We all know the expression “Knowledge is Power” which has its roots in Latin: scientiapotentia est. It still holds true today as it did all those years ago.

Knowledge makes us superior to the other more powerful creatures in the world. Eagles and other sharp-eyed creatures might have better eyesight than humans, but we have learned to see further than them by understanding how the world works.

Sure, that example might be overly dramatic, but you get the idea. Because of our knowledge and ingenuity, the human race has risen to the top in food chain.

It is therefore beneficial to share the knowledge we have with others, so that this knowledge does not become a burden on our minds and make us forget. Knowledge must be shared and developed in order to grow and develop.

It is great to share your knowledge and ideas free of charge, but it is also fine to sell it. After all, Knowledge is Power, and power can be money. At the end of the day, the knowledge owner gets to decide what to do with it. And that is the beauty of it.

The only way to “sell” knowledge for years was to either directly or indirectly tutor the buyer.

This ability to share what you have learned has been made possible by the internet. Anyone can share their knowledge, even those without a teaching license or who don’t know how to write books.

It has also been revealed that there are many things being passed around. People can share their knowledge on a variety of platforms, such as Youtube and TikTok, to teach others how they make or do the most common or absurd things.

Even formal education can have its niche platforms too. Online courses platforms are the answer.

For those of you who prefer a more visual experience, here is a video review from the YouTube channel SoftwarePundit. You can still read our article to get a complete overview of Thinkific.

Thinkific: An Online Course Platform Thinkific vs Teachable

When it comes to online courses, Thinkific is among the best services to host your classes. Learning Management System (LMS), creates, promotes and sells your online courses.

Thinkific was founded in 2012 by a group entrepreneurs who wanted to create an environment that would allow students and instructors to learn and teach.

Luckily, they were able to find an effective solution to their dilemma. Thinkific was a great solution to creating, managing and marketing online courses. Thinkific also did it easily, as even those without technical knowledge could use the platform.

This ease of use makes Thinkific essential for online course creators. This allows the users to focus on one thing and one thing only: content. Students and teachers are motivated to engage when they have good content.

As such, Thinkific provides plenty of features to help facilitate that promise. Later, we will look at these features and see if they really live up to the hype.

Thinkific Benefits

Thinkific isn’t the only platform capable of creating decent courses. In fact, plenty of LMS and CMS do the job as well as Thinkific. That said, we would be remiss if we gloss over Thinkific just because of this fact.

What is it that makes thinkific such a great platform?

• Unlike most other platforms, Thinkific does not take any transaction fees from your sales. Thinkific instantly makes your funds available to withdraw whenever you make a sale. Thinkific ensures that your sales are 100% yours.
• Through the free plan, you can test Thinkific’s core features as well as get a feel of the environment. While you are limited to 3 courses upload, you can host unlimited core content and have unlimited students.
• Thinkific’s drag-and-drop builder makes it simple to create an online course. This is in keeping with their commitment to letting content creators concentrate on the content. Thinkific also allows multiple kinds of content, from video files, audio files, PDFs, quizzes, text, surveys, and more.
• You can also play with the course engagement through Thinkific’s many capabilities. You can organize groups, schedule content and send them via drip-feed. They also lock them with prerequisite lessons.
• You can also engage with students via Thinkific’s multiple channels. You can email your students their progresses and engage them in discussions. And even have them compete with the leaderboard.

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Thinkific Features

As for the features, Thinkific has more or less the same as that of the other course builders. The only exceptions are a few differences here and there. This is mostly because they focus on certain sections of the entire experience. These features include:

• User-friendly course builder

To be honest, this is not really a unique feature as most online course builders will already have this feature. A course builder who doesn’t have a user-friendly one will find it very difficult to compete in the market.

• Drag-and-drop web page builder

Like the course builder, drag-and-drop page builders are standard issues for these kinds of services. Course marketers need to promote their courses. It is essential that they have the tools and resources to market their courses. Similar to Thinkific.

• Promotion and marketing tools

Thinkific, a course builder, should also be able to offer coupons, as well as the necessary email and affiliate marketing tools.

• Flexible payment options

Without multiple payment options, all of your marketing tools will be useless. It is ideal to have more than one payment option. This removes any friction for potential customers and makes it easier for them to pay you.

• Reporting

For content creation, analytics is the name of the game. Analytics is the only way to discover your approach and your weaknesses. This feature is offered by Thinkific to help users decide the direction of their content.

Should they continue doing tutorial videos with direct samples, the best way to go about things, or just plain instructions would be better? One cannot decide the best course of action without properly tracking revenues, engagements, and business performance.

• Support for students and student communities

Having a good community that consumes your content is a good way to build up returning customers. It is also a great way to brand your company and increase engagements. Remember, good customer support and community greatly improve customer retention. These features are a great way to get it done at Thinkific.

• Training tools

Although we are in the business selling knowledge, it’s a good idea to have our own. Course building and selling are different disciplines altogether. Many who try Thinkific might be new to the process and will tend to stumble around until they feel comfortable.

Thinkific gives these newbies and even veterans a chance to learn from what is tried and tested. In doing so, they can speed up the process of making courses and allow newer people to use the app more.

• Thinkific App Store

The Thinkific App store sells apps and programs that take your online courses to another level. What is great about this AppStore is that most of it is community-made. As such, it is an excellent place where fellow content and course creators get together and discuss things along with Thinkific developers.

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Thinkific Course Builder: How Good Is It?

At the end of the day, the only way to know how good a course builder is to test the crux of its service, which is the course builder itself.

A course builder service will only be as good as its main builder. If they don’t have a well-functioning course building system, then what can we expect from them about secondary and additional features?

Thinkific offers a “Get Started” checklist to help you get started with course building.

Build Your First Course

Upon starting your first course, you will be presented with a draft called “Your First Course” for you to use.

This file opens the first-course builder interface. The layout is easy to follow. Course content is divided into Chapters and Lessons.

You can create lessons by clicking the “add Lesson” button.

Content types can be either of the following:

• Video
• Audio
• Text
• Download PDF documents
• Slideshow presentations
• Live zoom lessons and webinars.

Any of these files can be uploaded as your lessons. If you want, you can add multiple course content and upload them using the Bulk Importer. You can also copy old lessons from other courses using the “Copy Lessons From” button on Thinkific.

