Semrush Keyword Planning

SEMRush-review

So, you want to bring traffic to your website?

If your answer is yes, then SEMrush saves the hassle for many digital marketers. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Anything about marketing is here to help.

A whole suite of tools awaits you to achieve the best results for your brand. Getting the ideal website traffic is just one click away.

This article will discuss SEMrush, which is a tool that can help you with SEO digital marketing.

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Before you continue, you may want to check out this video by Craig Mullins on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of SEMrush.

Organic Research Semrush Keyword Planning

Without research, marketing wouldn’t be as successful as it is today.

SEMrush utilizes a research-based approach for finding the optimal keywords. The program makes an estimate of financial value per word. These search terms could be the reason you generate sales.

This tool visualizes the landing pages on competitor websites for each keyword. These pages can be used as a basis for optimizing your page.

SEMrush is able to detect new competitors via the Search Engine Results Page. The rankings change at any time, so you know where to work on.

In getting insights into your competitors, it is found at the “Competitors” tab. You’ll be able to see a visual map showing where your website ranks in comparison with others. When there are more keywords, they appear on the right side. Organic traffic sites will be higher up on the map’s scale.

Plans and Pricing

But before we can continue on what the program can do, this section will be covered first. Finding out the cost saves a lot of time to decide.

SEMrush offers a starting price of $99.95 if paid annually. If you can’t avail of a reasonable price, the program has three plan subscriptions to select from. Each plan is appropriate for small- to medium-sized businesses (SMBs).

Pro

Starts at $119.95 per month.

The Pro plan offers 10,000 results per report through the program’s own domain. You also get access to keyword analytics tools and up to 3,000 reports or searches per day.

It includes 5 projects, 500 keywords, a 100,000 page limit and up to 50 social profiles. There are 5 scheduled reports in PDF format.

Guru

Starts at $229.95 per month.

At this plan, you get 30,000 results per report and 5,000 reports/searches per day. The Guru plan increases their number of projects to 50 while also having 20 PDF reports.

You’d get personalized branding with 1,500 keywords to track, 300,000 crawled pages and 100 social media profiles. You can even access historical data to see how the keyword performed over time.

Business

Starting at $449.95 per Month

This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. These are the most powerful tools available for higher-ups.

Alongside its many analytics, you get to track 5,000 keywords.

All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush also offers custom solutions upon request.

We’re done with that. The tool still has plenty to offer.

Semrush Keyword Planning

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SEO Writing Assistant

Known as SEO Ideas, this tool gives instant SEO advice per page on your website. It’s a game-changer!

While to some marketers who already have an existing background, this can be seen as an extra feature. For those who are just starting out, it is a great advantage.

By clicking on the Ideas button, you will be led to a page where you get suggested keywords. There are even recommendations to use backlinks or ways to make page improvements from specialized websites.

Keyword Analytics and User Experience

Keywords are the foundation of any website. SEMrush’s keyword search tool finds keywords that are similar to phrases and terms in order to improve search rankings.

These terms will be the strategy to lunge your article into page 1 of the SERP. This will increase traffic and generate more sales. You can even use long-tail keywords. It is ideal for optimizing every content as a start.

The User Experience is straightforward. While it can be overwhelming at first with so much information at once, it has a manageable learning curve.

One possible issue new users may face is data not loading fast.

SEMrush has many functions and can slow down sometimes. Like the main menu is placed on the right side, and submenus are on the top. They do have an alternative to make their data visuals to speed up the loading buffer.

For users on the go, SEMrush has an official mobile app. It can be another way to know how your website is doing even without having a desktop.

Backlink Analysis

SEMrush also supports backlinks. This tool tracks which domains and web pages are linking to your site.

It also analyzes each backline. It evaluates the quality of your website based on the domains and pages that point to it. And it also shares information about the links. From the backlink, SEMrush can pinpoint where the link’s geolocation is from. If you have a personal blog, you can see where the link clicks come from.

Performance Analysis

Found through the Post Tracking tool, SEMrush tracks the performance of each post. You can track up 50 posts and see the performance of your competitors.

