We are all familiar with the saying, “Knowledge is power.” Having its roots in the Latin: scientia potentia est, it holds just as true today as all those years ago.
Knowledge makes us superior to the other more powerful creatures in the world. Eagles and other sharp-eyed creatures might have better eyesight than humans, but we have learned to see further than them by understanding how the world works.
Sure, that example might be overly dramatic, but you get the idea. The human race has won our place in the food chain due to our sheer knowledge and ingenuity.
It is therefore beneficial to share the knowledge we have with others, so that this knowledge does not become a burden on our minds and make us forget. After all, for knowledge to grow and develop, it must be shared and evolved.
That said, while it is ideal for sharing your knowledge and ideas for free, there is nothing wrong with selling it. After all, Knowledge is Power, and power can be money. The knowledge owner has the final say in what happens to it. And that is the beauty of it.
The only way to “sell” knowledge for years was to either directly or indirectly tutor the buyer.
This ability to share what you have learned has been made possible by the internet. Anyone can share their knowledge, even those without a teaching license or who don’t know how to write books.
It has also been revealed that there are many things being passed around. People can share their knowledge on a variety of platforms, such as Youtube and TikTok, to teach others how they make or do the most common or absurd things.
Online education is not the only option. This is where online course platforms come in.
For those of you who prefer a more visual experience, here is a video review from the YouTube channel SoftwarePundit. To get a comprehensive overview of Thinkific, you may still want to check out our article below.
Thinkific: an Online Course Platform Thinkific Integrations With Convertkit
Thinkific is a top choice for hosting your online classes. A Learning Management System (LMS) creates, promotes, and sells your courses online.
Thinkific started in 2012 when a group of entrepreneurs sought to create a platform to provide a rich and easily accessible teaching and learning environment for instructors and students.
Luckily, they were able to find an effective solution to their dilemma. Thinkific became an effective solution for creating, managing, and marketing online courses. Thinkific also did it easily, as even those without technical knowledge could use the platform.
This ease of use makes Thinkific essential for online course creators. This allows the users to focus on one thing and one thing only: content. Good content is what drives students and teachers to engage.
Thinkific offers many features to fulfill that promise. We will examine these features later to see if the promises are true.
Thinkific is not the only platform that is a decent course maker. Many LMS and CMS can do the same job as Thinkific. We would be remiss if this were not mentioned.
So what is it about thinkific that makes us prefer it as a platform overall?
- Thinkific doesn’t take transaction fees, unlike many other platforms. As a bonus, Thinkific immediately makes your funds available for withdrawal whenever you make a sale. So when it comes to sales, Thinkific makes sure that whatever is yours is absolutely yours
- You can try Thinkific’s core features and have a feel for the environment through its free plan. Although you are only limited to uploading 3 courses, you can have unlimited students enrolled in it as well as host most of the core content that Thinkific allows
- As a commitment to their promise of letting content creators focus on the content, Thinkific makes it easy to build an online course through its drag and drop builder. Thinkific supports multiple types of content such as audio, video, PDFs and quizzes.
- You can also play with the course engagement through Thinkific’s many capabilities. You can organize groups, schedule content and send them via drip-feed. They also lock them with prerequisite lessons.
- You can also engage with students via Thinkific’s multiple channels. You can email them their progressions, engage them in discussions, and give them awards. You can even make them compete on the leaderboard.
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As for the features, Thinkific has more or less the same as that of the other course builders. The only exceptions are a few differences here and there. This is mostly how they handle some specific sections of the whole experience. These features include:
- User-friendly course builder
This isn’t a new feature, as many online course builders already offer it. A course builder who doesn’t have a user-friendly one will find it very difficult to compete in the market.
- Drag-and-drop web page builder
Like the course builder, drag-and-drop page builders are standard issues for these kinds of services. Course makers need to market their courses. It is essential that they have the tools and resources to market their courses. Similar to Thinkific.
- Promotion and marketing tools
In the same vein as selling courses, course builders like Thinkific should have the proper built-in email and affiliate marketing tools, sales widgets, and the ability to offer coupons to make it easy for users to sell their products in the platform.