Pick the Course Type

You can choose the course that Thinkific is currently building. The service also provides pre-formatted, professional-looking templates which can be used to create the course content.

While you can have perfect flexibility by using a blank template, these course templates can be extremely helpful when doing your job in a hurry or when you are just beginning to make courses.

Some of these premade course types include:

• Mini-course: These are course templates designed to create short and fast courses such as tasters and freebies.
• Flagship Courses are courses that attract students and keep them coming back. Every lesson is designed to be easy for students to follow and is simple to learn.
• Pre-sell course: Pre-sell courses help you sell your courses. These courses can serve as short tests or as a way to get your course noticed. This allows you to advertise to potential customers what your courses entail. Thinkific vs Teachable
• This template can be used to create a membership resource library for your subscribers. This will encourage your audience to remain on your website even when looking at resources
• Webinar Replay is a similar template to the library template but it is specifically designed for webinars or live lesson videos. This template is ideal for late enrollees or people who missed your seminars.

Customizing The Look of Course for your Students

Your students will be able to consume your learning resources in the Course Player. As such, you can customize how this course player looks in the “Settings” tab on the “Courses” page. You can change the color scheme, fonts or add logos.

You can even add a course description and image in the settings here.

This part also allows you to preview your lessons in the course player. This is convenient since you can see how your students view your lessons. This allows you to see the problem through their eyes.

You can assign assignments and track progress

Assignments, quizzes, and surveys are super handy as an additional way to engage your students. Aside from that, you can use it as an added way to rate your students. Thinkific vs Teachable

That said, assignments are only available for the PRO plan.

All in all, Thinkific’s Course Builder is easy to use. They will give you enough guidance, especially if you’re just starting out with your course.

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How to build an online course website

The course builder can be considered the core of Thinkific. However, it is the Site Builder that provides the foundation on which your courses can be built.

The Thinkific Site builder shares the same characteristics as the other landing page builders. This allows you to sell your courses from your website or even if you don’t have a website yet.

The website builder is easy to use. It was designed with newbies and non-tech people in mind.

Start building your website by:

1. Pick a Theme.

When building your website, the best place is to pick a theme.

For this reason, Thinkific has three pre-built theme templates. Each theme comes with its own style, colors, fonts, layouts, and customized layouts.

These websites all have professional and good designs.

2. Use Site Builder to Customize Your Online Course Site.

After picking a theme, you can customize it as you like. Through the site builder, you can do your preferred edits and make out an entire website. If you want, you can dig in and craft individual pages.

The Site builder uses drag-and-drop tools, making it easy for users to build your website from scratch. Combining this with pre-built themes, users can make a professional-looking web page from scratch.

This is only the beginning. The potential your website can take will be up to you. Your imagination is limitless.

3. Make a Training website Entirely from Scratch.

We are already in the course-making business so it makes sense to build a website for training. For this matter, Thinkific provides a great selection of pages for your perusal.

These pages can be easily mapped to create a course or training website. As such, we can take these pages and use them as the building blocks of your websites. Some pages of note include:

• Home Page: The face of your website. Where most relevant things should be found

• Course pages: These can swerve as landing pages for approaching courses. If you want, you can also make a course page that serves as a landing page for all the courses you offer in your “class”

• Sign-up pages are where students and potential customers enroll in individual courses or join a membership Thinkific vs Teachable

• Sign in Pages: This should only be used for subscribers to your website

• Student Dashboard: This will serve as your student’s starting point when signing in to your website. A good student dashboard can be designed in a way that makes everything on your website accessible.

• Checkout pages or payment page: This is where you place your payment options for subscribing or signing up for your class.

• Coming Soon pages: These pages may look empty, but they can serve as teasers and previews for any upcoming pages, courses, offers, and even bundles you offer.

Of course, these types of pages are just some examples you can use with the website. These templates can also be used to quickly create a website. This skips the nitpicky part of choosing which to use on your website. Thinkific vs Teachable

You can also create a customized page by clicking on the Custom Page link in the menus. This will allow you to design your page according to your requirements.

4. Edit Individual Pages

It is important to understand the structure of Thinkific Site Builder pages in order to properly design them. These sections can be customized easily and moved around.

The provided pre-built pages even come with suggested sections to easily allow you to pick which ones you need for your page. Adding more sections is just as simple as clicking on the “Add Section”

Thinkfic offers 23 pre-formatted pages sections. These pages are geared towards building high-converting pages. These high-converting pages include, but are not limited to:

• Call to Action.

This is a crucial part of selling. This will allow potential students and customers to know how to sign-up or purchase.

• Smart Product and Category

This section contains information that will allow you to provide your customers with summaries of the products you offer.

• Checklists

This section can be used for key messages and makes it easy to scan information with bullet points.

• Most Frequently Asked Questions

Websites often feature Frequently Asked Question. These aim to answer all the commonly asked questions by the customer base. Thinkific vs Teachable

• ‘Social Proof’

These sections can be compared to testimonials. They show client reviews, comments, and experiences. These sections are like testimonials and show what the clients get from the lessons. This in turn encourages others to use your product.

• Upsell

These are sections that help promote other courses that you are selling. You can often find this section on the checkout page of one of your courses.

• Instructor

This section is where you can put your instructor profiles in the courses. This gives students information as to the people who are teaching them.

• Pricing Options

Here you can submit your pricing options. This tells your students the cost of your courses and where you can pay for them. This is where you can also describe your bundles and what they include, as well as how much each one costs.

• Video

You can add this section to your course promotion page to make a video advertisement.

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You can earn profit through your content by using your online course platform

We now come to the part that is often the most anticipated. What is the Thnkific business side? Is the service providing enough tools and resources to enable users to make a living from their hard work?

The thing of the matter is that nowadays, all online course builders and course platforms include inherent tools to give users and teachers the ability to promote their courses and products. The only difference is in the focus of each platform.

Yep, that’s right. Some course platforms focus more on selling and turning conversion than the creation side. Others, on the other hand, focus more on the business and promotion side of things and rely heavily upon integrations.

Which side is Thinkific on? Let’s see how Thinkific handles promotion and business.

Promote Your Courses

Thinkific comes with marketing tools to help you make money from your content. Even users who are utilizing the free plan can try these features, albeit they only have access to the most basic of functions and are pretty limited in their scope.

Search engine optimization, or SEO, is one of these tools. Thinkific offers the necessary SEO options for free to plan users. This allows you promote your lessons in the simplest ways possible, making it capable of rising up the search engine results page.

