We all know the expression “Knowledge is Power” which has its roots in Latin: scientiapotentia est. It still holds true today as it did all those years ago.

Knowledge makes us superior to the other more powerful creatures in the world. While eagles and other intelligent creatures may have better vision than humans, we have been able to see more by understanding the workings of the world.

Although the example is a bit extreme, you get the point. The human race has won our place in the food chain due to our sheer knowledge and ingenuity.

As such, it is only beneficial for us to share what we know with our fellowmen, lest we let this knowledge consign only to our minds, rotten and forgotten. After all, for knowledge to grow and develop, it must be shared and evolved.

It is great to share your knowledge and ideas free of charge, but it is also fine to sell it. After all, Knowledge is Power, and power can be money. The knowledge owner has the final say in what happens to it. And that is the beauty of it.

For years, the only way to “sell” knowledge has been to directly teach or tutor the buyer or indirectly teach them through writing books on the subject.

This ability to share what you have learned has been made possible by the internet. Anyone can share their knowledge, even those without a teaching license or who don’t know how to write books.

The kinds of things being taught around have also been busted wide open. Whether for good or for bad, people can teach others how to make or do the most mundane or nonsense of things through multiple platforms like Youtube or TikTok.

Online education is not the only option. This is where online course platforms come in.

Here is a video review by SoftwarePundit for those who like a visual experience. You can still read our article to get a complete overview of Thinkific.

Thinkific: An Online Course Platform Thinkific Live Chat

Thinkific is a top choice for hosting your online classes. Learning Management System (LMS), creates, promotes and sells your online courses.

Thinkific started in 2012 when a group of entrepreneurs sought to create a platform to provide a rich and easily accessible teaching and learning environment for instructors and students.

They were fortunate to find a solution to their problem. Thinkific was a great solution to creating, managing and marketing online courses. Thinkific also did it easily, as even those without technical knowledge could use the platform.

This ease of use makes Thinkific essential for online course creators. This allows the users to focus on one thing and one thing only: content. Good content is what drives students and teachers to engage.

Thinkific offers many features to fulfill that promise. We will examine these features later to see if the promises are true.

Thinkific Benefits

Thinkific is not the only platform that is a decent course maker. In fact, plenty of LMS and CMS do the job as well as Thinkific. We would be remiss if this were not mentioned.

What is it that makes thinkific such a great platform?

• Thinkific doesn’t take transaction fees, unlike many other platforms. Thinkific instantly makes your funds available to withdraw whenever you make a sale. Thinkific ensures that your sales are 100% yours.
• Through the free plan, you can test Thinkific’s core features as well as get a feel of the environment. Although you are only limited to uploading 3 courses, you can have unlimited students enrolled in it as well as host most of the core content that Thinkific allows
• As a commitment to their promise of letting content creators focus on the content, Thinkific makes it easy to build an online course through its drag and drop builder. Thinkific supports multiple types of content such as audio, video, PDFs and quizzes.
• You can also play with the course engagement through Thinkific’s many capabilities. The platform allows you to organize cohorts, schedule your content, and deliver them by drip-feed, locking them through prerequisite lessons and many others.
• Thinkific also allows you to engage with your students through multiple channels. You can email them their progressions, engage them in discussions, and give them awards. And even have them compete with the leaderboard.

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Thinkific Features

As for the features, Thinkific has more or less the same as that of the other course builders. There are some differences, but these are minor. This is mostly how they handle some specific sections of the whole experience. These features include:

• Easy to use course creator

This isn’t a new feature, as many online course builders already offer it. It will be very difficult for a course builder to compete on the market if they don’t offer a user-friendly option.

• Drag-and-drop web page builder

Like the course builder, drag-and-drop page builders are standard issues for these kinds of services. Course makers need to market their courses. It is essential that they have the tools and resources to market their courses. Just like with Thinkific.

• Marketing and promotion tools

In the same vein as selling courses, course builders like Thinkific should have the proper built-in email and affiliate marketing tools, sales widgets, and the ability to offer coupons to make it easy for users to sell their products in the platform.

