They existed even before 2019, B.C. (where B.C. stands for Before COVID), Online Course Platforms were already a thing. Even then, they were made for the same purpose, to create and sell online courses.

The majority of courses back then were more niche-oriented, such as leadership seminars, wholesomeness and self-help classes. There were also classes and courses that covered normal topics.

These classes focused on bringing education to where it is most convenient and comfortable.

People who are housebound for multiple reasons (e.g., childcare or health issues) can still learn and study even if they cannot go out. People who couldn’t attend regular school due to duties and scheduling conflicts could still finish courses due to the medium’s flexibility.

Everything else had to be shut down when the pandemic struck. People still needed to learn and online courses and other eLearning platforms made this possible.

In the early times of the pandemic, the industry saw a 221% increase in new course creators on one Course Platform. This growth is probably shared throughout multiple platforms online.

Everybody from Entrepreneurs and solopreneurs to human resource professionals and proper educational institutions has used a course platform or two during the pandemic.

Not only that, but the pandemic also showed the potential of these platforms as a way to earn extra profit. They say that knowledge is wealth. Online courses platforms have given this maxim legs and allowed people to convert their knowledge into wealth.

Nowadays, there are countless online courses people can partake in. You can find everything from life coaching to make your life easier, to tutorial classes on the more academic subjects such as Algebra. You can even learn how to make your courses more lucrative.

Online courses are everywhere, and if you want to get in on the action, the next question is which platform you will use to share that treasure in your noggin.

Ross Herosian has posted a video review on his YouTube channel Tricycle Creative. For those who like a visual experience, You can still read our article below to get a complete overview of Thinkific. It also compares it with some other competitors.

Thinkific: You’re Go-To Online Course Business Platform Affiliate Program Kajabi vs Thinkific vs Teachable

The Thinkific Overview

Thinkific is one the most popular options for selling, hosting and building your courses.

One of the main reasons why Thinkific stands out is that you know they are doing this in a place of passion. You can feel that they are more focused on giving the best learning experience they can to both the creators and their audience and that earning money is needed to keep things afloat.

How could you not? After all, it is one of the few online course platforms that provide a full-on free service. Thinkific offers a free service that is just as good as the paid lower-tiered.

The platform is ideal for beginners as it allows them to see how content and courses are built, as well the industry’s overall environment. The free plan lets users see what they’re about to do without making any investments.

The only limitation of this free plan is that it only allows you to create one course and one course, and in my opinion, that is generous enough.

Thinkific does not take any transaction fees when a user sells on the platform. All profits go to content owners.

Thinkific ensures that all profits are immediately available after they have been sold. That means that course makers and content creators can use their earnings directly, with no need to wait for a quote or a certain threshold to reach before being able to touch the money.

This just proves how much Thinkfiic thinks of its customer base.

Thinkific Features

First, let me preface this by saying that most online course platforms share almost the same features. First, there is the course builder, then there is the website builder for your courses, and then the marketing features.

They are all the same except for how they work and some other unique features. These are the features that Thinkific is known for.

Thinkific’s main focus is their ability to create course curriculum. Most of their features are geared toward the creation bit, of course, creation. They make sure that online courses are as engaging as possible.

The user interface of Thinkific is easy to use. It’s intuitive and logical. It is easy to navigate. All other features can be accessed through a sidebar menu. Except for occasional hiccups, they are correctly classified. Affiliate Program Kajabi vs Thinkific vs Teachable

This interface is perfect for users who enjoy performing analytics and monitoring performance. Everything is neatly organized and placed on the dashboard.

From the dashboard, you can see how well you are doing in revenue, student accounts and sign-ups, student course enrollments, and much more.

If we are to nitpick something out of this, it would be that the aesthetics of the interface can be done a little bit better.

Thinkific is primarily focused on course creation, as mentioned previously. As such, the platform ensures that the course creation mechanism is easy to get used to. Even in the free plan, Thinkific allows you to try everything the course creator can do.

You can also include many media types in this course builder. These include content, quizzes, surveys, assignments, pdfs, and student discussion areas to allow peer-to-peer interaction.

Another highlight is the scheduling of course content and some automation in drip-feeding content.

The marketing features of Thinkific are where I fear the platforms will fall flat. Don’t get me wrong. It has everything that you need to promote and market your courses.

