We are all familiar with the saying, “Knowledge is power.” Having its roots in the Latin: scientia potentia est, it holds just as true today as all those years ago.
Knowledge is what makes us more powerful than other creatures. Eagles and other sharp-eyed creatures might have better eyesight than humans, but we have learned to see further than them by understanding how the world works.
Sure, that example might be overly dramatic, but you get the idea. The human race has won our place in the food chain due to our sheer knowledge and ingenuity.
It is therefore beneficial to share the knowledge we have with others, so that this knowledge does not become a burden on our minds and make us forget. Knowledge must be shared and developed in order to grow and develop.
That said, while it is ideal for sharing your knowledge and ideas for free, there is nothing wrong with selling it. Knowledge is power, and money can also be power. At the end of the day, the knowledge owner gets to decide what to do with it. And that is the beauty of it.
The only way to “sell” knowledge for years was to either directly or indirectly tutor the buyer.
The advent of the internet has only democratized this ability to distribute what you learned to the public. Even those who have no teaching license or do not know how to write books now have the ability to share their knowledge.
It has also been revealed that there are many things being passed around. Whether for good or for bad, people can teach others how to make or do the most mundane or nonsense of things through multiple platforms like Youtube or TikTok.
Even formal education can have its niche platforms too. Online courses platforms are the answer.
Here is a video review by SoftwarePundit for those who like a visual experience. To get a comprehensive overview of Thinkific, you may still want to check out our article below.
Thinkific: An Online Course Platform Thinkific Revenue Split
Thinkific is a top choice for hosting your online classes. A Learning Management System (LMS) creates, promotes, and sells your courses online.
Thinkific started in 2012 when a group of entrepreneurs sought to create a platform to provide a rich and easily accessible teaching and learning environment for instructors and students.
Luckily, they were able to find an effective solution to their dilemma. Thinkific was a great solution to creating, managing and marketing online courses. Thinkific was easy to use, so even people with no technical knowledge could use it.
This ease of use makes Thinkific essential for online course creators. This allows users to concentrate on content. Good content is what drives students and teachers to engage.
Thinkific offers many features to fulfill that promise. Later, we will look at these features and see if they really live up to the hype.
Enjoy the Thinkific Benefits
Thinkific isn’t the only platform capable of creating decent courses. Many LMS and CMS can do the same job as Thinkific. We would be remiss if this were not mentioned.
So what is it about thinkific that makes us prefer it as a platform overall?
- Thinkific doesn’t take transaction fees, unlike many other platforms. Thinkific instantly makes your funds available to withdraw whenever you make a sale. Thinkific ensures that your sales are 100% yours.
- You can try Thinkific’s core features and have a feel for the environment through its free plan. While you are limited to 3 courses upload, you can host unlimited core content and have unlimited students.
- As a commitment to their promise of letting content creators focus on the content, Thinkific makes it easy to build an online course through its drag and drop builder. Thinkific supports multiple types of content such as audio, video, PDFs and quizzes.
- You can also play with the course engagement through Thinkific’s many capabilities. You can organize groups, schedule content and send them via drip-feed. They also lock them with prerequisite lessons.
- Thinkific also allows you to engage with your students through multiple channels. You can email your students their progresses and engage them in discussions. You can even make them compete on the leaderboard.
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Thinkific features are almost identical to other course builders. There are some differences, but these are minor. This is mostly because they focus on certain sections of the entire experience. These features include:
- Easy to use course creator
This isn’t a new feature, as many online course builders already offer it. A course builder who doesn’t have a user-friendly one will find it very difficult to compete in the market.
- Drag-and-drop web site builder
Like the course builder, drag-and-drop page builders are standard issues for these kinds of services. Course makers need to market their courses. As such, giving them the proper tools to do so easier is a godsend. Similar to Thinkific.
- Marketing and promotion tools
Thinkific, a course builder, should also be able to offer coupons, as well as the necessary email and affiliate marketing tools.
- Flexible payment options
All of those marketing features will be for naught if there are not many payment options available for customers. Having more than one payment option is also optimal, as it removes friction from wannabe customers, and more payment options can make it easier for your leads to paying you.
