We are all familiar with the saying, “Knowledge is power.” Having its roots in the Latin: scientia potentia est, it holds just as true today as all those years ago.
Knowledge is what makes us more powerful than other creatures. Eagles and other sharp-eyed creatures might have better eyesight than humans, but we have learned to see further than them by understanding how the world works.
Sure, that example might be overly dramatic, but you get the idea. The human race has won our place in the food chain due to our sheer knowledge and ingenuity.
As such, it is only beneficial for us to share what we know with our fellowmen, lest we let this knowledge consign only to our minds, rotten and forgotten. After all, for knowledge to grow and develop, it must be shared and evolved.
That said, while it is ideal for sharing your knowledge and ideas for free, there is nothing wrong with selling it. After all, Knowledge is Power, and power can be money. The knowledge owner has the final say in what happens to it. And that is the beauty of it.
The only way to “sell” knowledge for years was to either directly or indirectly tutor the buyer.
This ability to share what you have learned has been made possible by the internet. Even those who have no teaching license or do not know how to write books now have the ability to share their knowledge.
It has also been revealed that there are many things being passed around. People can share their knowledge on a variety of platforms, such as Youtube and TikTok, to teach others how they make or do the most common or absurd things.
Even formal education can have its niche platforms too. Online courses platforms are the answer.
Here is a video review by SoftwarePundit for those who like a visual experience. To get a comprehensive overview of Thinkific, you may still want to check out our article below.
Thinkific: an Online Course Platform Thinkific One-Click Upsell
When it comes to online courses, Thinkific is among the best services to host your classes. A Learning Management System (LMS) creates, promotes, and sells your courses online.
Thinkific started in 2012 when a group of entrepreneurs sought to create a platform to provide a rich and easily accessible teaching and learning environment for instructors and students.
Luckily, they were able to find an effective solution to their dilemma. Thinkific became an effective solution for creating, managing, and marketing online courses. Thinkific was easy to use, so even people with no technical knowledge could use it.
This ease of use makes Thinkific essential for online course creators. This allows the users to focus on one thing and one thing only: content. Students and teachers are motivated to engage when they have good content.
Thinkific offers many features to fulfill that promise. We will examine these features later to see if the promises are true.
Thinkific is not the only platform that is a decent course maker. Many LMS and CMS can do the same job as Thinkific. That said, we would be remiss if we gloss over Thinkific just because of this fact.
What is it that makes thinkific such a great platform?
- Thinkific doesn’t take transaction fees, unlike many other platforms. Thinkific instantly makes your funds available to withdraw whenever you make a sale. Thinkific ensures that your sales are 100% yours.
- Through the free plan, you can test Thinkific’s core features as well as get a feel of the environment. While you are limited to 3 courses upload, you can host unlimited core content and have unlimited students.
- As a commitment to their promise of letting content creators focus on the content, Thinkific makes it easy to build an online course through its drag and drop builder. Thinkific supports multiple types of content such as audio, video, PDFs and quizzes.
- Thinkific also allows you to play with your course engagement by giving you various capabilities. You can organize groups, schedule content and send them via drip-feed. They also lock them with prerequisite lessons.
- You can also engage with students via Thinkific’s multiple channels. You can email them their progressions, engage them in discussions, and give them awards. And even have them compete with the leaderboard.
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As for the features, Thinkific has more or less the same as that of the other course builders. There are some differences, but these are minor. This is mostly how they handle some specific sections of the whole experience. These features include:
- Easy to use course creator
To be honest, this is not really a unique feature as most online course builders will already have this feature. A course builder who doesn’t have a user-friendly one will find it very difficult to compete in the market.
- Drag-and-drop web site builder
Drag-and-drop page builders, like the course builder are common issues for these types of services. Course makers need to market their courses. As such, giving them the proper tools to do so easier is a godsend. Similar to Thinkific.
- Marketing and promotion tools
Thinkific, a course builder, should also be able to offer coupons, as well as the necessary email and affiliate marketing tools.
- Flexible payment options
Without multiple payment options, all of your marketing tools will be useless. It is ideal to have more than one payment option. This removes any friction for potential customers and makes it easier for them to pay you.
