We all know the expression “Knowledge is Power” which has its roots in Latin: scientiapotentia est. It still holds true today as it did all those years ago.
Knowledge makes us superior to the other more powerful creatures in the world. Eagles and other sharp-eyed creatures might have better eyesight than humans, but we have learned to see further than them by understanding how the world works.
Sure, that example might be overly dramatic, but you get the idea. The human race has won our place in the food chain due to our sheer knowledge and ingenuity.
As such, it is only beneficial for us to share what we know with our fellowmen, lest we let this knowledge consign only to our minds, rotten and forgotten. After all, for knowledge to grow and develop, it must be shared and evolved.
That said, while it is ideal for sharing your knowledge and ideas for free, there is nothing wrong with selling it. After all, Knowledge is Power, and power can be money. The knowledge owner has the final say in what happens to it. That is the beauty of it.
The only way to “sell” knowledge for years was to either directly or indirectly tutor the buyer.
The advent of the internet has only democratized this ability to distribute what you learned to the public. Even those who have no teaching license or do not know how to write books now have the ability to share their knowledge.
It has also been revealed that there are many things being passed around. People can share their knowledge on a variety of platforms, such as Youtube and TikTok, to teach others how they make or do the most common or absurd things.
Online education is not the only option. Online courses platforms are the answer.
Here is a video review by SoftwarePundit for those who like a visual experience. You can still read our article to get a complete overview of Thinkific.
Thinkific: an Online Course Platform Watch Thinkific Course Offline
Thinkific is a top choice for hosting your online classes. A Learning Management System (LMS) creates, promotes, and sells your courses online.
Thinkific was founded in 2012 by a group entrepreneurs who wanted to create an environment that would allow students and instructors to learn and teach.
Luckily, they were able to find an effective solution to their dilemma. Thinkific was a great solution to creating, managing and marketing online courses. Thinkific also did it easily, as even those without technical knowledge could use the platform.
This ease of use makes Thinkific essential for online course creators. This allows the users to focus on one thing and one thing only: content. Students and teachers are motivated to engage when they have good content.
As such, Thinkific provides plenty of features to help facilitate that promise. We will examine these features later to see if the promises are true.
Thinkific Benefits
Thinkific isn’t the only platform capable of creating decent courses. In fact, plenty of LMS and CMS do the job as well as Thinkific. That said, we would be remiss if we gloss over Thinkific just because of this fact.
So what is it about thinkific that makes us prefer it as a platform overall?
- Thinkific doesn’t take transaction fees, unlike many other platforms. Thinkific instantly makes your funds available to withdraw whenever you make a sale. Thinkific ensures that your sales are 100% yours.
- Through the free plan, you can test Thinkific’s core features as well as get a feel of the environment. While you are limited to 3 courses upload, you can host unlimited core content and have unlimited students.
- As a commitment to their promise of letting content creators focus on the content, Thinkific makes it easy to build an online course through its drag and drop builder. Thinkific supports multiple types of content such as audio, video, PDFs and quizzes.
- You can also play with the course engagement through Thinkific’s many capabilities. The platform allows you to organize cohorts, schedule your content, and deliver them by drip-feed, locking them through prerequisite lessons and many others.
- Thinkific also allows you to engage with your students through multiple channels. You can email your students their progresses and engage them in discussions. You can even make them compete on the leaderboard.
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Useful Features
As for the features, Thinkific has more or less the same as that of the other course builders. There are some differences, but these are minor. This is mostly how they handle some specific sections of the whole experience. These features include:
- Easy to use course creator
To be honest, this is not really a unique feature as most online course builders will already have this feature. A course builder who doesn’t have a user-friendly one will find it very difficult to compete in the market.
- Drag-and-drop web page builder
Drag-and-drop page builders, like the course builder are common issues for these types of services. Course marketers need to promote their courses. It is essential that they have the tools and resources to market their courses. Similar to Thinkific.
- Promotion and marketing tools
In the same vein as selling courses, course builders like Thinkific should have the proper built-in email and affiliate marketing tools, sales widgets, and the ability to offer coupons to make it easy for users to sell their products in the platform.
