While they already existed before 2019 B.C. (where B.C. stands for Before COVID), Online Course Platforms were already a thing. They were created for the same purpose: to sell and create online courses.

Back then, most courses were much more focused on niched things like leadership seminars, wholesomeness, and self-help classes. There were also classes and courses that covered normal topics.

These classes were designed to bring education to the most convenient and comfortable places.

People who were housebound due to multiple reasons (maybe childcare or health problems) could keep studying and learning despite not being able to go out. Due to its flexibility, people who are unable to attend school regularly due to scheduling conflicts or duties could still complete courses.

Then the pandemic happened, and everything else was forced to shut down. However, people still needed to learn, and online course platforms and other eLearning platforms made it possible for a lot to continue their studies.

In the early times of the pandemic, the industry saw a 221% increase in new course creators on one Course Platform. This growth may be shared across multiple online platforms.

Everyone, from solopreneurs and entrepreneurs to professionals in human resources and educational institutions, has used at least one course platform during the pandemic.

Not only that, but the pandemic also showed the potential of these platforms as a way to earn extra profit. They say, “knowledge is wealth.” Online course platforms gave that maxim legs and provided people with an instrument to turn knowledge into wealth.

Nowadays, there are countless online courses people can partake in. You can find everything from life coaching to make your life easier, to tutorial classes on the more academic subjects such as Algebra. Even to courses about making your courses more profitable.

Online courses are all the rage. The next question is how you plan to share the treasure you find in your head with the world.

Ross Herosian has posted a video review on his YouTube channel Tricycle Creative. For those who like a visual experience, You can still read our article below to get a complete overview of Thinkific. It also compares it with some other competitors.

Thinkific: Your Go-To Online Course Platform Teachable vs Thinkific vs Kajabi

Thinkific Overview

Thinkific is one the most popular options for selling, hosting and building your courses.

Thinkific is unique because you can feel that they are passionate about what they do. It is clear that they are more concerned with providing the best learning experience possible to creators as well as their audience. They also understand that making money is important to maintain the business.

It’s impossible to not! After all, it is one of the few online course platforms that provide a full-on free service. Thinkific offers a free service that is just as good as the paid lower-tiered.

This makes the platform perfect for newcomers as they get to experience what it’s like to build content and courses, as well as the overall flow and environment of the industry. Using the free plan allows users to glimpse what they are about to partake in without any investment.

This free plan has one limitation. You can only create one course. I find that this is sufficient.

Thinkific does not take any transaction fees when a user sells on the platform. All the profits go to the content owner.

Thinkific ensures that all profits are immediately available after they have been sold. That means that course makers and content creators can use their earnings directly, with no need to wait for a quote or a certain threshold to reach before being able to touch the money.

This just proves how much Thinkfiic thinks of its customer base.

Thinkific Features

Let me start by saying that almost all online courses platforms have the same features. First, there is the course builder, then there is the website builder for your courses, and then the marketing features.

They are all the same except for how they work and some other unique features. As such, we will be focusing on these aspects of Thinkific’s features.

Thinkific’s main focus is their ability to create course curriculum. The creation part of Thinkific’s features is the most important. They ensure that online courses are as interactive as possible.

The user interface of Thinkific is easy to use. It is intuitive and logical. It is easy to navigate. You can access all other features via a sidebar menu. They are properly classified to where they are, except for occasional hiccups. Teachable vs Thinkific vs Kajabi

Users who love to check on analytics and performance will love this interface, as everything is placed and organized neatly on the dashboard.

From the dashboard, you can see how well you are doing in revenue, student accounts and sign-ups, student course enrollments, and much more.

If we are to nitpick something out of this, it would be that the aesthetics of the interface can be done a little bit better.

Thinkific is primarily focused on course creation, as mentioned previously. The platform makes course creation easy. Even in the free plan, Thinkific allows you to try everything the course creator can do.

You can also include many media types in this course builder. These include content, quizzes, surveys, assignments, pdfs, and student discussion areas to allow peer-to-peer interaction.

Another highlight is the scheduling of course content and some automation in drip-feeding content.

As for the Marketing features of Thinkific, I’m afraid that is where the platforms fall pretty flat. Don’t get me wrong. It has everything that you need to promote and market your courses.