Free users also have the option to create free trial courses. Think of it as giving your potential customers a free sample or a taste test. This is among the most efficient ways to show your audience what you are capable of. Thinkific vs Teachable

By allowing customers and potential students a taste of your content, you will allow them a peek into the curtains and how classes are done. This will give customers and potential students a glimpse into the workings of your content before they pay for it.

These promotional materials can be a great way to promote your products. In the right condition, they might even compete with some products that have been promoted to the extreme.

Of course, we are only talking about the free stuff. As you go up through Thinkific’s pricing plans, more marketing tools are unlocked for you. These tools will help you promote your course material in the market. Some of these include:

• Coupons

Coupons need no introduction. They have been used in many transactions for a long time. It is not surprising that they are being used in online marketing and business.

Thinkific’s coupon codes are digital codes that can be shared easily. These codes can be used in Thinkific’s ecosystem very well. You can use a coupon at Thinkific’s checkout to instantly redeem it.

Coupons can be used to promote bundles or courses from a marketing perspective. This will entice potential customers to check out your courses, especially if a discount is included.

Thinkific also allows you to personalize your coupons. The coupon can be customized by setting the dollar amount or percentage, as well as the expiration date and the number of times it can be used.

• Sales Widgets

You can use sales widgets to link to other websites or social media to share your purchase links. These widgets are very useful given the amount of traffic required to get your course noticed. You will need lots of traffic, let’s face the facts.

It’s the truth, you can’t expect to have any traffic at all if you are just new to creating courses and if you do not have a built-in audience. Even if you have a built-in audience, you need a fast and convenient way to link your courses and classes from other websites.

That’s where social media comes in. It is a given that almost everybody uses social media. It is important to determine where the majority of internet traffic comes and redirect some traffic to your site.

This is possible by using sales widgets that generate HTML code which can be easily pasted onto existing websites. This includes social media sites. If you wish to market this way, these codes can be sent as messages. Thinkific vs Teachable

You can also customize the widget’s appearance. You can choose to display a button, a button with a product image, or include text that you want to go with it.

• Email Marketing Tools

Email Marketing tools manage newsletters and send out targeted promotions to subscribers. In a way, this tool is used less to get new conversions and rather to retain them. After all, you can only send this to people you already have contact with.

Thinkific’s email marketing tools are limited to this ……… Unfortunately, you can only email existing students enrolled in your courses. You can also notify them about new products and courses.

You don’t have to like everything. However, if you need more features, there are other email marketing tools available such as Mailchimp or Mailerlite, AWeber and Constant Contact. ActiveCampaign is another option.

That said, it would have been miles better if Thinkific had a better local Email marketing tool for users to use.

• Affiliate Marketing

If you think your own marketing skills are insufficient, then you can opt to go the Affiliate marketing route and get experts and influencers to promote your courses.

The process is simple and straightforward with Thinkific. The steps include adding the affiliated person as a user and making him an “Affiliate” which you can find under “User Roles” in the Process.

You can also convert Thinkfiic users into affiliates by finding them through the same process.

As for checking the status and performance of your affiliates, Thinkific will track the courses or bundles your affiliate sells and record the corresponding revenue. Thinkific vs Teachable

That said, paying the affiliates is done outside the system, so that’s a catch. It’s the same with instructor revenue sharing.

Payment Options

If you don’t have a way to receive payments or enroll in your courses, all that marketing effort will go sour. Thinkific offers Stripe as a payment platform for cards. You can also connect PayPal to make one-off payments.

You can also link your courses with a Shopify website. That way, you can get all the tools the eCommerce platform offers its users.

Thinkific’s payment options allow you to customize how you price your products. You can even charge customers with different payment plans. For example, you can sell courses for a one off fee.

You can even make membership subscriptions and charge accordingly. If you want, you can sell your course in a bundle. However, this feature is not available to me at the moment as I only have a handful of courses created with their system.

One thing to note about Thinkific though is that they do not charge you any commission fee for any of your courses sold!

Reporting and Analytics

A good website selling products should have a Reports and Analytics section. This feature will help users identify which areas they excel at and which ones they should focus on to improve.

Thankfully, Thinkific has one, but it is a relatively new feature. Currently it only reports on four ares which include: Orders, Enrollments, Student Engagement, and Revenue. This feature is still in its infancy and is only available on the Start + Growth add-on package.

It is a good step in the right direction. Having it is better than nothing.

How does it all work?

Thinkific’s reporting and analytics collect the necessary data how they wish. Some selections include filtering data by date, course or product type, by recency of customers (whether they are new or existing), and more.

These data can give you multiple insights into how your courses perform. Take for example, the data on Student engagement.

This data will allow you to view things like course enrollments and completion rates. You can then compare these metrics across the board. This allows you to see which subjects are having low completion rates.

From there you can find out the problems as to why such things are. Then it will be up to you to adjust accordingly. Thinkific vs Teachable

Students might find it difficult to complete courses that have low completion rates. It could be an issue with how you present the information. Once you have identified the problem, you will be able to find a solution that works without having to tear your hair out.

The data is displayed as a graph and chart, which makes it much easier to understand and read.

Prices and plans that are thought-provoking

Thinkific is a leading platform for course development and marketing. You can expect a price that’s appropriate for your standing.

However, what you pay is what you get with Thinkfiic, with all the features it provides, you will hardly find yourself being ripped off by the product.

Thinkific also offers a free plan that you can use to try their products. You can always start your course-creating journey for free before moving to a paid plan if you need it or want more of Thinkific’s features.

No cost	Start	Grow	Expand
$0 per month	$74 per month	$149 pero month	$374 per month
Create and launch your product using a website and checkout experience   1 Course 1 community 1 admin Unlimited students Transaction fee of 0$ Chat Bot and Email Support 100% Content Ownership Drag and Drop Course Builder Easy to use website themes Full integrated e-commerce App Store	-Add products to your business and create a cohesive learning experience for your students   Unlimited Courses 1 Community 1 admin Unlimited students Transaction fee 0% All features included in the price Custom domains Coupons and discounts Assignments Bundles and add on packages Payment plans and memberships Live lessons Affiliate selling Options for advanced course-building Advanced Courses on Thinkific Academy	A complete set of tools is available to help you increase your sales.   Unlimited courses 3 Communities 2 admin Unlimited students Transaction fee 0% Phone and priority email support Includes all Start Features Remove Thinkific branding Bulk student emailer Bulk enrollments API access	-Optimize your workflow and create a premium experience with a platform designed to scale   Unlimited courses 10 Communities 5 admin Unlimited students Transaction fee 0% Priority phone support Includes all Grow features Custom SSL Certificates Priority Support

The Free Plan

If you’re new to course management and course building, this is the plan that you should start with. This is the best way for you to get to know the service and test it out. You can do all the services offered by the free plan, but only in a limited capacity.

