Thinkific vs Shopify

thinkific-vs-competition

They existed even before 2019, B.C. (where B.C. stands for Before COVID), Online Course Platforms were already a thing. Even then, they were made for the same purpose, to create and sell online courses.

The majority of courses back then were more niche-oriented, such as leadership seminars, wholesomeness and self-help classes. Of course, courses and classes focused on normal subjects were there too.

These classes were designed to bring education to the most convenient and comfortable places.

People who are housebound for multiple reasons (e.g., childcare or health issues) can still learn and study even if they cannot go out. Due to its flexibility, people who are unable to attend school regularly due to scheduling conflicts or duties could still complete courses.

Then the pandemic happened, and everything else was forced to shut down. However, people still needed to learn, and online course platforms and other eLearning platforms made it possible for a lot to continue their studies.

The industry saw a 221% rise in course creators using one Course Platform during the initial stages of the pandemic. This growth is probably shared throughout multiple platforms online.

Everybody from Entrepreneurs and solopreneurs to human resource professionals and proper educational institutions has used a course platform or two during the pandemic.

Not only that, but the pandemic also showed the potential of these platforms as a way to earn extra profit. They say that knowledge is wealth. Online courses platforms have given this maxim legs and allowed people to convert their knowledge into wealth.

Nowadays, there are countless online courses people can partake in. From the usual life coaching stuff about making your life better to tutorial classes of the usual academic subjects like Algebra. Even to courses about making your courses more profitable.

Online courses are all the rage. The next question is how you plan to share the treasure you find in your head with the world.

thinkific-logo
For those of you who prefer a more visual experience, here is a video review from Ross Herosian on his YouTube channel Tricycle Creative. You can still read our article below to get a complete overview of Thinkific. It also compares it with some other competitors.

Thinkific: You’re Go-To Online Course Business Platform Thinkific vs Shopify

The Thinkific Overview

Thinkific is one of the most fashionable options available now for building, hosting, and selling your courses.

Thinkific is unique because you can feel that they are passionate about what they do. You can feel that they are more focused on giving the best learning experience they can to both the creators and their audience and that earning money is needed to keep things afloat.

It’s impossible to not! It is one of few online courses platforms that offers a free full-service service. Yes, Thinkific has a free service that is as good as their paid lowest-tiered one.

This makes the platform perfect for newcomers as they get to experience what it’s like to build content and courses, as well as the overall flow and environment of the industry. Using the free plan allows users to glimpse what they are about to partake in without any investment.

This free plan has one limitation. You can only create one course. I find that this is sufficient.

Thinkific does not take any transaction fees when a user sells on the platform. All the profits go to the content owner.

Thinkific ensures that all profits are immediately available after they have been sold. That means that course makers and content creators can use their earnings directly, with no need to wait for a quote or a certain threshold to reach before being able to touch the money.

This is a testament to how Thinkfiic views its customers.

Thinkific Features

First, let me preface this by saying that most online course platforms share almost the same features. First, there is the course builder, then there is the website builder for your courses, and then the marketing features.

They are all the same except for how they work and some other unique features. These are the features that Thinkific is known for.

For Thinkific, the main focus would be their course curriculum creation capabilities. The creation part of Thinkific’s features is the most important. They make sure that online courses are as engaging as possible.

Thinkific’s user interface is very easy to get into. It is intuitive and logical. It is easy to navigate. You can access all other features via a sidebar menu. They are properly classified to where they are, except for occasional hiccups. Thinkific vs Shopify

This interface is perfect for users who enjoy performing analytics and monitoring performance. Everything is neatly organized and placed on the dashboard.

From the dashboard, you can see how well you are doing in revenue, student accounts and sign-ups, student course enrollments, and much more.

If we are to nitpick something out of this, it would be that the aesthetics of the interface can be done a little bit better.