But that’s just about it. Thinkific’s market features compare poorly to its competitors. The most glaring aspect is that it doesn’t have a built-in sales funnel builder. The overall checkout experience is pretty clunky.

What’s more is that there is really nothing you can do about this part since it has very limited customization.

Even email marketing features lag behind the competitor. Most of it is quite basic, and at most, you can notify your students of new courses or products, as well as send them their course progress and notify them about their course progress as well as updates.

However, not everything is bad, as Thinkific can integrate multiple third-party applications. Rather than band-aids, you can consider these third-party apps as bandages to fix some of Thinkific’s deficiencies in the marketing department.

Thinkific integrates five of most popular email marketing platforms, including Aweber and Drip with email marketing.

I guess it makes sense, given the platform’s repeated promises of focusing on course creation. It would be wiser to pour all resources into ensuring they got that part right and get third-party apps to tackle the marketing part.

Thinkific Price

While I have already mentioned Thinkific’s Free Plan and how great it is, that plan is still limited and is a far cry from what Thinkific’s paid plans are. It isn’t like most of the competition.

Thinkific is a lower-cost option that allows you to create unlimited courses and enroll unlimited students. This is in keeping with their mission to focus on education. Teachable vs Thinkific vs Kajabi

Thinkific is a great choice if you are looking for a cheaper plan with many content ideas that you believe will sell.

Aside from these plans, Thinkific also has a more advanced and bespoke plan called Thinkific plus. Thinkific Plus takes the best of Thinkfiic, makes it powerful, scalable and simple-to-use, and then adds more.

Of course, it still maintains its dedication to course building, teachers, and students.

You will need to contact the sales team of Thinkific Plus to request this upgrade. You will discuss with them the tools you need to make the most of your platform. Lastly, you will also discuss with them the total cost of this upgrade.

Each Thinkific Plus plan is unique, and as such, different Plus plans might more or less have different costs. This is one thing that is certain. Thinkific Plus will offer you all the benefits of the most expensive plan, plus these extra features.

• Unlimitted Products
• Unlimited Administrators
• 3+ Separate Thinkific sites
• Service Level Agreement 99.9%
• Build a Customer Success Team
• Multiple seats and Tiered pricing checkout
• Email white-labeling
• Single Sign on
• Bulk Selling App
• Enterprise API Access

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Thinkific Pros and Cons

Pros

• The Thinkific free package is permanent free. It also is not just a glorified free trial. It is a free account, with the only limitation being the number of courses you can take.

• Thinkific does not ask for transaction fees whenever a sale is made. All earnings by content creators are theirs. These funds can be claimed and used by creators as soon as they are received in their accounts.

• When it comes to payment options, Thinkific can be flexible and has different payment options for different types of students and schools.

• The limitation for the number of courses is removed in all instances of Thinkific’s premium plans. In fact, users can create an unlimited number of courses and enroll an unlimited number of students in these courses.

• In terms of interface, Thinkific has one of the easiest to understand. The majority of options are logically placed and easy to find. This interface is easy to use for users just starting out.

• Speaking of easily getting the hang of, Thinkfic’s course builder is similarly easy to use. You can also choose from many course materials to make your course more engaging and exciting.

• Thinkific gives you the option to offer incentives, such as leaderboards and awards, to motivate your students.

Cons

• Not everything in Thinkific’s tools are user friendly. You may need to take some time and read guides to learn how to use the tools.

• The marketing features of Thinkifiic make it hard to recommend for people who are more focused on propping up businesses on the platform. You will need third-party integrations to get a better experience.

• Although Thinkific has one of the most intuitive user interfaces in the industry, it can sometimes look dated and the experience can sometimes be more confusing than you expected.

• The platform lacks many customization options. It is possible to find websites similar to yours. Teachable vs Thinkific vs Kajabi

The Thinkific Summary

Thinkific is one the most popular online courses platforms on the market. I would easily recommend it to beginners and those looking for a more course-focused platform. Despite its limitations, it still competes with other more “advanced and feature-rich” platforms.

My opinion is that its greatest strength would be its commitment to providing the best course experience possible and a free plan. Thinkfiic already has a solution for this problem. Any problems with the platform can be fixed by integrating third-party services.

If you’re looking for the best online course creation software that builds courses from scratch. You can never go wrong with Thinkific.