For content creation, analytics is the name of the game. Analytics is the only way to discover your approach and your weaknesses. This feature is offered by Thinkific to help users decide the direction of their content.
Do they need to continue making tutorial videos that include direct examples? Or should they just give instructions? One cannot decide the best course of action without properly tracking revenues, engagements, and business performance.
- Support for students and student communities
Having a good community that consumes your content is a good way to build up returning customers. It is also a great way to brand your company and increase engagements. Customer retention is greatly improved by having a strong community and customer support. These features are a great way to get it done at Thinkific.
- Tools to train the trainer
Although we are in the business selling knowledge, it’s a good idea to have our own. Course building and selling are different disciplines altogether. Many people who try Thinkific may be unfamiliar with the process and will stumble around until they feel at ease.
These newbies, as well as veterans, have the opportunity to benefit from the tried-and-trued knowledge of Thinkific. This allows them to speed up the creation of courses and makes it easier for new users to use the app.
- Thinkific App Store
The Thinkific App store sells apps and programs that take your online courses to another level. The best thing about the AppStore is its community-made nature. As such, it is an excellent place where fellow content and course creators get together and discuss things along with Thinkific developers.
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The Thinkific Course Builder: Is it Good?
At the end of the day, the only way to know how good a course builder is to test the crux of its service, which is the course builder itself.
The main course builder will determine how good a course builder service is. If they don’t have a well-functioning course building system, then what can we expect from them about secondary and additional features?
In the case of their course builder, Thinkific provides a handy “Get Started” checklist that guides you on what to do at your first foray into course building.
Build Your First Course
Upon starting your first course, you will be presented with a draft called “Your First Course” for you to use.
Opening this file brings you to the first-course builder interface, wherein the layout is very easy to follow. The course content is divided into chapters and lessons.
You can create lessons by clicking the “add Lesson” button.
You can choose from the following content types:
- Download PDF documents
- Slideshow presentations
- Webinars and live zoom lessons.
Any of these files can be uploaded as your lessons. If you want, you can add multiple course content and upload them using the Bulk Importer. Also, Thinkific makes you duplicate old lessons from previous ones by using the “Copy Lessons From” button.
Choose the Course Type
You can choose the course that Thinkific is currently building. For some of the choices, the service provides you with pre-formatted and good-looking templates that are structured for the appropriate course content.
While you can have perfect flexibility by using a blank template, these course templates can be extremely helpful when doing your job in a hurry or when you are just beginning to make courses.
These premade courses include:
- Mini-course: These are course templates designed to create short and fast courses such as tasters and freebies.
- Flagship Courses are courses that attract students and keep them coming back. Each lesson is constructed in a way that is easy to progress and navigate for students.
- Pre-sell course: Pre-sell courses help you sell your courses. These courses can serve as short tests or as a way to get your course noticed. This will allow you to tell potential customers about your courses. Thinkific One-Click Upsell
- Membership Resource Library: You can use this template to create an archive of resources for your subscribers. This will encourage your audience stay on your site even when they are looking at resources.
- Webinar Replay: This is like the library template, except it is specially made for webinars and live lesson video recordings. This template is ideal for late enrollees or people who missed your seminars.
Your Students’ Course Design
Students will be able use your learning materials in the Course Player. As such, you can customize how this course player looks in the “Settings” tab on the “Courses” page. You can change the color scheme, fonts or add logos.
You can even add a course description and image in the settings here.
You can also preview your lessons in this section. This is convenient since you can see how your students view your lessons. This allows you to see the problem through their eyes.
Set Assignments and Check Progress
As an extra way to engage students, assignments, quizzes and surveys can be very useful. You can also use it to rate your students. Thinkific One-Click Upsell
That said, assignments are only available for the PRO plan.
All in all, Thinkific’s Course Builder is easy to use. Especially when you are just starting, they will provide you with enough guidance on approaching your course.
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Building an Online Course Website
The course builder can be considered the core of Thinkific. However, it is the Site Builder that provides the foundation on which your courses can be built.
Thinkific Site Builder shares many of the same features as other landing page builders. This allows you to sell courses directly from your website, even if your site isn’t yet online.
