They existed even before 2019, B.C. (where B.C. stands for Before COVID), Online Course Platforms were already a thing. They were created for the same purpose: to sell and create online courses.
Back then, most courses were much more focused on niched things like leadership seminars, wholesomeness, and self-help classes. There were also classes and courses that covered normal topics.
These classes were designed to bring education to the most convenient and comfortable places.
People who were housebound due to multiple reasons (maybe childcare or health problems) could keep studying and learning despite not being able to go out. Due to its flexibility, people who are unable to attend school regularly due to scheduling conflicts or duties could still complete courses.
Then the pandemic happened, and everything else was forced to shut down. However, people still needed to learn, and online course platforms and other eLearning platforms made it possible for a lot to continue their studies.
In the early times of the pandemic, the industry saw a 221% increase in new course creators on one Course Platform. This growth is probably shared throughout multiple platforms online.
Everyone, from solopreneurs and entrepreneurs to professionals in human resources and educational institutions, has used at least one course platform during the pandemic.
Not only that, but the pandemic also showed the potential of these platforms as a way to earn extra profit. They say, “knowledge is wealth.” Online course platforms gave that maxim legs and provided people with an instrument to turn knowledge into wealth.
There are many online courses that people can take. From the usual life coaching stuff about making your life better to tutorial classes of the usual academic subjects like Algebra. You can even learn how to make your courses more lucrative.
Online courses are all the rage. The next question is how you plan to share the treasure you find in your head with the world.
For those of you who prefer a more visual experience, here is a video review from Ross Herosian on his YouTube channel Tricycle Creative. To get a comprehensive overview of Thinkific, you may still want to check out our article below, which compares it to some competitors.
Thinkific: You’re Go-To Online Course Business Platform Which Thinkific vs Magic School Bus
The Thinkific Overview
Thinkific is one of the most fashionable options available now for building, hosting, and selling your courses.
Thinkific is unique because you can feel that they are passionate about what they do. It is clear that they are more concerned with providing the best learning experience possible to creators as well as their audience. They also understand that making money is important to maintain the business.
It’s impossible to not! It is one of few online courses platforms that offers a free full-service service. Yes, Thinkific has a free service that is as good as their paid lowest-tiered one.
The platform is ideal for beginners as it allows them to see how content and courses are built, as well the industry’s overall environment. Using the free plan allows users to glimpse what they are about to partake in without any investment.
The only limitation of this free plan is that it only allows you to create one course and one course, and in my opinion, that is generous enough.
Thinkific also does not take any cut for a transaction fee whenever a user makes a sale on the platform. All the profits go to the content owner.
Thinkific even makes sure that all profits are directly available upon being sold. This means course creators and content producers can immediately use their earnings without needing to wait for a quote, or reach a certain threshold before they can touch the money.
This just proves how much Thinkfiic thinks of its customer base.
Thinkific Features
First, let me preface this by saying that most online course platforms share almost the same features. First, there is the course builder, then there is the website builder for your courses, and then the marketing features.
The only difference between them is how well they work, along with some bits and bobs that make the product unique. These are the features that Thinkific is known for.
Thinkific’s main focus is their ability to create course curriculum. The creation part of Thinkific’s features is the most important. They make sure that online courses are as engaging as possible.
Thinkific’s user interface is very easy to get into. It’s intuitive and logical. Users will have no problem navigating everything. You can access all other features via a sidebar menu. They are properly classified to where they are, except for occasional hiccups. Which Thinkific vs Magic School Bus
Users who love to check on analytics and performance will love this interface, as everything is placed and organized neatly on the dashboard.
From the dashboard, you can see how well you are doing in revenue, student accounts and sign-ups, student course enrollments, and much more.
If we are to nitpick something out of this, it would be that the aesthetics of the interface can be done a little bit better.
Thinkific is primarily focused on course creation, as mentioned previously. The platform makes course creation easy. Thinkific lets you try all the features of the course creator even if it is a free plan.
This course builder also allows you to include a multitude of media types. These include content, quizzes, surveys, assignments, pdfs, and student discussion areas to allow peer-to-peer interaction.
Another highlight is the scheduling of course content and some automation in drip-feeding content.
As for the Marketing features of Thinkific, I’m afraid that is where the platforms fall pretty flat. Don’t get me wrong. It contains everything you need to market and promote your courses.