- Flexible payment options
All of those marketing features will be for naught if there are not many payment options available for customers. It is ideal to have more than one payment option. This removes any friction for potential customers and makes it easier for them to pay you.
- Reporting
For content creation, analytics is the name of the game. Analytics is the only way to discover your approach and your weaknesses. Thinkific offers this feature to its users to make it easy for their users as to the direction their content should go.
Should they continue doing tutorial videos with direct samples, the best way to go about things, or just plain instructions would be better? Without proper tracking of revenues, engagements, business performance, one cannot determine the best course.
- Support for students and student communities
A good way to increase your customer base is to have a strong community that uses your content. Besides that, it is also good for branding as well as engagements. Customer retention is greatly improved by having a strong community and customer support. These features are a great way to get it done at Thinkific.
- Tools to train the trainer
While we are in the business of selling knowledge, it is not a bad thing to acquire our own in the meantime. Selling and course building are two different things. Many people who try Thinkific may be unfamiliar with the process and will stumble around until they feel at ease.
Thinkific gives these newbies and even veterans a chance to learn from what is tried and tested. This allows them to speed up the creation of courses and makes it easier for new users to use the app.
- Thinkific App store
The Thinkific App store sells apps and programs that take your online courses to another level. The best thing about the AppStore is its community-made nature. It is a great place for fellow course creators and content creators to come together and have discussions with Thinkific developers.
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The Thinkific Course Builder: Is it Good?
The only way to determine the quality of a course builder’s service is to actually test it.
A course builder service will only be as good as its main builder. After all, what are we supposed to expect about their secondary and additional features if they can’t be bothered having a good and well-functioning course builder?
In the case of their course builder, Thinkific provides a handy “Get Started” checklist that guides you on what to do at your first foray into course building.
Create Your First Course
You will receive a draft of “Your First Course” when you start your course.
Opening this file brings you to the first-course builder interface, wherein the layout is very easy to follow. Course content is divided into Chapters and Lessons.
You can create lessons by clicking the “add Lesson” button.
Content types can be either of the following:
- Video
- Audio
- Text
- Download PDF documents
- Slideshow presentations
- Live zoom lessons and webinars.
You can upload any of these files as your lessons. If you want, you can add multiple course content and upload them using the Bulk Importer. Also, Thinkific makes you duplicate old lessons from previous ones by using the “Copy Lessons From” button.
Choose the Course Type
You can choose the course that Thinkific is currently building. For some of the choices, the service provides you with pre-formatted and good-looking templates that are structured for the appropriate course content.
Although you can still be flexible by using a template blank, they can be very helpful when you need to do your job quickly or are just starting to create courses.
These premade courses include:
- Mini-courses: These course templates are designed to make short, fast courses like tasters or freebies.
- Flagship Courses are courses that attract students and keep them coming back. Each lesson is constructed in a way that is easy to progress and navigate for students.
- Pre-sell course: Pre-sell courses help you sell your courses. These can be like testers and short courses. This allows you to advertise to potential customers what your courses entail. Watch Thinkific Course Offline
- Membership Resource Library: You can use this template to create an archive of resources for your subscribers. This will encourage your audience stay on your site even when they are looking at resources.
- Webinar Replay: This is like the library template, except it is specially made for webinars and live lesson video recordings. This is perfect for your students who are late enrollees and for people who missed your seminars.
Your Students’ Course Design
Your students will be able to consume your learning resources in the Course Player. You can change the appearance of the course player in the “Settings tab” on the “Courses” page. You can change the color scheme, fonts or add logos.
You can even add a course description and image in the settings here.
You can also preview your lessons in this section. This allows you to see the views of your students on your lessons. This allows you to see the problem through their eyes.
You can assign assignments and track progress
As an extra way to engage students, assignments, quizzes and surveys can be very useful. Aside from that, you can use it as an added way to rate your students. Watch Thinkific Course Offline
Assignments are not available for PRO plans.
All in all, Thinkific’s Course Builder is easy to use. They will give you enough guidance, especially if you’re just starting out with your course.
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Building an Online Course Website
The course builder can be considered the core of Thinkific. However, it is the Site Builder that provides the foundation on which your courses can be built.
Thinkific Site Builder shares many of the same features as other landing page builders. This allows you to sell courses directly from your website, even if your site isn’t yet online.