- Flexible payment options
Without multiple payment options, all of your marketing tools will be useless. It is ideal to have more than one payment option. This removes any friction for potential customers and makes it easier for them to pay you.
For content creation, analytics is the name of the game. How else can you find your approach without knowing your strengths and weaknesses? Thinkific offers this feature to its users to make it easy for their users as to the direction their content should go.
Should they continue doing tutorial videos with direct samples, the best way to go about things, or just plain instructions would be better? One cannot decide the best course of action without properly tracking revenues, engagements, and business performance.
- Student support and communities
Having a good community that consumes your content is a good way to build up returning customers. Besides that, it is also good for branding as well as engagements. Customer retention is greatly improved by having a strong community and customer support. It is good that Thinkific provides the avenue to do so with these features.
- Training tools
While we are in the business of selling knowledge, it is not a bad thing to acquire our own in the meantime. Course building and selling are different disciplines altogether. Many who try Thinkific might be new to the process and will tend to stumble around until they feel comfortable.
These newbies, as well as veterans, have the opportunity to benefit from the tried-and-trued knowledge of Thinkific. In doing so, they can speed up the process of making courses and allow newer people to use the app more.
- Thinkific App Store
The Thinkific App store sells apps and programs that take your online courses to another level. The best thing about the AppStore is its community-made nature. It is a great place for fellow course creators and content creators to come together and have discussions with Thinkific developers.
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Thinkific Course Builder: How Good Is It?
At the end of the day, the only way to know how good a course builder is to test the crux of its service, which is the course builder itself.
A course builder service will only be as good as its main builder. If they don’t have a well-functioning course building system, then what can we expect from them about secondary and additional features?
In the case of their course builder, Thinkific provides a handy “Get Started” checklist that guides you on what to do at your first foray into course building.
Create Your First Course
Upon starting your first course, you will be presented with a draft called “Your First Course” for you to use.
Opening this file brings you to the first-course builder interface, wherein the layout is very easy to follow. Course content is divided into Chapters and Lessons.
You can create lessons by clicking the “add Lesson” button.
You can choose from the following content types:
- Download PDF documents
- Slideshow presentations
- Webinars and live zoom lessons.
Any of these files can be uploaded as your lessons. You can upload multiple courses to the Bulk Importer. Also, Thinkific makes you duplicate old lessons from previous ones by using the “Copy Lessons From” button.
Pick the Course Type
You can choose the course that Thinkific is currently building. The service also provides pre-formatted, professional-looking templates which can be used to create the course content.
While you can have perfect flexibility by using a blank template, these course templates can be extremely helpful when doing your job in a hurry or when you are just beginning to make courses.
Some of these premade course types include:
- Mini-course: These are course templates designed to create short and fast courses such as tasters and freebies.
- Flagship Courses: These are the courses that make students and audiences take your courses or keep them always coming back. Every lesson is designed to be easy for students to follow and is simple to learn.
- Pre-sell course: Pre-sell courses help you sell your courses. These can be like testers and short courses. This allows you to advertise to potential customers what your courses entail. Thinkific Integrations With Convertkit
- This template can be used to create a membership resource library for your subscribers. This will encourage your audience stay on your site even when they are looking at resources.
- Webinar Replay is a similar template to the library template but it is specifically designed for webinars or live lesson videos. This is perfect for your students who are late enrollees and for people who missed your seminars.
Your Students’ Course Design
Students will be able use your learning materials in the Course Player. You can change the appearance of the course player in the “Settings tab” on the “Courses” page. You can change the color scheme, fonts or add logos.
Here you can also add a description of the course and an image.
This part also allows you to preview your lessons in the course player. This allows you to see the views of your students on your lessons. As such, you can put yourself in their shoes and see the problem from their perspective.
You can assign assignments and track progress
As an extra way to engage students, assignments, quizzes and surveys can be very useful. You can also use it to rate your students. Thinkific Integrations With Convertkit
That said, assignments are only available for the PRO plan.
All in all, Thinkific’s Course Builder is easy to use. Especially when you are just starting, they will provide you with enough guidance on approaching your course.
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Building an Online Course Website
While the course builder is what you can consider the core of Thinkific, It is the Site Builder that serves as the foundation with which you can prop your courses.