Analytics is key to content creation. How else can you find your approach without knowing your strengths and weaknesses? Thinkific offers this feature to its users to make it easy for their users as to the direction their content should go.
Should they continue doing tutorial videos with direct samples, the best way to go about things, or just plain instructions would be better? Without proper tracking of revenues, engagements, business performance, one cannot determine the best course.
- Student support and communities
A good way to increase your customer base is to have a strong community that uses your content. Besides that, it is also good for branding as well as engagements. Remember, good customer support and community greatly improve customer retention. It is good that Thinkific provides the avenue to do so with these features.
- Tools to train the trainer
While we are in the business of selling knowledge, it is not a bad thing to acquire our own in the meantime. Course building and selling are different disciplines altogether. Many people who try Thinkific may be unfamiliar with the process and will stumble around until they feel at ease.
These newbies, as well as veterans, have the opportunity to benefit from the tried-and-trued knowledge of Thinkific. This allows them to speed up the creation of courses and makes it easier for new users to use the app.
- Thinkific App store
Apps and programs can be purchased at the Thinkific App Store. The best thing about the AppStore is its community-made nature. It is a great place for fellow course creators and content creators to come together and have discussions with Thinkific developers.
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Thinkific Course Builder: How Good Is It?
The only way to determine the quality of a course builder’s service is to actually test it.
The main course builder will determine how good a course builder service is. After all, what are we supposed to expect about their secondary and additional features if they can’t be bothered having a good and well-functioning course builder?
Thinkific offers a “Get Started” checklist to help you get started with course building.
Create Your First Course
Upon starting your first course, you will be presented with a draft called “Your First Course” for you to use.
This file opens the first-course builder interface. The layout is easy to follow. The course content is divided into chapters and lessons.
To begin creating lessons, you only need to click the aptly named “add Lesson” button and pick a content type.
Content types can be either of the following:
- PDF documents
- Slideshow presentations
- Webinars and live zoom lessons.
You can upload any of these files as your lessons. If you want, you can add multiple course content and upload them using the Bulk Importer. Also, Thinkific makes you duplicate old lessons from previous ones by using the “Copy Lessons From” button.
Pick the Course Type
Thinkific allows you to pick what course you are currently building. The service also provides pre-formatted, professional-looking templates which can be used to create the course content.
Although you can still be flexible by using a template blank, they can be very helpful when you need to do your job quickly or are just starting to create courses.
Some of these premade course types include:
- Mini-course: These are course templates designed to create short and fast courses such as tasters and freebies.
- Flagship Courses are courses that attract students and keep them coming back. Every lesson is designed to be easy for students to follow and is simple to learn.
- Pre-sell course: Pre-sell courses help you sell your courses. These courses can serve as short tests or as a way to get your course noticed. This allows you to advertise to potential customers what your courses entail. Thinkific Revenue Split
- This template can be used to create a membership resource library for your subscribers. This will encourage your audience to remain on your website even when looking at resources
- Webinar Replay: This is like the library template, except it is specially made for webinars and live lesson video recordings. This template is ideal for late enrollees or people who missed your seminars.
Customizing The Look of Course for your Students
Your students will be able to consume your learning resources in the Course Player. As such, you can customize how this course player looks in the “Settings” tab on the “Courses” page. You can change the color scheme, fonts or add logos.
You can even add a course description and image in the settings here.
This part also allows you to preview your lessons in the course player. This allows you to see the views of your students on your lessons. This allows you to see the problem through their eyes.
Set Assignments and Check Progress
As an extra way to engage students, assignments, quizzes and surveys can be very useful. You can also use it to rate your students. Thinkific Revenue Split
That said, assignments are only available for the PRO plan.
Overall, Thinkific’s course builder is very user-friendly. They will give you enough guidance, especially if you’re just starting out with your course.
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How to build an online course website
The course builder can be considered the core of Thinkific. However, it is the Site Builder that provides the foundation on which your courses can be built.
Thinkific Site Builder shares many of the same features as other landing page builders. This allows you to sell your courses from your website or even if you don’t have a website yet.
