While they already existed before 2019 B.C. (where B.C. B.C. stands for Before COVID, Online Course Platforms were already in existence. Even then, they were made for the same purpose, to create and sell online courses.

The majority of courses back then were more niche-oriented, such as leadership seminars, wholesomeness and self-help classes. There were also classes and courses that covered normal topics.

These classes were designed to bring education to the most convenient and comfortable places.

People who are housebound for multiple reasons (e.g., childcare or health issues) can still learn and study even if they cannot go out. Due to its flexibility, people who are unable to attend school regularly due to scheduling conflicts or duties could still complete courses.

Then the pandemic happened, and everything else was forced to shut down. However, people still needed to learn, and online course platforms and other eLearning platforms made it possible for a lot to continue their studies.

The industry saw a 221% rise in course creators using one Course Platform during the initial stages of the pandemic. This growth is probably shared throughout multiple platforms online.

Everyone, from solopreneurs and entrepreneurs to professionals in human resources and educational institutions, has used at least one course platform during the pandemic.

Not only that, but the pandemic also showed the potential of these platforms as a way to earn extra profit. They say that knowledge is wealth. Online courses platforms have given this maxim legs and allowed people to convert their knowledge into wealth.

Nowadays, there are countless online courses people can partake in. You can find everything from life coaching to make your life easier, to tutorial classes on the more academic subjects such as Algebra. You can even learn how to make your courses more lucrative.

Online courses are everywhere, and if you want to get in on the action, the next question is which platform you will use to share that treasure in your noggin.

For those of you who prefer a more visual experience, here is a video review from Ross Herosian on his YouTube channel Tricycle Creative. You can still read our article below to get a complete overview of Thinkific. It also compares it with some other competitors.

Thinkific: Your Go-To Online Course Platform Thinkific vs Samcart

Thinkific Overview

Thinkific is one the most popular options for selling, hosting and building your courses.

One of the main reasons why Thinkific stands out is that you know they are doing this in a place of passion. You can feel that they are more focused on giving the best learning experience they can to both the creators and their audience and that earning money is needed to keep things afloat.

How could you not? It is one of few online courses platforms that offers a free full-service service. Thinkific offers a free service that is just as good as the paid lower-tiered.

The platform is ideal for beginners as it allows them to see how content and courses are built, as well the industry’s overall environment. Using the free plan allows users to glimpse what they are about to partake in without any investment.

This free plan has one limitation. You can only create one course. I find that this is sufficient.

Thinkific does not take any transaction fees when a user sells on the platform. All the profits go to the content owner.

Thinkific even makes sure that all profits are directly available upon being sold. This means course creators and content producers can immediately use their earnings without needing to wait for a quote, or reach a certain threshold before they can touch the money.

This just proves how much Thinkfiic thinks of its customer base.

Useful Features

First, let me preface this by saying that most online course platforms share almost the same features. The course builder is first, followed by the website builder to create your courses and finally the marketing features.

The only difference between them is how well they work, along with some bits and bobs that make the product unique. These are the features that Thinkific is known for.

For Thinkific, the main focus would be their course curriculum creation capabilities. The creation part of Thinkific’s features is the most important. They make sure that online courses are as engaging as possible.

The user interface of Thinkific is easy to use. It is intuitive and logical. Users will have no problem navigating everything. All other features can be accessed through a sidebar menu. Except for occasional hiccups, they are correctly classified. Thinkific vs Samcart

This interface is perfect for users who enjoy performing analytics and monitoring performance. Everything is neatly organized and placed on the dashboard.

The dashboard shows you how you are doing in revenue and student accounts. You can also see student course enrollments and sign-ups.

If we are to nitpick something out of this, it would be that the aesthetics of the interface can be done a little bit better.

As mentioned above, Thinkific’s main focus is on the creation side of course creation. The platform makes course creation easy. Thinkific lets you try all the features of the course creator even if it is a free plan.

This course builder also allows you to include a multitude of media types. These include content, quizzes, surveys, assignments, pdfs, and student discussion areas to allow peer-to-peer interaction.

Another highlight is the scheduling of course content and some automation in drip-feeding content.

As for the Marketing features of Thinkific, I’m afraid that is where the platforms fall pretty flat. Don’t get me wrong. It has everything that you need to promote and market your courses.