The Thinkific Site builder shares the same characteristics as the other landing page builders. This allows you to sell courses directly from your website, even if your site isn’t yet online.
The website builder is easy to use. It was designed with newbies and non-tech people in mind.
Start building your website by:
1. Choose a theme.
When building your website, the best place is to pick a theme.
Thinkific offers three pre-designed themes templates. Each theme has its own styles, color schemes, fonts, and tweaked layouts.
All in all, these websites have good and professional designs.
2. Use Site Builder to Customize Your Online Course Site.
You can modify the theme you have chosen after you’ve selected it. Through the site builder, you can do your preferred edits and make out an entire website. If you want, you can dig in and craft individual pages.
Site builders use drag-and-drop tools that make it simple to create a website from scratch. This tool can be combined with pre-made themes to create a professional-looking website.
This is only the beginning. The potential your website can take will be up to you. Your imagination is limitless.
3. Make a Training website Entirely from Scratch.
Since we are already in the business of making courses, it would be a very good idea to proceed and build a training website to house your created courses. Thinkific offers a wide range of pages to help you choose from.
These pages can be easily mapped to create a course or training website. As such, we can take these pages and use them as the building blocks of your websites. Some pages of note include:
- Home Page: The face of your website. The place where the most important things should be located
- These pages can be used as landing pages to help students approach courses. You can create a course page to serve as a landing page for all courses in your class.
- Sign-up pages: This is where your potential customers and students enroll for individual courses or memberships Thinkific Integrations With Convertkit
- Sign in Pages: This should only be used for subscribers to your website
- Student Dashboard: This will serve as your student’s starting point when signing in to your website. A good student dashboard can be designed in a way that makes everything on your website accessible.
- Checkout pages or payment page: This is where you place your payment options for subscribing or signing up for your class.
- Coming Soon pages: These pages may look empty, but they can serve as teasers and previews for any upcoming pages, courses, offers, and even bundles you offer.
These pages can be used with your website in many ways. These templates can also be used to quickly create a website. This skips the nitpicky part of choosing which to use on your website. Thinkific Integrations With Convertkit
If you want something entirely different, you can create a custom page by simply clicking on the Custom page in the menus and then designing your page to suit your needs.
4. Edit Individual Pages
It is important to understand the structure of Thinkific Site Builder pages in order to properly design them. These sections can easily be modified and moved around.
Pre-built pages come with suggestions sections that will help you choose the right ones for your page. Simply click on “Add Section” to add more sections.
All in all, Thinkfic provides users with 23 pre-formatted page sections available. Most of these pre-formatted pages are focused on building high conversions. These high-converting pages include, but are not limited to:
- Get involved.
This is a crucial part of selling. This lets your would-be students and customers know how to sign up or buy.
- ‘Smart’ Product and Category
This section provides a list of information that can provide your customers with automatically listed summaries of available products you sell.
This section can be used for key messages and makes it easy to scan information with bullet points.
- Frequently Asked Questions
Websites often feature Frequently Asked Question. These are designed to answer all common questions from customers. Thinkific Integrations With Convertkit
- ‘Social Proof’
These sections are akin to testimonials and show off client experiences, comments, and reviews. These sections are like testimonials and show what the clients get from the lessons. This in turn encourages others to use your product.
These are sections that help promote other courses that you are selling. This section is often found on the checkout page for one of your courses.
This section is where you can put your instructor profiles in the courses. This section gives students information about the teachers.
- Pricing Options
You can place your pricing options here. This tells your students the cost of your courses and where you can pay for them. This is where you can also describe your bundles and what they include, as well as how much each one costs.
If you want to promote your courses with a video advertisement, you can add the section here.
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Earning Profit Through Your Content with the Use of Your Online Course Platform
Now we come to what is known as among the most anticipated parts of the review. What is the Thnkific business side? Does the service provide enough and proper tools to allow users to make money from their hard work?
The thing of the matter is that nowadays, all online course builders and course platforms include inherent tools to give users and teachers the ability to promote their courses and products. The only difference is in the focus of each platform.
