They existed even before 2019, B.C. (where B.C. B.C. stands for Before COVID, Online Course Platforms were already in existence. They were created for the same purpose: to sell and create online courses.
The majority of courses back then were more niche-oriented, such as leadership seminars, wholesomeness and self-help classes. Of course, courses and classes focused on normal subjects were there too.
These classes were designed to bring education to the most convenient and comfortable places.
People who were housebound due to multiple reasons (maybe childcare or health problems) could keep studying and learning despite not being able to go out. People who couldn’t attend regular school due to duties and scheduling conflicts could still finish courses due to the medium’s flexibility.
Everything else had to be shut down when the pandemic struck. However, people still needed to learn, and online course platforms and other eLearning platforms made it possible for a lot to continue their studies.
In the early times of the pandemic, the industry saw a 221% increase in new course creators on one Course Platform. This growth is probably shared throughout multiple platforms online.
Everyone, from solopreneurs and entrepreneurs to professionals in human resources and educational institutions, has used at least one course platform during the pandemic.
Not only that, but the pandemic also showed the potential of these platforms as a way to earn extra profit. They say that knowledge is wealth. Online courses platforms have given this maxim legs and allowed people to convert their knowledge into wealth.
Nowadays, there are countless online courses people can partake in. You can find everything from life coaching to make your life easier, to tutorial classes on the more academic subjects such as Algebra. You can even learn how to make your courses more lucrative.
Online courses are everywhere, and if you want to get in on the action, the next question is which platform you will use to share that treasure in your noggin.
For those of you who prefer a more visual experience, here is a video review from Ross Herosian on his YouTube channel Tricycle Creative. You can still read our article below to get a complete overview of Thinkific. It also compares it with some other competitors.
Thinkific: Your Go-To Online Course Platform How To Do Think Pair Share
The Thinkific Overview
Thinkific is one the most popular options for selling, hosting and building your courses.
Thinkific is unique because you can feel that they are passionate about what they do. You can feel that they are more focused on giving the best learning experience they can to both the creators and their audience and that earning money is needed to keep things afloat.
It’s impossible to not! After all, it is one of the few online course platforms that provide a full-on free service. Yes, Thinkific has a free service that is as good as their paid lowest-tiered one.
This makes the platform perfect for newcomers as they get to experience what it’s like to build content and courses, as well as the overall flow and environment of the industry. The free plan lets users see what they’re about to do without making any investments.
This free plan has one limitation. You can only create one course. I find that this is sufficient.
Thinkific also does not take any cut for a transaction fee whenever a user makes a sale on the platform. All profits go to content owners.
Thinkific even makes sure that all profits are directly available upon being sold. That means that course makers and content creators can use their earnings directly, with no need to wait for a quote or a certain threshold to reach before being able to touch the money.
This just proves how much Thinkfiic thinks of its customer base.
Useful Features
First, let me preface this by saying that most online course platforms share almost the same features. First, there is the course builder, then there is the website builder for your courses, and then the marketing features.
They are all the same except for how they work and some other unique features. As such, we will be focusing on these aspects of Thinkific’s features.
Thinkific’s main focus is their ability to create course curriculum. The creation part of Thinkific’s features is the most important. They ensure that online courses are as interactive as possible.
The user interface of Thinkific is easy to use. It’s intuitive and logical. It is easy to navigate. You can access all other features via a sidebar menu. They are properly classified to where they are, except for occasional hiccups. How To Do Think Pair Share
This interface is perfect for users who enjoy performing analytics and monitoring performance. Everything is neatly organized and placed on the dashboard.
The dashboard shows you how you are doing in revenue and student accounts. You can also see student course enrollments and sign-ups.
If we are to nitpick something out of this, it would be that the aesthetics of the interface can be done a little bit better.
Thinkific is primarily focused on course creation, as mentioned previously. The platform makes course creation easy. Even in the free plan, Thinkific allows you to try everything the course creator can do.
This course builder also allows you to include a multitude of media types. These include content, quizzes, surveys, assignments, pdfs, and student discussion areas to allow peer-to-peer interaction.
Another highlight is the scheduling of course content and some automation in drip-feeding content.
The marketing features of Thinkific are where I fear the platforms will fall flat. Don’t get me wrong. It contains everything you need to market and promote your courses.
