While they already existed before 2019 B.C. (where B.C. stands for Before COVID), Online Course Platforms were already a thing. They were created for the same purpose: to sell and create online courses.
Back then, most courses were much more focused on niched things like leadership seminars, wholesomeness, and self-help classes. Of course, courses and classes focused on normal subjects were there too.
These classes focused on bringing education to where it is most convenient and comfortable.
People who were housebound due to multiple reasons (maybe childcare or health problems) could keep studying and learning despite not being able to go out. People who couldn’t attend regular school due to duties and scheduling conflicts could still finish courses due to the medium’s flexibility.
Then the pandemic happened, and everything else was forced to shut down. People still needed to learn and online courses and other eLearning platforms made this possible.
The industry saw a 221% rise in course creators using one Course Platform during the initial stages of the pandemic. This growth is probably shared throughout multiple platforms online.
Everybody from Entrepreneurs and solopreneurs to human resource professionals and proper educational institutions has used a course platform or two during the pandemic.
These platforms can also be used to make extra profits, as the pandemic showed. They say, “knowledge is wealth.” Online course platforms gave that maxim legs and provided people with an instrument to turn knowledge into wealth.
There are many online courses that people can take. You can find everything from life coaching to make your life easier, to tutorial classes on the more academic subjects such as Algebra. You can even learn how to make your courses more lucrative.
Online courses are everywhere, and if you want to get in on the action, the next question is which platform you will use to share that treasure in your noggin.
Ross Herosian has posted a video review on his YouTube channel Tricycle Creative. For those who like a visual experience, You can still read our article below to get a complete overview of Thinkific. It also compares it with some other competitors.
Thinkific: You’re Go-To Online Course Business Platform Thinkific vs Iclasspro
The Thinkific Overview
Thinkific is one the most popular options for selling, hosting and building your courses.
One of the main reasons why Thinkific stands out is that you know they are doing this in a place of passion. It is clear that they are more concerned with providing the best learning experience possible to creators as well as their audience. They also understand that making money is important to maintain the business.
It’s impossible to not! After all, it is one of the few online course platforms that provide a full-on free service. Yes, Thinkific has a free service that is as good as their paid lowest-tiered one.
The platform is ideal for beginners as it allows them to see how content and courses are built, as well the industry’s overall environment. Using the free plan allows users to glimpse what they are about to partake in without any investment.
This free plan has one limitation. You can only create one course. I find that this is sufficient.
Thinkific also does not take any cut for a transaction fee whenever a user makes a sale on the platform. All profits go to content owners.
Thinkific ensures that all profits are immediately available after they have been sold. That means that course makers and content creators can use their earnings directly, with no need to wait for a quote or a certain threshold to reach before being able to touch the money.
This is a testament to how Thinkfiic views its customers.
Useful Features
Let me start by saying that almost all online courses platforms have the same features. First, there is the course builder, then there is the website builder for your courses, and then the marketing features.
The only difference between them is how well they work, along with some bits and bobs that make the product unique. As such, we will be focusing on these aspects of Thinkific’s features.
Thinkific’s main focus is their ability to create course curriculum. The creation part of Thinkific’s features is the most important. They ensure that online courses are as interactive as possible.
Thinkific’s user interface is very easy to get into. It is intuitive and logical. It is easy to navigate. You can access all other features via a sidebar menu. Except for occasional hiccups, they are correctly classified. Thinkific vs Iclasspro
Users who love to check on analytics and performance will love this interface, as everything is placed and organized neatly on the dashboard.
From the dashboard, you can see how well you are doing in revenue, student accounts and sign-ups, student course enrollments, and much more.
We can make the interface look a bit more appealing if we have to.
Thinkific is primarily focused on course creation, as mentioned previously. The platform makes course creation easy. Thinkific lets you try all the features of the course creator even if it is a free plan.
You can also include many media types in this course builder. These include content, quizzes, surveys, assignments, pdfs, and student discussion areas to allow peer-to-peer interaction.
Another highlight is the scheduling of course content and some automation in drip-feeding content.
As for the Marketing features of Thinkific, I’m afraid that is where the platforms fall pretty flat. Don’t get me wrong. It has everything that you need to promote and market your courses.
That’s not all. Compared to the competition, Thinkific’s market features are a bit lackluster. It doesn’t include a sales funnel builder. This is the most noticeable aspect. The overall checkout experience is pretty clunky.