But that’s just about it. Thinkific’s market features compare poorly to its competitors. The most glaring aspect is that it doesn’t have a built-in sales funnel builder. The overall checkout experience is pretty clunky.

You can’t do much about it because it is so limited in customization.

Even email marketing features are behind the competition. Most of it is quite basic, and at most, you can notify your students of new courses or products, as well as send them their course progress and notify them about their course progress as well as updates.

Thinkific can also integrate third-party apps. These third-party applications are not meant to be used as bandages. They can be used to address some of the problems in Thinkific’s marketing department.

For email marketing alone, Thinkific directly integrates five of the most popular email marketing providers, including ConvertKit, Active Campaign, Aweber, Drip, and MailChimp.

It makes sense considering the platform’s repeated promises to focus on course creation. It would be wiser to pour all resources into ensuring they got that part right and get third-party apps to tackle the marketing part.

The Thinkific Price

Although I’ve already spoken highly of Thinkific’s Free Plan, it’s still a limited plan and far less than Thinkific’s paid plans. It’s not like the rest of the competition.

Thinkific is a lower-cost option that allows you to create unlimited courses and enroll unlimited students. This is in line with their mission to be focused on the education part. Affiliate Program Kajabi vs Thinkific vs Teachable

As such, if you want to use a more affordable plan and have many content ideas you think will sell, Thinkific should be one of the best matches for you.

Thinkific offers a more complex and customized plan, Thinkific plus. Thinkific Plus takes the best of Thinkfiic, makes it powerful, scalable and simple-to-use, and then adds more.

Of course, it still maintains its dedication to course building, teachers, and students.

To get Thinkific plus, you need to contact the platform’s sales team and ask for this upgrade. You will discuss with them the tools you need to make the most of your platform. You will also discuss the cost of this upgrade with them.

Every Thinkific Plus plan has its own unique cost, so different Plus plans may have slightly different prices. One this is sure, though. Thinkific Plus will offer you all the benefits of the most expensive plan, plus these extra features.

• Unlimitted Products
• Unlimited Administrators
• Three+ separate Thinkific sites
• Service Level Agreement 99.9%
• Dedicate Customer Success Team
• Multiple seats and Tiered pricing checkout
• Email white-labeling
• Only one sign on
• Bulk Selling App
• Enterprise API Access

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Thinkific Pros and Cons

Pros

• Thinkific’s free package is permanently free. This isn’t a glorified trial. You can only take as many courses as you like.

• Thinkific doesn’t charge transaction fees for any sale. All earnings by content creators are theirs. Creators can even claim and use these funds as soon as they arrive in their account.

• Thinkific is flexible when it comes to payment options. They offer different payment options for different types and types of students.

• Thinkific’s premium plans remove the restriction on the number of courses. In fact, users can create an unlimited number of courses and enroll an unlimited number of students in these courses.

• Thinkific’s interface is one of the most intuitive. The majority of options are logically placed and easy to find. Users just starting can easily understand how things work in this interface.

• Thinkfic’s course creator is also easy to use. It also allows for many course materials, making it possible to have your course as exciting and engaging as possible.

• In the name of engagement, Thinkific also gives you the ability to put incentives such as leaderboards, awards, and scores to motivate your students.

Cons

• Some of the tools in Thinkific are not user-friendly. You may need to take some time and read guides to learn how to use the tools.

• It is difficult to recommend Thinkifiic for those who are more interested in promoting the platform’s marketing capabilities. Their email marketing capability is quite basic, and you will need to depend on third-party integrations to have a better experience.

• Although Thinkific has one of the most intuitive user interfaces in the industry, it can sometimes look dated and the experience can sometimes be more confusing than you expected.

• The platform lacks many customization options. It is possible to find websites similar to yours. Affiliate Program Kajabi vs Thinkific vs Teachable

The Thinkific Summary

Thinkific is one of the best online course platforms in the market today. I would easily recommend it to beginners and those looking for a more course-focused platform. Despite its limitations, it still competes with other more “advanced and feature-rich” platforms.

In my opinion, its strongest suit would be its focus on providing the best course experience and free plan. Thinkfiic already has a solution for this problem. Any problems with the platform can be fixed by integrating third-party services.

You’re searching for an online course creation tool that creates courses from scratch. You can never go wrong with Thinkific.