The website builder is easy to use. It was designed with newbies and non-tech people in mind.
To start building your website, you start with:
1. Choose a theme.
When building your website, the best place is to pick a theme.
Thinkific offers three pre-designed themes templates. Each theme comes with its own style, colors, fonts, layouts, and customized layouts.
These websites all have professional and good designs.
2. You can customize your online course site using the Site Builder.
You can modify the theme you have chosen after you’ve selected it. Through the site builder, you can do your preferred edits and make out an entire website. You can also create individual pages if you wish.
Site builders use drag-and-drop tools that make it simple to create a website from scratch. This tool can be combined with pre-made themes to create a professional-looking website.
This is only the beginning. Your website’s potential is limitless. Your creativity will only be your limit.
3. Start a Training Website from Scratch.
We are already in the course-making business so it makes sense to build a website for training. Thinkific offers a wide range of pages to help you choose from.
These pages are pre-designed and ready to be mapped into a complete course or training website. These pages can be used as building blocks for your website. These pages are worth mentioning:
- Home Page: The face of your website. The place where the most important things should be located
- These pages can be used as landing pages to help students approach courses. If you want, you can also make a course page that serves as a landing page for all the courses you offer in your “class”
- Sign-up pages: This is where your potential customers and students enroll for individual courses or memberships Watch Thinkific Course Offline
- Sign in Pages: This should be sued for subscribers of your website
- Student Dashboard: This will serve as your student’s starting point when signing in to your website. A good student dashboard can be designed in a way that makes everything on your website accessible.
- Checkout pages or payment page: This is where you place your payment options for subscribing or signing up for your class.
- Pages Coming Soon: Although they may not appear to be full, these pages can be used as teasers or previews of any pages, courses, offers, or bundles that you might offer.
These pages can be used with your website in many ways. These templates can also be used to quickly create a website. These templates are a great way to skip the tedious part of selecting which template you want for your website. Watch Thinkific Course Offline
You can also create a customized page by clicking on the Custom Page link in the menus. This will allow you to design your page according to your requirements.
4. Edit individual pages
To properly design a web page using Thinkific Site Builder, it helps to understand that the pages made with these site builders are made up of sections. These sections can be customized easily and moved around.
Pre-built pages come with suggestions sections that will help you choose the right ones for your page. Simply click on “Add Section” to add more sections.
Thinkfic offers 23 pre-formatted pages sections. Most of these pre-formatted pages are focused on building high conversions. These pages are highly-converting and include but not limited to:
- Call to Action.
This is an essential part, especially when you aim to sell. This will allow potential students and customers to know how to sign-up or purchase.
- ‘Smart’ Product and Category
This section provides a list of information that can provide your customers with automatically listed summaries of available products you sell.
- Checklists
This section can be used for key messages and makes it easy to scan information with bullet points.
- Most Frequently Asked Questions
Frequently Asked Questions are a common scene on most websites. These are designed to answer all common questions from customers. Watch Thinkific Course Offline
- ‘Social Proof’
These sections can be compared to testimonials. They show client reviews, comments, and experiences. These sections are like testimonials and show what the clients get from the lessons. This in turn encourages others to use your product.
- Upsell
These sections help you promote other courses. You can often find this section on the checkout page of one of your courses.
- Instructor
This is where your instructors profiles can be added to the courses. This gives students information as to the people who are teaching them.
- Pricing Options
Here you can submit your pricing options. This tells your students the cost of your courses and where you can pay for them. If possible, this is also where you can describe your bundles, what you include in them, and how much they cost.
- Video
If you want to promote your courses with a video advertisement, you can add the section here.
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You can earn profit through your content by using your online course platform
We now come to the part that is often the most anticipated. How does the business side of Thnkific work? Is the service providing enough tools and resources to enable users to make a living from their hard work?
The thing of the matter is that nowadays, all online course builders and course platforms include inherent tools to give users and teachers the ability to promote their courses and products. They only differ on how much that platform focuses on.
Yep, that’s right. Some platforms are more focused on the conversion side of selling courses and creating content. Others, on the other hand, focus more on the business and promotion side of things and rely heavily upon integrations.