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PPC Data

SEMrush also supports pay-per-click (or PPC for short). While SEO is the basic foundation for any marketing campaign, PPC takes it to the next level.

SEMrush offers planning tools to help you determine which data is more valuable than others. Working on your PPC can make you one step ahead. To see where your competitors are going and their current SERP ranking, a tab is available.

Let’s suppose you have an ad copy draft but it has not been published. This can be an opportunity to create a more optimized ad copy on your landing pages for maximum site traffic.

Site Audit

Site audits can be used to determine if your site is not showing up in search engines. These could include:

  • Duplicate content
  • Website loads slow
  • Crawl errors
  • SSL problems
  • Keyword overuse
  • Missing headers/Images
  • Broken links

SEMrush has a list of things you can do. Because the program has it integrated into the system, you don’t need to hire any third-party help.

At the same time, they also have an On-Page SEO Checker. It improves SEO results by proposing possible adjustments.

Notably, SEMrush also teaches you new information. SEMrush will help you solve any issues identified by the Site Audit or On-Page SEOChecker.

SEO-audit

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Social Media Tracker

Most people may think SEO doesn’t rely on social media. They want you to think that way.

SEMrush has a suite of tools to track the performance of your website’s rankings on any major social media platform. It monitors follower counts, engagements and trends. You can even see which platform is performing the best.

This tool can make side-by-side comparisons of your existing competitors. This tool can be used to compare the performance of your competitors over any time period.

Customer Support

For a program like SEMrush, the number of features can be daunting. Their customer service is available via chat, email, and phone.

A live help chat box is found at the corner of every page, along with the contact details on the website’s footer. This removes the need to go through a separate help center page, but no help would be given.

SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.

All in all, active communication to their clients keeps the engagements going.

Conclusion

If your marketing plan is in dire need of major overhaul, SEMrush is a good choice. While the price is too high for some, it makes up for the abundant features for any campaign. Semrush Keyword Planning

It would be a good question to ask: Is it worth the cost? That depends on you.

SEMrush has many plans to suit any marketer. It will find a way for you to audit your website. The UI may be clunky at first, but the versatility it gives for online transparency is present. Semrush Keyword Planning

Do you need the data? It’s there. Find the best keywords? The program will show you the most relevant keywords.

It all boils down to what you do to increase traffic.

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Frequently Asked Questions (FAQ) Semrush Keyword Planning

What is SEMrush?

SEMrush is an SEO tool that helps you optimize your website for search engines. Created in 2008 by IT specialists Oleg Shchegolev and Dmitry Melnikov, they aim to have online competition fair and transparent.

Can I use SEMrush with no paid subscription?

Yes. SEMrush is free to use, but you can only access certain features. An example of this is the ability to run 10 Analytic reports per hour. A free account can create and manage one project and track 10 keywords at a time.

More features are only available if you get any of the three available plan subscriptions.

What is the best plan to avail, Pro, Guru, or Business?

If you’re starting out with a blog on your own, or a freelancer, or even an in-house marketer, then the Pro plan is your choice. When you reach a certain amount of experience like a professional SEO marketer, you can go with the Guru plan.

The Business plan is for large advertising agencies or marketing agencies that have a large client base. SEMrush can help all types of marketers, no matter where they are located.

Can you cancel the subscription anytime?

Yes. You can upgrade, cancel, or downgrade your subscription at any time. If you cancel or downgrade your subscription in the first seven days, a refund will be issued.

Which payment methods are acceptable?

SEMrush accepts these payment methods:

  • Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
  • Wire transfer available upon request
  • Check (US only, upon request)

Is there a SEMrush refund policy?

Yes. There is a 7-day money-back guarantee on all plans. Requests can be made through their official contact form on their website. If the request is received within seven days of signing up, the payment will be refunded.

Is it possible to retrieve your data after you cancel a subscription?

Yes. SEMrush gives you a 30-day grace period once you cancel your subscription. Any lingering projects will remain active until the subscription expires. So it’s best to download them as soon as possible. And if you decide to renew it instead, your data would remain there as is.

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