Thinkific Versus Kajabi

Kajabi Overview

Kajabi is an open-source platform that allows you to run an online business. Its main focus is on productivity and sales. It offers tools that simplify your operations.

Some of Kajabi’s highlights include automations, pipelines, email marketing, and a mobile app.

The platform allows you to sell a variety of products. Apart from courses, there are many other options. You can also sell memberships, communities and podcasts.

Kajabi has many marketing features. It’s no surprise that they have sales funnels, email marketing, and automations. This allows Kajabi users to sell their products more easily.

As such, Kajabi is one of those rare products where the “all in one” platform fits. It is a course creation platform with more than decent marketing features. You can even use automation features to help you spend more time marketing and creating than on the mundane tasks.

Kajabi land is not perfect. For starters, it has one of the more expensive platforms available in the market. Their lowest plan starts at $149 per month. These plans are not unlimited. In the case of the lowest plan, you can only sell 3 products.

Aside from that, Kajabi is not as feature-rich, especially in the gamification and community engagement department. These issues might require third-party integrations.

Kajabi Features

Kajabi boasts about being one of the better platforms. They even have one of the more expensive plans in the course creation market. It is not surprising that customers have high expectations for the product. Affiliate Program Kajabi vs Thinkific vs Teachable

So let’s take a look at how good Kajabi features are starting from the interface.

At first glance, Kajabi’s interface is pretty normal. It’s minimalist, clean, and modern. Most of the available features can be accessed through 3 to 4 clicks. For easier accessibility, the page has a search assistant to quickly find the features and the tools inside the application.

Kajabi’s pages load quicker. It makes it easier to work and provides a smoother experience.

In terms of Course Creation, Kajabi allows you to create various types. Some samples include mini-courses, online courses, drip courses, or create one from scratch. These types can be customized to suit your specific needs. (i.e. long courses for long content, mini-courses for product launches).

For easier building experience, Kajabi provides blueprints which are akin to templates. These “skeletons” are pretty much presentation ready that if you want, you can just add your needed content and then you are good to go.

These courses could be properly structured too into categories, subcategories and posts. It would be easy to organize your content in a neat and organized manner. They can be arranged according to their content and types. So you can text and slideshows in one area, audio and video to different areas.

As for storage, Kajabi allows for cloud uploading from Dropbox and Google Drive so there is little to worry about.

Kajabi has robust and extensive marketing features.

Of course, it has the usual stuff of providing coupons in a flexible manner, which as we have established, is an old, tried and tested marketing strategy.

If you want to market through email, Kajabi has a powerful email marketing solution that is already built in the platform which has plenty of features in and of itself. You can even have email templates ready for the different functions you want it to.

Another conversion tool they possess are their pipelines, which can help you convert more customers and increase your sales. They are not that hard to use and even the platform has provided various templates that can easily be used by their customers.

Kajabi also has a dedicated affiliate program for users of a higher plan than the basic one. This feature makes the entire process extremely simple and easy. It also organizes affiliate links as well as affiliates into its own category which it makes easier to find and track down.

I would say that the biggest problem for Kajabi is its lack of integrated payment solution. Instead, users will need to rely on integration from other payment gateways like Stripe, Paypal and BitPay.

This is entirely disappointing given how robus their marketing tools are as well as how good their checkout is at doing things like upsells, bump offers, and downsells.

Overall, while its not perfect, Kajabi offers a lot of features that are both geared towards marketing as well as course creation. As such, it is easy to see that these features are good for almost everybody who are serious about making an online business.

Potential users must be prepared to pay a high price for these tools.

Kajabi price

It is undeniable that Kajabi is among the most expensive service when it comes to the course creation market. Their lowest plan starts at $149 per month and this plan doesn’t even include unlimited courses. Affiliate Program Kajabi vs Thinkific vs Teachable

If you feel that Kajabi’s high price and more advanced features such as automation are something you really need, then you can choose to purchase it.

Kajabi Pros & Cons

Pros

• True to its name, Kajabi is an all in one content making and marketing tool. It provides various tools to create courses, like a drip course or a mini-course, and combine them with different marketing automations to ensure they sell.

• Kajabi provides blueprints and templates to help you get started on your project.

• Kajabi lets you sell digital products such as coaching, webinars and communities. This is also a great place to do this.

• Kajabi also has a built-in assessment function that allows you to grade and observe your students’ performance. This feature is especially useful when used in conjunction with drip courses. Drip courses allow you to offer courses that are only accessible when the correct grades have been achieved.