That’s not all. Compared to the competition, Thinkific’s market features are a bit lackluster. The most glaring aspect is that it doesn’t have a built-in sales funnel builder. Overall, checkout is quite clunky.

What’s more is that there is really nothing you can do about this part since it has very limited customization.

Even email marketing features lag behind the competitor. Most of it is quite basic, and at most, you can notify your students of new courses or products, as well as send them their course progress and notify them about their course progress as well as updates.

Thinkific can also integrate third-party apps. These third-party applications are not meant to be used as bandages. They can be used to address some of the problems in Thinkific’s marketing department.

For email marketing alone, Thinkific directly integrates five of the most popular email marketing providers, including ConvertKit, Active Campaign, Aweber, Drip, and MailChimp.

It makes sense considering the platform’s repeated promises to focus on course creation. It would be smarter to invest all resources in ensuring that they get the course creation part right, and then to hire third-party apps for the marketing part.

The Thinkific Price

Although I’ve already spoken highly of Thinkific’s Free Plan, it’s still a limited plan and far less than Thinkific’s paid plans. It’s not like the rest of the competition.

At a cheaper price point, Thinkific allows users to make an unlimited number of courses and enroll an unlimited number of students in these courses. This is in line with their mission to be focused on the education part. Thinkific vs Samcart

As such, if you want to use a more affordable plan and have many content ideas you think will sell, Thinkific should be one of the best matches for you.

Thinkific offers a more complex and customized plan, Thinkific plus. Thinkific Plus takes the best of Thinkfiic, makes it powerful, scalable and simple-to-use, and then adds more.

It still dedicates itself to teaching, lecturing, and supporting students.

To get Thinkific plus, you need to contact the platform’s sales team and ask for this upgrade. They will help you to get the best out of your platform. Lastly, you will also discuss with them the total cost of this upgrade.

Each Thinkific Plus plan is unique, and as such, different Plus plans might more or less have different costs. One this is sure, though. Thinkific Plus will give you the features of the most expensive plan as well as these additional features:

• Unlimited Products
• Unlimited Administrators
• Three+ separate Thinkific sites
• Service Level Agreement 99.9%
• Build a Customer Success Team
• Multiple seats and Tiered pricing checkout
• Email white-labeling
• Only one sign on
• Bulk Selling App
• Enterprise API Access

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Thinkific Pros and Cons

Pros

• The Thinkific free package is permanent free. It also is not just a glorified free trial. You can only take as many courses as you like.

• Thinkific doesn’t charge transaction fees for any sale. Content creators own all earnings. These funds can be claimed and used by creators as soon as they are received in their accounts.

• Thinkific is flexible when it comes to payment options. They offer different payment options for different types and types of students.

• Thinkific’s premium plans remove the restriction on the number of courses. In fact, users can create an unlimited number of courses and enroll an unlimited number of students in these courses.

• Thinkific’s interface is one of the most intuitive. The majority of options are logically placed and easy to find. This interface is easy to use for users just starting out.

• Thinkfic’s course creator is also easy to use. It also allows for many course materials, making it possible to have your course as exciting and engaging as possible.

• In the name of engagement, Thinkific also gives you the ability to put incentives such as leaderboards, awards, and scores to motivate your students.

Cons

• Some of the tools in Thinkific are not user-friendly. You may need to take some time and read guides to learn how to use the tools.

• It is difficult to recommend Thinkifiic for those who are more interested in promoting the platform’s marketing capabilities. Their email marketing capability is quite basic, and you will need to depend on third-party integrations to have a better experience.

• Despite Thinkific having one of the most intuitive user interfaces, it looks outdated, and there are times when the experience can be clunkier than expected.

• The platform lacks many customization options. As such, it is not impossible to find other websites that may look the same as yours. Thinkific vs Samcart

The Thinkific Summary

Thinkific is one the most popular online courses platforms on the market. I would easily recommend it to beginners and those looking for a more course-focused platform. Despite its limitations, it still competes with other more “advanced and feature-rich” platforms.

My opinion is that its greatest strength would be its commitment to providing the best course experience possible and a free plan. As for its weakness, Thinkfiic has already provided some kind of solution to it. Any problems with the platform can be fixed by integrating third-party services.

If you’re looking for the best online course creation software that builds courses from scratch. Thinkific is the best online course creation software.