• Flexible payment options

All of those marketing features will be for naught if there are not many payment options available for customers. Having more than one payment option is also optimal, as it removes friction from wannabe customers, and more payment options can make it easier for your leads to paying you.

• Reporting

For content creation, analytics is the name of the game. Analytics is the only way to discover your approach and your weaknesses. This feature is offered by Thinkific to help users decide the direction of their content.

Should they continue doing tutorial videos with direct samples, the best way to go about things, or just plain instructions would be better? Without proper tracking of revenues, engagements, business performance, one cannot determine the best course.

• Support for students and student communities

Having a good community that consumes your content is a good way to build up returning customers. It is also a great way to brand your company and increase engagements. Remember, good customer support and community greatly improve customer retention. It is good that Thinkific provides the avenue to do so with these features.

• Training tools

While we are in the business of selling knowledge, it is not a bad thing to acquire our own in the meantime. Course building and selling are different disciplines altogether. Many who try Thinkific might be new to the process and will tend to stumble around until they feel comfortable.

Thinkific gives these newbies and even veterans a chance to learn from what is tried and tested. This allows them to speed up the creation of courses and makes it easier for new users to use the app.

• Thinkific App Store

Apps and programs can be purchased at the Thinkific App Store. The best thing about the AppStore is its community-made nature. As such, it is an excellent place where fellow content and course creators get together and discuss things along with Thinkific developers.

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The Thinkific Course Builder: Is it Good?

The only way to determine the quality of a course builder’s service is to actually test it.

A course builder service will only be as good as its main builder. After all, what are we supposed to expect about their secondary and additional features if they can’t be bothered having a good and well-functioning course builder?

In the case of their course builder, Thinkific provides a handy “Get Started” checklist that guides you on what to do at your first foray into course building.

Create Your First Course

You will receive a draft of “Your First Course” when you start your course.

Opening this file brings you to the first-course builder interface, wherein the layout is very easy to follow. Course content is divided into Chapters and Lessons.

You can create lessons by clicking the “add Lesson” button.

Content types can be either of the following:

• Video
• Audio
• Text
• Download PDF documents
• Slideshow presentations
• Live zoom lessons and webinars.

Any of these files can be uploaded as your lessons. You can upload multiple courses to the Bulk Importer. You can also copy old lessons from other courses using the “Copy Lessons From” button on Thinkific.

Pick the Course Type

Thinkific allows you to pick what course you are currently building. For some of the choices, the service provides you with pre-formatted and good-looking templates that are structured for the appropriate course content.

While you can have perfect flexibility by using a blank template, these course templates can be extremely helpful when doing your job in a hurry or when you are just beginning to make courses.

Some of these premade course types include:

• Mini-courses: These course templates are designed to make short, fast courses like tasters or freebies.
• Flagship Courses: These are the courses that make students and audiences take your courses or keep them always coming back. Each lesson is constructed in a way that is easy to progress and navigate for students.
• Pre-sell course: Pre-sell courses help you sell your courses. These can be like testers and short courses. This will allow you to tell potential customers about your courses. Thinkific Live Chat
• Membership Resource Library: You can use this template to create an archive of resources for your subscribers. This will encourage your audience to remain on your website even when looking at resources
• Webinar Replay: This is like the library template, except it is specially made for webinars and live lesson video recordings. This template is ideal for late enrollees or people who missed your seminars.

Customizing The Look of Course for your Students

Your students will be able to consume your learning resources in the Course Player. As such, you can customize how this course player looks in the “Settings” tab on the “Courses” page. You can change the color scheme, fonts or add logos.

You can even add a course description and image in the settings here.

This part also allows you to preview your lessons in the course player. This allows you to see the views of your students on your lessons. This allows you to see the problem through their eyes.

You can assign assignments and track progress

As an extra way to engage students, assignments, quizzes and surveys can be very useful. Aside from that, you can use it as an added way to rate your students. Thinkific Live Chat

Assignments are not available for PRO plans.

All in all, Thinkific’s Course Builder is easy to use. They will give you enough guidance, especially if you’re just starting out with your course.

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How to build an online course website

The course builder can be considered the core of Thinkific. However, it is the Site Builder that provides the foundation on which your courses can be built.