• Kajabi’s accessibility is pretty good thanks to its mobile app, which students can use to access classes and lessons whenever and wherever they are. You can even set up notifications to receive alerts.

• Kajabi also has a membership feature that allows users to create and sell membership options to their customers. This feature can be used by users to offer additional and exclusive content.

• Kajabi has an automation feature that can automate offers purchase, course or membership post-completion, assessment completion, and much more. Users can also use more advanced options with conditional filters to be precise in the automation process.

• Kajabi has one of the strongest marketing features among the content and course-building platforms available right now.

• Kajabi’s Email Marketing is among the best in the industry. There are many email templates that you can use in various situations. Kajabi also has the option to automate email sequences by using triggers and actions. Affiliate Program Kajabi vs Thinkific vs Teachable

• Kajabi’s pipeline feature allows various OVO funnel templates to be available. The pipeline features automate the selling of the products and “funneling” your customers to where you want for better conversion rates.

Cons

• Kajabi’s pricing is not to be laughed at. It costs $149 per month, and you cannot create unlimited courses. It only offers 3 products as well as 3 pipelines

• Kajabi does not offer course completion certificates, something that some users want to receive as proof of going through the class

• Kajabi does not have page templates to design landing pages, thank-you pages, checkout pages, forms or other pages. That means users must do everything from scratch when editing page templates through the page builder. It will be difficult for non-tech users and new users.

• Kajabi doesn’t offer a guarantee badge on its checkout page. A guarantee badge is a great tool to increase conversions. Buyers are assured of the product’s quality by obtaining a guarantee.

• Kajabi does not have a local payment gateway. To receive payment from orders, you will need to rely on Stripe or Paypal integrations.

• Despite having some advanced features, there are still some features that Kajabi lacks, especially in the community department. There are no gamification or community engagement features.

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Kajabi Summary

It is undeniable that Kajabi is a juggernaut of a platform regarding course creation and marketing. They have the most advanced tools for marketing alone.

They have the tools that provide a great marketing experience. Users would love to have their pipeline and automation features if they want to convert at a high rate.

That said, Kajabi is not without its flaws. It lacks features that allow you to connect with students and customers. These features allow you to create a great community. Affiliate Program Kajabi vs Thinkific vs Teachable

Kajabi can also be quite expensive. It might be difficult for people to justify purchasing a plan that can only hold 3 products, when there are cheaper options that allow them unlimited access.

Overall, Kajabi has advanced marketing features and is a great creation platform. If you’re looking for a platform to market your products, Kajabi is the right choice. Although it is a little expensive, Kajabi’s features are well worth the cost.

Thinkific Versus Podia

Podia Overview

Another big name digital online content-selling platform is Podia. Podia is a powerful platform with strong marketing features. Among the products you can sell on this platform are online courses, coaching, webinars, community, and many more.

Podia is also one of the most affordable digital content-selling platforms on the market. It might even be one of the most affordable. It does take a portion of your profit when you sell. It might be their way of offsetting the price for its powerful features.

Podia is an excellent platform and tool, especially for business-oriented people like marketers and promoters.

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Podia Features

In terms of features, Podia has loads of them.

Podia’s interface is clean and minimalistic. It is designed to have all the other features accessible within 3 clicks. In fact, it is so simple that the learning curve for using Podia’s interface is almost non-existent.

This makes it very user-friendly. Accessing or reaching the information you desire or need is easy with no additional steps or terms. In fact, almost all of Podia’s functions can be accessed straight from the dashboard.

For its Course creator, Podia supports various files that can serve as the building block for your lessons. You can include text, embeds, quizzes, coaching, and files in a course. You can make interesting lessons from the platform provided.

That said, This course creator can be lacking in some parts. Unlike most other platforms, Podia only supports very few lesson types. It does not provide a way to monitor student performance. Affiliate Program Kajabi vs Thinkific vs Teachable

It also supports multiple platforms thanks to its powerful embed tool. Some of these websites include:

• Video hosts such as Youtube, Vimeo, and Dailymotion
• Podcast and music platforms like s Spotify, soundcloud and podbean
• Slideshow platforms such as speaker deck, presentation and google slides.
• Social media sites like Twitter, TikTok, Pinterest, and Behance
• Form Builder websites like Google Forms, Typeform and Paper Form
• Coding websites such as Github and Codepen

One of the more recent additions to Podia’s courses is the ability to give certificates. This certificate’s feature can be seen as a perfect incentive/prize for completing your courses. However, Podia only has one type of certificate for now. Podia cannot customize or design your certificates.