So on which side does Thinkific fall on? Let’s find out as we try the business, promotion, and marketing features of Thinkific.
Promote Your Courses
Thinkific comes with marketing tools to help you make money from your content. Even users who are utilizing the free plan can try these features, albeit they only have access to the most basic of functions and are pretty limited in their scope.
Search engine optimization, or SEO, is one of these tools. Thinkific provides free plan users with the needed SEO options, which allows you to promote your lessons in the most basic ways by making your content capable of climbing up the top of the search engine results.
Free users also have the option to create free trial courses. It’s like giving your customers a free taste or sample. This is among the most efficient ways to show your audience what you are capable of. Watch Thinkific Course Offline
Customers and potential students can get a glimpse into your content by allowing them to see it. This will give customers and potential students a glimpse into the workings of your content before they pay for it.
While these promotional materials may seem lacking at first, in skillful hands, these can go a very long way as promotional materials. In the right condition, they might even compete with some products that have been promoted to the extreme.
We are not talking about the stuff that is free. As you go up through Thinkific’s pricing plans, more marketing tools are unlocked for you. These tools will help you promote your course material in the market. These include:
- Coupons
Coupons don’t need introduction. They have been used in many transactions for a long time. So it is no surprise that they are also being used in online business and online marketing.
Thinkific’s coupons come from digital codes that are very easy to share. They are utilized very well in Thinkific’s ecosystem. You can use a coupon at Thinkific’s checkout to instantly redeem it.
From a marketing standpoint, coupons can be set up and used to promote your bundles and courses. This will entice potential customers to check out your courses, especially if a discount is included.
Thinkific also allows you to personalize your coupons. The coupon can be customized by setting the dollar amount or percentage, as well as the expiration date and the number of times it can be used.
- Sales Widgets
Sales widgets are a feature that allows you to post purchasing links to other websites and social media. These widgets are very useful given the amount of traffic required to get your course noticed. You will need lots of traffic, let’s face the facts.
You can’t expect traffic if your courses are new and you don’t have an audience. Even if you have a built-in audience, you need a fast and convenient way to link your courses and classes from other websites.
This is where social media comes into play. It is a given that almost everybody uses social media. You should find where most of the internet traffic comes from and try to divert some of those traffic to your website.
The easiest way to do this is through sales widgets which generate HTML code that can easily be pasted on existing websites. This includes social media sites. Aside from that, these codes can also be sent as messages if you want to market that way. Watch Thinkific Course Offline
You can also customize the widget’s appearance. You can choose to display a button, a button with a product image, or include text that you want to go with it.
- Email Marketing Tools
Email Marketing tools manage newsletters and send out targeted promotions to subscribers. This tool is not used to convert new subscribers but to keep them. After all, you can only send this to people you already have contact with.
In the case of Thinkific, their email marketing tools do just this…….. And not much more. Unfortunately, you can only email existing students enrolled in your courses. Notifying them about new products or courses is another option.
You don’t have to like everything. However, if you need more features, there are other email marketing tools available such as Mailchimp or Mailerlite, AWeber and Constant Contact. ActiveCampaign is another option.
That said, it would have been miles better if Thinkific had a better local Email marketing tool for users to use.
- Affiliate Marketing
If you think your own marketing skills are insufficient, then you can opt to go the Affiliate marketing route and get experts and influencers to promote your courses.
The process is simple and straightforward with Thinkific. The steps include adding the affiliated person as a user and making him an “Affiliate” which you can find under “User Roles” in the Process.
If you find some current users of Thinkfiic or your course, you can convert them into affiliates through the same process.
As for checking the status and performance of your affiliates, Thinkific will track the courses or bundles your affiliate sells and record the corresponding revenue. Watch Thinkific Course Offline
However, affiliates are not paid within the system. It’s the same with instructor revenue sharing.
Payment Options
All that marketing work will be for naught if you have no way of receiving payments or your courses. In this vein, Thinkific has Stripe as a card payment platform. You can also connect PayPal to make one-off payments.
Lastly, there is also an option to link your courses to a Shopify site. This allows you to access all of the eCommerce platform’s tools.