Thinkific Site Builder shares many of the same features as other landing page builders. This allows you to sell your courses from your website or even if you don’t have a website yet.

This website builder is also pretty easy to use. It was designed with newbies and non-tech people in mind.

To start building your website, you start with:

1. Pick a Theme.

Picking a theme is the best place to start when building your website.

For this reason, Thinkific has three pre-built theme templates. Each theme comes with its own style, colors, fonts, layouts, and customized layouts.

All in all, these websites have good and professional designs.

2. Use Site Builder to Customize Your Online Course Site.

After picking a theme, you can customize it as you like. Through the site builder, you can do your preferred edits and make out an entire website. You can also create individual pages if you wish.

Site builders use drag-and-drop tools that make it simple to create a website from scratch. This tool can be combined with pre-made themes to create a professional-looking website.

And that is just the beginning. Your website’s potential is limitless. Your imagination is limitless.

3. Make a Training website Entirely from Scratch.

We are already in the course-making business so it makes sense to build a website for training. Thinkific offers a wide range of pages to help you choose from.

These pages are pre-designed and ready to be mapped into a complete course or training website. These pages can be used as building blocks for your website. These pages are worth mentioning:

• Your website’s homepage is the face. The place where the most important things should be located

• Course pages: These can swerve as landing pages for approaching courses. You can create a course page to serve as a landing page for all courses in your class.

• Sign-up pages: This is where your potential customers and students enroll for individual courses or memberships Thinkific Live Chat

• Sign in Pages: This should be sued for subscribers of your website

• Student Dashboard: This will serve as your student’s starting point when signing in to your website. It is possible to design a student dashboard that makes it easy for students to access all the content on your website.

• Checkout pages or payment page: This is where you place your payment options for subscribing or signing up for your class.

• Coming Soon pages: These pages may look empty, but they can serve as teasers and previews for any upcoming pages, courses, offers, and even bundles you offer.

Of course, these types of pages are just some examples you can use with the website. These templates can also be used to quickly create a website. This skips the nitpicky part of choosing which to use on your website. Thinkific Live Chat

You can also create a customized page by clicking on the Custom Page link in the menus. This will allow you to design your page according to your requirements.

4. Edit Individual Pages

To properly design a web page using Thinkific Site Builder, it helps to understand that the pages made with these site builders are made up of sections. These sections can be customized easily and moved around.

The provided pre-built pages even come with suggested sections to easily allow you to pick which ones you need for your page. Adding more sections is just as simple as clicking on the “Add Section”

All in all, Thinkfic provides users with 23 pre-formatted page sections available. These pages are geared towards building high-converting pages. These pages are highly-converting and include but not limited to:

• Get involved.

This is a crucial part of selling. This will allow potential students and customers to know how to sign-up or purchase.

• Smart Product and Category

This section provides a list of information that can provide your customers with automatically listed summaries of available products you sell.

• Checklists

This section can be used for key messages and makes it easy to scan information with bullet points.

• Frequently Asked Questions

Websites often feature Frequently Asked Question. These are designed to answer all common questions from customers. Thinkific Live Chat

• ‘Social Proof’

These sections can be compared to testimonials. They show client reviews, comments, and experiences. These sections are like testimonials and show what the clients get from the lessons. This in turn encourages others to use your product.

• Upsell

These sections help you promote other courses. This section is often found on the checkout page for one of your courses.

• Instructor

This is where your instructors profiles can be added to the courses. This section gives students information about the teachers.

• Pricing Options

You can place your pricing options here. This tells your students the cost of your courses and where you can pay for them. This is where you can also describe your bundles and what they include, as well as how much each one costs.

• Video

You can add this section to your course promotion page to make a video advertisement.

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Earning Profit Through Your Content with the Use of Your Online Course Platform

We now come to the part that is often the most anticipated. How does the business side of Thnkific work? Is the service providing enough tools and resources to enable users to make a living from their hard work?

The thing of the matter is that nowadays, all online course builders and course platforms include inherent tools to give users and teachers the ability to promote their courses and products. The only difference is in the focus of each platform.