That’s not all. Compared to the competition, Thinkific’s market features are a bit lackluster. It doesn’t include a sales funnel builder. This is the most noticeable aspect. The overall checkout experience is pretty clunky.
You can’t do much about it because it is so limited in customization.
Even email marketing features are behind the competition. It is very basic and you can only notify your students about new products or courses, send them progress reports and update them on their course status.
However, not everything is bad, as Thinkific can integrate multiple third-party applications. These third-party applications are not meant to be used as bandages. They can be used to address some of the problems in Thinkific’s marketing department.
Thinkific integrates five of most popular email marketing platforms, including Aweber and Drip with email marketing.
It makes sense considering the platform’s repeated promises to focus on course creation. It would be wiser to pour all resources into ensuring they got that part right and get third-party apps to tackle the marketing part.
Thinkific Price
While I have already mentioned Thinkific’s Free Plan and how great it is, that plan is still limited and is a far cry from what Thinkific’s paid plans are. It’s not like the rest of the competition.
At a cheaper price point, Thinkific allows users to make an unlimited number of courses and enroll an unlimited number of students in these courses. This is in keeping with their mission to focus on education. Which Thinkific vs Magic School Bus
As such, if you want to use a more affordable plan and have many content ideas you think will sell, Thinkific should be one of the best matches for you.
Free | Start | Grow | Expand |
$0 per month | $74 per month | $149 per month | $374 per month |
-Create and launch your product with a website and checkout experience
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Add products to your company and create a cohesive learning experience.
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A complete set of tools is available to help you increase your sales.
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With a platform that scales, optimize your workflow to create premium experiences.
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Thinkific offers a more complex and customized plan, Thinkific plus. Thinkific Plus takes the best of Thinkfiic, makes it powerful, scalable and simple-to-use, and then adds more.
It still dedicates itself to teaching, lecturing, and supporting students.
To get Thinkific plus, you need to contact the platform’s sales team and ask for this upgrade. You will discuss with them the tools you need to make the most of your platform. You will also discuss the cost of this upgrade with them.
Every Thinkific Plus plan has its own unique cost, so different Plus plans may have slightly different prices. This is one thing that is certain. Thinkific Plus will give you the features of the most expensive plan as well as these additional features:
- Unlimited Products
- Unlimited Administrators
- 3+ Separate Thinkific sites
- Service Level Agreement 99.9%
- Dedicate Customer Success Team
- Check out multiple seats or a tiered pricing option
- Email white-labeling
- Only one sign on
- Bulk Selling App
- Enterprise API Access
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Thinkific Pros and Cons
Pros
- The Thinkific free package is permanent free. It also is not just a glorified free trial. You can only take as many courses as you like.
- Thinkific doesn’t charge transaction fees for any sale. Content creators own all earnings. Creators can even claim and use these funds as soon as they arrive in their account.
- Thinkific is flexible when it comes to payment options. They offer different payment options for different types and types of students.
- Thinkific’s premium plans remove the restriction on the number of courses. Users can create unlimited courses and enroll unlimited students in these courses.
- In terms of interface, Thinkific has one of the easiest to understand. With most options logically placed and easily located. Users just starting can easily understand how things work in this interface.
- Thinkfic’s course creator is also easy to use. It also allows for many course materials, making it possible to have your course as exciting and engaging as possible.
- Thinkific gives you the option to offer incentives, such as leaderboards and awards, to motivate your students.
Cons
- Not everything in Thinkific’s tools are user friendly. You may need to take some time and read guides to learn how to use the tools.
- It is difficult to recommend Thinkifiic for those who are more interested in promoting the platform’s marketing capabilities. Their email marketing capability is quite basic, and you will need to depend on third-party integrations to have a better experience.
- Despite Thinkific having one of the most intuitive user interfaces, it looks outdated, and there are times when the experience can be clunkier than expected.
- The platform lacks many customization options. It is possible to find websites similar to yours. Which Thinkific vs Magic School Bus
Thinkific Summary
Thinkific is one the most popular online courses platforms on the market. It is a great platform for beginners as well as those who are looking for more course-focused platforms. It is still competitive with other “advanced” and more feature-rich platforms, despite its shortcomings.
My opinion is that its greatest strength would be its commitment to providing the best course experience possible and a free plan. As for its weakness, Thinkfiic has already provided some kind of solution to it. Using local third-party integrations can remedy any problems you have with the platform.