Thinkific is primarily focused on course creation, as mentioned previously. As such, the platform ensures that the course creation mechanism is easy to get used to. Even in the free plan, Thinkific allows you to try everything the course creator can do.

This course builder also allows you to include a multitude of media types. These media types include quizzes and surveys, assignments, pdfs, content, and student discussion areas that allow for peer-to-peer interaction.

Other highlights include scheduling of course content as well as some automation in terms of drip-feeding content.

The marketing features of Thinkific are where I fear the platforms will fall flat. Don’t get me wrong. It contains everything you need to market and promote your courses.

But that’s just about it. Compared to the competition, Thinkific’s market features are a bit lackluster. It doesn’t include a sales funnel builder. This is the most noticeable aspect. The overall checkout experience is pretty clunky.

What’s more is that there is really nothing you can do about this part since it has very limited customization.

Even email marketing features are behind the competition. Most of it is quite basic, and at most, you can notify your students of new courses or products, as well as send them their course progress and notify them about their course progress as well as updates.

Thinkific can also integrate third-party apps. Rather than band-aids, you can consider these third-party apps as bandages to fix some of Thinkific’s deficiencies in the marketing department.

For email marketing alone, Thinkific directly integrates five of the most popular email marketing providers, including ConvertKit, Active Campaign, Aweber, Drip, and MailChimp.

I guess it makes sense, given the platform’s repeated promises of focusing on course creation. It would be smarter to invest all resources in ensuring that they get the course creation part right, and then to hire third-party apps for the marketing part.

The Thinkific Price

While I have already mentioned Thinkific’s Free Plan and how great it is, that plan is still limited and is a far cry from what Thinkific’s paid plans are. It isn’t like most of the competition.

Thinkific is a lower-cost option that allows you to create unlimited courses and enroll unlimited students. This is in line with their mission to be focused on the education part. Thinkific vs Shopify

As such, if you want to use a more affordable plan and have many content ideas you think will sell, Thinkific should be one of the best matches for you.

Free Start Grow Expand
$0 per month $74 per month $149 per month $374 per month
Create and launch your product using a website and checkout experience

 

  • 1 Course
  • 1 community
  • 1 admin
  • Unlimited students
  • Transaction fee of 0$
  • Email and Chat Bot Support
  • 100% content ownership
  • Drag and Drop Course Builder
  • Simple to use website themes
  • Fully integrated e-commerce
  • App Store
-Add products to your business and create a cohesive learning experience for your students

 

  • Unlimited Courses
  • 1 Community
  • 1 admin
  • Unlimited students
  • Transaction fee 0%
  • All features included in the price
  • Custom domains
  • Coupons and discounts
  • Assignments
  • Bundles and add on packages
  • Memberships and payment plans
  • Live lessons
  • Affiliate selling
  • Options for advanced course-building
  • Advanced Courses at Thinkific Academy
-Build a successful business with a complete suite of tools to help you sell more

 

  • Unlimited courses
  • 3 communities
  • 2 admin
  • Unlimited students
  • 0% transaction fee
  • Phone and priority email support
  • All Start Features Included
  • Take out the Thinkific brand
  • Bulk emailer for students
  • Bulk enrollments
  • API access
-Optimize your workflow and create a premium experience with a platform designed to scale

 

  • Unlimited courses
  • 10 Communities
  • 5 admin
  • Unlimited students
  • Transaction fee 0%
  • Priority phone support
  • All Grow features included
  • SSL Certificates Customized
  • Priority Support

Aside from these plans, Thinkific also has a more advanced and bespoke plan called Thinkific plus. Thinkific Plus takes the best of Thinkfiic, makes it powerful, scalable and simple-to-use, and then adds more.

It still dedicates itself to teaching, lecturing, and supporting students.

To get Thinkific plus, you need to contact the platform’s sales team and ask for this upgrade. They will help you to get the best out of your platform. Lastly, you will also discuss with them the total cost of this upgrade.