The Free plan is only good for making one course. Making more than that requires you to sign up. This course is full of potential and you can enroll as many students as you wish.

The Start Plan

If you feel that Thinkific is something you would enjoy, you can take the next step. The main benefit of upgrading to this plan is your limiters are removed, and you are free to make unlimited courses.

Thinkific also offers a variety of course options. You can even live-stream your lessons for as long as you have the time.

The Start plan also opens up additional marketing tools and grants you access to the Thinkific App Store.

You also have the option of a custom domain to host your course website.

The Grow Plan

The Grow plan is for you if you are serious about selling and making courses. The first benefit you get is removing the Thinkific branding. It might seem simple, but it does a lot in terms of branding, marketing, and making your courses look more professional.

This allows you to access bulk enrollments, making the enrollment process easier and quicker. You have priority email support and phone support. So you can have faster solutions given to you should different problems arise for your website. Thinkific vs Teachable

The Expand Plan

The Expand plan is designed for larger businesses and institutions. It allows you to optimize your workflow and create a premium experience with a platform that is designed to scale.

This plan is especially good for huge institutions wanting to create an online presence. Aside from providing the usual features of the other Thinkific plans, it provides unprecedented 10 Communities to keep students easier to manage.

This plan provides five administrators who will help you manage your business.

Thinkific Plus

Some LMS services give clients and customers an option to create bespoke plans separate from the services’ basic plans. Their prices are not listed because customization may change the cost. The customization will affect the price.

For Thinkific, this is called Thinkific Plus. It is a powerful, scalable, and easy-to-use learning platform geared toward your team and students.

To get Thinkific Plus, you must contact the Thinkfic sales team. They will help you understand the tools you need to optimize your platform. They can connect you with education experts who will inspire you and give you the confidence you need to achieve more than you could ever imagine.

Thinkific Plus will give you all the features from the Expand plans while also adding in these features:

• Unlimited Products
• Unlimited Administrators
• 3+ Separate Thinkific sites
• Service Level Agreement 99.9%
• Dedicate Customer Success Team
• Check out multiple seats or a tiered pricing option
• Email white-labeling
• Only one sign on
• Bulk Selling App
• Enterprise API Access

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Thinkific Pros and Cons

Pros

• Thinkific does NOT charge transaction fees. When a sale occurs from your products, courses or memberships, funds are immediately available for withdrawal.

• Thinkific offers a fully implemented free plan. It has all the core features available and acts like a paid plan. Although there are no limitations, if you are serious enough, you can start selling courses through the services with no upfront monetary investment. Thinkific vs Teachable

• Thinkkific’s drag and drop builder is easy to use by even non-tech-savvy users. You can upload multiple media types to create different and exciting lessons and courses.

Cons

• There are some aspects of Thinkific that are not really that are not as user-friendly as expected. Some creators have acknowledged this.

• The service lacks many marketing features. Their email marketing capability is quite basic and is miles behind the competition.
• The customization options and designs available through Thinkific are very limited. There are only a handful of themes that you can choose from. It is difficult to make a website that stands out from the competition with these options.

Thinkific Verdict

Overall, Thinkific is a good choice for course creation as well as course promotion. It is affordable and features are just as easy as those of its rivals.

For those who are just starting out, the free startup plan will be a great help. It will allow them to get a feel for how things work. Thinkific vs Teachable

I believe that offering a free startup plan to a service is a sign of confidence. They are confident in their product and willing to allow the public to try it.

Looking at Thinkific’s free plan, too, you can say that it is very bold, and the limitations are pretty understandable. It is unlike the other “free plans” of the other products where they only masquerade as free, but there isn’t you can do with the service.

For the Course Builder, Thinkific is pretty easy and intuitive to use. With just a glance, you can easily know what to do and what functions as what. As for the more complex side of things, Thinkific provides enough prompts to guide you through the process.

This is a difficult side to balance, too, as giving too many prompts away can usually overwhelm the beginner user and may irritate those who already have a handle on things.

One thing to note, however, is that some experienced users might find Thinkific too simple for their taste. This is just my nitpicking. At the end of the day, Thinkific’s course builder is fast, easy, and responsive, and that’s what most people need.

Thinkific’s Site Builder is also simple. It’s not a standalone platform. It is easy to use, and it fits their philosophy.

It has impressive editing capabilities, making it ideal for creating tutorial and training websites. It is also a great tool to add training pages to existing websites.

There aren’t enough themes to suit all tastes and demographics.

Lastly, on the marketing side of things, this is where I feel Thinkific falls short. Marketers can feel disillusioned by the Email marketing structure. Marketing Thinkific’s courses are difficult to market without third-party integrations.

It would be more convenient to have other payment options than Stripe or PayPal.

However, not everything is grim-looking though. Thinkfic still offers some useful tools to help you make money from your courses. With a little creative touch, you can sell your products and courses. It does require more effort than usual, however.

Thinkific Frequently Asked Questions Thinkific vs Teachable

Is it possible to create a complete website with just Thinkfic?

Yes, you can!

Thinkfiic gives you the freedom to build your entire online education business. This means you can create both courses, websites, or your overall brand within one seamless platform. Thinkific has builders that are designed to facilitate building, marketing, and selling online courses.

How can I allow my students to access my course content while offline?

It is up to you.

Bear in mind that your students will need help logging into your courses offline. You can make your courses downloadable. You can do this on content such as video files, audio files, and PDFs. These files can be downloaded to students’ devices so they can access them offline.

Who owns the content published on Thinkific?

The creators are the complete and sole owners of any content that is built into the Thinkific Platform.

Thinkific does not, and will not, claim any intellectual property rights over materials made by the course creators and builders. Therefore, anything built and published on the platform is 100% to the creators.

We all know the expression “Knowledge is Power” which has its roots in Latin: scientiapotentia est. It still holds true today as it did all those years ago.