Thinkific Versus Kajabi

Kajabi Overview

Kajabi is an open-source platform that allows you to run an online business. It is primarily focused on productivity and selling. It offers tools that simplify your operations.

Kajabi’s top features include automations and pipelines, email marketing and a mobile application.

As for products, there is a lot you can sell through the platform. Aside from courses, you can sell coaching, memberships, communities, podcasts, and other digital content.

It is no wonder that Kajabi also has advanced marketing features, the most prominent of which include sales funnels (OVO pipelines), email marketing, and automations. This allows Kajabi users to sell their products more easily.

Kajabi is a rare product that can be described as an “all-in-one” platform. It is a course creation platform with more than decent marketing features. You can even use automation features to help you spend more time marketing and creating than on the mundane tasks.

Kajabi land is not perfect. It has one of the most expensive platforms on the market. The lowest plan is $149 per month. These plans are not unlimited. In the case of the lowest plan, you can only sell 3 products.

Kajabi’s features are not as rich, particularly in the community engagement and gamification departments. These issues might require third-party integrations.

Kajabi Features

Kajabi boasts about being one of the better platforms. Even more, they have one of the most expensive courses in the market. It is not surprising that customers have high expectations for the product. Teachable vs Thinkific vs Kajabi

So let’s take a look at how good Kajabi features are starting from the interface.

Kajabi’s interface looks very normal at first glance. It’s minimalist, clean, and modern. The majority of features are accessible in just 3-4 clicks. The page also includes a search assistant that allows you to quickly locate the tools and features within the application.

Kajabi’s pages load quicker. It provides for a smoother experience and does not get in the way of your work.

In terms of Course Creation, Kajabi allows you to create various types. Some samples include mini-courses, online courses, drip courses, or create one from scratch. You can choose among these types for whichever suits your needs. (i.e. For long courses with long content, short courses for product launches.

For easier building experience, Kajabi provides blueprints which are akin to templates. These “skeletons” are pretty much presentation ready that if you want, you can just add your needed content and then you are good to go.

These courses could also be organized into subcategories, posts, and categories. As such, it would be very easy to organize your content neatly and properly. You can organize them depending on their types and content. You can have text and slideshows in one place, and audio and video in another.

As for storage, Kajabi allows for cloud uploading from Dropbox and Google Drive so there is little to worry about.

Kajabi is a strong and comprehensive marketing tool.

It also offers the traditional stuff of offering coupons in a flexible way, which, as we have seen, is an old and proven marketing strategy.

If you want to market through email, Kajabi has a powerful email marketing solution that is already built in the platform which has plenty of features in and of itself. Email templates can be created for different functions.

Another conversion tool they possess are their pipelines, which can help you convert more customers and increase your sales. These are easy to use, and the platform even provides templates that customers can easily access.

Kajabi also has a dedicated affiliate program for users of a higher plan than the basic one. It is a feature that makes the process overly easy and simple. It also organizes affiliate links as well as affiliates into its own category which it makes easier to find and track down.

I would say that the biggest problem for Kajabi is its lack of integrated payment solution. Instead users will have to rely on the integration form other payment gateways such as Stripe, Paypal, BitPay, Authorize.net and others.

This is entirely disappointing given how robus their marketing tools are as well as how good their checkout is at doing things like upsells, bump offers, and downsells.

Although it is not perfect, Kajabi has a lot to offer that can be used for both marketing and course creation. As such, it is easy to see that these features are good for almost everybody who are serious about making an online business.

Potential users must be prepared to pay a high price for these tools.

Kajabi price

Kajabi is undoubtedly the most expensive course creation service in the market. The cheapest plan is $149 per month, and it doesn’t include unlimited courses. Teachable vs Thinkific vs Kajabi

However, if you think that Kajabi’s steep price as well as its more advanced features like automation is something you really need, then of course, it is the customer’s choice at the end of the day.

Kajabi Pros & Cons

Pros

• True to its name, Kajabi is an all in one content making and marketing tool. It provides various tools to create courses, like a drip course or a mini-course, and combine them with different marketing automations to ensure they sell.

• Kajabi Provides templates and blueprints to get you started with your project.

• Kajabi allows you to sell other digital products like coaching, webinars, communities, podcasts, etc. It is also one of the best places to do so.