You can’t do much about it because it is so limited in customization.
Even email marketing features are behind the competition. It is very basic and you can only notify your students about new products or courses, send them progress reports and update them on their course status.
Thinkific can also integrate third-party apps. Rather than band-aids, you can consider these third-party apps as bandages to fix some of Thinkific’s deficiencies in the marketing department.
Thinkific integrates five of most popular email marketing platforms, including Aweber and Drip with email marketing.
It makes sense considering the platform’s repeated promises to focus on course creation. It would be wiser to pour all resources into ensuring they got that part right and get third-party apps to tackle the marketing part.
Thinkific Price
While I have already mentioned Thinkific’s Free Plan and how great it is, that plan is still limited and is a far cry from what Thinkific’s paid plans are. It isn’t like most of the competition.
Thinkific is a lower-cost option that allows you to create unlimited courses and enroll unlimited students. This is in keeping with their mission to focus on education. Thinkific vs Iclasspro
As such, if you want to use a more affordable plan and have many content ideas you think will sell, Thinkific should be one of the best matches for you.
| Free | Start | Grow | Expand |
| $0 per month | $74 per month | $149 per month | $374 per month |
| -Create and launch your product with a website and checkout experience
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-Add products to your business and create a cohesive learning experience for your students
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-Build a successful business with a complete suite of tools to help you sell more
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-Optimize your workflow and create a premium experience with a platform designed to scale
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Aside from these plans, Thinkific also has a more advanced and bespoke plan called Thinkific plus. Thinkific Plus takes what you know of Thinkfiic and makes it a powerful, scalable, and easy-to-use learning platform.
Of course, it still maintains its dedication to course building, teachers, and students.
You will need to contact the sales team of Thinkific Plus to request this upgrade. They will help you to get the best out of your platform. You will also discuss the cost of this upgrade with them.
Every Thinkific Plus plan has its own unique cost, so different Plus plans may have slightly different prices. One this is sure, though. Thinkific Plus will give you the features of the most expensive plan as well as these additional features:
- Unlimited Products
- Unlimited Administrators
- 3+ Separate Thinkific sites
- Service Level Agreement 99.9%
- Dedicate Customer Success Team
- Check out multiple seats or a tiered pricing option
- Email White-labeling
- Single Sign on
- Bulk Selling App
- Enterprise API Access
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Thoughtific Pros and Cons
Pros
- Thinkific’s free package is permanently free. This isn’t a glorified trial. It is a free account, with the only limitation being the number of courses you can take.
- Thinkific doesn’t charge transaction fees for any sale. Content creators own all earnings. Creators can even claim and use these funds as soon as they arrive in their account.
- When it comes to payment options, Thinkific can be flexible and has different payment options for different types of students and schools.
- The limitation for the number of courses is removed in all instances of Thinkific’s premium plans. Users can create unlimited courses and enroll unlimited students in these courses.
- Thinkific’s interface is one of the most intuitive. With most options logically placed and easily located. Users just starting can easily understand how things work in this interface.
- Thinkfic’s course creator is also easy to use. You can also choose from many course materials to make your course more engaging and exciting.
- In the name of engagement, Thinkific also gives you the ability to put incentives such as leaderboards, awards, and scores to motivate your students.
Cons
- Some of the tools in Thinkific are not user-friendly. You may need to take some time and read guides to learn how to use the tools.
- It is difficult to recommend Thinkifiic for those who are more interested in promoting the platform’s marketing capabilities. Their email marketing capability is quite basic, and you will need to depend on third-party integrations to have a better experience.
- Although Thinkific has one of the most intuitive user interfaces in the industry, it can sometimes look dated and the experience can sometimes be more confusing than you expected.
- The platform lacks many customization options. It is possible to find websites similar to yours. Thinkific vs Iclasspro
Thinkific Summary
Thinkific is one the most popular online courses platforms on the market. I would easily recommend it to beginners and those looking for a more course-focused platform. It is still competitive with other “advanced” and more feature-rich platforms, despite its shortcomings.
In my opinion, its strongest suit would be its focus on providing the best course experience and free plan. As for its weakness, Thinkfiic has already provided some kind of solution to it. Any problems with the platform can be fixed by integrating third-party services.
If you’re looking for the best online course creation software that builds courses from scratch. You can never go wrong with Thinkific.