The website builder is easy to use. It was designed with newbies and non-tech people in mind.
To start building your website, you start with:
1. Pick a Theme.
When building your website, the best place is to pick a theme.
For this reason, Thinkific has three pre-built theme templates. Each theme has its own styles, color schemes, fonts, and tweaked layouts.
All in all, these websites have good and professional designs.
2. Use Site Builder to Customize Your Online Course Site.
You can modify the theme you have chosen after you’ve selected it. You can make your desired edits to the site builder and create an entire website. If you want, you can dig in and craft individual pages.
The Site builder uses drag-and-drop tools, making it easy for users to build your website from scratch. This tool can be combined with pre-made themes to create a professional-looking website.
And that is just the beginning. The potential your website can take will be up to you. Your creativity will only be your limit.
3. Start a Training Website from Scratch.
Since we are already in the business of making courses, it would be a very good idea to proceed and build a training website to house your created courses. For this matter, Thinkific provides a great selection of pages for your perusal.
These pages can be easily mapped to create a course or training website. These pages can be used as building blocks for your website. Some pages of note include:
- Your website’s homepage is the face. Where most relevant things should be found
- Course pages: These can swerve as landing pages for approaching courses. If you want, you can also make a course page that serves as a landing page for all the courses you offer in your “class”
- Sign-up pages: This is where your potential customers and students enroll for individual courses or memberships Thinkific One-Click Upsell
- Sign in Pages: This should only be used for subscribers to your website
- Student Dashboard: This will serve as your student’s starting point when signing in to your website. A good student dashboard can be designed in a way that makes everything on your website accessible.
- You can find payment pages, or checkout pages: Here you can place your payment options to subscribe or sign up for your class.
- Coming Soon pages: These pages may look empty, but they can serve as teasers and previews for any upcoming pages, courses, offers, and even bundles you offer.
Of course, these types of pages are just some examples you can use with the website. These templates can also be used to quickly create a website. These templates are a great way to skip the tedious part of selecting which template you want for your website. Thinkific One-Click Upsell
If you want something entirely different, you can create a custom page by simply clicking on the Custom page in the menus and then designing your page to suit your needs.
4. Edit Individual Pages
To properly design a web page using Thinkific Site Builder, it helps to understand that the pages made with these site builders are made up of sections. These sections can easily be modified and moved around.
The provided pre-built pages even come with suggested sections to easily allow you to pick which ones you need for your page. Simply click on “Add Section” to add more sections.
All in all, Thinkfic provides users with 23 pre-formatted page sections available. Most of these pre-formatted pages are focused on building high conversions. These pages are highly-converting and include but not limited to:
- Call to Action.
This is an essential part, especially when you aim to sell. This will allow potential students and customers to know how to sign-up or purchase.
- Smart Product and Category
This section contains information that will allow you to provide your customers with summaries of the products you offer.
This section can be used to highlight key messages, making it easy for the readers to scan information using bullet points.
- Frequently Asked Questions
Frequently Asked Questions are a common scene on most websites. These are designed to answer all common questions from customers. Thinkific One-Click Upsell
- ‘Social Proof’
These sections are akin to testimonials and show off client experiences, comments, and reviews. These sections are like testimonials and show what the clients get from the lessons. This in turn encourages others to use your product.
These sections help you promote other courses. You can often find this section on the checkout page of one of your courses.
This section is where you can put your instructor profiles in the courses. This section gives students information about the teachers.
- Pricing Options
You can place your pricing options here. This tells your students the cost of your courses and where you can pay for them. If possible, this is also where you can describe your bundles, what you include in them, and how much they cost.
If you want to promote your courses with a video advertisement, you can add the section here.
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Earning Profit Through Your Content with the Use of Your Online Course Platform
Now we come to what is known as among the most anticipated parts of the review. What is the Thnkific business side? Does the service provide enough and proper tools to allow users to make money from their hard work?
The thing of the matter is that nowadays, all online course builders and course platforms include inherent tools to give users and teachers the ability to promote their courses and products. The only difference is in the focus of each platform.
Yep, that’s right. Some platforms are more focused on the conversion side of selling courses and creating content. While others are the opposite and mostly rely on integrations to carry forth the promotion and business side of things.