• Kajabi also includes an assessment function that allows students to grade their performance and monitor them. This feature is especially useful when used in conjunction with drip courses. Drip courses allow you to offer courses that are only accessible when the correct grades have been achieved.

• Kajabi’s accessibility is pretty good thanks to its mobile app, which students can use to access classes and lessons whenever and wherever they are. You can even set up notifications to receive alerts.

• Kajabi also has a membership feature that allows users to create and sell membership options to their customers. This feature can be used by users to offer additional and exclusive content.

• Kajabi’s automation feature can automate the purchase of offers, post-completion of courses or memberships, assessment completion, as well as other tasks. Users can also use more advanced options with conditional filters to be precise in the automation process.

• Kajabi has one of the strongest marketing features among the content and course-building platforms available right now.

• Kajabi’s Email Marketing is among the best in the industry. It includes various email templates that can be used in different situations. Kajabi also has the option to automate email sequences by using triggers and actions. Teachable vs Thinkific vs Kajabi

• Kajabi’s pipeline feature allows various OVO funnel templates to be available. The pipeline features automate the selling of the products and “funneling” your customers to where you want for better conversion rates.

Cons

• Kajabi’s pricing is not to be laughed at. It costs $149 per month, and you cannot create unlimited courses. It only offers 3 products as well as 3 pipelines

• Kajabi doesn’t offer certificate of completion for courses, which some users would like to have as proof that they took the class.

• Kajabi does not have page templates to design landing pages, thank-you pages, checkout pages, forms or other pages. This means that users will have to create all pages from scratch using the page builder. It will be difficult for non-tech users and new users.

• Kajabi does not offer a guaranteed badge on the checkout page. Guarantee badges are a good tool for increasing conversions. Buyers are assured of the product’s quality by obtaining a guarantee.

• Kajabi has no local payment gateway. To receive payment from orders, you will need to rely on Stripe or Paypal integrations.

• Despite having some advanced features, there are still some features that Kajabi lacks, especially in the community department. There are no gamification or community engagement features.

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Kajabi Summary

It is undeniable that Kajabi is a juggernaut of a platform regarding course creation and marketing. They have the most advanced tools for marketing alone.

They have the tools that provide a great marketing experience. Their pipeline and automation features can be the envy of other platforms and something users would want to have if they want the best rate of conversions.

Kajabi has its faults, however. It lacks features that allow you to connect with students and customers. Features that allow for the creation of a great community. Teachable vs Thinkific vs Kajabi

Kajabi can also be quite expensive. People might find it difficult to justify buying a plan which can only host 3 products when there are cheaper alternatives that offer unlimited products.

Overall, Kajabi is a good creation platform with advanced marketing features. If you’re looking for a platform to market your products, Kajabi is the right choice. It might be a bit expensive, but Kajabi’s features can be worth it.

Podia Versus Thinkific

Podia Overview

Another big name digital online content-selling platform is Podia. It is also an all-in-one platform that has powerful marketing features. Online courses, coaching, webinars and community are just a few of the many products that you can sell through this platform.

Furthermore, Podia is one of the cheaper digital content-selling platforms in the market. In fact, it might be among the lowest prices. It does take a portion of your profit when you sell. This might be their way to offset the high price of its powerful features.

Podia is an excellent platform and tool, especially for business-oriented people like marketers and promoters.

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Podia Features

In terms of features, Podia has loads of them.

From looking at the interface, Podia has it clean and minimal. The interface is easy to use and allows you to access all other features in just 3 clicks. It is so easy that almost no learning curve is required to use Podia’s interface.

This makes it very user-friendly. There are no more complicated terms and actions needed just to reach or access something that you need or want. Podia can access almost all functions from its dashboard.

For its Course creator, Podia supports various files that can serve as the building block for your lessons. A course can contain text, embeds and quizzes as well as coaching and files. You can make interesting lessons from the platform provided.

Nevertheless, there are some areas where the course creator is lacking. Podia supports only a few lesson types, which is a major difference to other platforms. It does not provide a way to monitor student performance. Teachable vs Thinkific vs Kajabi

That said, it has a very powerful embed tool that supports several platforms. These websites include:

• Youtube, Vimeo and Dailymotion are video hosts.
• Podcast and music platforms like s Spotify, soundcloud and podbean
• Slideshow platforms such as speaker deck, presentation and google slides.
• Social media sites such as Twitter, TikTok and Pinterest.
• Form Builder websites like Google Forms, Typeform and Paper Form
• Github and Codepen are two examples of coding websites.