Yep, that’s right. Some platforms are more focused on the conversion side of selling courses and creating content. Others, on the other hand, focus more on the business and promotion side of things and rely heavily upon integrations.

Which side is Thinkific on? Let’s find out as we try the business, promotion, and marketing features of Thinkific.

Promote Your Courses

Thinkific comes with marketing tools to help you make money from your content. Even users who are utilizing the free plan can try these features, albeit they only have access to the most basic of functions and are pretty limited in their scope.

Among these tools include the ability for search engine optimization or SEO. Thinkific offers the necessary SEO options for free to plan users. This allows you promote your lessons in the simplest ways possible, making it capable of rising up the search engine results page.

Another feature available for free users is the ability to build free trial courses. Think of it as giving your potential customers a free sample or a taste test. This is one of the best ways to show your audience who you are. Thinkific Live Chat

Customers and potential students can get a glimpse into your content by allowing them to see it. That way, once they dive into your paid content, they already have at least a small idea of how things work out.

While these promotional materials may seem lacking at first, in skillful hands, these can go a very long way as promotional materials. In the right condition, they might even compete with some products that have been promoted to the extreme.

Of course, we are only talking about the free stuff. You will unlock more marketing tools as you move up in the Thinkific pricing plans. Many of these enhance your ability to promote your course materials in the market. Some of these include:

• Coupons

Coupons don’t need introduction. They’ve been in use for many transactions for a long period of time. So it is no surprise that they are also being used in online business and online marketing.

Thinkific’s coupons come from digital codes that are very easy to share. These codes can be used in Thinkific’s ecosystem very well. Using a coupon on Thinkific’s checkout will automatically use it with little to no hassle.

Coupons can be used to promote bundles or courses from a marketing perspective. You can encourage potential customers to visit your courses by including a discount.

Thinkific also allows you to personalize your coupons. From setting the dollar or percentage amount for the coupon to setting an expiration date and setting the number of times, the coupon can be redeemed.

• Sales Widgets

Sales widgets are a feature that allows you to post purchasing links to other websites and social media. These widgets are very useful given the amount of traffic required to get your course noticed. You will need lots of traffic, let’s face the facts.

You can’t expect traffic if your courses are new and you don’t have an audience. Even if your audience is already established, you still need a quick and easy way to link your courses with classes on other websites.

That’s where social media comes in. It is a given that almost everybody uses social media. You should find where most of the internet traffic comes from and try to divert some of those traffic to your website.

This is possible by using sales widgets that generate HTML code which can be easily pasted onto existing websites. This includes social media sites. If you wish to market this way, these codes can be sent as messages. Thinkific Live Chat

Another customization you can do with this widget is how it looks. You can choose to display a button, a button with a product image, or include text that you want to go with it.

• Email Marketing Tools

Email Marketing tools manage newsletters and send out targeted promotions to subscribers. This tool is not used to convert new subscribers but to keep them. This tool can only be sent to those you already know.

Thinkific’s email marketing tools are limited to this ……… Unfortunately, you can only email existing students enrolled in your courses. Notifying them about new products or courses is another option.

You don’t have to like everything. However, if you need more features, there are other email marketing tools available such as Mailchimp or Mailerlite, AWeber and Constant Contact. ActiveCampaign is another option.

That said, it would have been miles better if Thinkific had a better local Email marketing tool for users to use.

• Affiliate Marketing

You can choose to use affiliate marketing to get influencers and experts to promote your courses if you feel your marketing skills are not sufficient.

Thinkific allows the process to be easy and straightforward. The steps include adding the affiliated person as a user and making him an “Affiliate” which you can find under “User Roles” in the Process.

If you find some current users of Thinkfiic or your course, you can convert them into affiliates through the same process.

As for checking the status and performance of your affiliates, Thinkific will track the courses or bundles your affiliate sells and record the corresponding revenue. Thinkific Live Chat

However, affiliates are not paid within the system. It’s the same with instructor revenue sharing.

Payment Options

If you don’t have a way to receive payments or enroll in your courses, all that marketing effort will go sour. In this vein, Thinkific has Stripe as a card payment platform. Other ways include connecting PayPal for one-off payments.