Each Thinkific Plus plan is unique, and as such, different Plus plans might more or less have different costs. This is one thing that is certain. Thinkific Plus will offer you all the benefits of the most expensive plan, plus these extra features.

  • Unlimited Products
  • Unlimited Administrators
  • 3+ Separate Thinkific sites
  • Service Level Agreement 99.9%
  • Build a Customer Success Team
  • Check out multiple seats or a tiered pricing option
  • Email White-labeling
  • Single Sign on
  • Bulk Selling App
  • Enterprise API Access

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Thinkific Pros and Cons

Pros

  • Thinkific’s free package is permanently free. This isn’t a glorified trial. It is a free account, with the only limitation being the number of courses you can take.
  • Thinkific doesn’t charge transaction fees for any sale. Content creators own all earnings. Creators can even claim and use these funds as soon as they arrive in their account.
  • Thinkific is flexible when it comes to payment options. They offer different payment options for different types and types of students.
  • Thinkific’s premium plans remove the restriction on the number of courses. Users can create unlimited courses and enroll unlimited students in these courses.
  • In terms of interface, Thinkific has one of the easiest to understand. With most options logically placed and easily located. Users just starting can easily understand how things work in this interface.
  • Speaking of easily getting the hang of, Thinkfic’s course builder is similarly easy to use. You can also choose from many course materials to make your course more engaging and exciting.
  • Thinkific gives you the option to offer incentives, such as leaderboards and awards, to motivate your students.

Cons

  • Some of the tools in Thinkific are not user-friendly. You may need to take some time and read guides to learn how to use the tools.
  • The marketing features of Thinkifiic make it hard to recommend for people who are more focused on propping up businesses on the platform. You will need third-party integrations to get a better experience.
  • Although Thinkific has one of the most intuitive user interfaces in the industry, it can sometimes look dated and the experience can sometimes be more confusing than you expected.
  • The platform lacks many customization options. As such, it is not impossible to find other websites that may look the same as yours. Thinkific vs Shopify

The Thinkific Summary

Thinkific is one the most popular online courses platforms on the market. It is a great platform for beginners as well as those who are looking for more course-focused platforms. It is still competitive with other “advanced” and more feature-rich platforms, despite its shortcomings.

My opinion is that its greatest strength would be its commitment to providing the best course experience possible and a free plan. As for its weakness, Thinkfiic has already provided some kind of solution to it. Using local third-party integrations can remedy any problems you have with the platform.

If you’re looking for the best online course creation software that builds courses from scratch. You can never go wrong with Thinkific.

Thinkific Versus Kajabi

Kajabi Overview

Kajabi is an open-source platform that allows you to run an online business. Its main focus is on productivity and sales. It provides tools that are geared towards simplifying your operations.

Some of Kajabi’s highlights include automations, pipelines, email marketing, and a mobile app.

The platform allows you to sell a variety of products. Aside from courses, you can sell coaching, memberships, communities, podcasts, and other digital content.

Kajabi has many marketing features. It’s no surprise that they have sales funnels, email marketing, and automations. This allows Kajabi users to sell their products more easily.

As such, Kajabi is one of those rare products where the “all in one” platform fits. It is a course creation platform with more than decent marketing features. It even has automation features that could help you focus more on marketing or creating than the menial tasks.

Kajabi land is not perfect. It has one of the most expensive platforms on the market. Their lowest plan starts at $149 per month. What’s more, is that these are not unlimited plans. The lowest plan allows you to sell only 3 products.

Aside from that, Kajabi is not as feature-rich, especially in the gamification and community engagement department. So you might need some third-party integrations to address these issues.

Kajabi Features

Kajabi boasts about being one of the better platforms. They even have one of the more expensive plans in the course creation market. As such, it is only to be expected that the audience will have high expectations of the product. Thinkific vs Shopify

So let’s take a look at how good Kajabi features are starting from the interface.