But that’s just about it. Compared to the competition, Thinkific’s market features are a bit lackluster. It doesn’t include a sales funnel builder. This is the most noticeable aspect. The overall checkout experience is pretty clunky.
What’s more is that there is really nothing you can do about this part since it has very limited customization.
Even email marketing features are behind the competition. It is very basic and you can only notify your students about new products or courses, send them progress reports and update them on their course status.
However, not everything is bad, as Thinkific can integrate multiple third-party applications. These third-party applications are not meant to be used as bandages. They can be used to address some of the problems in Thinkific’s marketing department.
Thinkific integrates five of most popular email marketing platforms, including Aweber and Drip with email marketing.
It makes sense considering the platform’s repeated promises to focus on course creation. It would be wiser to pour all resources into ensuring they got that part right and get third-party apps to tackle the marketing part.
The Thinkific Price
While I have already mentioned Thinkific’s Free Plan and how great it is, that plan is still limited and is a far cry from what Thinkific’s paid plans are. It’s not like the rest of the competition.
Thinkific is a lower-cost option that allows you to create unlimited courses and enroll unlimited students. This is in line with their mission to be focused on the education part. How To Do Think Pair Share
As such, if you want to use a more affordable plan and have many content ideas you think will sell, Thinkific should be one of the best matches for you.
| Free | Start | Grow | Expand |
| $0 per month | $74 per month | $149 per month | $374 per month |
| Create and launch your product using a website and checkout experience
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Add products to your company and create a cohesive learning experience.
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-Build a successful business with a complete suite of tools to help you sell more
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-Optimize your workflow and create a premium experience with a platform designed to scale
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Aside from these plans, Thinkific also has a more advanced and bespoke plan called Thinkific plus. Thinkific Plus takes the best of Thinkfiic, makes it powerful, scalable and simple-to-use, and then adds more.
It still dedicates itself to teaching, lecturing, and supporting students.
To get Thinkific plus, you need to contact the platform’s sales team and ask for this upgrade. You will discuss with them the tools you need to make the most of your platform. You will also discuss the cost of this upgrade with them.
Every Thinkific Plus plan has its own unique cost, so different Plus plans may have slightly different prices. One this is sure, though. Thinkific Plus will give you the features of the most expensive plan as well as these additional features:
- Unlimitted Products
- Unlimited Administrators
- 3+ Separate Thinkific sites
- Service Level Agreement 99.9%
- Dedicate Customer Success Team
- Check out multiple seats or a tiered pricing option
- Email White-labeling
- Single Sign on
- Bulk Selling App
- Enterprise API Access
> > Click Here to Start Your Free Trial < <
Thoughtific Pros and Cons
Pros
- The Thinkific free package is permanent free. This isn’t a glorified trial. You can only take as many courses as you like.
- Thinkific doesn’t charge transaction fees for any sale. All earnings by content creators are theirs. These funds can be claimed and used by creators as soon as they are received in their accounts.
- When it comes to payment options, Thinkific can be flexible and has different payment options for different types of students and schools.
- The limitation for the number of courses is removed in all instances of Thinkific’s premium plans. Users can create unlimited courses and enroll unlimited students in these courses.
- Thinkific’s interface is one of the most intuitive. With most options logically placed and easily located. Users just starting can easily understand how things work in this interface.
- Thinkfic’s course creator is also easy to use. You can also choose from many course materials to make your course more engaging and exciting.
- Thinkific gives you the option to offer incentives, such as leaderboards and awards, to motivate your students.
Cons
- Some of the tools in Thinkific are not user-friendly. Some would need guides and a bit of time to get used to.
- The marketing features of Thinkifiic make it hard to recommend for people who are more focused on propping up businesses on the platform. Their email marketing capability is quite basic, and you will need to depend on third-party integrations to have a better experience.
- Despite Thinkific having one of the most intuitive user interfaces, it looks outdated, and there are times when the experience can be clunkier than expected.
- There is a distinct lack of customization options within the platform. As such, it is not impossible to find other websites that may look the same as yours. How To Do Think Pair Share
Thinkific Summary
Thinkific is one of the best online course platforms in the market today. It is a great platform for beginners as well as those who are looking for more course-focused platforms. It is still competitive with other “advanced” and more feature-rich platforms, despite its shortcomings.
In my opinion, its strongest suit would be its focus on providing the best course experience and free plan. Thinkfiic already has a solution for this problem. Any problems with the platform can be fixed by integrating third-party services.