Which side is Thinkific on? Let’s find out as we try the business, promotion, and marketing features of Thinkific.
Promote Your Courses
Thinkific comes with marketing tools to help you make money from your content. Even users who are utilizing the free plan can try these features, albeit they only have access to the most basic of functions and are pretty limited in their scope.
Among these tools include the ability for search engine optimization or SEO. Thinkific provides free plan users with the needed SEO options, which allows you to promote your lessons in the most basic ways by making your content capable of climbing up the top of the search engine results.
Free users also have the option to create free trial courses. It’s like giving your customers a free taste or sample. This is among the most efficient ways to show your audience what you are capable of. Thinkific One-Click Upsell
Customers and potential students can get a glimpse into your content by allowing them to see it. This will give customers and potential students a glimpse into the workings of your content before they pay for it.
These promotional materials can be a great way to promote your products. They can even be used to compete with products that have been promoted too much.
Of course, we are only talking about the free stuff. As you go up through Thinkific’s pricing plans, more marketing tools are unlocked for you. These tools will help you promote your course material in the market. Some of these include:
Coupons need no introduction. They have been used in many transactions for a long time. So it is no surprise that they are also being used in online business and online marketing.
Thinkific’s coupon codes are digital codes that can be shared easily. They are utilized very well in Thinkific’s ecosystem. Using a coupon on Thinkific’s checkout will automatically use it with little to no hassle.
Coupons can be used to promote bundles or courses from a marketing perspective. This will entice potential customers to check out your courses, especially if a discount is included.
Thinkific also allows you to personalize your coupons. From setting the dollar or percentage amount for the coupon to setting an expiration date and setting the number of times, the coupon can be redeemed.
- Sales Widgets
Sales widgets are a feature that allows you to post purchasing links to other websites and social media. These widgets are very useful given the amount of traffic required to get your course noticed. You will need lots of traffic, let’s face the facts.
It’s the truth, you can’t expect to have any traffic at all if you are just new to creating courses and if you do not have a built-in audience. Even if you have a built-in audience, you need a fast and convenient way to link your courses and classes from other websites.
That’s where social media comes in. It is a given that almost everybody uses social media. You should find where most of the internet traffic comes from and try to divert some of those traffic to your website.
This is possible by using sales widgets that generate HTML code which can be easily pasted onto existing websites. Of course, this includes social media sites. If you wish to market this way, these codes can be sent as messages. Thinkific One-Click Upsell
You can also customize the widget’s appearance. You can choose to display a button, a button with a product image, or include text that you want to go with it.
- Email Marketing Tools
Email Marketing tools manage newsletters and send out targeted promotions to subscribers. This tool is not used to convert new subscribers but to keep them. After all, you can only send this to people you already have contact with.
In the case of Thinkific, their email marketing tools do just this…….. And not much more. Unfortunately, only existing students can be emailed about your courses. You can also notify them about new products and courses.
You don’t have to like everything. However, if you need more features, there are other email marketing tools available such as Mailchimp or Mailerlite, AWeber and Constant Contact. ActiveCampaign is another option.
However, it would have been a lot better if Thinkific had an even better local Email marketing tool available for its users.
- Affiliate Marketing
If you think your own marketing skills are insufficient, then you can opt to go the Affiliate marketing route and get experts and influencers to promote your courses.
Thinkific allows the process to be easy and straightforward. The steps include adding the affiliated person as a user and making him an “Affiliate” which you can find under “User Roles” in the Process.
If you find some current users of Thinkfiic or your course, you can convert them into affiliates through the same process.
Thinkific tracks the sales of bundles or courses by affiliates to check their performance and status. It also records the revenue. Thinkific One-Click Upsell
That said, paying the affiliates is done outside the system, so that’s a catch. It’s the same with instructor revenue sharing.
If you don’t have a way to receive payments or enroll in your courses, all that marketing effort will go sour. In this vein, Thinkific has Stripe as a card payment platform. Other ways include connecting PayPal for one-off payments.
Lastly, there is also an option to link your courses to a Shopify site. That way, you can get all the tools the eCommerce platform offers its users.