The website builder is easy to use. It was designed with newbies and non-tech people in mind.
To start building your website, you start with:
1. Pick a Theme.
When building your website, the best place is to pick a theme.
For this reason, Thinkific has three pre-built theme templates. Each theme has its own styles, color schemes, fonts, and tweaked layouts.
All in all, these websites have good and professional designs.
2. You can customize your online course site using the Site Builder.
You can modify the theme you have chosen after you’ve selected it. You can make your desired edits to the site builder and create an entire website. If you want, you can dig in and craft individual pages.
The Site builder uses drag-and-drop tools, making it easy for users to build your website from scratch. Combining this with pre-built themes, users can make a professional-looking web page from scratch.
This is only the beginning. Your website’s potential is limitless. Your creativity will only be your limit.
3. Start a Training Website from Scratch.
We are already in the course-making business so it makes sense to build a website for training. For this matter, Thinkific provides a great selection of pages for your perusal.
These pages are pre-designed and ready to be mapped into a complete course or training website. These pages can be used as building blocks for your website. These pages are worth mentioning:
- Home Page: The face of your website. The place where the most important things should be located
- These pages can be used as landing pages to help students approach courses. You can create a course page to serve as a landing page for all courses in your class.
- Sign-up pages are where students and potential customers enroll in individual courses or join a membership Thinkific Revenue Split
- Sign in Pages: This should only be used for subscribers to your website
- Your student’s dashboard will be your starting point for signing in to your site. It is possible to design a student dashboard that makes it easy for students to access all the content on your website.
- You can find payment pages, or checkout pages: Here you can place your payment options to subscribe or sign up for your class.
- Coming Soon pages: These pages may look empty, but they can serve as teasers and previews for any upcoming pages, courses, offers, and even bundles you offer.
Of course, these types of pages are just some examples you can use with the website. These templates are also a good utility for making a website and needing it fast. This skips the nitpicky part of choosing which to use on your website. Thinkific Revenue Split
If you want something entirely different, you can create a custom page by simply clicking on the Custom page in the menus and then designing your page to suit your needs.
4. Edit individual pages
It is important to understand the structure of Thinkific Site Builder pages in order to properly design them. These sections can be customized easily and moved around.
Pre-built pages come with suggestions sections that will help you choose the right ones for your page. Simply click on “Add Section” to add more sections.
All in all, Thinkfic provides users with 23 pre-formatted page sections available. Most of these pre-formatted pages are focused on building high conversions. These pages are highly-converting and include but not limited to:
- Get involved.
This is an essential part, especially when you aim to sell. This will allow potential students and customers to know how to sign-up or purchase.
- Smart Product and Category
This section contains information that will allow you to provide your customers with summaries of the products you offer.
This section can be used for key messages and makes it easy to scan information with bullet points.
- Most Frequently Asked Questions
Frequently Asked Questions are a common scene on most websites. These are designed to answer all common questions from customers. Thinkific Revenue Split
- ‘Social Proof’
These sections can be compared to testimonials. They show client reviews, comments, and experiences. These sections are like testimonials and show what the clients get from the lessons. This in turn encourages others to use your product.
These are sections that help promote other courses that you are selling. You can often find this section on the checkout page of one of your courses.
This section is where you can put your instructor profiles in the courses. This section gives students information about the teachers.
- Pricing Options
Here you can submit your pricing options. This tells your students the cost of your courses and where you can pay for them. This is where you can also describe your bundles and what they include, as well as how much each one costs.
You can add this section to your course promotion page to make a video advertisement.
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You can earn profit through your content by using your online course platform
Now we come to what is known as among the most anticipated parts of the review. How does the business side of Thnkific work? Is the service providing enough tools and resources to enable users to make a living from their hard work?
The thing of the matter is that nowadays, all online course builders and course platforms include inherent tools to give users and teachers the ability to promote their courses and products. The only difference is in the focus of each platform.
Yep, that’s right. Some platforms are more focused on the conversion side of selling courses and creating content. While others are the opposite and mostly rely on integrations to carry forth the promotion and business side of things.