Kajabi’s interface looks very normal at first glance. It is neat, minimal, and feels very modern. Most of the available features can be accessed through 3 to 4 clicks. For easier accessibility, the page has a search assistant to quickly find the features and the tools inside the application.

Kajabi’s pages also load faster. It makes it easier to work and provides a smoother experience.

In terms of Course Creation, Kajabi allows you to create various types. You can create mini-courses, online or drip courses, as well as creating your own. These types can be customized to suit your specific needs. (i.e. long courses for long content, mini-courses for product launches).

For easier building experience, Kajabi provides blueprints which are akin to templates. These “skeletons” are pretty much presentation ready that if you want, you can just add your needed content and then you are good to go.

These courses could also be organized into subcategories, posts, and categories. As such, it would be very easy to organize your content neatly and properly. They can be arranged according to their content and types. So you can text and slideshows in one area, audio and video to different areas.

As for storage, Kajabi allows for cloud uploading from Dropbox and Google Drive so there is little to worry about.

Kajabi has robust and extensive marketing features.

Of course, it has the usual stuff of providing coupons in a flexible manner, which as we have established, is an old, tried and tested marketing strategy.

Kajabi offers a powerful email marketing platform that allows you to market via email. It is built on top of the platform and has many features. Email templates can be created for different functions.

Another conversion tool they possess are their pipelines, which can help you convert more customers and increase your sales. These are easy to use, and the platform even provides templates that customers can easily access.

Kajabi also has a dedicated affiliate program for users of a higher plan than the basic one. This feature makes the entire process extremely simple and easy. It organizes both affiliate links and affiliates in its own category, making it easier to track down and find them.

I would say that the biggest problem for Kajabi is its lack of integrated payment solution. Instead users will have to rely on the integration form other payment gateways such as Stripe, Paypal, BitPay, Authorize.net and others.

This is a huge disappointment considering how poor their marketing tools and how adept their checkout at upsells, bumps offers, downsells is.

Although it is not perfect, Kajabi has a lot to offer that can be used for both marketing and course creation. As such, it is easy to see that these features are good for almost everybody who are serious about making an online business.

Potential users must be prepared to pay a high price for these tools.

Kajabi Price

Kajabi is undoubtedly the most expensive course creation service in the market. The cheapest plan is $149 per month, and it doesn’t include unlimited courses. Thinkific vs Shopify

If you feel that Kajabi’s high price and more advanced features such as automation are something you really need, then you can choose to purchase it.

Basic Growth Pro
$119 per month billed annually $159 per month, payable annually $319 per month billed annually
  • 3 products
  • 3 funnels
  • Unlimited landing pages
  • Unlimited Marketing emails
  • 10,000 contacts
  • 1000 active customers
  • 1 website
  • 1 admin user
  • Kajabi University
  • 0% Transaction Fee
  • Webinars and events
  • Ready-to-use Templates
  • Ready-to-use Templates
  • Assessments (Quizzes and Surveys)
  • 1 Call to an Onboarding Specialist
  • Chat Support
  • Automations
  • 15 products
  • 15 funnels
  • Unlimited landing pages
  • Unlimited marketing emails
  • Contacts: 25,000
  • 10,000 customers currently active
  • 1 website
  • 10 admin users
  • Kajabi University
  • Transaction fee 0%
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (quizzes and surveys)
  • 1 Welcome Call with an Onboarding Specialist
  • 1 check-in call with an onboarding specialist
  • 24/7 Chat support
  • Automated systems
  • Kajabi branding can be removed
  • 100 products
  • 100 funnels
  • Unlimitless landing pages
  • Unlimited marketing emails
  • 100,000 contacts
  • 200.000 active customers
  • 3 websites
  • 25 admin users
  • Kajabi University
  • Transaction fee 0%
  • Webinars and Events
  • Ready to Use Templates
  • Assessments (quizzes and surveys)
  • 1 Call to an Onboarding Specialist
  • 1 Check-in call with an onboarding specialist
  • 24/7 chat support
  • Advanced Automations
  • Ability to remove Kajabi branding
  • Affiliate Program
  • Code Editor