Kajabi Versus Thinkific

Kajabi Overview

Kajabi is an open-source platform that allows you to run an online business. It is primarily focused on productivity and selling. It offers tools that simplify your operations.

Some of Kajabi’s highlights include automations, pipelines, email marketing, and a mobile app.

The platform allows you to sell a variety of products. Apart from courses, there are many other options. You can also sell memberships, communities and podcasts.

It is no wonder that Kajabi also has advanced marketing features, the most prominent of which include sales funnels (OVO pipelines), email marketing, and automations. This allows Kajabi users to sell their products more easily.

As such, Kajabi is one of those rare products where the “all in one” platform fits. It’s a course-creation platform that offers more than just decent marketing features. It even has automation features that could help you focus more on marketing or creating than the menial tasks.

Kajabi land is not perfect. For starters, it has one of the more expensive platforms available in the market. Their lowest plan starts at $149 per month. What’s more, is that these are not unlimited plans. The lowest plan allows you to sell only 3 products.

Aside from that, Kajabi is not as feature-rich, especially in the gamification and community engagement department. These issues might require third-party integrations.

Kajabi Features

Kajabi claims to be one of the best platforms. Even more, they have one of the most expensive courses in the market. As such, it is only to be expected that the audience will have high expectations of the product. Thinkific vs Samcart

So let’s take a look at how good Kajabi features are starting from the interface.

At first glance, Kajabi’s interface is pretty normal. It is neat, minimal, and feels very modern. Most of the available features can be accessed through 3 to 4 clicks. The page also includes a search assistant that allows you to quickly locate the tools and features within the application.

Kajabi’s pages also load faster. It makes it easier to work and provides a smoother experience.

Kajabi offers a variety of course creation options. Some samples include mini-courses, online courses, drip courses, or create one from scratch. These types can be customized to suit your specific needs. (i.e. For long courses with long content, short courses for product launches.

For easier building experience, Kajabi provides blueprints which are akin to templates. These “skeletons” are pretty much presentation ready that if you want, you can just add your needed content and then you are good to go.

These courses could also be organized into subcategories, posts, and categories. It would be easy to organize your content in a neat and organized manner. You can organize them depending on their types and content. So you can text and slideshows in one area, audio and video to different areas.

As for storage, Kajabi allows for cloud uploading from Dropbox and Google Drive so there is little to worry about.

Kajabi has robust and extensive marketing features.

It also offers the traditional stuff of offering coupons in a flexible way, which, as we have seen, is an old and proven marketing strategy.

Kajabi offers a powerful email marketing platform that allows you to market via email. It is built on top of the platform and has many features. Email templates can be created for different functions.

Their pipelines are another conversion tool that they have. They can help you convert more customers to increase sales. These are easy to use, and the platform even provides templates that customers can easily access.

Kajabi also has a dedicated affiliate program for users of a higher plan than the basic one. This feature makes the entire process extremely simple and easy. It also organizes affiliate links as well as affiliates into its own category which it makes easier to find and track down.

I would say that the biggest problem for Kajabi is its lack of integrated payment solution. Instead, users will need to rely on integration from other payment gateways like Stripe, Paypal and BitPay.

This is a huge disappointment considering how poor their marketing tools and how adept their checkout at upsells, bumps offers, downsells is.

Overall, while its not perfect, Kajabi offers a lot of features that are both geared towards marketing as well as course creation. As such, it is easy to see that these features are good for almost everybody who are serious about making an online business.

Of course, potential users should be willing to pay for the steep price point to use these tools.

Kajabi price

It is undeniable that Kajabi is among the most expensive service when it comes to the course creation market. Their lowest plan starts at $149 per month and this plan doesn’t even include unlimited courses. Thinkific vs Samcart

However, if you think that Kajabi’s steep price as well as its more advanced features like automation is something you really need, then of course, it is the customer’s choice at the end of the day.

Kajabi Pros & Cons

Pros

• True to its name, Kajabi is an all in one content making and marketing tool. It provides various tools to create courses, like a drip course or a mini-course, and combine them with different marketing automations to ensure they sell.

• Kajabi provides blueprints and templates to help you get started on your project.

• Kajabi lets you sell digital products such as coaching, webinars and communities. This is also a great place to do this.