You’re searching for an online course creation tool that creates courses from scratch. You can never go wrong with Thinkific.
Kajabi Versus Thinkific
Kajabi Overview
Kajabi is a widely used platform for running an online course business. Its main focus is on productivity and sales. It provides tools that are geared towards simplifying your operations.
Some of Kajabi’s highlights include automations, pipelines, email marketing, and a mobile app.
As for products, there is a lot you can sell through the platform. Aside from courses, you can sell coaching, memberships, communities, podcasts, and other digital content.
Kajabi has many marketing features. It’s no surprise that they have sales funnels, email marketing, and automations. This allows Kajabi users to sell their products more easily.
Kajabi is a rare product that can be described as an “all-in-one” platform. It’s a course-creation platform that offers more than just decent marketing features. It even has automation features that could help you focus more on marketing or creating than the menial tasks.
That said, not everything is good in Kajabi land. It has one of the most expensive platforms on the market. The lowest plan is $149 per month. These plans are not unlimited. In the case of the lowest plan, you can only sell 3 products.
Kajabi’s features are not as rich, particularly in the community engagement and gamification departments. So you might need some third-party integrations to address these issues.
Kajabi Features
Kajabi boasts about being one of the better platforms. Even more, they have one of the most expensive courses in the market. As such, it is only to be expected that the audience will have high expectations of the product. How To Do Think Pair Share
So let’s take a look at how good Kajabi features are starting from the interface.
At first glance, Kajabi’s interface is pretty normal. It’s minimalist, clean, and modern. Most of the available features can be accessed through 3 to 4 clicks. The page also includes a search assistant that allows you to quickly locate the tools and features within the application.
Kajabi’s pages load quicker. It makes it easier to work and provides a smoother experience.
In terms of Course Creation, Kajabi allows you to create various types. Some samples include mini-courses, online courses, drip courses, or create one from scratch. You can choose among these types for whichever suits your needs. (i.e. long courses for long content, mini-courses for product launches).
Kajabi offers blueprints that are similar to templates for a simpler building experience. These “skeletons” can be used as templates, so you don’t have to worry about adding content.
These courses could also be organized into subcategories, posts, and categories. As such, it would be very easy to organize your content neatly and properly. They can be arranged according to their content and types. You can have text and slideshows in one place, and audio and video in another.
Kajabi offers cloud storage via Dropbox and Google Drive, so you don’t have to worry.
Kajabi has robust and extensive marketing features.
It also offers the traditional stuff of offering coupons in a flexible way, which, as we have seen, is an old and proven marketing strategy.
Kajabi offers a powerful email marketing platform that allows you to market via email. It is built on top of the platform and has many features. Email templates can be created for different functions.
Another conversion tool they possess are their pipelines, which can help you convert more customers and increase your sales. They are not that hard to use and even the platform has provided various templates that can easily be used by their customers.
Kajabi offers a dedicated affiliate program to users who have a higher plan. It is a feature that makes the process overly easy and simple. It organizes both affiliate links and affiliates in its own category, making it easier to track down and find them.
I would say that the biggest problem for Kajabi is its lack of integrated payment solution. Instead users will have to rely on the integration form other payment gateways such as Stripe, Paypal, BitPay, Authorize.net and others.
This is a huge disappointment considering how poor their marketing tools and how adept their checkout at upsells, bumps offers, downsells is.
Although it is not perfect, Kajabi has a lot to offer that can be used for both marketing and course creation. These features can be used by anyone who is serious about starting an online business.
Potential users must be prepared to pay a high price for these tools.
Kajabi Price
It is undeniable that Kajabi is among the most expensive service when it comes to the course creation market. The cheapest plan is $149 per month, and it doesn’t include unlimited courses. How To Do Think Pair Share
However, if you think that Kajabi’s steep price as well as its more advanced features like automation is something you really need, then of course, it is the customer’s choice at the end of the day.
| Basic | Growth | Pro |
| $119 monthly billed annually | $159 per month billed annually | $319 per month billed annually |
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Kajabi Pros & Cons
Pros
- True to its name, Kajabi is an all in one content making and marketing tool. It provides various tools to create courses, like a drip course or a mini-course, and combine them with different marketing automations to ensure they sell.
- Kajabi provides blueprints and templates to help you get started on your project.
- Kajabi lets you sell digital products such as coaching, webinars and communities. It is also one of the best places to do so.