Knowledge makes us superior to the other more powerful creatures in the world. Eagles and other sharp-eyed creatures might have better eyesight than humans, but we have learned to see further than them by understanding how the world works.

Sure, that example might be overly dramatic, but you get the idea. The human race has won our place in the food chain due to our sheer knowledge and ingenuity.

As such, it is only beneficial for us to share what we know with our fellowmen, lest we let this knowledge consign only to our minds, rotten and forgotten. After all, for knowledge to grow and develop, it must be shared and evolved.

That said, while it is ideal for sharing your knowledge and ideas for free, there is nothing wrong with selling it. Knowledge is power, and money can also be power. At the end of the day, the knowledge owner gets to decide what to do with it. And that is the beauty of it.

For years, the only way to “sell” knowledge has been to directly teach or tutor the buyer or indirectly teach them through writing books on the subject.

The advent of the internet has only democratized this ability to distribute what you learned to the public. Even those who have no teaching license or do not know how to write books now have the ability to share their knowledge.

It has also been revealed that there are many things being passed around. People can share their knowledge on a variety of platforms, such as Youtube and TikTok, to teach others how they make or do the most common or absurd things.

Even formal education can have its niche platforms too. Online courses platforms are the answer.

Here is a video review by SoftwarePundit for those who like a visual experience. You can still read our article to get a complete overview of Thinkific.

Thinkific: an Online Course Platform Thinkific vs Teachable+

When it comes to online courses, Thinkific is among the best services to host your classes. A Learning Management System (LMS) creates, promotes, and sells your courses online.

Thinkific was founded in 2012 by a group entrepreneurs who wanted to create an environment that would allow students and instructors to learn and teach.

They were fortunate to find a solution to their problem. Thinkific became an effective solution for creating, managing, and marketing online courses. Thinkific was easy to use, so even people with no technical knowledge could use it.

This ease of use makes Thinkific essential for online course creators. This allows the users to focus on one thing and one thing only: content. Good content is what drives students and teachers to engage.

Thinkific offers many features to fulfill that promise. We will examine these features later to see if the promises are true.

Thinkific Benefits

Thinkific isn’t the only platform capable of creating decent courses. Many LMS and CMS can do the same job as Thinkific. We would be remiss if this were not mentioned.

What is it that makes thinkific such a great platform?

• Thinkific doesn’t take transaction fees, unlike many other platforms. Thinkific instantly makes your funds available to withdraw whenever you make a sale. Thinkific ensures that your sales are 100% yours.
• Through the free plan, you can test Thinkific’s core features as well as get a feel of the environment. Although you are only limited to uploading 3 courses, you can have unlimited students enrolled in it as well as host most of the core content that Thinkific allows
• Thinkific’s drag-and-drop builder makes it simple to create an online course. This is in keeping with their commitment to letting content creators concentrate on the content. Thinkific supports multiple types of content such as audio, video, PDFs and quizzes.
• Thinkific also allows you to play with your course engagement by giving you various capabilities. The platform allows you to organize cohorts, schedule your content, and deliver them by drip-feed, locking them through prerequisite lessons and many others.
• Thinkific also allows you to engage with your students through multiple channels. You can email your students their progresses and engage them in discussions. You can even make them compete on the leaderboard.

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Useful Features

Thinkific features are almost identical to other course builders. There are some differences, but these are minor. This is mostly how they handle some specific sections of the whole experience. These features include:

• Easy to use course creator

To be honest, this is not really a unique feature as most online course builders will already have this feature. It will be very difficult for a course builder to compete on the market if they don’t offer a user-friendly option.

• Drag-and-drop web page builder

Like the course builder, drag-and-drop page builders are standard issues for these kinds of services. Course marketers need to promote their courses. As such, giving them the proper tools to do so easier is a godsend. Similar to Thinkific.

• Marketing and promotion tools

Thinkific, a course builder, should also be able to offer coupons, as well as the necessary email and affiliate marketing tools.

• Flexible payment options

Without multiple payment options, all of your marketing tools will be useless. It is ideal to have more than one payment option. This removes any friction for potential customers and makes it easier for them to pay you.

• Reporting

For content creation, analytics is the name of the game. Analytics is the only way to discover your approach and your weaknesses. Thinkific offers this feature to its users to make it easy for their users as to the direction their content should go.

Should they continue doing tutorial videos with direct samples, the best way to go about things, or just plain instructions would be better? One cannot decide the best course of action without properly tracking revenues, engagements, and business performance.

• Student support and communities

Having a good community that consumes your content is a good way to build up returning customers. Besides that, it is also good for branding as well as engagements. Customer retention is greatly improved by having a strong community and customer support. These features are a great way to get it done at Thinkific.

• Training tools

While we are in the business of selling knowledge, it is not a bad thing to acquire our own in the meantime. Selling and course building are two different things. Many who try Thinkific might be new to the process and will tend to stumble around until they feel comfortable.

Thinkific gives these newbies and even veterans a chance to learn from what is tried and tested. In doing so, they can speed up the process of making courses and allow newer people to use the app more.

• Thinkific App store

Apps and programs can be purchased at the Thinkific App Store. What is great about this AppStore is that most of it is community-made. As such, it is an excellent place where fellow content and course creators get together and discuss things along with Thinkific developers.

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Thinkific Course Builder: How Good Is It?

The only way to determine the quality of a course builder’s service is to actually test it.

The main course builder will determine how good a course builder service is. After all, what are we supposed to expect about their secondary and additional features if they can’t be bothered having a good and well-functioning course builder?

In the case of their course builder, Thinkific provides a handy “Get Started” checklist that guides you on what to do at your first foray into course building.

Build Your First Course

Upon starting your first course, you will be presented with a draft called “Your First Course” for you to use.

Opening this file brings you to the first-course builder interface, wherein the layout is very easy to follow. The course content is divided into chapters and lessons.

You can create lessons by clicking the “add Lesson” button.

You can choose from the following content types:

• Video
• Audio
• Text
• Download PDF documents
• Slideshow presentations
• Webinars and live zoom lessons.

You can upload any of these files as your lessons. If you want, you can add multiple course content and upload them using the Bulk Importer. You can also copy old lessons from other courses using the “Copy Lessons From” button on Thinkific.