In terms of marketing, Podia is focused on the bag. It has a lot of excellent features to enhance the effectiveness of your marketing. You can promote your products using tools like coupons, upsells, or pre-launch.

This makes Podia an excellent choice for marketers looking to sell products on a smaller site.

Nevertheless, not all things are perfect. In this case, Podia’s weakness is its email marketing, which only provides the basics. Although it allows you to send email broadcasts and campaigns, some of its features are missing such as split testing or personalization fields.

People looking for automation features may also have lost their chance since Podia’s isn’t as advanced as theirs.

For payment processors, Podia has a local payment gateway. That said, you will need to connect your bank account or PayPal account to payment processors. For a simpler solution, you can also integrate with Stripe and PayPal.

Checkout is possible for your audience using their credit cards. They usually take less than 2 days to process and are credited to your PayPal or bank account. Affiliate Program Kajabi vs Thinkific vs Teachable

Podia Price

It is also one of the most affordable on the market in terms of pricing. The platform recently added a free plan. Although it doesn’t offer much, this plan is a great way to learn more about Podia.

Podia Pros and Cons

Pros

• Podia’s strongest point is its clean and crisp UI/UX. It’s very user-friendly and doesn’t require any training. Users of all edges and tech levels will find it intuitive to set it up.

• Podia can serve many purposes and be a one-stop shop to meet all your needs. You can sell various digital products such as courses, memberships, webinars, bundles, community, and other digital downloads.

• Podia also offers a free plan that allows you to sell unlimited products and courses. This means that you can make as many pages as you like for your products and courses as long as there is energy.

• Podia allows you to upload unlimited videos for your content. The platform provides unlimited storage and bandwidth, which is why this feature is possible. This way, you don’t need to use Vimeo or Wistia.

• Podia has a built-in affiliate program for your audience that is only available for Shaker and Earthquaker plans.

• Despite providing only the most basic functions, the built-in email marketing tools are enough to support broadcasts and campaigns.

• Podia supports a prelaunch mode as one of its marketing features. It will generate buzz about your products and encourage early conversions of email customers. Affiliate Program Kajabi vs Thinkific vs Teachable

• Except for the free plan, Podia charges no transaction fee on sales.

• Podia has a new feature that allows content creators to give certificates, community, and quizzes. You can even create memberships in the community area.

Cons

• Their email marketing provides only the most basic functions. Especially in its email composer, which lacks personalization fields. Aside from that, the tool lacks templates, drag and drop editor, and other features
• The platform lacks course compliance features.
• Podia also does not have many customization features. It lacks custom CSS/HTMl customizations. Expect to have generic-looking websites when using Podia.
• Podia does not have landing page builders and funnels. These are essential tools considering Podia’s focus in marketing.
• Its free plan is severely lacking and will only allow you to host 1 product. It also charges an 8% transaction fee.
• There are no course blueprints available in Podia.
• Podia supports only a handful of lesson types. Podia does not support certain types of lesson, such as Adobe Captivate and Articulate Storyline.
• It has some good marketing features but it is still lacking others. This includes order bumps, downsells, cart abandonment, and others.
• Podia does not have a mobile app, which can limit its user base or access, given how much the world has depended on smartphones and tablets. Affiliate Program Kajabi vs Thinkific vs Teachable

Summary of Podia

Overall, Podia is a decent platform to host your content. This is pretty true especially given the price point it is offered.

Many might think that with Podia, you get what you pay for. It isn’t true. Podia offers a lot more with what you pay for it. With enough creativity and good ideas, you can create impressive courses and sell them at a good price.

Despite some of its limited capacity, it is still an all-in-one platform. It is perfect for a lot of people. Content creators, teachers, marketers, and people who target marketers. If they have any questions, Podia can help.

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Kartra Versus Thinkific

Kartra Overview

Kartra is a different product from the others listed above. Kartra is completely different to the other products in this review.

We offer a platform that allows you to sell your products, instead of creating courses. Yep, it is a platform that goes all in on the marketing side.

In this vein, Kartra should not be treated as a separate website or your product’s website.