Kajabi Pros & Cons

Pros

  • Kajabi, as its name suggests, is an all-in-one content creation and marketing tool. It provides various tools to create courses, like a drip course or a mini-course, and combine them with different marketing automations to ensure they sell.
  • Kajabi Provides templates and blueprints to get you started with your project.
  • Kajabi allows you to sell other digital products like coaching, webinars, communities, podcasts, etc. It is also one of the best places to do so.
  • Kajabi also includes an assessment function that allows students to grade their performance and monitor them. This feature is especially useful when used in conjunction with drip courses. Drip courses allow you to offer courses that are only accessible when the correct grades have been achieved.
  • Kajabi’s mobile app makes it easy for students to access lessons and classes wherever and whenever they want. It even includes a notification feature that can help with alerts.
  • Kajabi has a membership option that allows users create and sell membership options for their customers. This can be used to provide users with a way to sell extra and exclusive course content.
  • Kajabi’s automation feature can automate the purchase of offers, post-completion of courses or memberships, assessment completion, as well as other tasks. To be more precise, users can use conditional filters.
  • Kajabi’s marketing strategy is one of the most powerful among all the course-building and content platforms currently available.
  • Kajabi’s Email Marketing is among the best in the industry. It includes various email templates that can be used in different situations. Kajabi also has the option to automate email sequences by using triggers and actions. Thinkific vs Shopify
  • Kajabi’s pipeline feature makes it possible to have various OVO funnel templates. The pipeline features automate the selling of the products and “funneling” your customers to where you want for better conversion rates.

Cons

  • Kajabi’s price point is nothing to laugh at. It starts at $149 per month and does not even offer unlimited course creation. It offers only 3 products and 3 pipelines.
  • Kajabi does not offer course completion certificates, something that some users want to receive as proof of going through the class
  • Kajabi has no page templates for designing landing pages, thank you pages, checkout pages, forms, and other pages. That means users must do everything from scratch when editing page templates through the page builder. As such, it will be very difficult for new and non-tech users.
  • Kajabi does not offer a guaranteed badge on the checkout page. A guarantee badge is a great tool to increase conversions. Guarantees assure buyers of a product’s quality.
  • Kajabi does not have a local payment gateway. To receive payment from orders, you will need to rely on Stripe or Paypal integrations.
  • Despite having some advanced features, there are still some features that Kajabi lacks, especially in the community department. It does not have community engagement or gamification features.

people-having-online-meeting-while-wearing-mask

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Kajabi Summary

Kajabi is undoubtedly a giant platform for course creation and marketing. They have the most advanced tools for marketing alone.

They provide the best marketing experience. Users would love to have their pipeline and automation features if they want to convert at a high rate.

Kajabi has its faults, however. For one, it lacks features that help you connect with your students and customers. These features allow you to create a great community. Thinkific vs Shopify

Kajabi is also pretty expensive. People might find it difficult to justify buying a plan which can only host 3 products when there are cheaper alternatives that offer unlimited products.

Overall, Kajabi is a good creation platform with advanced marketing features. It is perfect if you are looking for a platform for its marketing features. It might be a bit expensive, but Kajabi’s features can be worth it.

Thinkific Versus Podia

Podia Overview

Another big name digital online content-selling platform is Podia. It is also an all-in-one platform that has powerful marketing features. Among the products you can sell on this platform are online courses, coaching, webinars, community, and many more.

Furthermore, Podia is one of the cheaper digital content-selling platforms in the market. It might even be one of the most affordable. It does take a portion of your profit when you sell. It might be their way of offsetting the price for its powerful features.

At the end of the day, Podia is an excellent tool and platform, especially for those who are more focused on the business side, such as marketers, promoters, and the like.

couple-looking-at-laptop-happily

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Podia Features

Podia offers a lot of features.