• Kajabi also has a built-in assessment function that allows you to grade and observe your students’ performance. This is extremely good when combined with drip courses to provide courses that can only be accessed when the proper grades are reached

• Kajabi’s accessibility is pretty good thanks to its mobile app, which students can use to access classes and lessons whenever and wherever they are. It even includes a notification feature that can help with alerts.

• Kajabi has a membership option that allows users create and sell membership options for their customers. This can be used to provide users with a way to sell extra and exclusive course content.

• Kajabi has an automation feature that can automate offers purchase, course or membership post-completion, assessment completion, and much more. To be more precise, users can use conditional filters.

• Kajabi’s marketing strategy is one of the most powerful among all the course-building and content platforms currently available.

• Kajabi’s Email Marketing is among the best in the industry. It includes various email templates that can be used in different situations. Kajabi also has the option to automate email sequences by using triggers and actions. Thinkific vs Samcart

• Kajabi’s pipeline feature allows various OVO funnel templates to be available. Pipeline features automate product sales and funnel customers to the places you want. This will result in higher conversion rates.

Cons

• Kajabi’s price point is nothing to laugh at. It costs $149 per month, and you cannot create unlimited courses. It offers only 3 products and 3 pipelines.

• Kajabi does not offer course completion certificates, something that some users want to receive as proof of going through the class

• Kajabi has no page templates for designing landing pages, thank you pages, checkout pages, forms, and other pages. This means that users will have to create all pages from scratch using the page builder. As such, it will be very difficult for new and non-tech users.

• Kajabi does not offer a guaranteed badge on the checkout page. Guarantee badges are a good tool for increasing conversions. Guarantees assure buyers of a product’s quality.

• Kajabi does not have a local payment gateway. To receive payment from orders, you will need to rely on Stripe or Paypal integrations.

• Despite having some advanced features, there are still some features that Kajabi lacks, especially in the community department. There are no gamification or community engagement features.

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Kajabi Summary

Kajabi is undoubtedly a giant platform for course creation and marketing. They have the most advanced tools for marketing alone.

They have the tools that provide a great marketing experience. Users would love to have their pipeline and automation features if they want to convert at a high rate.

That said, Kajabi is not without its flaws. It lacks features that allow you to connect with students and customers. These features allow you to create a great community. Thinkific vs Samcart

Kajabi can also be quite expensive. It might be difficult for people to justify purchasing a plan that can only hold 3 products, when there are cheaper options that allow them unlimited access.

Overall, Kajabi is a good creation platform with advanced marketing features. If you’re looking for a platform to market your products, Kajabi is the right choice. Although it is a little expensive, Kajabi’s features are well worth the cost.

Thinkific Versus Podia

Podia Overview

Podia is another popular digital content-selling platform. Podia is a powerful platform with strong marketing features. Among the products you can sell on this platform are online courses, coaching, webinars, community, and many more.

Podia is also one of the most affordable digital content-selling platforms on the market. It might even be one of the most affordable. It does take a portion of your profit when you sell. This might be their way to offset the high price of its powerful features.

At the end of the day, Podia is an excellent tool and platform, especially for those who are more focused on the business side, such as marketers, promoters, and the like.

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Podia Features

In terms of features, Podia has loads of them.

From looking at the interface, Podia has it clean and minimal. The interface is easy to use and allows you to access all other features in just 3 clicks. In fact, it is so simple that the learning curve for using Podia’s interface is almost non-existent.

This makes it very user-friendly. Accessing or reaching the information you desire or need is easy with no additional steps or terms. Podia can access almost all functions from its dashboard.

Podia allows you to upload files that will be used as building blocks for your lessons. A course can contain text, embeds and quizzes as well as coaching and files. You can make interesting lessons from the platform provided.

Nevertheless, there are some areas where the course creator is lacking. Podia supports only a few lesson types, which is a major difference to other platforms. Furthermore, it does not have a proper assessment feature to help you monitor student performance. Thinkific vs Samcart

That said, it has a very powerful embed tool that supports several platforms. Some of these websites include:

• Youtube, Vimeo and Dailymotion are video hosts.
• Podcast and music platforms like s Spotify, soundcloud and podbean
• Slideshow platforms like speaker deck, presentation, google slides, and slide share
• Social media sites such as Twitter, TikTok and Pinterest.
• Form Builder websites such as Google Forms, Typeform, and Paper Form
• Github and Codepen are two examples of coding websites.