You’re searching for an online course creation tool that creates courses from scratch. You can never go wrong with Thinkific.
Kajabi Versus Thinkific
Kajabi Overview
Kajabi is a widely used platform for running an online course business. It is primarily focused on productivity and selling. It offers tools that simplify your operations.
Some of Kajabi’s highlights include automations, pipelines, email marketing, and a mobile app.
The platform allows you to sell a variety of products. Apart from courses, there are many other options. You can also sell memberships, communities and podcasts.
Kajabi has many marketing features. It’s no surprise that they have sales funnels, email marketing, and automations. These features give the Kajabi platform users an easier time selling their products.
As such, Kajabi is one of those rare products where the “all in one” platform fits. It’s a course-creation platform that offers more than just decent marketing features. It even has automation features that could help you focus more on marketing or creating than the menial tasks.
Kajabi land is not perfect. For starters, it has one of the more expensive platforms available in the market. The lowest plan is $149 per month. These plans are not unlimited. The lowest plan allows you to sell only 3 products.
Kajabi’s features are not as rich, particularly in the community engagement and gamification departments. So you might need some third-party integrations to address these issues.
Kajabi Features
Kajabi boasts about being one of the better platforms. They even have one of the more expensive plans in the course creation market. As such, it is only to be expected that the audience will have high expectations of the product. Which Thinkific vs Magic School Bus
Let’s now take a look at the Kajabi interface and see how great they are.
At first glance, Kajabi’s interface is pretty normal. It is neat, minimal, and feels very modern. Most of the available features can be accessed through 3 to 4 clicks. For easier accessibility, the page has a search assistant to quickly find the features and the tools inside the application.
Kajabi’s pages also load faster. It provides for a smoother experience and does not get in the way of your work.
Kajabi offers a variety of course creation options. You can create mini-courses, online or drip courses, as well as creating your own. You can choose among these types for whichever suits your needs. (i.e. For long courses with long content, short courses for product launches.
For easier building experience, Kajabi provides blueprints which are akin to templates. These “skeletons” can be used as templates, so you don’t have to worry about adding content.
These courses could be properly structured too into categories, subcategories and posts. It would be easy to organize your content in a neat and organized manner. They can be arranged according to their content and types. So you can text and slideshows in one area, audio and video to different areas.
As for storage, Kajabi allows for cloud uploading from Dropbox and Google Drive so there is little to worry about.
Kajabi has robust and extensive marketing features.
It also offers the traditional stuff of offering coupons in a flexible way, which, as we have seen, is an old and proven marketing strategy.
If you want to market through email, Kajabi has a powerful email marketing solution that is already built in the platform which has plenty of features in and of itself. You can even have email templates ready for the different functions you want it to.
Their pipelines are another conversion tool that they have. They can help you convert more customers to increase sales. These are easy to use, and the platform even provides templates that customers can easily access.
Kajabi also has a dedicated affiliate program for users of a higher plan than the basic one. This feature makes the entire process extremely simple and easy. It organizes both affiliate links and affiliates in its own category, making it easier to track down and find them.
I would say that the biggest problem for Kajabi is its lack of integrated payment solution. Instead users will have to rely on the integration form other payment gateways such as Stripe, Paypal, BitPay, Authorize.net and others.
This is a huge disappointment considering how poor their marketing tools and how adept their checkout at upsells, bumps offers, downsells is.
Overall, while its not perfect, Kajabi offers a lot of features that are both geared towards marketing as well as course creation. These features can be used by anyone who is serious about starting an online business.
Potential users must be prepared to pay a high price for these tools.
Kajabi price
Kajabi is undoubtedly the most expensive course creation service in the market. Their lowest plan starts at $149 per month and this plan doesn’t even include unlimited courses. Which Thinkific vs Magic School Bus
However, if you think that Kajabi’s steep price as well as its more advanced features like automation is something you really need, then of course, it is the customer’s choice at the end of the day.
Basic | Growth | Pro |
$119 per month billed annually | $159 per month, payable annually | Monthly payment of $319 |
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Kajabi Pros & Cons
Pros
- True to its name, Kajabi is an all in one content making and marketing tool. You can create courses using various tools, such as a drip or mini-course. Then, you can combine them with marketing automations to make sure they sell.
- Kajabi Provides templates and blueprints to get you started with your project.
- Kajabi lets you sell digital products such as coaching, webinars and communities. This is also a great place to do this.