You can also link your courses with a Shopify website. This allows you to access all of the eCommerce platform’s tools.

Thinkific’s payment options allow you to customize how you price your products. You can even charge customers with different payment plans. You can also sell courses for a one-off fee.

You can even make membership subscriptions and charge accordingly. If you want, you can sell your course in a bundle. However, this feature is not available to me at the moment as I only have a handful of courses created with their system.

Thinkific is unique in that you don’t have to pay a commission for any courses they sell.

Reporting and Analytics

Any good website that is selling something should include a Reports and Analytics feature. This feature will help users identify which areas they excel at and which ones they should focus on to improve.

Thankfully, Thinkific has one, but it is a relatively new feature. It currently reports only on four areas, which are: Enrollments and Student Engagement, Revenue, Orders, Enrollments, and Student Engagement. This feature is still in its infancy and is only available on the Start + Growth add-on package.

For what it’s worth, it is a step in the right direction as having it is much better than having nothing at all.

How does it all work?

Thinkific’s analytics and reporting collect the data they need. Some selections include filtering data by date, course or product type, by recency of customers (whether they are new or existing), and more.

Of course, these different data can provide multiple insight as to how your courses are performing. Let’s take, for instance, data about student engagement.

This data will allow you to view things like course enrollments and completion rates. You can then compare these metrics across the board. This allows you to see which subjects are having low completion rates.

From there you can find out the problems as to why such things are. Then it will be up to you to adjust accordingly. Thinkific Live Chat

Students might find it difficult to complete courses that have low completion rates. Still, it might be a problem with the way you are presenting the information or instructions. Once you have identified the problem, you will be able to find a solution that works without having to tear your hair out.

The data is displayed as a graph and chart, which makes it much easier to understand and read.

Thinkific Pricing and Plans

Thinkific is a leading platform for course development and marketing. As such, you can expect to have a price that is appropriate for their standing.

However, what you pay is what you get with Thinkfiic, with all the features it provides, you will hardly find yourself being ripped off by the product.

Besides that, Thinkific has a free plan which you can use to test their products. If you are interested in learning more about Thinkific’s features or need to start your course-creating journey, you can always get a free plan.

The Free Plan

Is the first plan you should take if you are new to all this course building and course management stuff. This is the best way for you to get to know the service and test it out. You can do all the services offered by the free plan, but only in a limited capacity.

The Free plan is only good for making one course. Making more than that requires you to sign up. That said, this course has a lot of potential, allowing you to enroll an unlimited number of students you want.

The Start Plan

If you feel that Thinkific is something you would enjoy, you can take the next step. The main benefit of upgrading to this plan is your limiters are removed, and you are free to make unlimited courses.

Thinkific also offers a variety of course options. You can even live-stream your lessons for as long as you have the time.

The Start plan also opens up additional marketing tools and grants you access to the Thinkific App Store.

Lastly, you also have the option to have a custom domain for your course website.

The Grow Plan

If you’re serious about making sales and selling courses, the Grow plan is right for you. First, you will be able to remove the Thinkific branding. It might seem simple, but it does a lot in terms of branding, marketing, and making your courses look more professional.

This gives you access to bulk enrollments so that the enrollment process can be done easier and faster. In terms of support, you are given priority email and phone support. You can get faster solutions if you have different issues with your website. Thinkific Live Chat

The Expand Plan

The Expand plan is designed for larger businesses and institutions. It allows you to optimize your workflow and create a premium experience with a platform that is designed to scale.

This plan is ideal for large institutions that want to establish an online presence. It provides the same features as the other Thinkific plans but also offers 10 Communities that make it easier for students to manage.

Speaking of management, this plan also provides 5 administrators to help with running things.

Thinkific Plus

Some LMS services give clients and customers an option to create bespoke plans separate from the services’ basic plans. Most of the time, their prices are unlisted as the customization might change the cost, and that cost will depend on the customization.

This is Thinkific Plus. It’s a powerful, scalable and simple-to-use learning platform that is tailored to your students and team.