One of the more recent additions to Podia’s courses is the ability to give certificates. This certificate’s feature can be seen as a perfect incentive/prize for completing your courses. Podia currently only offers one type of certificate. Podia cannot customize or design your certificates.

Podia’s marketing focus is on the bag. It has a lot of excellent features to enhance the effectiveness of your marketing. You can promote your products using tools like coupons, upsells, or pre-launch.

This makes Podia an excellent choice for marketers looking to sell products on a smaller site.

That said, not everything is perfect. Podia’s weak point is its email marketing. It only offers the basics. It allows you to send broadcasts and email campaigns but lacks some features, such as split testing and personalization fields.

People looking for automation features may also have lost their chance since Podia’s isn’t as advanced as theirs.

For payment processors, Podia has a local payment gateway. You will need to connect to your PayPal or bank accounts to pay processors. For a simpler solution, you can also integrate with Stripe and PayPal.

Checkout is possible for your audience using their credit cards. They usually take less than 2 days to process and are credited to your PayPal or bank account. Thinkific vs Samcart

Podia Price

It is also one of the most affordable on the market in terms of pricing. What’s more, is that the platform has recently added its own free plan. Although it doesn’t offer much, this plan is a great way to learn more about Podia.

Podia Pros and Cons

Pros

• Podia’s strong point is its clear and simple UI/UX. It is very easy to use and has a non-existent learning curve. Users of all edges and tech levels will find it intuitive to set it up.

• Podia has many functions and can become a one-stop shop for all your needs. You can sell various digital products such as courses, memberships, webinars, bundles, community, and other digital downloads.

• Podia also offers a free plan that allows you to sell unlimited products and courses. This means that you can make as many pages as you like for your products and courses as long as there is energy.

• Podia also allows you to upload as many videos as possible for your content. The platform provides unlimited storage and bandwidth, which is why this feature is possible. This way, you don’t need to use Vimeo or Wistia.

• Podia has a built-in affiliate program for your audience that is only available for Shaker and Earthquaker plans.

• Despite providing only the most basic functions, the built-in email marketing tools are enough to support broadcasts and campaigns.

• Podia supports a prelaunch mode as one of its marketing features. It will generate buzz about your products and encourage early conversions of email customers. Thinkific vs Samcart

• Podia does not charge any transaction fees for sales, except the free plan.

• Podia has a new feature that allows content creators to give certificates, community, and quizzes. You can even create memberships in the community area.

Cons

• Their email marketing provides only the most basic functions. Especially in its email composer, which lacks personalization fields. Other features that the tool does not have include templates, drag-and-drop editor and other features.
• The platform lacks course compliance features.
• Podia does not offer many customization options. Podia does not support custom CSS/HTMl customizations. Expect to have generic-looking websites when using Podia.
• Podia does not have landing page builders and funnels. These are essential tools considering Podia’s focus in marketing.
• The free plan does not allow you to host more than one product. There is also an 8% transaction charge.
• There are no course blueprints available in Podia.
• Podia supports only a handful of lesson types. It lacks support for some types like Adobe Captivate, Articulate Storyline, and HTML 5 Content, among others.
• While it has pretty good marketing features, it still lacks some. These include cart abandonment, downsells and order bumps.
• Podia does not have a mobile app, which can limit its user base or access, given how much the world has depended on smartphones and tablets. Thinkific vs Samcart

Podia Summary

Overall, Podia is an acceptable platform for hosting your content. Podia is a decent platform, especially considering the price.

Many people might believe that Podia is a value-for-money company. It isn’t true. Podia offers a lot more with what you pay for it. With enough creativity and good ideas, you can create impressive courses and sell them at a good price.

Despite some of its limited capacity, it is still an all-in-one platform. It is perfect for a lot of people. Content creators, teachers, marketers, and people who target marketers. If they have any questions, Podia can help.

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Kartra Versus Thinkific

Kartra Overview

Kartra is a completely different product to the ones listed above. Scratch that, Kartra is entirely different from the other products listed in this review.

We offer a platform that allows you to sell your products, instead of creating courses. It is also a marketing platform.