Choose the Course Type

Thinkific allows you to pick what course you are currently building. The service also provides pre-formatted, professional-looking templates which can be used to create the course content.

Although you can still be flexible by using a template blank, they can be very helpful when you need to do your job quickly or are just starting to create courses.

These premade courses include:

• Mini-course: These are course templates designed to create short and fast courses such as tasters and freebies.
• Flagship Courses: These are the courses that make students and audiences take your courses or keep them always coming back. Every lesson is designed to be easy for students to follow and is simple to learn.
• Pre-sell course: Pre-sell courses help you sell your courses. These courses can serve as short tests or as a way to get your course noticed. This will allow you to tell potential customers about your courses. Thinkific vs Teachable+
• This template can be used to create a membership resource library for your subscribers. This will encourage your audience stay on your site even when they are looking at resources.
• Webinar Replay is a similar template to the library template but it is specifically designed for webinars or live lesson videos. This is perfect for your students who are late enrollees and for people who missed your seminars.

Customizing The Look of Course for your Students

Your students will be able to consume your learning resources in the Course Player. As such, you can customize how this course player looks in the “Settings” tab on the “Courses” page. You can change the color scheme, fonts or add logos.

You can even add a course description and image in the settings here.

This part also allows you to preview your lessons in the course player. This is convenient since you can see how your students view your lessons. As such, you can put yourself in their shoes and see the problem from their perspective.

You can assign assignments and track progress

Assignments, quizzes, and surveys are super handy as an additional way to engage your students. Aside from that, you can use it as an added way to rate your students. Thinkific vs Teachable+

That said, assignments are only available for the PRO plan.

All in all, Thinkific’s Course Builder is easy to use. They will give you enough guidance, especially if you’re just starting out with your course.

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How to build an online course website

The course builder can be considered the core of Thinkific. However, it is the Site Builder that provides the foundation on which your courses can be built.

Thinkific Site Builder shares many of the same features as other landing page builders. This allows you to sell your courses from your website or even if you don’t have a website yet.

The website builder is easy to use. This website builder was created with non-techy people and newbies in mind.

To start building your website, you start with:

1. Choose a theme.

Picking a theme is the best place to start when building your website.

Thinkific offers three pre-designed themes templates. Each theme comes with its own style, colors, fonts, layouts, and customized layouts.

These websites all have professional and good designs.

2. You can customize your online course site using the Site Builder.

After picking a theme, you can customize it as you like. Through the site builder, you can do your preferred edits and make out an entire website. If you want, you can dig in and craft individual pages.

Site builders use drag-and-drop tools that make it simple to create a website from scratch. This tool can be combined with pre-made themes to create a professional-looking website.

This is only the beginning. The potential your website can take will be up to you. Your imagination is limitless.

3. Make a Training website Entirely from Scratch.

Since we are already in the business of making courses, it would be a very good idea to proceed and build a training website to house your created courses. For this matter, Thinkific provides a great selection of pages for your perusal.

These pages are pre-designed and ready to be mapped into a complete course or training website. These pages can be used as building blocks for your website. These pages are worth mentioning:

• Your website’s homepage is the face. Where most relevant things should be found

• These pages can be used as landing pages to help students approach courses. You can create a course page to serve as a landing page for all courses in your class.

• Sign-up pages: This is where your potential customers and students enroll for individual courses or memberships Thinkific vs Teachable+

• Sign in Pages: This should only be used for subscribers to your website

• Your student’s dashboard will be your starting point for signing in to your site. A good student dashboard can be designed in a way that makes everything on your website accessible.

• Checkout pages or payment page: This is where you place your payment options for subscribing or signing up for your class.

• Coming Soon pages: These pages may look empty, but they can serve as teasers and previews for any upcoming pages, courses, offers, and even bundles you offer.

These pages can be used with your website in many ways. These templates are also a good utility for making a website and needing it fast. These templates are a great way to skip the tedious part of selecting which template you want for your website. Thinkific vs Teachable+

If you want something entirely different, you can create a custom page by simply clicking on the Custom page in the menus and then designing your page to suit your needs.

4. Edit Individual Pages

It is important to understand the structure of Thinkific Site Builder pages in order to properly design them. These sections can be customized easily and moved around.

Pre-built pages come with suggestions sections that will help you choose the right ones for your page. Simply click on “Add Section” to add more sections.

All in all, Thinkfic provides users with 23 pre-formatted page sections available. Most of these pre-formatted pages are focused on building high conversions. These high-converting pages include, but are not limited to:

• Get involved.

This is an essential part, especially when you aim to sell. This lets your would-be students and customers know how to sign up or buy.

• ‘Smart’ Product and Category

This section contains information that will allow you to provide your customers with summaries of the products you offer.

• Checklists

This section can be used for key messages and makes it easy to scan information with bullet points.

• Most Frequently Asked Questions

Websites often feature Frequently Asked Question. These are designed to answer all common questions from customers. Thinkific vs Teachable+

• ‘Social Proof’

These sections can be compared to testimonials. They show client reviews, comments, and experiences. These sections are like testimonials and show what the clients get from the lessons. This in turn encourages others to use your product.

• Upsell

These are sections that help promote other courses that you are selling. This section is often found on the checkout page for one of your courses.

• Instructor

This section is where you can put your instructor profiles in the courses. This section gives students information about the teachers.

• Pricing Options

Here you can submit your pricing options. This will inform your students about the cost of your courses as well as where they can be paid. This is where you can also describe your bundles and what they include, as well as how much each one costs.

• Video

If you want to promote your courses with a video advertisement, you can add the section here.

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You can earn profit through your content by using your online course platform

Now we come to what is known as among the most anticipated parts of the review. What is the Thnkific business side? Does the service provide enough and proper tools to allow users to make money from their hard work?

It is a fact that all online course builders and platforms today offer tools to allow teachers and students to promote their courses. They only differ on how much that platform focuses on.

Yep, that’s right. Some platforms are more focused on the conversion side of selling courses and creating content. While others are the opposite and mostly rely on integrations to carry forth the promotion and business side of things.

So on which side does Thinkific fall on? Let’s find out as we try the business, promotion, and marketing features of Thinkific.

Promote Your Courses

By default, Thinkific has marketing tools that help you sell your content for cash. These features are available to all users, even those who use the free plan. However, they are very limited and only allow for the most basic functions.