Which side is Thinkific on? Let’s find out as we try the business, promotion, and marketing features of Thinkific.
Promote Your Courses
Thinkific comes with marketing tools to help you make money from your content. These features are available to all users, even those who use the free plan. However, they are very limited and only allow for the most basic functions.
Search engine optimization, or SEO, is one of these tools. Thinkific offers the necessary SEO options for free to plan users. This allows you promote your lessons in the simplest ways possible, making it capable of rising up the search engine results page.
Free users also have the option to create free trial courses. It’s like giving your customers a free taste or sample. This is among the most efficient ways to show your audience what you are capable of. Thinkific Revenue Split
By allowing customers and potential students a taste of your content, you will allow them a peek into the curtains and how classes are done. That way, once they dive into your paid content, they already have at least a small idea of how things work out.
While these promotional materials may seem lacking at first, in skillful hands, these can go a very long way as promotional materials. They can even be used to compete with products that have been promoted too much.
We are not talking about the stuff that is free. As you go up through Thinkific’s pricing plans, more marketing tools are unlocked for you. These tools will help you promote your course material in the market. Some of these include:
Coupons don’t need introduction. They have been used in many transactions for a long time. So it is no surprise that they are also being used in online business and online marketing.
Thinkific’s coupon codes are digital codes that can be shared easily. These codes can be used in Thinkific’s ecosystem very well. You can use a coupon at Thinkific’s checkout to instantly redeem it.
From a marketing standpoint, coupons can be set up and used to promote your bundles and courses. This will entice potential customers to check out your courses, especially if a discount is included.
Thinkific also allows you to personalize your coupons. The coupon can be customized by setting the dollar amount or percentage, as well as the expiration date and the number of times it can be used.
- Sales Widgets
You can use sales widgets to link to other websites or social media to share your purchase links. These are extremely useful, given how much traffic you need to get your courses noticed in the first place. And let’s face it, you will need a lot of traffic.
You can’t expect traffic if your courses are new and you don’t have an audience. Even if your audience is already established, you still need a quick and easy way to link your courses with classes on other websites.
That’s where social media comes in. It is a given that almost everybody uses social media. It is important to determine where the majority of internet traffic comes and redirect some traffic to your site.
This is possible by using sales widgets that generate HTML code which can be easily pasted onto existing websites. This includes social media sites. If you wish to market this way, these codes can be sent as messages. Thinkific Revenue Split
Another customization you can do with this widget is how it looks. You have the option to show a button or a button with a product picture. Or you can add text to match it.
- Email Marketing Tools
Email marketing tools allow you to manage your newsletters and send targeted messages to subscribers. In a way, this tool is used less to get new conversions and rather to retain them. This tool can only be sent to those you already know.
Thinkific’s email marketing tools are limited to this ……… Unfortunately, you can only email existing students enrolled in your courses. Notifying them about new products or courses is another option.
You don’t have to like everything. However, if you need more features, there are other email marketing tools available such as Mailchimp or Mailerlite, AWeber and Constant Contact. ActiveCampaign is another option.
However, it would have been a lot better if Thinkific had an even better local Email marketing tool available for its users.
- Affiliate Marketing
If you think your own marketing skills are insufficient, then you can opt to go the Affiliate marketing route and get experts and influencers to promote your courses.
The process is simple and straightforward with Thinkific. You will need to add the associated person as a user, and make him an “Affiliate”. This information can be found under “User Roles” within the Process.
If you find some current users of Thinkfiic or your course, you can convert them into affiliates through the same process.
Thinkific tracks the sales of bundles or courses by affiliates to check their performance and status. It also records the revenue. Thinkific Revenue Split
However, affiliates are not paid within the system. It’s the same with instructor revenue sharing.
If you don’t have a way to receive payments or enroll in your courses, all that marketing effort will go sour. In this vein, Thinkific has Stripe as a card payment platform. Other ways include connecting PayPal for one-off payments.
Lastly, there is also an option to link your courses to a Shopify site. That way, you can get all the tools the eCommerce platform offers its users.
