, upsells, or pre-launch.
This marks Podia as an excellent choice for marketers who want to sell their products on a smaller website.
Nevertheless, not all things are perfect. Podia’s weak point is its email marketing. It only offers the basics. It allows you to send broadcasts and email campaigns but lacks some features, such as split testing and personalization fields.
Also, those looking for automation features have lost their luck since Podia’s is not as advanced as some of theirs.
Podia offers a local payment gateway for payment processors. You will need to connect to your PayPal or bank accounts to pay processors. For a simpler solution, you can also integrate with Stripe and PayPal.
Your audience can use their credit cards at checkout. These usually are processed within 2 days and will be credited to your bank or PayPal account. How Thinkific vs Amplify
It is also one of the most affordable on the market in terms of pricing. What’s more, is that the platform has recently added its own free plan. While this free plan does not offer much, it is still a good way to figure out how Podia works.
|$0 per Month||$33 per month||$75 per month||$166 per month|
Podia Pros and Cons
- Podia’s strongest point is its clean and crisp UI/UX. It’s very user-friendly and doesn’t require any training. It is easy to set up for users of all tech levels.
- Podia has many functions and can become a one-stop shop for all your needs. Digital products can include memberships, webinars and bundles.
- Podia also offers a free plan that allows you to sell unlimited products and courses. This means that you can make as many pages as you like for your products and courses as long as there is energy.
- Podia also allows you to upload as many videos as possible for your content. The platform provides unlimited storage and bandwidth, which is why this feature is possible. This way, you don’t need to use Vimeo or Wistia.
- Podia has a built-in affiliate program for your audience that is only available for Shaker and Earthquaker plans.
- Despite providing only the most basic functions, the built-in email marketing tools are enough to support broadcasts and campaigns.
- Podia supports a prelaunch mode as one of its marketing features. It will generate buzz about your products and encourage early conversions of email customers. How Thinkific vs Amplify
- Except for the free plan, Podia charges no transaction fee on sales.
- Podia now offers a new feature that allows content creators the ability to give certificates, community, or quizzes. Even the community area can be used to create memberships.
- Their email marketing only provides the basic functions. Especially in its email composer, which lacks personalization fields. Other features that the tool does not have include templates, drag-and-drop editor and other features.
- There is a noticeable lack of course-compliance features in the platform
- Podia does not offer many customization options. Podia does not support custom CSS/HTMl customizations. Podia will result in generic websites.
- Podia does not have landing page builders and funnels. These are essential tools considering Podia’s focus in marketing.
- The free plan does not allow you to host more than one product. There is also an 8% transaction charge.
- There are no course blueprints available in Podia.
- Podia only supports a few lesson types. It lacks support for some types like Adobe Captivate, Articulate Storyline, and HTML 5 Content, among others.
- It has some good marketing features but it is still lacking others. These include cart abandonment, downsells and order bumps.
- Podia does not have a mobile app, which can limit its user base or access, given how much the world has depended on smartphones and tablets. How Thinkific vs Amplify
Summary of Podia
Overall, Podia is an acceptable platform for hosting your content. This is pretty true especially given the price point it is offered.
Many might think that with Podia, you get what you pay for. It isn’t true. Podia offers a lot more with what you pay for it. You can make impressive courses with enough creativity and great ideas and sell them for a fair price.
It is still an all-in one platform, despite its limitations. It’s perfect for many people. It is ideal for content creators, marketers, teachers, and other people who target marketers. If they have any questions, Podia can help.
Kartra Versus Thinkific
Kartra is a completely different product to the ones listed above. Kartra is completely different to the other products in this review.
We offer a platform that allows you to sell your products, instead of creating courses. It is also a marketing platform.
In this vein, Kartra should not be treated as a separate website or your product’s website.
Instead, focus on the strengths of your site and sell products, memberships, and services.
Kartra can be used to create and sell digital and physical products. You can sell unlimited quantities of these products and many different types of products. It also allows you to choose from multiple pricing options, which will allow you to set a more flexible price.