From looking at the interface, Podia has it clean and minimal. It is designed to have all the other features accessible within 3 clicks. In fact, it is so simple that the learning curve for using Podia’s interface is almost non-existent.

This makes the platform very beginner friendly. Accessing or reaching the information you desire or need is easy with no additional steps or terms. Podia can access almost all functions from its dashboard.

For its Course creator, Podia supports various files that can serve as the building block for your lessons. You can include text, embeds, quizzes, coaching, and files in a course. You can make interesting lessons from the platform provided.

Nevertheless, there are some areas where the course creator is lacking. Podia supports only a few lesson types, which is a major difference to other platforms. Furthermore, it does not have a proper assessment feature to help you monitor student performance. Thinkific vs Shopify

That said, it has a very powerful embed tool that supports several platforms. These websites include:

  • Youtube, Vimeo and Dailymotion are video hosts.
  • Podcast and music platforms like s Spotify, soundcloud and podbean
  • Slideshow platforms such as speaker deck, presentation and google slides.
  • Social media sites like Twitter, TikTok, Pinterest, and Behance
  • Form Builder websites such as Google Forms, Typeform, and Paper Form
  • Coding websites such as Github and Codepen

One of the more recent additions to Podia’s courses is the ability to give certificates. This certificate feature can be viewed as an incentive/prize to complete your courses. Podia currently only offers one type of certificate. They cannot still customize and design your certificates.

In terms of marketing, Podia is focused on the bag. You can use it to increase the effectiveness of your marketing. Tools like Pre-launch, upsells, and coupons make great strategies to promote your products.

This marks Podia as an excellent choice for marketers who want to sell their products on a smaller website.

Nevertheless, not all things are perfect. Podia’s weak point is its email marketing. It only offers the basics. Although it allows you to send email broadcasts and campaigns, some of its features are missing such as split testing or personalization fields.

People looking for automation features may also have lost their chance since Podia’s isn’t as advanced as theirs.

Podia offers a local payment gateway for payment processors. You will need to connect to your PayPal or bank accounts to pay processors. You can integrate with Stripe or PayPal for a simpler solution.

Your audience can use their credit cards at checkout. They usually take less than 2 days to process and are credited to your PayPal or bank account. Thinkific vs Shopify

Podia Price

In terms of pricing, it is one of the cheapest there is in the market. What’s more, is that the platform has recently added its own free plan. Although it doesn’t offer much, this plan is a great way to learn more about Podia.

Free Mover Shaker Earthquake
$0 per Month $33 per month $75 per month $166 per month
  • Transaction fees of 8%
  • Full website
  • Email Marketing
  • Chat Support
  • Community
  • 1 Download
  • 1 Coaching Product
  • Create Courses
  • Draft webinars
  • There are no transaction fees
  • Visit the full website
  • Email marketing
  • Chat support
  • Community
  • Unlimited Downloads
  • Unlimited coaching
  • Unlimited Courses
  • Draft webinars
  • There are no transaction fees
  • Full website
  • Email marketing
  • Chat support
  • Community
  • Unlimited downloads
  • Unlimited coaching
  • Unlimited courses
  • Unlimited webinars
  • affiliates
  • No transaction fees
  • Visit the full website
  • Email marketing
  • Chat support
  • Community
  • Unlimited downloads
  • Unlimited Coaching
  • Unlimited courses
  • Unlimited webinars
  • Affiliates
  • Priority Support
  • Onboarding calls