Kajabi Versus Thinkific
Kajabi Overview
Kajabi is a widely used platform for running an online course business. It is primarily focused on productivity and selling. It offers tools that simplify your operations.
Some of Kajabi’s highlights include automations, pipelines, email marketing, and a mobile app.
The platform allows you to sell a variety of products. Apart from courses, there are many other options. You can also sell memberships, communities and podcasts.
Kajabi has many marketing features. It’s no surprise that they have sales funnels, email marketing, and automations. This allows Kajabi users to sell their products more easily.
Kajabi is a rare product that can be described as an “all-in-one” platform. It’s a course-creation platform that offers more than just decent marketing features. It even has automation features that could help you focus more on marketing or creating than the menial tasks.
That said, not everything is good in Kajabi land. For starters, it has one of the more expensive platforms available in the market. Their lowest plan starts at $149 per month. What’s more, is that these are not unlimited plans. The lowest plan allows you to sell only 3 products.
Kajabi’s features are not as rich, particularly in the community engagement and gamification departments. These issues might require third-party integrations.
Kajabi Features
Kajabi boasts about being one of the better platforms. Even more, they have one of the most expensive courses in the market. It is not surprising that customers have high expectations for the product. Thinkific vs Iclasspro
Let’s now take a look at the Kajabi interface and see how great they are.
Kajabi’s interface looks very normal at first glance. It’s minimalist, clean, and modern. Most of the available features can be accessed through 3 to 4 clicks. For easier accessibility, the page has a search assistant to quickly find the features and the tools inside the application.
Kajabi’s pages load quicker. It makes it easier to work and provides a smoother experience.
Kajabi offers a variety of course creation options. You can create mini-courses, online or drip courses, as well as creating your own. You can choose among these types for whichever suits your needs. (i.e. For long courses with long content, short courses for product launches.
Kajabi offers blueprints that are similar to templates for a simpler building experience. These “skeletons” can be used as templates, so you don’t have to worry about adding content.
These courses could also be organized into subcategories, posts, and categories. As such, it would be very easy to organize your content neatly and properly. You can organize them depending on their types and content. You can have text and slideshows in one place, and audio and video in another.
Kajabi offers cloud storage via Dropbox and Google Drive, so you don’t have to worry.
Kajabi is a strong and comprehensive marketing tool.
Of course, it has the usual stuff of providing coupons in a flexible manner, which as we have established, is an old, tried and tested marketing strategy.
If you want to market through email, Kajabi has a powerful email marketing solution that is already built in the platform which has plenty of features in and of itself. You can even have email templates ready for the different functions you want it to.
Another conversion tool they possess are their pipelines, which can help you convert more customers and increase your sales. These are easy to use, and the platform even provides templates that customers can easily access.
Kajabi also has a dedicated affiliate program for users of a higher plan than the basic one. This feature makes the entire process extremely simple and easy. It also organizes affiliate links as well as affiliates into its own category which it makes easier to find and track down.
I would say that the biggest problem for Kajabi is its lack of integrated payment solution. Instead, users will need to rely on integration from other payment gateways like Stripe, Paypal and BitPay.
This is entirely disappointing given how robus their marketing tools are as well as how good their checkout is at doing things like upsells, bump offers, and downsells.
Overall, while its not perfect, Kajabi offers a lot of features that are both geared towards marketing as well as course creation. These features can be used by anyone who is serious about starting an online business.
Potential users must be prepared to pay a high price for these tools.
Kajabi Price
It is undeniable that Kajabi is among the most expensive service when it comes to the course creation market. The cheapest plan is $149 per month, and it doesn’t include unlimited courses. Thinkific vs Iclasspro
If you feel that Kajabi’s high price and more advanced features such as automation are something you really need, then you can choose to purchase it.
| Basic | Growth | Pro |
| $119 monthly billed annually | $159 per month, payable annually | $319 per month billed annually |
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Kajabi Pros and Cons
Pros
- Kajabi, as its name suggests, is an all-in-one content creation and marketing tool. You can create courses using various tools, such as a drip or mini-course. Then, you can combine them with marketing automations to make sure they sell.
- Kajabi provides blueprints and templates to help you get started on your project.
- Kajabi lets you sell digital products such as coaching, webinars and communities. This is also a great place to do this.