- Kajabi also includes an assessment function that allows students to grade their performance and monitor them. This is extremely good when combined with drip courses to provide courses that can only be accessed when the proper grades are reached
- Kajabi’s mobile app makes it easy for students to access lessons and classes wherever and whenever they want. It even includes a notification feature that can help with alerts.
- Kajabi has a membership option that allows users create and sell membership options for their customers. This can be used to provide users with a way to sell extra and exclusive course content.
- Kajabi’s automation feature can automate the purchase of offers, post-completion of courses or memberships, assessment completion, as well as other tasks. To be more precise, users can use conditional filters.
- Kajabi has one of the strongest marketing features among the content and course-building platforms available right now.
- Kajabi’s Email Marketing is among the best in the industry. There are many email templates that you can use in various situations. Kajabi has the ability to automate email sequences using triggers or actions. How To Do Think Pair Share
- Kajabi’s pipeline feature makes it possible to have various OVO funnel templates. Pipeline features automate product sales and funnel customers to the places you want. This will result in higher conversion rates.
Cons
- Kajabi’s price point is nothing to laugh at. It starts at $149 per month and does not even offer unlimited course creation. It offers only 3 products and 3 pipelines.
- Kajabi does not offer course completion certificates, something that some users want to receive as proof of going through the class
- Kajabi has no page templates for designing landing pages, thank you pages, checkout pages, forms, and other pages. That means users must do everything from scratch when editing page templates through the page builder. As such, it will be very difficult for new and non-tech users.
- Kajabi doesn’t offer a guarantee badge on its checkout page. Guarantee badges are a good tool for increasing conversions. Guarantees assure buyers of a product’s quality.
- Kajabi has no local payment gateway. You must rely on Stripe and Paypal integrations to take payment from orders.
- Despite having some advanced features, there are still some features that Kajabi lacks, especially in the community department. It does not have community engagement or gamification features.
> > Click Here to Start Your Free Trial < <
Kajabi Summary
It is undeniable that Kajabi is a juggernaut of a platform regarding course creation and marketing. Their marketing tools are unparalleled.
They have the tools that provide a great marketing experience. Their pipeline and automation features can be the envy of other platforms and something users would want to have if they want the best rate of conversions.
That said, Kajabi is not without its flaws. For one, it lacks features that help you connect with your students and customers. These features allow you to create a great community. How To Do Think Pair Share
Kajabi is also pretty expensive. People might find it difficult to justify buying a plan which can only host 3 products when there are cheaper alternatives that offer unlimited products.
Overall, Kajabi is a good creation platform with advanced marketing features. If you’re looking for a platform to market your products, Kajabi is the right choice. It might be a bit expensive, but Kajabi’s features can be worth it.
Podia Versus Thinkific
Podia Overview
Another big name digital online content-selling platform is Podia. Podia is a powerful platform with strong marketing features. Among the products you can sell on this platform are online courses, coaching, webinars, community, and many more.
Furthermore, Podia is one of the cheaper digital content-selling platforms in the market. It might even be one of the most affordable. However, it takes a percentage of the profit whenever you sell. This might be their way to offset the high price of its powerful features.
Podia is an excellent platform and tool, especially for business-oriented people like marketers and promoters.
> > Click Here to Start Your Free Trial < <
Podia Features
Podia offers a lot of features.
Podia’s interface is clean and minimalistic. It is designed to have all the other features accessible within 3 clicks. It is so easy that almost no learning curve is required to use Podia’s interface.
This makes the platform very beginner friendly. Accessing or reaching the information you desire or need is easy with no additional steps or terms. In fact, almost all of Podia’s functions can be accessed straight from the dashboard.
Podia allows you to upload files that will be used as building blocks for your lessons. A course can contain text, embeds and quizzes as well as coaching and files. With some imagination, you can create interesting lessons with the platform that is given to you.
Nevertheless, there are some areas where the course creator is lacking. Unlike most other platforms, Podia only supports very few lesson types. It does not provide a way to monitor student performance. How To Do Think Pair Share
That said, it has a very powerful embed tool that supports several platforms. These websites include:
- Youtube, Vimeo and Dailymotion are video hosts.
- Music and podcast platforms such as s Spotify, soundcloud, and podbean
- Slideshow platforms like speaker deck, presentation, google slides, and slide share
- Social media sites like Twitter, TikTok, Pinterest, and Behance
- Form Builder websites such as Google Forms, Typeform, and Paper Form
- Github and Codepen are two examples of coding websites.