Search engine optimization, or SEO, is one of these tools. Thinkific provides free plan users with the needed SEO options, which allows you to promote your lessons in the most basic ways by making your content capable of climbing up the top of the search engine results.

Another feature available for free users is the ability to build free trial courses. It’s like giving your customers a free taste or sample. This is among the most efficient ways to show your audience what you are capable of. Thinkific vs Teachable+

By allowing customers and potential students a taste of your content, you will allow them a peek into the curtains and how classes are done. That way, once they dive into your paid content, they already have at least a small idea of how things work out.

These promotional materials can be a great way to promote your products. In the right condition, they might even compete with some products that have been promoted to the extreme.

We are not talking about the stuff that is free. You will unlock more marketing tools as you move up in the Thinkific pricing plans. Many of these enhance your ability to promote your course materials in the market. Some of these include:

• Coupons

Coupons need no introduction. They have been used in many transactions for a long time. It is not surprising that they are being used in online marketing and business.

Thinkific’s coupon codes are digital codes that can be shared easily. They are utilized very well in Thinkific’s ecosystem. You can use a coupon at Thinkific’s checkout to instantly redeem it.

Coupons can be used to promote bundles or courses from a marketing perspective. This will entice potential customers to check out your courses, especially if a discount is included.

As a side note, Thinkific allows you to customize your coupons. The coupon can be customized by setting the dollar amount or percentage, as well as the expiration date and the number of times it can be used.

• Sales Widgets

You can use sales widgets to link to other websites or social media to share your purchase links. These are extremely useful, given how much traffic you need to get your courses noticed in the first place. And let’s face it, you will need a lot of traffic.

It’s the truth, you can’t expect to have any traffic at all if you are just new to creating courses and if you do not have a built-in audience. Even if your audience is already established, you still need a quick and easy way to link your courses with classes on other websites.

This is where social media comes into play. It’s a fact that social media is used by almost everyone. It is important to determine where the majority of internet traffic comes and redirect some traffic to your site.

This is possible by using sales widgets that generate HTML code which can be easily pasted onto existing websites. This includes social media sites. Aside from that, these codes can also be sent as messages if you want to market that way. Thinkific vs Teachable+

Another customization you can do with this widget is how it looks. You have the option to show a button or a button with a product picture. Or you can add text to match it.

• Email Marketing Tools

Email marketing tools allow you to manage your newsletters and send targeted messages to subscribers. This tool is not used to convert new subscribers but to keep them. After all, you can only send this to people you already have contact with.

Thinkific’s email marketing tools are limited to this ……… Unfortunately, you can only email existing students enrolled in your courses. Notifying them about new products or courses is another option.

Not everything is bad, though, as if you want more features, you can use other email marketing tools such as Mailchimp, Mailerlite, AWeber, Constant Contact, ActiveCampaign, or ConvertKit.

That said, it would have been miles better if Thinkific had a better local Email marketing tool for users to use.

• Affiliate Marketing

You can choose to use affiliate marketing to get influencers and experts to promote your courses if you feel your marketing skills are not sufficient.

The process is simple and straightforward with Thinkific. The steps include adding the affiliated person as a user and making him an “Affiliate” which you can find under “User Roles” in the Process.

If you find some current users of Thinkfiic or your course, you can convert them into affiliates through the same process.

Thinkific tracks the sales of bundles or courses by affiliates to check their performance and status. It also records the revenue. Thinkific vs Teachable+

However, affiliates are not paid within the system. It’s the same with instructor revenue sharing.

Payment Options

All that marketing work will be for naught if you have no way of receiving payments or your courses. In this vein, Thinkific has Stripe as a card payment platform. You can also connect PayPal to make one-off payments.

You can also link your courses with a Shopify website. That way, you can get all the tools the eCommerce platform offers its users.

Thinkific’s payment options let you customize the price of your products. You can even charge customers with different payment plans. You can also sell courses for a one-off fee.

You can even make membership subscriptions and charge accordingly. If you want, you can sell your course in a bundle. But right now, I haven’t tried that feature as I have only a few courses made with their system.

Thinkific is unique in that you don’t have to pay a commission for any courses they sell.

Analytics and reporting

A good website selling products should have a Reports and Analytics section. This feature will help users identify which areas they excel at and which ones they should focus on to improve.

Thankfully, Thinkific has one, but it is a relatively new feature. It currently reports only on four areas, which are: Enrollments and Student Engagement, Revenue, Orders, Enrollments, and Student Engagement. This feature is currently in its infancy, and only the Start + Growth package has it.

It is a good step in the right direction. Having it is better than nothing.

So how does it work?

Thinkific’s analytics and reporting collect the data they need. Filtering data can be done by date, product type, or course, as well as by recency of customers (whether new or old).

These data can give you multiple insights into how your courses perform. Let’s take, for instance, data about student engagement.

This data will allow you to view things like course enrollments and completion rates. These metrics can be compared across all subjects. This allows you to see which subjects are having low completion rates.

From there you can find out the problems as to why such things are. Then it will be up to you to adjust accordingly. Thinkific vs Teachable+

For example, for courses with low completion rates, students might find the course extremely hard. Still, it might be a problem with the way you are presenting the information or instructions. Once you have identified the problem, you will be able to find a solution that works without having to tear your hair out.

This data is then shown as a chart and graph that makes it a lot easier to read and understand.

Prices and plans that are thought-provoking

Thinkific is a leading platform for course development and marketing. You can expect a price that’s appropriate for your standing.

Thinkfiic is a product that you pay for. With all its features, you won’t be ripped off.

Besides that, Thinkific has a free plan which you can use to test their products. If you are interested in learning more about Thinkific’s features or need to start your course-creating journey, you can always get a free plan.

Free	Start	Grow	Expand
$0 per month	$74 per month	$149 pero month	$374 per month
Create and launch your product using a website and checkout experience   1 Course 1 community 1 admin Unlimited students Transaction fee of 0$ Email and Chat Bot Support 100% content ownership Drag and drop course builder Simple to use website themes Full integrated e-commerce App Store	Add products to your company and create a cohesive learning experience.   Unlimited Courses 1 Community 1 admin Unlimited students 0% transaction fee All features included in the price Custom domains Discounts and coupons Assignments Bundles and add on packages Memberships and payment plans Live lessons Affiliate selling Advanced course – building options Advanced Courses at Thinkific Academy	-Build successful business with a complete suite of tools to help you sell more   Unlimited courses 3 Communities 2 admin Unlimited students Transaction fee 0% Support by phone and email All Start Features Included Take out the Thinkific brand Bulk emailer for students Bulk enrollments API access	-Optimize your workflow and create a premium experience with a platform designed to scale   Unlimited courses 10 Communities 5 admin Unlimited students Transaction fee 0% Priority phone support Includes all Grow features Custom SSL Certificates Priority Support

The Free Plan

If you’re new to course management and course building, this is the plan that you should start with. This is the best way for you to get to know the service and test it out. You can do all the services offered by the free plan, but only in a limited capacity.