- Kajabi also has a built-in assessment function that allows you to grade and observe your students’ performance. This feature is especially useful when used in conjunction with drip courses. Drip courses allow you to offer courses that are only accessible when the correct grades have been achieved.
- Kajabi’s accessibility is pretty good thanks to its mobile app, which students can use to access classes and lessons whenever and wherever they are. You can even set up notifications to receive alerts.
- Kajabi has a membership option that allows users create and sell membership options for their customers. This can be used to provide users with a way to sell extra and exclusive course content.
- Kajabi has an automation feature that can automate offers purchase, course or membership post-completion, assessment completion, and much more. To be more precise, users can use conditional filters.
- Kajabi has one of the strongest marketing features among the content and course-building platforms available right now.
- Kajabi’s Email marketing is one of the best in the business. It includes various email templates that can be used in different situations. Kajabi also has the option to automate email sequences by using triggers and actions. Which Thinkific vs Magic School Bus
- Kajabi’s pipeline feature makes it possible to have various OVO funnel templates. The pipeline features automate the selling of the products and “funneling” your customers to where you want for better conversion rates.
Cons
- Kajabi’s price point is nothing to laugh at. It costs $149 per month, and you cannot create unlimited courses. It offers only 3 products and 3 pipelines.
- Kajabi does not offer course completion certificates, something that some users want to receive as proof of going through the class
- Kajabi has no page templates for designing landing pages, thank you pages, checkout pages, forms, and other pages. That means users must do everything from scratch when editing page templates through the page builder. It will be difficult for non-tech users and new users.
- Kajabi does not offer a guaranteed badge on the checkout page. Guarantee badges are a good tool for increasing conversions. Buyers are assured of the product’s quality by obtaining a guarantee.
- Kajabi does not have a local payment gateway. You must rely on Stripe and Paypal integrations to take payment from orders.
- Kajabi has some great features but it still lacks some key features, particularly in the community section. It does not have community engagement or gamification features.
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Kajabi Summary
It is undeniable that Kajabi is a juggernaut of a platform regarding course creation and marketing. They have the most advanced tools for marketing alone.
They provide the best marketing experience. Users would love to have their pipeline and automation features if they want to convert at a high rate.
That said, Kajabi is not without its flaws. It lacks features that allow you to connect with students and customers. These features allow you to create a great community. Which Thinkific vs Magic School Bus
Kajabi can also be quite expensive. It might be difficult for people to justify purchasing a plan that can only hold 3 products, when there are cheaper options that allow them unlimited access.
Overall, Kajabi is a good creation platform with advanced marketing features. It is perfect if you are looking for a platform for its marketing features. It might be a bit expensive, but Kajabi’s features can be worth it.
Podia Versus Thinkific
Podia Overview
Podia is another popular digital content-selling platform. Podia is a powerful platform with strong marketing features. Among the products you can sell on this platform are online courses, coaching, webinars, community, and many more.
Furthermore, Podia is one of the cheaper digital content-selling platforms in the market. It might even be one of the most affordable. It does take a portion of your profit when you sell. This might be their way to offset the high price of its powerful features.
Podia is an excellent platform and tool, especially for business-oriented people like marketers and promoters.
> > Click Here to Start Your Free Trial < <
Podia Features
In terms of features, Podia has loads of them.
Podia’s interface is clean and minimalistic. It is designed to have all the other features accessible within 3 clicks. In fact, it is so simple that the learning curve for using Podia’s interface is almost non-existent.
This makes the platform very beginner friendly. There are no more complicated terms and actions needed just to reach or access something that you need or want. Podia can access almost all functions from its dashboard.
For its Course creator, Podia supports various files that can serve as the building block for your lessons. You can include text, embeds, quizzes, coaching, and files in a course. You can make interesting lessons from the platform provided.
That said, This course creator can be lacking in some parts. Podia supports only a few lesson types, which is a major difference to other platforms. It does not provide a way to monitor student performance. Which Thinkific vs Magic School Bus
That said, it has a very powerful embed tool that supports several platforms. Some of these websites include:
- Video hosts such as Youtube, Vimeo, and Dailymotion
- Music and podcast platforms such as s Spotify, soundcloud, and podbean
- Slideshow platforms such as speaker deck, presentation and google slides.
- Social media sites such as Twitter, TikTok and Pinterest.