Yep, that’s right. Some platforms are more focused on the conversion side of selling courses and creating content. While others are the opposite and mostly rely on integrations to carry forth the promotion and business side of things.
Which side is Thinkific on? Let’s see how Thinkific handles promotion and business.
Promote Your Courses
Thinkific comes with marketing tools to help you make money from your content. These features are available to all users, even those who use the free plan. However, they are very limited and only allow for the most basic functions.
Among these tools include the ability for search engine optimization or SEO. Thinkific offers the necessary SEO options for free to plan users. This allows you promote your lessons in the simplest ways possible, making it capable of rising up the search engine results page.
Another feature available for free users is the ability to build free trial courses. Think of it as giving your potential customers a free sample or a taste test. This is one of the best ways to show your audience who you are. Thinkific Integrations With Convertkit
By allowing customers and potential students a taste of your content, you will allow them a peek into the curtains and how classes are done. This will give customers and potential students a glimpse into the workings of your content before they pay for it.
While these promotional materials may seem lacking at first, in skillful hands, these can go a very long way as promotional materials. They can even be used to compete with products that have been promoted too much.
Of course, we are only talking about the free stuff. As you go up through Thinkific’s pricing plans, more marketing tools are unlocked for you. These tools will help you promote your course material in the market. Some of these include:
Coupons need no introduction. They’ve been in use for many transactions for a long period of time. So it is no surprise that they are also being used in online business and online marketing.
Thinkific’s coupon codes are digital codes that can be shared easily. They are utilized very well in Thinkific’s ecosystem. Using a coupon on Thinkific’s checkout will automatically use it with little to no hassle.
From a marketing standpoint, coupons can be set up and used to promote your bundles and courses. You can encourage potential customers to visit your courses by including a discount.
Thinkific also allows you to personalize your coupons. From setting the dollar or percentage amount for the coupon to setting an expiration date and setting the number of times, the coupon can be redeemed.
- Sales Widgets
You can use sales widgets to link to other websites or social media to share your purchase links. These widgets are very useful given the amount of traffic required to get your course noticed. You will need lots of traffic, let’s face the facts.
You can’t expect traffic if your courses are new and you don’t have an audience. Even if your audience is already established, you still need a quick and easy way to link your courses with classes on other websites.
That’s where social media comes in. It is a given that almost everybody uses social media. It is important to determine where the majority of internet traffic comes and redirect some traffic to your site.
This is possible by using sales widgets that generate HTML code which can be easily pasted onto existing websites. This includes social media sites. Aside from that, these codes can also be sent as messages if you want to market that way. Thinkific Integrations With Convertkit
You can also customize the widget’s appearance. You can choose to display a button, a button with a product image, or include text that you want to go with it.
- Email Marketing Tools
Email marketing tools allow you to manage your newsletters and send targeted messages to subscribers. In a way, this tool is used less to get new conversions and rather to retain them. After all, you can only send this to people you already have contact with.
In the case of Thinkific, their email marketing tools do just this…….. And not much more. Unfortunately, only existing students can be emailed about your courses. You can also notify them about new products and courses.
Not everything is bad, though, as if you want more features, you can use other email marketing tools such as Mailchimp, Mailerlite, AWeber, Constant Contact, ActiveCampaign, or ConvertKit.
That said, it would have been miles better if Thinkific had a better local Email marketing tool for users to use.
- Affiliate Marketing
You can choose to use affiliate marketing to get influencers and experts to promote your courses if you feel your marketing skills are not sufficient.
Thinkific allows the process to be easy and straightforward. You will need to add the associated person as a user, and make him an “Affiliate”. This information can be found under “User Roles” within the Process.
If you find some current users of Thinkfiic or your course, you can convert them into affiliates through the same process.
As for checking the status and performance of your affiliates, Thinkific will track the courses or bundles your affiliate sells and record the corresponding revenue. Thinkific Integrations With Convertkit
That said, paying the affiliates is done outside the system, so that’s a catch. The same applies to instructor revenue sharing.
If you don’t have a way to receive payments or enroll in your courses, all that marketing effort will go sour. In this vein, Thinkific has Stripe as a card payment platform. You can also connect PayPal to make one-off payments.