Kartra is an entirely different beast, so we may focus on features that aren’t found in most course-building sites. In fact, there might not be a course-building site for Kartra.
Katra lets you sell multiple products, as we mentioned previously. Each account can sell unlimited quantities of products and offer them at any price.
To maximize the profits of its users, Kartra focuses on marketing and lead conversion. As such, one of their main features is funnel building.
Funnels are a way for sellers to get their customers to buy their products. Although funnels are not considered campaigns by Kartra, they function in a similar way. How Thinkific vs Amplify
Kartra makes funnel building relatively easy. If you have previous experience in the field, you can create one yourself. You can also have Katra build it for you with their plug-and play campaigns, which are from industry leaders.
You can share your personally-built campaigns with other Kartra members. Your campaigns can be marketed and sold to make money.
Kartra manages all of the billing and payment processes so that you can concentrate on improving your funnels as you gain more experience.
Kartra has powerful page-building capabilities. Users can create product pages, checkout pages, and opt-in forms with these features. You can even use professionally designed templates to speed up or start the process.
These pages can be optimized for mobile devices, tablets, and desktops. You can host these pages on your domain or on Katra itself.
That said, they are still limited in capacity and features to be considered a proper website. Kartra believes it, and they won’t let you host these pages on your domain.
Kartra’s marketing features should be considered the crown jewel. In terms of email marketing, it has all the stuff that a good email marketing feature has.
First, it can send broadcast messages either by email or SMS. This will require integration with all available SMS gateways.
Kartra can also use automation to create email sequences. You can do this through its drag-and-drop visual sequence builder, and once done, and you can let it run on autopilot.
Behavior-based automation is another feature that makes the platform unique. This powerful tool allows you to send emails based on the recipient’s behavior. This allows you to relax after all the work has been done.
Kartra’s pricing is high for a platform that focuses on lead conversions and marketing. However, depending on your needs, the price of Kartra’s plans may be worth it. How Thinkific vs Amplify
Kartra offers advanced features that aren’t available in other products.
|$79 per month when billed annually||$149 per month when billed annually||$229 per month when billed annually,||$379 per month when billed annually|
Kartra Pros and Con
- You don’t need any external marketing integrations. Kartra has it all: built-in email marketing, automation, sequence builder, and other essential features needed to perfectly market your products
- Kartra has an automatic translation for its checkout pages. It is based on the user’s geographical location. It also supports other currencies.
- Kartar also allows you to drip content and vary access to different levels if you have a membership site.
- There is A/B testing for your email content which can help you refine your automated email replies as you set them up.
- Kartra has an agency feature that allows you to hold multiple client accounts. This allows you to manage different websites in just a single dashboard.
- Some people might think Kartra’s price point is pretty expensive for what they are offering
- There are not unlimited integrations available with any of the plans.
- Kartra’s interface is quite slow and might get frustrating to use at times. How Thinkific vs Amplify
- Even Kartra’s pages may load slowly
- The number of features can be very difficult for beginners to get used to.
Overall, Kartra is a powerful all-in-one platform for sales and marketing.
It has a lot of tools and features that provide you with the opportunity for interesting and engaging promotions and products.
It is not a course builder, and certainly not a website creator. Kartra should be used in conjunction with a professional website page maker. This could be pretty difficult to swallow, as Kartra’s price point is pretty expensive for what it does.
But, it’s possible to get more for your money if you decide to take the plunge.
Overall, Verdict How Thinkific vs Amplify
Course builder websites are pretty useful when joining the industry.
There will be many platforms available to provide the service you require, just as there are for most industries and markets. For course building and selling, there are Thinkific, Podia and Kajabi (and a bit of Kartra), as well as other platforms.
These platforms will almost offer identical services in a market-like setting. Their differences will be minimal at best. Of course, some might excel in one aspect or another.
To find the right product for you, you must decide what direction you want to go. Find the platform that aligns with your goals. Chances are, you will find that their features will be most useful to you.