One of the more recent additions to Podia’s courses is the ability to give certificates. This certificate’s feature can be seen as a perfect incentive/prize for completing your courses. However, Podia only has one type of certificate for now. They cannot still customize and design your certificates.

In terms of marketing, Podia is focused on the bag. You can use it to increase the effectiveness of your marketing. You can promote your products using tools like coupons, upsells, or pre-launch.

This makes Podia an excellent choice for marketers looking to sell products on a smaller site.

That said, not everything is perfect. Podia’s weak point is its email marketing. It only offers the basics. Although it allows you to send email broadcasts and campaigns, some of its features are missing such as split testing or personalization fields.

Also, those looking for automation features have lost their luck since Podia’s is not as advanced as some of theirs.

Podia offers a local payment gateway for payment processors. You will need to connect to your PayPal or bank accounts to pay processors. You can integrate with Stripe or PayPal for a simpler solution.

Your audience can use their credit cards at checkout. These usually are processed within 2 days and will be credited to your bank or PayPal account. Teachable vs Thinkific vs Kajabi

Podia Price

It is also one of the most affordable on the market in terms of pricing. The platform recently added a free plan. While this free plan does not offer much, it is still a good way to figure out how Podia works.

Podia Pros and Cons

Pros

• Podia’s strong point is its clear and simple UI/UX. It’s very user-friendly and doesn’t require any training. Users of all edges and tech levels will find it intuitive to set it up.

• Podia can serve many purposes and be a one-stop shop to meet all your needs. Digital products can include memberships, webinars and bundles.

• Other than the free plan, Podia allows you to sell unlimited courses and products. That means as long as you have the energy and the idea, you can create as many pages for your courses and products as you want.

• Podia also allows you to upload as many videos as possible for your content. The platform provides unlimited storage and bandwidth, which is why this feature is possible. This way, you don’t need to use Vimeo or Wistia.

• Podia has a built-in affiliate program for your audience that is only available for Shaker and Earthquaker plans.

• Despite providing only the most basic functions, the built-in email marketing tools are enough to support broadcasts and campaigns.

• Podia has supported a pre-launch mode among its marketing features. It can create buzz around your products and get early email customer conversions. Teachable vs Thinkific vs Kajabi

• Except for the free plan, Podia charges no transaction fee on sales.

• Podia has a new feature that allows content creators to give certificates, community, and quizzes. Even the community area can be used to create memberships.

Cons

• Their email marketing provides only the most basic functions. Especially in its email composer, which lacks personalization fields. Aside from that, the tool lacks templates, drag and drop editor, and other features
• The platform lacks course compliance features.
• Podia does not offer many customization options. Podia does not support custom CSS/HTMl customizations. Podia will result in generic websites.
• Podia also has no landing page builders or funnels, which are important tools when considering Podia’s focus on marketing.
• Its free plan is severely lacking and will only allow you to host 1 product. There is also an 8% transaction charge.
• There are no course blueprints available in Podia.
• Podia supports only a handful of lesson types. Podia does not support certain types of lesson, such as Adobe Captivate and Articulate Storyline.
• It has some good marketing features but it is still lacking others. These include cart abandonment, downsells and order bumps.
• Podia doesn’t have a mobile app. This could limit its user base and access given how dependent the world is on tablets and smartphones. Teachable vs Thinkific vs Kajabi

Summary of Podia

Overall, Podia is an acceptable platform for hosting your content. This is pretty true especially given the price point it is offered.

Many might think that with Podia, you get what you pay for. It isn’t true. Podia is more than what you pay. You can make impressive courses with enough creativity and great ideas and sell them for a fair price.

It is still an all-in one platform, despite its limitations. It is perfect for a lot of people. It is ideal for content creators, marketers, teachers, and other people who target marketers. Podia will be able to serve their needs if they need to.

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Thinkific Versus Kartra

Kartra Overview

Kartra is a different product from the others listed above. Kartra is completely different to the other products in this review.

Instead of a course creator, we have an all-in-one platform that sells your products. Yep, it is a platform that goes all in on the marketing side.