One of the more recent additions to Podia’s courses is the ability to give certificates. This certificate feature can be viewed as an incentive/prize to complete your courses. However, Podia only has one type of certificate for now. They cannot still customize and design your certificates.
In terms of marketing, Podia is focused on the bag. It has a lot of excellent features to enhance the effectiveness of your marketing. Tools like Pre-launch, upsells, and coupons make great strategies to promote your products.
This marks Podia as an excellent choice for marketers who want to sell their products on a smaller website.
That said, not everything is perfect. Podia’s weak point is its email marketing. It only offers the basics. Although it allows you to send email broadcasts and campaigns, some of its features are missing such as split testing or personalization fields.
People looking for automation features may also have lost their chance since Podia’s isn’t as advanced as theirs.
For payment processors, Podia has a local payment gateway. That said, you will need to connect your bank account or PayPal account to payment processors. You can integrate with Stripe or PayPal for a simpler solution.
Your audience can use their credit cards at checkout. They usually take less than 2 days to process and are credited to your PayPal or bank account. How To Do Think Pair Share
Podia Price
It is also one of the most affordable on the market in terms of pricing. The platform recently added a free plan. Although it doesn’t offer much, this plan is a great way to learn more about Podia.
| Free | Mover | Shaker | Earthquaker |
| $0 per Month | $33 per month | $75 per month | $166 per month |
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Podia Pros and Cons
Pros
- Podia’s strongest point is its clean and crisp UI/UX. It is very easy to use and has a non-existent learning curve. Users of all edges and tech levels will find it intuitive to set it up.
- Podia can serve many purposes and be a one-stop shop to meet all your needs. Digital products can include memberships, webinars and bundles.
- Podia also offers a free plan that allows you to sell unlimited products and courses. This means that you can make as many pages as you like for your products and courses as long as there is energy.
- Podia also allows you to upload as many videos as possible for your content. This is thanks to the unlimited storage and bandwidth that the platform offers its users. This way, you don’t need to use Vimeo or Wistia.
- Podia has a built-in affiliate program for your audience that is only available for Shaker and Earthquaker plans.
- Although it only provides the basic functions, the email marketing tools built-in are sufficient to support campaigns and broadcasts.
- Podia supports a prelaunch mode as one of its marketing features. It will generate buzz about your products and encourage early conversions of email customers. How To Do Think Pair Share
- Podia does not charge any transaction fees for sales, except the free plan.
- Podia now offers a new feature that allows content creators the ability to give certificates, community, or quizzes. You can even create memberships in the community area.
Cons
- Their email marketing provides only the most basic functions. Especially in its email composer, which lacks personalization fields. Aside from that, the tool lacks templates, drag and drop editor, and other features
- The platform lacks course compliance features.
- Podia also does not have many customization features. It lacks custom CSS/HTMl customizations. Expect to have generic-looking websites when using Podia.
- Podia does not have landing page builders and funnels. These are essential tools considering Podia’s focus in marketing.
- The free plan does not allow you to host more than one product. It also charges an 8% transaction fee.
- There are no course blueprints available in Podia.
- Podia supports only a handful of lesson types. Podia does not support certain types of lesson, such as Adobe Captivate and Articulate Storyline.
- While it has pretty good marketing features, it still lacks some. These include cart abandonment, downsells and order bumps.
- Podia does not have a mobile app, which can limit its user base or access, given how much the world has depended on smartphones and tablets. How To Do Think Pair Share
Podia Summary
Overall, Podia is an acceptable platform for hosting your content. This is pretty true especially given the price point it is offered.
Many people might believe that Podia is a value-for-money company. It isn’t true. Podia is more than what you pay. You can make impressive courses with enough creativity and great ideas and sell them for a fair price.
It is still an all-in one platform, despite its limitations. It’s perfect for many people. Content creators, teachers, marketers, and people who target marketers. If they have any questions, Podia can help.
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Kartra Versus Thinkific
Kartra Overview
Kartra is a different product from the others listed above. Scratch that, Kartra is entirely different from the other products listed in this review.
We offer a platform that allows you to sell your products, instead of creating courses. It is also a marketing platform.
Kartra should not be considered a website in its own right or your product’s.
Rather, you should focus on its strengths and use them to sell products, services, and membership for your proper sites.