In this vein, Kartra should not be treated as a separate website or your product’s website.

Instead, focus on the strengths of your site and sell products, memberships, and services.

Kartra can be used to create and sell digital and physical products. It allows you to sell an unlimited number of them and different kinds of products. It also allows you to choose from multiple pricing options, which will allow you to set a more flexible price.

Kartra Features

Since Kartra is a different beast altogether, we might focus on features not found in most course-building websites. Kartra might not have a course-building website.

Katra lets you sell multiple products, as we mentioned previously. Each account can sell an unlimited number of them and offer them at any price point.

To maximize the profits of its users, Kartra focuses on marketing and lead conversion. One of their key features is funnel construction.

Funnels literally mean a “funnel” for sellers to direct potential customers to buy their products. Although funnels are not considered campaigns by Kartra, they function in a similar way. Thinkific vs Samcart

Kartra makes funnel building relatively easy. You can build one from scratch if you already have experience in this field. Otherwise, you can have Katra do it for you through their plug-and-play campaigns that are from top industry experts.

For personally built campaigns, you can also choose to share them with other Kartra members. You can even market and sell your campaigns and make money from them.

Kartra manages all of the billing and payment processes so that you can concentrate on improving your funnels as you gain more experience.

Kartra has powerful page-building capabilities. Users can create product pages, checkout pages, and opt-in forms with these features. It even provides you with professionally designed templates to help you speed up the process or just start it out.

These pages can also be optimized for desktops, tablets, and mobile devices. You can host these pages on your domain or on Katra itself.

They are not yet able to host the full functionality and features required for a website. Even Kartra feels it themselves, as they wouldn’t allow you to host those pages in your domain otherwise.

Kartra’s marketing features should be considered the crown jewel. In terms of email marketing, it has all the stuff that a good email marketing feature has.

First, it can send broadcast messages either by email or SMS. This will require integration with all available SMS gateways.

Kartra can also use automation to create email sequences. Drag-and-drop visual sequence builders make it easy to create them. Once you’re done, the program can run on autopilot.

Behavior-based automation is another feature that makes the platform unique. This powerful tool allows to send emails based upon the behavior of recipients. This allows you to relax after all the work has been done.

Kartra Price

Kartra’s pricing is high for a platform that focuses on lead conversions and marketing. That said, depending on what you need, the platform’s price point on its plans might be worth it. Thinkific vs Samcart

Kartra offers advanced features that aren’t available in other products.

Kartra Pros and Con

Pros

• You don’t need any external marketing integrations. Kartra offers everything: integrated email marketing, sequence builder, automation, and all other features necessary to market your products perfectly
• Kartra offers an automatic translation feature for its checkout pages. It is based on the user’s geographical location. In this vein, it also supports different currencies.
• Kartar allows you to drip content or vary access to different levels, if you have an existing membership site.
• There is A/B testing for your email content which can help you refine your automated email replies as you set them up.
• Kartra includes an agency feature that can hold multiple client accounts. This feature allows you to manage multiple websites from one dashboard.

Cons

• Some might feel that Kartra’s pricing is too high for the quality of what they offer
• There are not unlimited integrations available with any of the plans.
• Kartra’s interface can be slow and frustrating at times. Thinkific vs Samcart
• Even Kartra’s pages can load slow
• The number of features can be very difficult for beginners to get used to.

Kartra Summary

Overall, Kartra is a powerful all-in-one platform for sales and marketing.

It has a lot of tools and features that provide you with the opportunity for interesting and engaging promotions and products.

That said, it isn’t a course builder and definitely not a website builder. Kartra should be used in conjunction with a professional website page maker. Kartra is quite expensive for the features it offers. This can be difficult to swallow.

However, if you take the plunge, you might just get your money’s worth and more.

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Overall, Verdict Thinkific vs Samcart

When you are interested in joining the industry, course builder websites can be very useful.

As with most markets and industries, there will be a lot of platforms that will offer the service that you need. For course building and selling, there are Thinkific, Podia and Kajabi (and a bit of Kartra), as well as other platforms.

In a market-like course building, these platforms will offer almost identical services. Their differences will be minimal at best. Some might be better than others in certain areas.

The key to finding which product you should use is to decide on the direction of what you want to do. And find the platform that is best aligned with that. You will likely find their features most helpful to you.