Thinkific’s payment options allow you to customize how you price your products. Customers can be charged with different payment options. You can also sell courses for a one-off fee.
You can also offer membership subscriptions, and charge accordingly. You can also sell your course as a bundle if you wish. However, this feature is not available to me at the moment as I only have a handful of courses created with their system.
Thinkific is unique in that you don’t have to pay a commission for any courses they sell.
Reporting and Analytics
Any good website that is selling something should include a Reports and Analytics feature. This feature will help users identify which areas they excel at and which ones they should focus on to improve.
Thankfully, Thinkific has one, but it is a relatively new feature. Currently it only reports on four ares which include: Orders, Enrollments, Student Engagement, and Revenue. This feature is currently in its infancy, and only the Start + Growth package has it.
For what it’s worth, it is a step in the right direction as having it is much better than having nothing at all.
So how does it work?
Thinkific’s reporting and analytics collect the necessary data how they wish. Some selections include filtering data by date, course or product type, by recency of customers (whether they are new or existing), and more.
These data can give you multiple insights into how your courses perform. Let’s take, for instance, data about student engagement.
This data will allow you to view things like course enrollments and completion rates. You can then compare these metrics across the board. This allows you to see which subjects are having low completion rates.
You can then identify the reasons for these problems. Then it will be up to you to adjust accordingly. Thinkific One-Click Upsell
For example, for courses with low completion rates, students might find the course extremely hard. Still, it might be a problem with the way you are presenting the information or instructions. Once you find the problem, you can then find an applicable solution without tearing your hair out.
This data is then shown as a chart and graph that makes it a lot easier to read and understand.
Prices and plans that are thought-provoking
Thinkific is one of the leading platforms on course building, and marketing. As such, you can expect to have a price that is appropriate for their standing.
Thinkfiic is a product that you pay for. With all its features, you won’t be ripped off.
Besides that, Thinkific has a free plan which you can use to test their products. If you are interested in learning more about Thinkific’s features or need to start your course-creating journey, you can always get a free plan.
|$0 per month||$74 per month||$149 pero month||$374 per month|
|Create and launch your product using a website and checkout experience
|-Add products to your business and create a cohesive learning experience for your students
|-Build successful business with a complete suite of tools to help you sell more
|-Optimize your workflow and create a premium experience with a platform designed to scale
The Free Plan
Is the first plan you should take if you are new to all this course building and course management stuff. It is the best way to get a feel of the service and to test drive what it is capable of. The free plan allows you to do everything the service offers, albeit at a limited capacity.
Only one course is allowed under the Free plan. To make more courses, you will need to sign up. This course is full of potential and you can enroll as many students as you wish.
The Start Plan
If you feel that Thinkific is something you would enjoy, you can take the next step. Upgrade to this plan and your limitations are gone. You can make unlimited courses.
Thinkific also offers a variety of course options. For example, you can begin to live-stream your lessons as long as time permits it.
Furthermore, the Start plan opens up more marketing tools and gives you access to the Thinkific app store.
Lastly, you also have the option to have a custom domain for your course website.
The Grow Plan
The Grow plan is for you if you are serious about selling and making courses. First, you will be able to remove the Thinkific branding. Although it may seem easy, it has a significant impact on branding, marketing, and professionalizing your courses.
This gives you access to bulk enrollments so that the enrollment process can be done easier and faster. In terms of support, you are given priority email and phone support. So you can have faster solutions given to you should different problems arise for your website. Thinkific One-Click Upsell
The Expand Plan
The Expand plan is designed for larger businesses and institutions. This plan allows you to streamline your workflow and provide a premium experience using a platform that can scale.
This plan is especially good for huge institutions wanting to create an online presence. Aside from providing the usual features of the other Thinkific plans, it provides unprecedented 10 Communities to keep students easier to manage.
Speaking of management, this plan also provides 5 administrators to help with running things.
LMS services offer clients and customers the option to create custom plans that are separate from their basic plans. Most of the time, their prices are unlisted as the customization might change the cost, and that cost will depend on the customization.
For Thinkific, this is called Thinkific Plus. It’s a powerful, scalable and simple-to-use learning platform that is tailored to your students and team.