Instead, focus on the strengths of your site and sell products, memberships, and services.

Kartra can be used to create and sell digital and physical products. You can sell unlimited quantities of these products and many different types of products. It also allows you to choose from multiple pricing options, which will allow you to set a more flexible price.

Kartra Features

Since Kartra is a different beast altogether, we might focus on features not found in most course-building websites. Kartra might not have a course-building website.

Katra lets you sell multiple products, as we mentioned previously. Each account can sell an unlimited number of them and offer them at any price point.

To maximize the profits of its users, Kartra focuses on marketing and lead conversion. One of their key features is funnel construction.

Funnels are a way for sellers to get their customers to buy their products. While Kartra does not refer to funnels as campaigns, They function similarly. Affiliate Program Kajabi vs Thinkific vs Teachable

Kartra makes funnel building relatively easy. You can build one from scratch if you already have experience in this field. You can also have Katra build it for you with their plug-and play campaigns, which are from industry leaders.

For personally built campaigns, you can also choose to share them with other Kartra members. You can even market and sell your campaigns and make money from them.

Kartra manages all of the billing and payment processes so that you can concentrate on improving your funnels as you gain more experience.

Kartra has powerful page-building capabilities. These features allow users to create product pages, checkout pages and opt-in pages. You can even use professionally designed templates to speed up or start the process.

These pages can be optimized for mobile devices, tablets, and desktops. These pages can be hosted on your domain, or on Katra.

They are not yet able to host the full functionality and features required for a website. Even Kartra feels it themselves, as they wouldn’t allow you to host those pages in your domain otherwise.

The marketing features are to be considered as Kartra’s shining jewel. In terms of email marketing, it has all the stuff that a good email marketing feature has.

First, it can send broadcast messages either by email or SMS. However, this will require you to integrate with any available SMS gateways.

Aside from that, Kartra also has automation which it can use to create email sequences. You can do this through its drag-and-drop visual sequence builder, and once done, and you can let it run on autopilot.

Another one that is unique to the platform is its behavior-based automation. This powerful tool allows you to send emails based on the recipient’s behavior. As such, when you are done setting up the hard work, you can just sit back and relax.

Kartra Price

Kartra’s price is steep for a platform focused on marketing and lead conversions. However, depending on your needs, the price of Kartra’s plans may be worth it. Affiliate Program Kajabi vs Thinkific vs Teachable

After all, Kartra has some advanced features that are not found in others.

Kartra Pros and Cons

Pros

• You don’t need any external marketing integrations. Kartra offers everything: integrated email marketing, sequence builder, automation, and all other features necessary to market your products perfectly
• Kartra offers an automatic translation feature for its checkout pages. It is based on the user’s geographical location. It also supports other currencies.
• Kartar also allows you to drip content and vary access to different levels if you have a membership site.
• There is A/B testing for your email content which can help you refine your automated email replies as you set them up.
• Kartra includes an agency feature that can hold multiple client accounts. This allows you to manage different websites in just a single dashboard.

Cons

• Some might feel that Kartra’s pricing is too high for the quality of what they offer
• There are not unlimited integrations available with any of the plans.
• Kartra’s interface is quite slow and might get frustrating to use at times. Affiliate Program Kajabi vs Thinkific vs Teachable
• Even Kartra’s pages can load slow
• For beginners, it can be difficult to understand the many features.

Kartra Summary

Kartra is an all-in-one marketing and sales platform that’s powerful.

There are many tools and features available that will allow you to create engaging and compelling promotions and products.

It is not a course builder, and certainly not a website creator. Kartra should be used in conjunction with a professional website page maker. Kartra is quite expensive for the features it offers. This can be difficult to swallow.

But, it’s possible to get more for your money if you decide to take the plunge.

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Overall, Verdict Affiliate Program Kajabi vs Thinkific vs Teachable

When you are interested in joining the industry, course builder websites can be very useful.

There will be many platforms available to provide the service you require, just as there are for most industries and markets. In the case of course building and selling, we have Thinkific, Podia, Kajabi ( and a little bit of Kartra), among others.

These platforms will almost offer identical services in a market-like setting. Their differences will be minimal at best. Some might be better than others in certain areas.

To find the right product for you, you must decide what direction you want to go. And find the platform that is best aligned with that. Chances are, you will find that their features will be most useful to you.