Only one course is allowed under the Free plan. Making more than that requires you to sign up. That said, this course has a lot of potential, allowing you to enroll an unlimited number of students you want.

The Start Plan

If you think you like using Thinkific and would like to proceed with the next big step in the right direction. Upgrade to this plan and your limitations are gone. You can make unlimited courses.

Thinkific also offers a variety of course options. For example, you can begin to live-stream your lessons as long as time permits it.

The Start plan also opens up additional marketing tools and grants you access to the Thinkific App Store.

Lastly, you also have the option to have a custom domain for your course website.

The Grow Plan

The Grow plan is for you if you are serious about selling and making courses. First, you will be able to remove the Thinkific branding. Although it may seem easy, it has a significant impact on branding, marketing, and professionalizing your courses.

This gives you access to bulk enrollments so that the enrollment process can be done easier and faster. In terms of support, you are given priority email and phone support. You can get faster solutions if you have different issues with your website. Thinkific vs Teachable+

The Expand Plan

The Expand plan is designed for larger businesses and institutions. It allows you to optimize your workflow and create a premium experience with a platform that is designed to scale.

This plan is ideal for large institutions that want to establish an online presence. It provides the same features as the other Thinkific plans but also offers 10 Communities that make it easier for students to manage.

Speaking of management, this plan also provides 5 administrators to help with running things.

Thinkific Plus

Some LMS services give clients and customers an option to create bespoke plans separate from the services’ basic plans. Their prices are not listed because customization may change the cost. The customization will affect the price.

For Thinkific, this is called Thinkific Plus. It’s a powerful, scalable and simple-to-use learning platform that is tailored to your students and team.

Contact the Thinkfic sales team to get Thinkific Plus. They can help you to understand the tools that you need in order to optimize your platform. They will provide you with education experts who can inspire and give you the confidence to grow beyond what you imagine.

Thinkific Plus will give you all the features from the Expand plans while also adding in these features:

• Unlimited Products
• Unlimited Administrators
• Three+ separate Thinkific sites
• Service Level Agreement 99.9%
• Dedicate Customer Success Team
• Check out multiple seats or a tiered pricing option
• Email white-labeling
• Only one sign on
• Bulk Selling App
• Enterprise API Access

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Thinkific Pros and Cons

Pros

• Thinkific does NOT charge transaction fees. When a sale occurs from your products, courses or memberships, funds are immediately available for withdrawal.

• Thinkific has a fully realized free plan. It includes all core features and functions like a paid plan. Although there are no limitations, if you are serious enough, you can start selling courses through the services with no upfront monetary investment. Thinkific vs Teachable+

• Thinkkific’s drag and drop builder is easy to use by even non-tech-savvy users. You can upload multiple media types to create different and exciting lessons and courses.

Cons

• There are some aspects of Thinkific that are not really that are not as user-friendly as expected. This is something that some creators of the service have expressed.

• The service lacks many marketing features. Their email marketing capability is quite basic and is miles behind the competition.
• The customization options and designs available through Thinkific are very limited. There are only a handful of themes that you can choose from. It is difficult to make a website that stands out from the competition with these options.

The Thinkific Verdict

Overall, Thinkific is a good choice for course creation as well as course promotion. It is affordable and features are just as easy as those of its rivals.

For those who are just starting out, the free startup plan will be a great help. It will allow them to get a feel for how things work. Thinkific vs Teachable+

I believe that offering a free startup plan to a service is a sign of confidence. They believe their product is of use and are willing to let the public try it.

You can see that Thinkific’s free plan is bold and understandable. It is unlike the other “free plans” of the other products where they only masquerade as free, but there isn’t you can do with the service.

Thinkific’s Course Builder is very intuitive and easy to use. With just a glance, you can easily know what to do and what functions as what. Thinkific has enough prompts to help you navigate the more complicated aspects of the world.

This can be a tricky side. Too many prompts can overwhelm novice users and cause frustration for those who are already proficient.

One thing to note, however, is that some experienced users might find Thinkific too simple for their taste. This is just my nitpicking. At the end of the day, Thinkific’s course builder is fast, easy, and responsive, and that’s what most people need.

For their Site Builder, Thinkific also chooses to keep it simple. It is not like a standalone platform. However, in keeping with their philosophy, it is simple to use and can easily be grasped by beginners.

It does offer impressive editing options, which makes it ideal for creating training and tutorial websites. Aside from that, it is an excellent tool for adding training pages to existing websites.

The only thing lacking is more themes to cater to more people and their different tastes.

Lastly, on the marketing side of things, this is where I feel Thinkific falls short. Just looking at the bare bones structure of their Email marketing can turn off marketers, and marketing Thinkific’s courses can be an uphill climb without resorting to third-party integrations.

As for their payment options, it would be better to have more options other than Stripe and PayPal.

However, not everything is grim-looking though. Thinkfic still offers some useful tools to help you make money from your courses. With a little creative touch, you can sell your products and courses. It does require more effort than usual, however.

Thinkific Frequently Asked Questions Thinkific vs Teachable+

Can You Build an Entire Website with Just Thinkfic?

Yes, you can!

Thinkfiic gives you the freedom to build your entire online education business. This means you can create both courses, websites, or your overall brand within one seamless platform. Thinkific has builders that are designed to facilitate building, marketing, and selling online courses.

How can I allow my students to access my course content while offline?

It is up to you.

Remember that students may need assistance logging in to your courses offline. You can make your courses downloadable. This can be done for content such as audio files, video files, and PDFs. Your students can download these to their devices and access them even offline.

Who owns the content published on Thinkific?

Any content built into the Thinkific Platform is the sole and exclusive property of the creators.

Thinkific does not, and will not, claim any intellectual property rights over materials made by the course creators and builders. Everything published and built on the platform belongs to its creators.