Kartra should not be considered a website in its own right or your product’s.

Rather, you should focus on its strengths and use them to sell products, services, and membership for your proper sites.

Kartra can be used to create and sell digital and physical products. It allows you to sell an unlimited number of them and different kinds of products. It also allows you to choose from multiple pricing options, which will allow you to set a more flexible price.

Kartra Features

Kartra is an entirely different beast, so we may focus on features that aren’t found in most course-building sites. Kartra might not have a course-building website.

As for the features, we already mentioned that Katra allows you to sell many products. Each account can sell unlimited quantities of products and offer them at any price.

Kartra’s focus is on lead conversion and marketing to maximize its users’ profits. One of their key features is funnel construction.

Funnels literally mean a “funnel” for sellers to direct potential customers to buy their products. Although funnels are not considered campaigns by Kartra, they function in a similar way. Teachable vs Thinkific vs Kajabi

Kartra makes funnel building relatively easy. You can build one from scratch if you already have experience in this field. Otherwise, you can have Katra do it for you through their plug-and-play campaigns that are from top industry experts.

For personally built campaigns, you can also choose to share them with other Kartra members. Your campaigns can be marketed and sold to make money.

Kartra manages all of the billing and payment processes so that you can concentrate on improving your funnels as you gain more experience.

Kartra has powerful page-building capabilities. Users can create product pages, checkout pages, and opt-in forms with these features. You can even use professionally designed templates to speed up or start the process.

These pages can be optimized for mobile devices, tablets, and desktops. These pages can be hosted on your domain, or on Katra.

That said, they are still limited in capacity and features to be considered a proper website. Even Kartra feels it themselves, as they wouldn’t allow you to host those pages in your domain otherwise.

The marketing features are to be considered as Kartra’s shining jewel. It has all that is needed for email marketing.

First, it can send broadcast messages either by email or SMS. This will require integration with all available SMS gateways.

Kartra can also use automation to create email sequences. Drag-and-drop visual sequence builders make it easy to create them. Once you’re done, the program can run on autopilot.

Another one that is unique to the platform is its behavior-based automation. This powerful tool allows to send emails based upon the behavior of recipients. This allows you to relax after all the work has been done.

Kartra Price

Kartra’s price is steep for a platform focused on marketing and lead conversions. That said, depending on what you need, the platform’s price point on its plans might be worth it. Teachable vs Thinkific vs Kajabi

After all, Kartra has some advanced features that are not found in others.

Kartra Pros and Con

Pros

• You don’t need any external marketing integrations. Kartra has it all: built-in email marketing, automation, sequence builder, and other essential features needed to perfectly market your products
• Kartra offers an automatic translation feature for its checkout pages. It works based on the user’s geographic location. It also supports other currencies.
• Kartar also allows you to drip content and vary access to different levels if you have a membership site.
• You can use A/B testing to refine your automated email responses as you set them up.
• Kartra includes an agency feature that can hold multiple client accounts. This feature allows you to manage multiple websites from one dashboard.

Cons

• Some people might think Kartra’s price point is pretty expensive for what they are offering
• There are not unlimited integrations available with any of the plans.
• Kartra’s interface can be slow and frustrating at times. Teachable vs Thinkific vs Kajabi
• Even Kartra’s pages may load slowly
• For beginners, it can be difficult to understand the many features.

Kartra Summary

Kartra is an all-in-one marketing and sales platform that’s powerful.

It has a lot of tools and features that provide you with the opportunity for interesting and engaging promotions and products.

It is not a course builder, and certainly not a website creator. As such, If you use Kartra, ensure that you are doing so in conjunction with a proper website page maker. Kartra is quite expensive for the features it offers. This can be difficult to swallow.

But, it’s possible to get more for your money if you decide to take the plunge.

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Overall, Verdict Teachable vs Thinkific vs Kajabi

Course builder websites are pretty useful when joining the industry.

There will be many platforms available to provide the service you require, just as there are for most industries and markets. In the case of course building and selling, we have Thinkific, Podia, Kajabi ( and a little bit of Kartra), among others.

These platforms will almost offer identical services in a market-like setting. They will have very few differences. Of course, some might excel in one aspect or another.

To find the right product for you, you must decide what direction you want to go. And find the platform that is best aligned with that. You will likely find their features most helpful to you.