Thinkific’s payment options allow you to customize how you price your products. You can even charge customers with different payment plans. For example, you can sell courses for a one off fee.
You can also offer membership subscriptions, and charge accordingly. You can also sell your course as a bundle if you wish. But right now, I haven’t tried that feature as I have only a few courses made with their system.
One thing to note about Thinkific though is that they do not charge you any commission fee for any of your courses sold!
Analytics and reporting
A good website selling products should have a Reports and Analytics section. This feature will help users identify which areas they excel at and which ones they should focus on to improve.
Thankfully, Thinkific has one, but it is a relatively new feature. Currently it only reports on four ares which include: Orders, Enrollments, Student Engagement, and Revenue. This feature is currently in its infancy, and only the Start + Growth package has it.
It is a good step in the right direction. Having it is better than nothing.
So how does it work?
Thinkific’s reporting and analytics collect the necessary data how they wish. Filtering data can be done by date, product type, or course, as well as by recency of customers (whether new or old).
Of course, these different data can provide multiple insight as to how your courses are performing. Take for example, the data on Student engagement.
This data will allow you to view things like course enrollments and completion rates. These metrics can be compared across all subjects. This allows you to see which subjects are having low completion rates.
From there you can find out the problems as to why such things are. Then it will be up to you to adjust accordingly. Thinkific Revenue Split
For example, for courses with low completion rates, students might find the course extremely hard. Still, it might be a problem with the way you are presenting the information or instructions. Once you find the problem, you can then find an applicable solution without tearing your hair out.
This data is then shown as a chart and graph that makes it a lot easier to read and understand.
Thinkific Pricing and Plans
Thinkific is one of the leading platforms on course building, and marketing. As such, you can expect to have a price that is appropriate for their standing.
However, what you pay is what you get with Thinkfiic, with all the features it provides, you will hardly find yourself being ripped off by the product.
Thinkific also offers a free plan that you can use to try their products. If you are interested in learning more about Thinkific’s features or need to start your course-creating journey, you can always get a free plan.
|$0 per month||$74 per month||$149 pero month||$374 per month|
|-Create and launch your product with a website and checkout experience
|-Add products to your business and create a cohesive learning experience for your students
|A complete set of tools is available to help you increase your sales.
|With a platform that scales, optimize your workflow to create premium experiences.
The Free Plan
Is the first plan you should take if you are new to all this course building and course management stuff. This is the best way for you to get to know the service and test it out. You can do all the services offered by the free plan, but only in a limited capacity.
The Free plan is only good for making one course. To make more courses, you will need to sign up. That said, this course has a lot of potential, allowing you to enroll an unlimited number of students you want.
The Start Plan
If you think you like using Thinkific and would like to proceed with the next big step in the right direction. Upgrade to this plan and your limitations are gone. You can make unlimited courses.
Thinkific also offers a variety of course options. For example, you can begin to live-stream your lessons as long as time permits it.
The Start plan also opens up additional marketing tools and grants you access to the Thinkific App Store.
You also have the option of a custom domain to host your course website.
The Grow Plan
The Grow plan is for you if you are serious about selling and making courses. First, you will be able to remove the Thinkific branding. Although it may seem easy, it has a significant impact on branding, marketing, and professionalizing your courses.
This allows you to access bulk enrollments, making the enrollment process easier and quicker. In terms of support, you are given priority email and phone support. So you can have faster solutions given to you should different problems arise for your website. Thinkific Revenue Split
The Expand Plan
The Expand plan is designed for larger businesses and institutions. It allows you to optimize your workflow and create a premium experience with a platform that is designed to scale.
This plan is ideal for large institutions that want to establish an online presence. It provides the same features as the other Thinkific plans but also offers 10 Communities that make it easier for students to manage.
This plan provides five administrators who will help you manage your business.
Some LMS services give clients and customers an option to create bespoke plans separate from the services’ basic plans. Most of the time, their prices are unlisted as the customization might change the cost, and that cost will depend on the customization.
This is Thinkific Plus. It is a powerful, scalable, and easy-to-use learning platform geared toward your team and students.