Thinkific’s payment options allow you to customize how you price your products. You can even charge customers with different payment plans. For example, you can sell courses for a one off fee.
You can even make membership subscriptions and charge accordingly. If you want, you can sell your course in a bundle. However, this feature is not available to me at the moment as I only have a handful of courses created with their system.
Thinkific is unique in that you don’t have to pay a commission for any courses they sell.
Reporting and Analytics
Any good website that is selling something should include a Reports and Analytics feature. This will allow users to figure out which stuff they are doing well on and which ones they need to focus on and improve.
Though it’s a new feature, Thinkific does have one. Currently it only reports on four ares which include: Orders, Enrollments, Student Engagement, and Revenue. This feature is still in its infancy and is only available on the Start + Growth add-on package.
It is a good step in the right direction. Having it is better than nothing.
How does it all work?
Thinkific’s analytics and reporting collect the data they need. Filtering data can be done by date, product type, or course, as well as by recency of customers (whether new or old).
Of course, these different data can provide multiple insight as to how your courses are performing. Take for example, the data on Student engagement.
This data will allow you to view things like course enrollments and completion rates. You can then compare these metrics across the board. This will allow you to identify subjects with low completion rates.
You can then identify the reasons for these problems. Then it will be up to you to adjust accordingly. Watch Thinkific Course Offline
Students might find it difficult to complete courses that have low completion rates. It could be an issue with how you present the information. Once you find the problem, you can then find an applicable solution without tearing your hair out.
The data is displayed as a graph and chart, which makes it much easier to understand and read.
Thinkific Pricing and Plans
Thinkific is a leading platform for course development and marketing. You can expect a price that’s appropriate for your standing.
However, what you pay is what you get with Thinkfiic, with all the features it provides, you will hardly find yourself being ripped off by the product.
Besides that, Thinkific has a free plan which you can use to test their products. If you are interested in learning more about Thinkific’s features or need to start your course-creating journey, you can always get a free plan.
| Free | Start | Grow | Expand |
| $0 per month | $74 per month | $149 pero month | $374 per month |
| Create and launch your product using a website and checkout experience
|
Add products to your company and create a cohesive learning experience.
|
-Build successful business with a complete suite of tools to help you sell more
|
-Optimize your workflow and create a premium experience with a platform designed to scale
|
The Free Plan
If you’re new to course management and course building, this is the plan that you should start with. It is the best way to get a feel of the service and to test drive what it is capable of. The free plan allows you to do everything the service offers, albeit at a limited capacity.
Only one course is allowed under the Free plan. Making more than that requires you to sign up. That said, this course has a lot of potential, allowing you to enroll an unlimited number of students you want.
The Start Plan
If you feel that Thinkific is something you would enjoy, you can take the next step. The main benefit of upgrading to this plan is your limiters are removed, and you are free to make unlimited courses.
Thinkific also offers a variety of course options. For example, you can begin to live-stream your lessons as long as time permits it.
The Start plan also opens up additional marketing tools and grants you access to the Thinkific App Store.
You also have the option of a custom domain to host your course website.
The Grow Plan
If you’re serious about making sales and selling courses, the Grow plan is right for you. The first benefit you get is removing the Thinkific branding. Although it may seem easy, it has a significant impact on branding, marketing, and professionalizing your courses.
This gives you access to bulk enrollments so that the enrollment process can be done easier and faster. You have priority email support and phone support. So you can have faster solutions given to you should different problems arise for your website. Watch Thinkific Course Offline
The Expand Plan
The Expand plan is designed for larger businesses and institutions. It allows you to optimize your workflow and create a premium experience with a platform that is designed to scale.
This plan is especially good for huge institutions wanting to create an online presence. Aside from providing the usual features of the other Thinkific plans, it provides unprecedented 10 Communities to keep students easier to manage.
This plan provides five administrators who will help you manage your business.
Thinkific Plus
Some LMS services give clients and customers an option to create bespoke plans separate from the services’ basic plans. Their prices are not listed because customization may change the cost. The customization will affect the price.
For Thinkific, this is called Thinkific Plus. It’s a powerful, scalable and simple-to-use learning platform that is tailored to your students and team.