- Kajabi also has a built-in assessment function that allows you to grade and observe your students’ performance. This feature is especially useful when used in conjunction with drip courses. Drip courses allow you to offer courses that are only accessible when the correct grades have been achieved.
- Kajabi’s mobile app makes it easy for students to access lessons and classes wherever and whenever they want. You can even set up notifications to receive alerts.
- Kajabi has a membership option that allows users create and sell membership options for their customers. This can be used to provide users with a way to sell extra and exclusive course content.
- Kajabi has an automation feature that can automate offers purchase, course or membership post-completion, assessment completion, and much more. Users can also use more advanced options with conditional filters to be precise in the automation process.
- Kajabi’s marketing strategy is one of the most powerful among all the course-building and content platforms currently available.
- Kajabi’s Email Marketing is among the best in the industry. There are many email templates that you can use in various situations. Kajabi also has the option to automate email sequences by using triggers and actions. Thinkific vs Iclasspro
- Kajabi’s pipeline feature makes it possible to have various OVO funnel templates. The pipeline features automate the selling of the products and “funneling” your customers to where you want for better conversion rates.
Cons
- Kajabi’s price point is nothing to laugh at. It costs $149 per month, and you cannot create unlimited courses. It offers only 3 products and 3 pipelines.
- Kajabi does not offer course completion certificates, something that some users want to receive as proof of going through the class
- Kajabi does not have page templates to design landing pages, thank-you pages, checkout pages, forms or other pages. This means that users will have to create all pages from scratch using the page builder. As such, it will be very difficult for new and non-tech users.
- Kajabi doesn’t offer a guarantee badge on its checkout page. Guarantee badges are a good tool for increasing conversions. Guarantees assure buyers of a product’s quality.
- Kajabi has no local payment gateway. To receive payment from orders, you will need to rely on Stripe or Paypal integrations.
- Despite having some advanced features, there are still some features that Kajabi lacks, especially in the community department. It does not have community engagement or gamification features.
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Kajabi Summary
Kajabi is undoubtedly a giant platform for course creation and marketing. Their marketing tools are unparalleled.
They provide the best marketing experience. Users would love to have their pipeline and automation features if they want to convert at a high rate.
That said, Kajabi is not without its flaws. It lacks features that allow you to connect with students and customers. These features allow you to create a great community. Thinkific vs Iclasspro
Kajabi is also pretty expensive. It might be difficult for people to justify purchasing a plan that can only hold 3 products, when there are cheaper options that allow them unlimited access.
Overall, Kajabi is a good creation platform with advanced marketing features. It is perfect if you are looking for a platform for its marketing features. It might be a bit expensive, but Kajabi’s features can be worth it.
Podia Versus Thinkific
Podia Overview
Another big name digital online content-selling platform is Podia. It is also an all-in-one platform that has powerful marketing features. Online courses, coaching, webinars and community are just a few of the many products that you can sell through this platform.
Podia is also one of the most affordable digital content-selling platforms on the market. In fact, it might be among the lowest prices. It does take a portion of your profit when you sell. It might be their way of offsetting the price for its powerful features.
Podia is an excellent platform and tool, especially for business-oriented people like marketers and promoters.
> > Click Here to Start Your Free Trial < <
Podia Features
Podia offers a lot of features.
Podia’s interface is clean and minimalistic. It is designed to have all the other features accessible within 3 clicks. In fact, it is so simple that the learning curve for using Podia’s interface is almost non-existent.
This makes the platform very beginner friendly. Accessing or reaching the information you desire or need is easy with no additional steps or terms. Podia can access almost all functions from its dashboard.
For its Course creator, Podia supports various files that can serve as the building block for your lessons. You can include text, embeds, quizzes, coaching, and files in a course. With some imagination, you can create interesting lessons with the platform that is given to you.
That said, This course creator can be lacking in some parts. Podia supports only a few lesson types, which is a major difference to other platforms. Furthermore, it does not have a proper assessment feature to help you monitor student performance. Thinkific vs Iclasspro
It also supports multiple platforms thanks to its powerful embed tool. Some of these websites include:
- Youtube, Vimeo and Dailymotion are video hosts.
- Podcast and music platforms like s Spotify, soundcloud and podbean
- Slideshow platforms like speaker deck, presentation, google slides, and slide share
- Social media sites such as Twitter, TikTok and Pinterest.