- Form Builder websites like Google Forms, Typeform and Paper Form
- Github and Codepen are two examples of coding websites.
Podia recently added the ability to issue certificates. This certificate feature can be viewed as an incentive/prize to complete your courses. However, Podia only has one type of certificate for now. Podia cannot customize or design your certificates.
Podia’s marketing focus is on the bag. It has a lot of excellent features to enhance the effectiveness of your marketing. You can promote your products using tools like coupons, upsells, or pre-launch.
This marks Podia as an excellent choice for marketers who want to sell their products on a smaller website.
That said, not everything is perfect. Podia’s weak point is its email marketing. It only offers the basics. Although it allows you to send email broadcasts and campaigns, some of its features are missing such as split testing or personalization fields.
Also, those looking for automation features have lost their luck since Podia’s is not as advanced as some of theirs.
For payment processors, Podia has a local payment gateway. That said, you will need to connect your bank account or PayPal account to payment processors. For a simpler solution, you can also integrate with Stripe and PayPal.
Your audience can use their credit cards at checkout. These usually are processed within 2 days and will be credited to your bank or PayPal account. Which Thinkific vs Magic School Bus
Podia Price
It is also one of the most affordable on the market in terms of pricing. The platform recently added a free plan. While this free plan does not offer much, it is still a good way to figure out how Podia works.
Free | Mover | Shaker | Earthquaker |
$0 per Month | $33 per month | $75 per month | $166 per month |
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Podia Pros and Cons
Pros
- Podia’s strong point is its clear and simple UI/UX. It is very easy to use and has a non-existent learning curve. Users of all edges and tech levels will find it intuitive to set it up.
- Podia can serve many purposes and be a one-stop shop to meet all your needs. Digital products can include memberships, webinars and bundles.
- Other than the free plan, Podia allows you to sell unlimited courses and products. This means that you can make as many pages as you like for your products and courses as long as there is energy.
- Podia also allows you to upload as many videos as possible for your content. The platform provides unlimited storage and bandwidth, which is why this feature is possible. You don’t have to use Vimeo and Wistia.
- Podia has a built-in affiliate program for your audience that is only available for Shaker and Earthquaker plans.
- Although it only provides the basic functions, the email marketing tools built-in are sufficient to support campaigns and broadcasts.
- Podia supports a prelaunch mode as one of its marketing features. It will generate buzz about your products and encourage early conversions of email customers. Which Thinkific vs Magic School Bus
- Podia does not charge any transaction fees for sales, except the free plan.
- Podia now offers a new feature that allows content creators the ability to give certificates, community, or quizzes. Even the community area can be used to create memberships.
Cons
- Their email marketing only provides the basic functions. It lacks personalization fields, especially in the email composer. Other features that the tool does not have include templates, drag-and-drop editor and other features.
- There is a noticeable lack of course-compliance features in the platform
- Podia does not offer many customization options. Podia does not support custom CSS/HTMl customizations. Expect to have generic-looking websites when using Podia.
- Podia does not have landing page builders and funnels. These are essential tools considering Podia’s focus in marketing.
- Its free plan is severely lacking and will only allow you to host 1 product. It also charges an 8% transaction fee.
- Podia does not have any course blueprints.
- Podia supports only a handful of lesson types. Podia does not support certain types of lesson, such as Adobe Captivate and Articulate Storyline.
- It has some good marketing features but it is still lacking others. These include cart abandonment, downsells and order bumps.
- Podia does not have a mobile app, which can limit its user base or access, given how much the world has depended on smartphones and tablets. Which Thinkific vs Magic School Bus
Summary of Podia
Overall, Podia is an acceptable platform for hosting your content. Podia is a decent platform, especially considering the price.
Many might think that with Podia, you get what you pay for. It isn’t true. Podia offers a lot more with what you pay for it. You can make impressive courses with enough creativity and great ideas and sell them for a fair price.
It is still an all-in one platform, despite its limitations. It’s perfect for many people. It is ideal for content creators, marketers, teachers, and other people who target marketers. Podia will be able to serve their needs if they need to.
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Thinkific Versus Kartra
Kartra Overview
Kartra is a completely different product to the ones listed above. Scratch that, Kartra is entirely different from the other products listed in this review.
Instead of a course creator, we have an all-in-one platform that sells your products. It is also a marketing platform.
In this vein, Kartra should not be treated as a separate website or your product’s website.