You can also link your courses with a Shopify website. That way, you can get all the tools the eCommerce platform offers its users.
Thinkific’s payment options let you customize the price of your products. Customers can be charged with different payment options. You can also sell courses for a one-off fee.
You can even make membership subscriptions and charge accordingly. If you want, you can sell your course in a bundle. But right now, I haven’t tried that feature as I have only a few courses made with their system.
One thing to note about Thinkific though is that they do not charge you any commission fee for any of your courses sold!
Reporting and Analytics
Any good website that is selling something should include a Reports and Analytics feature. This will allow users to figure out which stuff they are doing well on and which ones they need to focus on and improve.
Though it’s a new feature, Thinkific does have one. It currently reports only on four areas, which are: Enrollments and Student Engagement, Revenue, Orders, Enrollments, and Student Engagement. This feature is currently in its infancy, and only the Start + Growth package has it.
For what it’s worth, it is a step in the right direction as having it is much better than having nothing at all.
How does it all work?
Thinkific’s analytics and reporting collect the data they need. Filtering data can be done by date, product type, or course, as well as by recency of customers (whether new or old).
These data can give you multiple insights into how your courses perform. Take for example, the data on Student engagement.
This data will allow you to view things like course enrollments and completion rates. You can then compare these metrics across the board. This will allow you to identify subjects with low completion rates.
From there you can find out the problems as to why such things are. Then it will be up to you to adjust accordingly. Thinkific Integrations With Convertkit
Students might find it difficult to complete courses that have low completion rates. Still, it might be a problem with the way you are presenting the information or instructions. Once you find the problem, you can then find an applicable solution without tearing your hair out.
This data is then shown as a chart and graph that makes it a lot easier to read and understand.
Thinkific Pricing and Plans
Thinkific is a leading platform for course development and marketing. As such, you can expect to have a price that is appropriate for their standing.
However, what you pay is what you get with Thinkfiic, with all the features it provides, you will hardly find yourself being ripped off by the product.
Thinkific also offers a free plan that you can use to try their products. You can always start your course-creating journey for free before moving to a paid plan if you need it or want more of Thinkific’s features.
|$0 per month||$74 per month||$149 pero month||$374 per month|
|-Create and launch your product with a website and checkout experience
|-Add products to your business and create a cohesive learning experience for your students
|-Build successful business with a complete suite of tools to help you sell more
|-Optimize your workflow and create a premium experience with a platform designed to scale
The Free Plan
Is the first plan you should take if you are new to all this course building and course management stuff. This is the best way for you to get to know the service and test it out. The free plan allows you to do everything the service offers, albeit at a limited capacity.
Only one course is allowed under the Free plan. Making more than that requires you to sign up. This course is full of potential and you can enroll as many students as you wish.
The Start Plan
If you think you like using Thinkific and would like to proceed with the next big step in the right direction. The main benefit of upgrading to this plan is your limiters are removed, and you are free to make unlimited courses.
Thinkific also offers a variety of course options. You can even live-stream your lessons for as long as you have the time.
Furthermore, the Start plan opens up more marketing tools and gives you access to the Thinkific app store.
Lastly, you also have the option to have a custom domain for your course website.
The Grow Plan
If you’re serious about making sales and selling courses, the Grow plan is right for you. The first benefit you get is removing the Thinkific branding. Although it may seem easy, it has a significant impact on branding, marketing, and professionalizing your courses.
This allows you to access bulk enrollments, making the enrollment process easier and quicker. You have priority email support and phone support. You can get faster solutions if you have different issues with your website. Thinkific Integrations With Convertkit
The Expand Plan
The Expand plan is designed for larger businesses and institutions. This plan allows you to streamline your workflow and provide a premium experience using a platform that can scale.
This plan is especially good for huge institutions wanting to create an online presence. Aside from providing the usual features of the other Thinkific plans, it provides unprecedented 10 Communities to keep students easier to manage.
This plan provides five administrators who will help you manage your business.
Some LMS services give clients and customers an option to create bespoke plans separate from the services’ basic plans. Most of the time, their prices are unlisted as the customization might change the cost, and that cost will depend on the customization.
This is Thinkific Plus. It’s a powerful, scalable and simple-to-use learning platform that is tailored to your students and team.