Contact the Thinkfic sales team to get Thinkific Plus. They will help you understand the tools you need to optimize your platform. They can connect you with education experts who will inspire you and give you the confidence you need to achieve more than you could ever imagine.
Thinkific Plus offers all the Expand features, but also adds these additional features to the plan:
- Unlimitted Products
- Unlimited Administrators
- 3+ Separate Thinkific sites
- Service Level Agreement 99.9%
- Build a Customer Success Team
- Multiple seats and Tiered pricing checkout
- Email White-labeling
- Single Sign on
- Bulk Selling App
- Enterprise API Access
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Thinkific Pros and Cons
- Thinkific does not take any transaction fees. Funds are immediately available for withdrawal whenever a sale is made from your products, courses, or memberships.
- Thinkific has a fully realized free plan. It has all the core features available and acts like a paid plan. Although there are no limitations, if you are serious enough, you can start selling courses through the services with no upfront monetary investment. Thinkific Revenue Split
- Thinkkific’s drag and drop builder is easy to use by even non-tech-savvy users. You can upload multiple media types to create different and exciting lessons and courses.
- There are some aspects of Thinkific that are not really that are not as user-friendly as expected. This is something that some creators of the service have expressed.
- The service lacks many marketing features. Their email marketing capability is quite basic and is miles behind the competition.
- The customization options and designs available through Thinkific are very limited. There are only a handful of themes that you can choose from. With these options, it is hard to create a website that stands out among the rest.
Overall, Thinkific is a good choice for course creation as well as course promotion. Its price is entirely reasonable, and the features are as good and easy to use as most of its competitors.
The free startup plan is a godsend for those just starting, as it will give them a feel of how things are with the service. Thinkific Revenue Split
I believe that offering a free startup plan to a service is a sign of confidence. They are confident in their product and willing to allow the public to try it.
You can see that Thinkific’s free plan is bold and understandable. This is not like other free plans of other products. However, there are still things you can do with it.
For the Course Builder, Thinkific is pretty easy and intuitive to use. With just a glance, you can easily know what to do and what functions as what. As for the more complex side of things, Thinkific provides enough prompts to guide you through the process.
This is a difficult side to balance, too, as giving too many prompts away can usually overwhelm the beginner user and may irritate those who already have a handle on things.
However, it is important to remember that Thinkific might be too easy for some users. But that is just nitpicking. At the end of the day, Thinkific’s course builder is fast, easy, and responsive, and that’s what most people need.
For their Site Builder, Thinkific also chooses to keep it simple. It is not like a standalone platform. However, in keeping with their philosophy, it is simple to use and can easily be grasped by beginners.
It has impressive editing capabilities, making it ideal for creating tutorial and training websites. Aside from that, it is an excellent tool for adding training pages to existing websites.
The only thing lacking is more themes to cater to more people and their different tastes.
Finally, I believe Thinkific is lacking in the marketing department. Marketers can feel disillusioned by the Email marketing structure. Marketing Thinkific’s courses are difficult to market without third-party integrations.
It would be more convenient to have other payment options than Stripe or PayPal.
Not everything is bad. Thinkfic still offers some useful tools to help you make money from your courses. With a little creative touch, you can sell your products and courses. This requires more effort than normal, but it is possible.
Thinkific Frequently Asked Questions Thinkific Revenue Split
Can You Build an Entire Website with Just Thinkfic?
Yes, you can!
Thinkfiic gives you the freedom to build your entire online education business. You can easily create courses, websites, and your entire brand on one platform. Thinkific has builders that are designed to facilitate building, marketing, and selling online courses.
I Want to Allow my Students Access to my Course Content while Offline; How Do I Do that?
It is up to you.
Remember that students may need assistance logging in to your courses offline. That said, you can offer your courses to be downloadable. You can do this on content such as video files, audio files, and PDFs. These files can be downloaded to students’ devices so they can access them offline.
Who owns the content published on Thinkific?
Any content built into the Thinkific Platform is the sole and exclusive property of the creators.
Thinkific does not, and will not, claim any intellectual property rights over materials made by the course creators and builders. Therefore, anything built and published on the platform is 100% to the creators.