Instead, focus on the strengths of your site and sell products, memberships, and services.
Kartra is properly fitted to create and sell both digital and physical products. It allows you to sell an unlimited number of them and different kinds of products. It also allows you to choose from multiple pricing options, which will allow you to set a more flexible price.
Kartra Features
Kartra is an entirely different beast, so we may focus on features that aren’t found in most course-building sites. Kartra might not have a course-building website.
Katra lets you sell multiple products, as we mentioned previously. Each account can sell an unlimited number of them and offer them at any price point.
To maximize the profits of its users, Kartra focuses on marketing and lead conversion. One of their key features is funnel construction.
Funnels are a way for sellers to get their customers to buy their products. Although funnels are not considered campaigns by Kartra, they function in a similar way. Which Thinkific vs Magic School Bus
Kartra makes funnel building relatively easy. If you have previous experience in the field, you can create one yourself. You can also have Katra build it for you with their plug-and play campaigns, which are from industry leaders.
For personally built campaigns, you can also choose to share them with other Kartra members. You can even market and sell your campaigns and make money from them.
Kartra handles all the payment and billing processes needed, so you can focus on better funnels as you gain experience.
Kartra has powerful page-building capabilities. These features allow users to create product pages, checkout pages and opt-in pages. You can even use professionally designed templates to speed up or start the process.
These pages can also be optimized for desktops, tablets, and mobile devices. These pages can be hosted on your domain, or on Katra.
They are not yet able to host the full functionality and features required for a website. Kartra believes it, and they won’t let you host these pages on your domain.
The marketing features are to be considered as Kartra’s shining jewel. It has all that is needed for email marketing.
First, it can send broadcast messages either by email or SMS. However, this will require you to integrate with any available SMS gateways.
Kartra can also use automation to create email sequences. Drag-and-drop visual sequence builders make it easy to create them. Once you’re done, the program can run on autopilot.
Another one that is unique to the platform is its behavior-based automation. This powerful tool allows you to send emails based on the recipient’s behavior. This allows you to relax after all the work has been done.
Kartra Price
Kartra’s pricing is high for a platform that focuses on lead conversions and marketing. That said, depending on what you need, the platform’s price point on its plans might be worth it. Which Thinkific vs Magic School Bus
Kartra offers advanced features that aren’t available in other products.
Starter | Silver | Gold | Platinum |
$79 per month when billed annually | $149 per month when billed annually | $229 per Month when you pay annually | Monthly payment of $379 when you pay annually |
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Kartra Pros and Con
Pros
- External marketing integrations are not required. Kartra has it all: built-in email marketing, automation, sequence builder, and other essential features needed to perfectly market your products
- Kartra has an automatic translation for its checkout pages. It is based on the user’s geographical location. In this vein, it also supports different currencies.
- Kartar allows you to drip content or vary access to different levels, if you have an existing membership site.
- You can use A/B testing to refine your automated email responses as you set them up.
- Kartra has an agency feature that allows you to hold multiple client accounts. This feature allows you to manage multiple websites from one dashboard.
Cons
- Some people might think Kartra’s price point is pretty expensive for what they are offering
- There are not unlimited integrations available with any of the plans.
- Kartra’s interface is quite slow and might get frustrating to use at times. Which Thinkific vs Magic School Bus
- Even Kartra’s pages can load slow
- The number of features can be very difficult for beginners to get used to.
Kartra Summary
Overall, Kartra is a powerful all-in-one platform for sales and marketing.
There are many tools and features available that will allow you to create engaging and compelling promotions and products.
It is not a course builder, and certainly not a website creator. As such, If you use Kartra, ensure that you are doing so in conjunction with a proper website page maker. Kartra is quite expensive for the features it offers. This can be difficult to swallow.
However, if you take the plunge, you might just get your money’s worth and more.
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Overall, Verdict Which Thinkific vs Magic School Bus
When you are interested in joining the industry, course builder websites can be very useful.
As with most markets and industries, there will be a lot of platforms that will offer the service that you need. For course building and selling, there are Thinkific, Podia and Kajabi (and a bit of Kartra), as well as other platforms.
These platforms will almost offer identical services in a market-like setting. They will have very few differences. Some might be better than others in certain areas.
The key to finding which product you should use is to decide on the direction of what you want to do. Find the platform that aligns with your goals. Chances are, you will find that their features will be most useful to you.