Podia Pros and Cons

Pros

  • Podia’s strong point is its clear and simple UI/UX. It is very easy to use and has a non-existent learning curve. It is easy to set up for users of all tech levels.
  • Podia has many functions and can become a one-stop shop for all your needs. You can sell various digital products such as courses, memberships, webinars, bundles, community, and other digital downloads.
  • Other than the free plan, Podia allows you to sell unlimited courses and products. This means that you can make as many pages as you like for your products and courses as long as there is energy.
  • Podia allows you to upload unlimited videos for your content. The platform provides unlimited storage and bandwidth, which is why this feature is possible. This way, you don’t need to use Vimeo or Wistia.
  • Podia has a built-in affiliate program for your audience that is only available for Shaker and Earthquaker plans.
  • Despite providing only the most basic functions, the built-in email marketing tools are enough to support broadcasts and campaigns.
  • Podia has supported a pre-launch mode among its marketing features. It can create buzz around your products and get early email customer conversions. Thinkific vs Shopify
  • Except for the free plan, Podia charges no transaction fee on sales.
  • Podia now offers a new feature that allows content creators the ability to give certificates, community, or quizzes. Even the community area can be used to create memberships.

Cons

  • Their email marketing provides only the most basic functions. It lacks personalization fields, especially in the email composer. Other features that the tool does not have include templates, drag-and-drop editor and other features.
  • There is a noticeable lack of course-compliance features in the platform
  • Podia also does not have many customization features. Podia does not support custom CSS/HTMl customizations. Podia will result in generic websites.
  • Podia also has no landing page builders or funnels, which are important tools when considering Podia’s focus on marketing.
  • The free plan does not allow you to host more than one product. There is also an 8% transaction charge.
  • Podia does not have any course blueprints.
  • Podia supports only a handful of lesson types. Podia does not support certain types of lesson, such as Adobe Captivate and Articulate Storyline.
  • It has some good marketing features but it is still lacking others. These include cart abandonment, downsells and order bumps.
  • Podia doesn’t have a mobile app. This could limit its user base and access given how dependent the world is on tablets and smartphones. Thinkific vs Shopify

Summary of Podia

Overall, Podia is an acceptable platform for hosting your content. Podia is a decent platform, especially considering the price.

Many people might believe that Podia is a value-for-money company. It isn’t true. Podia offers a lot more with what you pay for it. You can make impressive courses with enough creativity and great ideas and sell them for a fair price.

It is still an all-in one platform, despite its limitations. It’s perfect for many people. Content creators, teachers, marketers, and people who target marketers. If they have any questions, Podia can help.

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Thinkific Versus Kartra

Kartra Overview

Kartra is a completely different product to the ones listed above. Scratch that, Kartra is entirely different from the other products listed in this review.

Instead of a course creator, we have an all-in-one platform that sells your products. It is also a marketing platform.

Kartra should not be considered a website in its own right or your product’s.

Rather, you should focus on its strengths and use them to sell products, services, and membership for your proper sites.

Kartra can be used to create and sell digital and physical products. You can sell unlimited quantities of these products and many different types of products. It also allows you to choose from multiple pricing options, which will allow you to set a more flexible price.

Kartra Features

Since Kartra is a different beast altogether, we might focus on features not found in most course-building websites. Kartra might not have a course-building website.

As for the features, we already mentioned that Katra allows you to sell many products. Each account can sell an unlimited number of them and offer them at any price point.

To maximize the profits of its users, Kartra focuses on marketing and lead conversion. As such, one of their main features is funnel building.

Funnels are a way for sellers to get their customers to buy their products. Although funnels are not considered campaigns by Kartra, they function in a similar way. Thinkific vs Shopify

Kartra makes funnel construction simple. You can build one from scratch if you already have experience in this field. Otherwise, you can have Katra do it for you through their plug-and-play campaigns that are from top industry experts.

You can share your personally-built campaigns with other Kartra members. Your campaigns can be marketed and sold to make money.

Kartra manages all of the billing and payment processes so that you can concentrate on improving your funnels as you gain more experience.

Kartra has powerful page-building capabilities. Users can create product pages, checkout pages, and opt-in forms with these features. You can even use professionally designed templates to speed up or start the process.