Kartra is properly fitted to create and sell both digital and physical products. It allows you to sell an unlimited number of them and different kinds of products. It also allows you to choose from multiple pricing options, which will allow you to set a more flexible price.
Kartra Features
Kartra is an entirely different beast, so we may focus on features that aren’t found in most course-building sites. In fact, there might not be a course-building site for Kartra.
As for the features, we already mentioned that Katra allows you to sell many products. Each account can sell unlimited quantities of products and offer them at any price.
Kartra’s focus is on lead conversion and marketing to maximize its users’ profits. One of their key features is funnel construction.
Funnels are a way for sellers to get their customers to buy their products. While Kartra does not refer to funnels as campaigns, They function similarly. How To Do Think Pair Share
Kartra makes funnel building relatively easy. If you have previous experience in the field, you can create one yourself. Otherwise, you can have Katra do it for you through their plug-and-play campaigns that are from top industry experts.
You can share your personally-built campaigns with other Kartra members. You can even market and sell your campaigns and make money from them.
Kartra handles all the payment and billing processes needed, so you can focus on better funnels as you gain experience.
Kartra has powerful page-building capabilities. These features allow users to create product pages, checkout pages and opt-in pages. You can even use professionally designed templates to speed up or start the process.
These pages can be optimized for mobile devices, tablets, and desktops. These pages can be hosted on your domain, or on Katra.
That said, they are still limited in capacity and features to be considered a proper website. Kartra believes it, and they won’t let you host these pages on your domain.
The marketing features are to be considered as Kartra’s shining jewel. In terms of email marketing, it has all the stuff that a good email marketing feature has.
It can send broadcast messages by SMS or email. This will require integration with all available SMS gateways.
Aside from that, Kartra also has automation which it can use to create email sequences. Drag-and-drop visual sequence builders make it easy to create them. Once you’re done, the program can run on autopilot.
Behavior-based automation is another feature that makes the platform unique. This powerful tool allows you to send emails based on the recipient’s behavior. As such, when you are done setting up the hard work, you can just sit back and relax.
Kartra Price
Kartra’s pricing is high for a platform that focuses on lead conversions and marketing. That said, depending on what you need, the platform’s price point on its plans might be worth it. How To Do Think Pair Share
After all, Kartra has some advanced features that are not found in others.
| Starter | Silver | Gold | Platinum |
| $79 per month when billed annually | $149 per Month when you pay annually | $229 per month when billed annually, | Monthly payment of $379 when you pay annually |
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Kartra Pros and Cons
Pros
- External marketing integrations are not required. Kartra offers everything: integrated email marketing, sequence builder, automation, and all other features necessary to market your products perfectly
- Kartra has an automatic translation for its checkout pages. It is based on the user’s geographical location. It also supports other currencies.
- Kartar allows you to drip content or vary access to different levels, if you have an existing membership site.
- You can use A/B testing to refine your automated email responses as you set them up.
- Kartra includes an agency feature that can hold multiple client accounts. This allows you to manage different websites in just a single dashboard.
Cons
- Some might feel that Kartra’s pricing is too high for the quality of what they offer
- There are not unlimited integrations available with any of the plans.
- Kartra’s interface is quite slow and might get frustrating to use at times. How To Do Think Pair Share
- Even Kartra’s pages can load slow
- For beginners, it can be difficult to understand the many features.
Kartra Summary
Kartra is an all-in-one marketing and sales platform that’s powerful.
It has a lot of tools and features that provide you with the opportunity for interesting and engaging promotions and products.
That said, it isn’t a course builder and definitely not a website builder. As such, If you use Kartra, ensure that you are doing so in conjunction with a proper website page maker. Kartra is quite expensive for the features it offers. This can be difficult to swallow.
But, it’s possible to get more for your money if you decide to take the plunge.
> > Click Here to Start Your Free Trial < <
Overall, Verdict How To Do Think Pair Share
When you are interested in joining the industry, course builder websites can be very useful.
As with most markets and industries, there will be a lot of platforms that will offer the service that you need. In the case of course building and selling, we have Thinkific, Podia, Kajabi ( and a little bit of Kartra), among others.
These platforms will almost offer identical services in a market-like setting. Their differences will be minimal at best. Some might be better than others in certain areas.
The key to finding which product you should use is to decide on the direction of what you want to do. And find the platform that is best aligned with that. You will likely find their features most helpful to you.