- Form Builder websites like Google Forms, Typeform and Paper Form
- Github and Codepen are two examples of coding websites.
Podia recently added the ability to issue certificates. This certificate feature can be viewed as an incentive/prize to complete your courses. Podia currently only offers one type of certificate. Podia cannot customize or design your certificates.
In terms of marketing, Podia is focused on the bag. It has a lot of excellent features to enhance the effectiveness of your marketing. Tools like Pre-launch, upsells, and coupons make great strategies to promote your products.
This makes Podia an excellent choice for marketers looking to sell products on a smaller site.
That said, not everything is perfect. Podia’s weak point is its email marketing. It only offers the basics. It allows you to send broadcasts and email campaigns but lacks some features, such as split testing and personalization fields.
Also, those looking for automation features have lost their luck since Podia’s is not as advanced as some of theirs.
For payment processors, Podia has a local payment gateway. That said, you will need to connect your bank account or PayPal account to payment processors. For a simpler solution, you can also integrate with Stripe and PayPal.
Checkout is possible for your audience using their credit cards. These usually are processed within 2 days and will be credited to your bank or PayPal account. Thinkific vs Iclasspro
Podia Price
In terms of pricing, it is one of the cheapest there is in the market. What’s more, is that the platform has recently added its own free plan. While this free plan does not offer much, it is still a good way to figure out how Podia works.
| Free | Mover | Shaker | Earthquaker |
| $0 per Month | $33 per month | $75 per month | $166 per month |
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Podia Pros and Cons
Pros
- Podia’s strong point is its clear and simple UI/UX. It’s very user-friendly and doesn’t require any training. It is easy to set up for users of all tech levels.
- Podia has many functions and can become a one-stop shop for all your needs. Digital products can include memberships, webinars and bundles.
- Other than the free plan, Podia allows you to sell unlimited courses and products. That means as long as you have the energy and the idea, you can create as many pages for your courses and products as you want.
- Podia also allows you to upload as many videos as possible for your content. This is thanks to the unlimited storage and bandwidth that the platform offers its users. You don’t have to use Vimeo and Wistia.
- Podia offers an affiliate program that you can use to reach your audience. This is only available for Shaker or Earthquaker plans.
- Although it only provides the basic functions, the email marketing tools built-in are sufficient to support campaigns and broadcasts.
- Podia supports a prelaunch mode as one of its marketing features. It can create buzz around your products and get early email customer conversions. Thinkific vs Iclasspro
- Podia does not charge any transaction fees for sales, except the free plan.
- Podia has a new feature that allows content creators to give certificates, community, and quizzes. You can even create memberships in the community area.
Cons
- Their email marketing provides only the most basic functions. Especially in its email composer, which lacks personalization fields. Aside from that, the tool lacks templates, drag and drop editor, and other features
- There is a noticeable lack of course-compliance features in the platform
- Podia also does not have many customization features. It lacks custom CSS/HTMl customizations. Podia will result in generic websites.
- Podia also has no landing page builders or funnels, which are important tools when considering Podia’s focus on marketing.
- The free plan does not allow you to host more than one product. There is also an 8% transaction charge.
- Podia does not have any course blueprints.
- Podia only supports a few lesson types. Podia does not support certain types of lesson, such as Adobe Captivate and Articulate Storyline.
- While it has pretty good marketing features, it still lacks some. These include cart abandonment, downsells and order bumps.
- Podia does not have a mobile app, which can limit its user base or access, given how much the world has depended on smartphones and tablets. Thinkific vs Iclasspro
Summary of Podia
Overall, Podia is a decent platform to host your content. Podia is a decent platform, especially considering the price.
Many people might believe that Podia is a value-for-money company. Well, it is not entirely true. Podia is more than what you pay. You can make impressive courses with enough creativity and great ideas and sell them for a fair price.
It is still an all-in one platform, despite its limitations. It is perfect for a lot of people. It is ideal for content creators, marketers, teachers, and other people who target marketers. If they have any questions, Podia can help.
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Kartra Versus Thinkific
Kartra Overview
Kartra is a different product from the others listed above. Scratch that, Kartra is entirely different from the other products listed in this review.
We offer a platform that allows you to sell your products, instead of creating courses. Yep, it is a platform that goes all in on the marketing side.
In this vein, Kartra should not be treated as a separate website or your product’s website.