Contact the Thinkfic sales team to get Thinkific Plus. They will help you understand the tools you need to optimize your platform. They will provide you with education experts who can inspire and give you the confidence to grow beyond what you imagine.

Thinkific Plus will give you all the features from the Expand plans while also adding in these features:

• Unlimited Products
• Unlimited Administrators
• 3+ Separate Thinkific sites
• Service Level Agreement 99.9%
• Dedicate Customer Success Team
• Multiple seats and Tiered pricing checkout
• Email White-labeling
• Single Sign on
• Bulk Selling App
• Enterprise API Access

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Thinkific Pros and Cons

Pros

• Thinkific does NOT charge transaction fees. Funds are immediately available for withdrawal whenever a sale is made from your products, courses, or memberships.

• Thinkific has a fully realized free plan. It has all the core features available and acts like a paid plan. Although there are no limitations, if you are serious enough, you can start selling courses through the services with no upfront monetary investment. Thinkific Live Chat

• Thinkkific’s drag-and-drop builder is super easy to use, and even non-tech-savvy people can use it. It even allows you to upload multiple types of media content to create varied and interesting courses and lessons.

Cons

• There are some aspects of Thinkific that are not really that are not as user-friendly as expected. Some creators have acknowledged this.

• There is a huge lack of marketing features in the service. Their email marketing capability is quite basic and is miles behind the competition.
• Thinkific’s designs and customizations are quite limited, given that the service only provides a few themes to play with. With these options, it is hard to create a website that stands out among the rest.

Thinkific Verdict

Thinkific is an excellent choice for course promotion and course creation. It is affordable and features are just as easy as those of its rivals.

The free startup plan is a godsend for those just starting, as it will give them a feel of how things are with the service. Thinkific Live Chat

I believe that offering a free startup plan to a service is a sign of confidence. They are confident in their product and willing to allow the public to try it.

You can see that Thinkific’s free plan is bold and understandable. This is not like other free plans of other products. However, there are still things you can do with it.

Thinkific’s Course Builder is very intuitive and easy to use. You can quickly see what you need to do and which functions are what. As for the more complex side of things, Thinkific provides enough prompts to guide you through the process.

This is a difficult side to balance, too, as giving too many prompts away can usually overwhelm the beginner user and may irritate those who already have a handle on things.

One thing to note, however, is that some experienced users might find Thinkific too simple for their taste. But that is just nitpicking. At the end of the day, Thinkific’s course builder is fast, easy, and responsive, and that’s what most people need.

Thinkific’s Site Builder is also simple. It’s not a standalone platform. However, in keeping with their philosophy, it is simple to use and can easily be grasped by beginners.

It does offer impressive editing options, which makes it ideal for creating training and tutorial websites. Aside from that, it is an excellent tool for adding training pages to existing websites.

There aren’t enough themes to suit all tastes and demographics.

Lastly, on the marketing side of things, this is where I feel Thinkific falls short. Marketers can feel disillusioned by the Email marketing structure. Marketing Thinkific’s courses are difficult to market without third-party integrations.

As for their payment options, it would be better to have more options other than Stripe and PayPal.

Not everything is bad. Thinkfic still has some clever tools that help you monetize your courses. You can sell products and courses with a little creativity. It does require more effort than usual, however.

Thinkific Frequently Asked Questions Thinkific Live Chat

Can You Build an Entire Website with Just Thinkfic?

Yes, you can!

Thinkfiic gives you the freedom to build your entire online education business. This means you can create both courses, websites, or your overall brand within one seamless platform. Thinkific offers builders that can be used to build, market, and sell online courses.

I Want to Allow my Students Access to my Course Content while Offline; How Do I Do that?

It will be at your discretion.

Bear in mind that your students will need help logging into your courses offline. That said, you can offer your courses to be downloadable. This can be done for content such as audio files, video files, and PDFs. Your students can download these to their devices and access them even offline.

Who Owns the Content Published on Thinkific?

The creators are the complete and sole owners of any content that is built into the Thinkific Platform.

Thinkific does not, and will not, claim any intellectual property rights over materials made by the course creators and builders. Everything published and built on the platform belongs to its creators.