To get Thinkific Plus, you must contact the Thinkfic sales team. They can help you to understand the tools that you need in order to optimize your platform. They can connect you with education experts who will inspire you and give you the confidence you need to achieve more than you could ever imagine.
Thinkific Plus offers all the Expand features, but also adds these additional features to the plan:
- Unlimited Products
- Unlimited Administrators
- Three+ separate Thinkific sites
- Service Level Agreement 99.9%
- Build a Customer Success Team
- Check out multiple seats or a tiered pricing option
- Email white-labeling
- Only one sign on
- Bulk Selling App
- Enterprise API Access
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Thoughtific Pros and Cons
Pros
- Thinkific does NOT charge transaction fees. When a sale occurs from your products, courses or memberships, funds are immediately available for withdrawal.
- Thinkific offers a fully implemented free plan. It includes all core features and functions like a paid plan. There are no restrictions, but if you’re serious enough you can sell courses through the service with no upfront investment. Watch Thinkific Course Offline
- Thinkkific’s drag-and-drop builder is super easy to use, and even non-tech-savvy people can use it. It even allows you to upload multiple types of media content to create varied and interesting courses and lessons.
Cons
- Some aspects of Thinkific aren’t as user-friendly than expected. Some creators have acknowledged this.
- The service lacks many marketing features. Their email marketing capability is quite basic and is miles behind the competition.
- Thinkific’s designs and customizations are quite limited, given that the service only provides a few themes to play with. It is difficult to make a website that stands out from the competition with these options.
The Thinkific Verdict
Thinkific is an excellent choice for course promotion and course creation. Its price is entirely reasonable, and the features are as good and easy to use as most of its competitors.
For those who are just starting out, the free startup plan will be a great help. It will allow them to get a feel for how things work. Watch Thinkific Course Offline
I believe that offering a free startup plan to a service is a sign of confidence. They are confident in their product and willing to allow the public to try it.
Looking at Thinkific’s free plan, too, you can say that it is very bold, and the limitations are pretty understandable. This is not like other free plans of other products. However, there are still things you can do with it.
For the Course Builder, Thinkific is pretty easy and intuitive to use. With just a glance, you can easily know what to do and what functions as what. As for the more complex side of things, Thinkific provides enough prompts to guide you through the process.
This is a difficult side to balance, too, as giving too many prompts away can usually overwhelm the beginner user and may irritate those who already have a handle on things.
One thing to note, however, is that some experienced users might find Thinkific too simple for their taste. This is just my nitpicking. At the end of the day, Thinkific’s course builder is fast, easy, and responsive, and that’s what most people need.
For their Site Builder, Thinkific also chooses to keep it simple. It is not like a standalone platform. It is easy to use, and it fits their philosophy.
It has impressive editing capabilities, making it ideal for creating tutorial and training websites. Aside from that, it is an excellent tool for adding training pages to existing websites.
The only thing lacking is more themes to cater to more people and their different tastes.
Lastly, on the marketing side of things, this is where I feel Thinkific falls short. Marketers can feel disillusioned by the Email marketing structure. Marketing Thinkific’s courses are difficult to market without third-party integrations.
As for their payment options, it would be better to have more options other than Stripe and PayPal.
Not everything is bad. Thinkfic still has some clever tools that help you monetize your courses. You can sell products and courses with a little creativity. This requires more effort than normal, but it is possible.
Thinkific Frequently Asked Questions Watch Thinkific Course Offline
Can You Build an Entire Website with Just Thinkfic?
Yes, you can!
Thinkfiic gives you the freedom to build your entire online education business. You can easily create courses, websites, and your entire brand on one platform. Thinkific offers builders that can be used to build, market, and sell online courses.
I Want to Allow my Students Access to my Course Content while Offline; How Do I Do that?
It is up to you.
Remember that students may need assistance logging in to your courses offline. That said, you can offer your courses to be downloadable. You can do this on content such as video files, audio files, and PDFs. These files can be downloaded to students’ devices so they can access them offline.
Who owns the content published on Thinkific?
Any content built into the Thinkific Platform is the sole and exclusive property of the creators.
Thinkific does not, and will not, claim any intellectual property rights over materials made by the course creators and builders. Therefore, anything built and published on the platform is 100% to the creators.