Instead, focus on the strengths of your site and sell products, memberships, and services.
Kartra is properly fitted to create and sell both digital and physical products. It allows you to sell an unlimited number of them and different kinds of products. It also allows you to choose from multiple pricing options, which will allow you to set a more flexible price.
Kartra Features
Kartra is an entirely different beast, so we may focus on features that aren’t found in most course-building sites. In fact, there might not be a course-building site for Kartra.
Katra lets you sell multiple products, as we mentioned previously. Each account can sell unlimited quantities of products and offer them at any price.
Kartra’s focus is on lead conversion and marketing to maximize its users’ profits. One of their key features is funnel construction.
Funnels literally mean a “funnel” for sellers to direct potential customers to buy their products. While Kartra does not refer to funnels as campaigns, They function similarly. Thinkific vs Iclasspro
Kartra makes funnel construction simple. If you have previous experience in the field, you can create one yourself. You can also have Katra build it for you with their plug-and play campaigns, which are from industry leaders.
You can share your personally-built campaigns with other Kartra members. You can even market and sell your campaigns and make money from them.
Kartra manages all of the billing and payment processes so that you can concentrate on improving your funnels as you gain more experience.
Kartra has powerful page-building capabilities. These features allow users to create product pages, checkout pages and opt-in pages. You can even use professionally designed templates to speed up or start the process.
These pages can also be optimized for desktops, tablets, and mobile devices. You can host these pages on your domain or on Katra itself.
That said, they are still limited in capacity and features to be considered a proper website. Even Kartra feels it themselves, as they wouldn’t allow you to host those pages in your domain otherwise.
The marketing features are to be considered as Kartra’s shining jewel. It has all that is needed for email marketing.
First, it can send broadcast messages either by email or SMS. This will require integration with all available SMS gateways.
Kartra can also use automation to create email sequences. Drag-and-drop visual sequence builders make it easy to create them. Once you’re done, the program can run on autopilot.
Another one that is unique to the platform is its behavior-based automation. This powerful tool allows to send emails based upon the behavior of recipients. This allows you to relax after all the work has been done.
Kartra Price
Kartra’s price is steep for a platform focused on marketing and lead conversions. That said, depending on what you need, the platform’s price point on its plans might be worth it. Thinkific vs Iclasspro
After all, Kartra has some advanced features that are not found in others.
| Starter | Silver | Gold | Platinum |
| $79 per Month when you pay annually | $149 per month when billed annually | $229 per month when billed annually, | $379 per month when billed annually |
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Kartra Pros and Con
Pros
- External marketing integrations are not required. Kartra offers everything: integrated email marketing, sequence builder, automation, and all other features necessary to market your products perfectly
- Kartra offers an automatic translation feature for its checkout pages. It is based on the user’s geographical location. It also supports other currencies.
- Kartar allows you to drip content or vary access to different levels, if you have an existing membership site.
- You can use A/B testing to refine your automated email responses as you set them up.
- Kartra has an agency feature that allows you to hold multiple client accounts. This feature allows you to manage multiple websites from one dashboard.
Cons
- Some people might think Kartra’s price point is pretty expensive for what they are offering
- There are no plans that offer unlimited integrations
- Kartra’s interface can be slow and frustrating at times. Thinkific vs Iclasspro
- Even Kartra’s pages can load slow
- The number of features can be very difficult for beginners to get used to.
Kartra Summary
Kartra is an all-in-one marketing and sales platform that’s powerful.
It has a lot of tools and features that provide you with the opportunity for interesting and engaging promotions and products.
It is not a course builder, and certainly not a website creator. Kartra should be used in conjunction with a professional website page maker. Kartra is quite expensive for the features it offers. This can be difficult to swallow.
However, if you take the plunge, you might just get your money’s worth and more.
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Overall, Verdict Thinkific vs Iclasspro
Course builder websites are pretty useful when joining the industry.
As with most markets and industries, there will be a lot of platforms that will offer the service that you need. For course building and selling, there are Thinkific, Podia and Kajabi (and a bit of Kartra), as well as other platforms.
In a market-like course building, these platforms will offer almost identical services. Their differences will be minimal at best. Some might be better than others in certain areas.
To find the right product for you, you must decide what direction you want to go. And find the platform that is best aligned with that. Chances are, you will find that their features will be most useful to you.