These pages can also be optimized for desktops, tablets, and mobile devices. These pages can be hosted on your domain, or on Katra.

That said, they are still limited in capacity and features to be considered a proper website. Kartra believes it, and they won’t let you host these pages on your domain.

Kartra’s marketing features should be considered the crown jewel. In terms of email marketing, it has all the stuff that a good email marketing feature has.

It can send broadcast messages by SMS or email. However, this will require you to integrate with any available SMS gateways.

Kartra can also use automation to create email sequences. You can do this through its drag-and-drop visual sequence builder, and once done, and you can let it run on autopilot.

Behavior-based automation is another feature that makes the platform unique. This powerful tool allows you to send emails based on the recipient’s behavior. This allows you to relax after all the work has been done.

Kartra Price

Kartra’s pricing is high for a platform that focuses on lead conversions and marketing. That said, depending on what you need, the platform’s price point on its plans might be worth it. Thinkific vs Shopify

After all, Kartra has some advanced features that are not found in others.

Starter Silver Gold Platinum
$79 per month when billed annually $149 per Month when you pay annually $229 per month when billed annually, $379 per month when billed annually
  • Up to 2,500 leads
  • 1 custom domain
  • 15,000 emails per month
  • 50GB bandwidth
  • Host up to 100 pages
  • Host 50 videos
  • Build 2 membership sites
  • Add 1 more member to your team
  • Connect 1 helpdesk
  • You can get up to 12,500 leads
  • 3 Custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimited videos
  • Unlimitted products
  • Unlimited membership sites
  • Unlimitless team members
  • Unlimited helpdesk
  • Kartra agency
  • Up to 25,000 leads
  • 5 custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimitted videos
  • Unlimitted products
  • Unlimited membership sites
  • Unlimited team members
  • Unlimited helpdesk
  • Kartra agency
  • Up to 50,000 Leads
  • 10 Custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimitted videos
  • Unlimited products
  • Unlimited Membership Sites
  • Unlimited help team members
  • Unlimited Helpdesk
  • Kartra Agency

Kartra Pros and Con

Pros

  • You don’t need any external marketing integrations. Kartra has it all: built-in email marketing, automation, sequence builder, and other essential features needed to perfectly market your products
  • Kartra has an automatic translation for its checkout pages. It is based on the user’s geographical location. In this vein, it also supports different currencies.
  • Kartar allows you to drip content or vary access to different levels, if you have an existing membership site.
  • There is A/B testing for your email content which can help you refine your automated email replies as you set them up.
  • Kartra has an agency feature that allows you to hold multiple client accounts. This allows you to manage different websites in just a single dashboard.

Cons

  • Some might feel that Kartra’s pricing is too high for the quality of what they offer
  • There are no plans that offer unlimited integrations
  • Kartra’s interface is quite slow and might get frustrating to use at times. Thinkific vs Shopify
  • Even Kartra’s pages can load slow
  • The number of features can be very difficult for beginners to get used to.

Kartra Summary

Kartra is an all-in-one marketing and sales platform that’s powerful.

There are many tools and features available that will allow you to create engaging and compelling promotions and products.

It is not a course builder, and certainly not a website creator. As such, If you use Kartra, ensure that you are doing so in conjunction with a proper website page maker. Kartra is quite expensive for the features it offers. This can be difficult to swallow.

However, if you take the plunge, you might just get your money’s worth and more.

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Overall, Verdict Thinkific vs Shopify

Course builder websites are pretty useful when joining the industry.

As with most markets and industries, there will be a lot of platforms that will offer the service that you need. For course building and selling, there are Thinkific, Podia and Kajabi (and a bit of Kartra), as well as other platforms.

These platforms will almost offer identical services in a market-like setting. They will have very few differences. Some might be better than others in certain areas.

To find the right product for you, you must decide what direction you want to go. And find the platform that is best aligned with that. You will likely find their features most helpful to you.

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