To get Thinkific Plus, you must contact the Thinkfic sales team. They can help you to understand the tools that you need in order to optimize your platform. They can connect you with education experts who will inspire you and give you the confidence you need to achieve more than you could ever imagine.
Thinkific Plus offers all the Expand features, but also adds these additional features to the plan:
- Unlimitted Products
- Unlimited Administrators
- Three+ separate Thinkific sites
- Service Level Agreement 99.9%
- Build a Customer Success Team
- Multiple seats and Tiered pricing checkout
- Email White-labeling
- Only one sign on
- Bulk Selling App
- Enterprise API Access
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Thinkific Pros and Cons
- Thinkific does NOT charge transaction fees. Funds are immediately available for withdrawal whenever a sale is made from your products, courses, or memberships.
- Thinkific offers a fully implemented free plan. It has all the core features available and acts like a paid plan. There are no restrictions, but if you’re serious enough you can sell courses through the service with no upfront investment. Thinkific One-Click Upsell
- Thinkkific’s drag-and-drop builder is super easy to use, and even non-tech-savvy people can use it. It even allows you to upload multiple types of media content to create varied and interesting courses and lessons.
- There are some aspects of Thinkific that are not really that are not as user-friendly as expected. Some creators have acknowledged this.
- The service lacks many marketing features. Their email marketing capability is quite basic and is miles behind the competition.
- The customization options and designs available through Thinkific are very limited. There are only a handful of themes that you can choose from. With these options, it is hard to create a website that stands out among the rest.
The Thinkific Verdict
Overall, Thinkific is a good choice for course creation as well as course promotion. It is affordable and features are just as easy as those of its rivals.
The free startup plan is a godsend for those just starting, as it will give them a feel of how things are with the service. Thinkific One-Click Upsell
I believe that offering a free startup plan to a service is a sign of confidence. They are confident in their product and willing to allow the public to try it.
You can see that Thinkific’s free plan is bold and understandable. It is unlike the other “free plans” of the other products where they only masquerade as free, but there isn’t you can do with the service.
Thinkific’s Course Builder is very intuitive and easy to use. You can quickly see what you need to do and which functions are what. As for the more complex side of things, Thinkific provides enough prompts to guide you through the process.
This is a difficult side to balance, too, as giving too many prompts away can usually overwhelm the beginner user and may irritate those who already have a handle on things.
However, it is important to remember that Thinkific might be too easy for some users. This is just my nitpicking. Thinkific’s course creator is responsive, fast, and easy to use, which is what most people want.
Thinkific’s Site Builder is also simple. It’s not a standalone platform. However, in keeping with their philosophy, it is simple to use and can easily be grasped by beginners.
It does offer impressive editing options, which makes it ideal for creating training and tutorial websites. Aside from that, it is an excellent tool for adding training pages to existing websites.
There aren’t enough themes to suit all tastes and demographics.
Finally, I believe Thinkific is lacking in the marketing department. Marketers can feel disillusioned by the Email marketing structure. Marketing Thinkific’s courses are difficult to market without third-party integrations.
It would be more convenient to have other payment options than Stripe or PayPal.
Not everything is bad. Thinkfic still offers some useful tools to help you make money from your courses. With a little creative touch, you can sell your products and courses. It does require more effort than usual, however.
Thinkific Frequently Asked Questions Thinkific One-Click Upsell
Can You Build an Entire Website with Just Thinkfic?
Yes, you can!
Thinkfiic allows you to create your entire online education company. You can easily create courses, websites, and your entire brand on one platform. Thinkific has builders that are designed to facilitate building, marketing, and selling online courses.
I Want to Allow my Students Access to my Course Content while Offline; How Do I Do that?
It will be at your discretion.
Bear in mind that your students will need help logging into your courses offline. You can make your courses downloadable. You can do this on content such as video files, audio files, and PDFs. These files can be downloaded to students’ devices so they can access them offline.
Who owns the content published on Thinkific?
Any content built into the Thinkific Platform is the sole and exclusive property of the creators.
Thinkific has no intellectual property rights and will not claim them. Everything published and built on the platform belongs to its creators.