Contact the Thinkfic sales team to get Thinkific Plus. They will help you understand the tools you need to optimize your platform. They can connect you with education experts who will inspire you and give you the confidence you need to achieve more than you could ever imagine.
Thinkific Plus will give you all the features from the Expand plans while also adding in these features:
- Unlimited Products
- Unlimited Administrators
- Three+ separate Thinkific sites
- Service Level Agreement 99.9%
- Dedicate Customer Success Team
- Check out multiple seats or a tiered pricing option
- Email White-labeling
- Single Sign on
- Bulk Selling App
- Enterprise API Access
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Thinkific Pros and Cons
- Thinkific does NOT charge transaction fees. Funds are immediately available for withdrawal whenever a sale is made from your products, courses, or memberships.
- Thinkific offers a fully implemented free plan. It includes all core features and functions like a paid plan. There are no restrictions, but if you’re serious enough you can sell courses through the service with no upfront investment. Thinkific Integrations With Convertkit
- Thinkkific’s drag and drop builder is easy to use by even non-tech-savvy users. It even allows you to upload multiple types of media content to create varied and interesting courses and lessons.
- There are some aspects of Thinkific that are not really that are not as user-friendly as expected. Some creators have acknowledged this.
- The service lacks many marketing features. Their email marketing capability is quite basic and is miles behind the competition.
- Thinkific’s designs and customizations are quite limited, given that the service only provides a few themes to play with. With these options, it is hard to create a website that stands out among the rest.
Overall, Thinkific is a good choice for course creation as well as course promotion. It is affordable and features are just as easy as those of its rivals.
For those who are just starting out, the free startup plan will be a great help. It will allow them to get a feel for how things work. Thinkific Integrations With Convertkit
I believe that offering a free startup plan to a service is a sign of confidence. They believe their product is of use and are willing to let the public try it.
Looking at Thinkific’s free plan, too, you can say that it is very bold, and the limitations are pretty understandable. This is not like other free plans of other products. However, there are still things you can do with it.
For the Course Builder, Thinkific is pretty easy and intuitive to use. You can quickly see what you need to do and which functions are what. As for the more complex side of things, Thinkific provides enough prompts to guide you through the process.
This is a difficult side to balance, too, as giving too many prompts away can usually overwhelm the beginner user and may irritate those who already have a handle on things.
However, it is important to remember that Thinkific might be too easy for some users. This is just my nitpicking. Thinkific’s course creator is responsive, fast, and easy to use, which is what most people want.
Thinkific’s Site Builder is also simple. It’s not a standalone platform. It is easy to use, and it fits their philosophy.
It has impressive editing capabilities, making it ideal for creating tutorial and training websites. It is also a great tool to add training pages to existing websites.
There aren’t enough themes to suit all tastes and demographics.
Finally, I believe Thinkific is lacking in the marketing department. Just looking at the bare bones structure of their Email marketing can turn off marketers, and marketing Thinkific’s courses can be an uphill climb without resorting to third-party integrations.
As for their payment options, it would be better to have more options other than Stripe and PayPal.
However, not everything is grim-looking though. Thinkfic still has some clever tools that help you monetize your courses. You can sell products and courses with a little creativity. It does require more effort than usual, however.
Thinkific Frequently Asked Questions Thinkific Integrations With Convertkit
Is it possible to create a complete website with just Thinkfic?
Yes, you can!
Thinkfiic gives you the freedom to build your entire online education business. You can easily create courses, websites, and your entire brand on one platform. Thinkific has builders that are designed to facilitate building, marketing, and selling online courses.
I Want to Allow my Students Access to my Course Content while Offline; How Do I Do that?
It will be at your discretion.
Remember that students may need assistance logging in to your courses offline. That said, you can offer your courses to be downloadable. You can do this on content such as video files, audio files, and PDFs. Your students can download these to their devices and access them even offline.
Who Owns the Content Published on Thinkific?
The creators are the complete and sole owners of any content that is built into the Thinkific Platform.
Thinkific does not, and will not, claim any intellectual property rights over materials made by the course creators and builders. Everything published and built on the platform belongs to its creators.