We all know the expression “Knowledge is Power” which has its roots in Latin: scientiapotentia est. It still holds true today as it did all those years ago.
Knowledge is what makes us more powerful than other creatures. While eagles and other intelligent creatures may have better vision than humans, we have been able to see more by understanding the workings of the world.
Although the example is a bit extreme, you get the point. Because of our knowledge and ingenuity, the human race has risen to the top in food chain.
As such, it is only beneficial for us to share what we know with our fellowmen, lest we let this knowledge consign only to our minds, rotten and forgotten. After all, for knowledge to grow and develop, it must be shared and evolved.
That said, while it is ideal for sharing your knowledge and ideas for free, there is nothing wrong with selling it. Knowledge is power, and money can also be power. The knowledge owner has the final say in what happens to it. And that is the beauty of it.
For years, the only way to “sell” knowledge has been to directly teach or tutor the buyer or indirectly teach them through writing books on the subject.
The advent of the internet has only democratized this ability to distribute what you learned to the public. Anyone can share their knowledge, even those without a teaching license or who don’t know how to write books.
The kinds of things being taught around have also been busted wide open. People can share their knowledge on a variety of platforms, such as Youtube and TikTok, to teach others how they make or do the most common or absurd things.
Even formal education can have its niche platforms too. This is where online course platforms come in.
For those of you who prefer a more visual experience, here is a video review from the YouTube channel SoftwarePundit. To get a comprehensive overview of Thinkific, you may still want to check out our article below.
Thinkific: an Online Course Platform Thinkific Convertkit Integration
Thinkific is a top choice for hosting your online classes. Learning Management System (LMS), creates, promotes and sells your online courses.
Thinkific started in 2012 when a group of entrepreneurs sought to create a platform to provide a rich and easily accessible teaching and learning environment for instructors and students.
They were fortunate to find a solution to their problem. Thinkific was a great solution to creating, managing and marketing online courses. Thinkific was easy to use, so even people with no technical knowledge could use it.
This ease of use makes Thinkific essential for online course creators. This allows the users to focus on one thing and one thing only: content. Good content is what drives students and teachers to engage.
Thinkific offers many features to fulfill that promise. We will examine these features later to see if the promises are true.
Enjoy the Thinkific Benefits
Thinkific isn’t the only platform capable of creating decent courses. In fact, plenty of LMS and CMS do the job as well as Thinkific. That said, we would be remiss if we gloss over Thinkific just because of this fact.
What is it that makes thinkific such a great platform?
- Unlike most other platforms, Thinkific does not take any transaction fees from your sales. As a bonus, Thinkific immediately makes your funds available for withdrawal whenever you make a sale. So when it comes to sales, Thinkific makes sure that whatever is yours is absolutely yours
- You can try Thinkific’s core features and have a feel for the environment through its free plan. While you are limited to 3 courses upload, you can host unlimited core content and have unlimited students.
- Thinkific’s drag-and-drop builder makes it simple to create an online course. This is in keeping with their commitment to letting content creators concentrate on the content. Thinkific supports multiple types of content such as audio, video, PDFs and quizzes.
- You can also play with the course engagement through Thinkific’s many capabilities. You can organize groups, schedule content and send them via drip-feed. They also lock them with prerequisite lessons.
- Thinkific also allows you to engage with your students through multiple channels. You can email your students their progresses and engage them in discussions. You can even make them compete on the leaderboard.
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Thinkific features are almost identical to other course builders. The only exceptions are a few differences here and there. This is mostly because they focus on certain sections of the entire experience. These features include:
- Easy to use course creator
This isn’t a new feature, as many online course builders already offer it. It will be very difficult for a course builder to compete on the market if they don’t offer a user-friendly option.
- Drag-and-drop web site builder
Like the course builder, drag-and-drop page builders are standard issues for these kinds of services. Course marketers need to promote their courses. It is essential that they have the tools and resources to market their courses. Just like with Thinkific.
- Promotion and marketing tools
Thinkific, a course builder, should also be able to offer coupons, as well as the necessary email and affiliate marketing tools.
- Flexible payment options
All of those marketing features will be for naught if there are not many payment options available for customers. It is ideal to have more than one payment option. This removes any friction for potential customers and makes it easier for them to pay you.
Analytics is key to content creation. Analytics is the only way to discover your approach and your weaknesses. This feature is offered by Thinkific to help users decide the direction of their content.
Should they continue doing tutorial videos with direct samples, the best way to go about things, or just plain instructions would be better? Without proper tracking of revenues, engagements, business performance, one cannot determine the best course.
- Support for students and student communities
A good way to increase your customer base is to have a strong community that uses your content. Besides that, it is also good for branding as well as engagements. Remember, good customer support and community greatly improve customer retention. It is good that Thinkific provides the avenue to do so with these features.
- Tools to train the trainer
Although we are in the business selling knowledge, it’s a good idea to have our own. Course building and selling are different disciplines altogether. Many people who try Thinkific may be unfamiliar with the process and will stumble around until they feel at ease.
These newbies, as well as veterans, have the opportunity to benefit from the tried-and-trued knowledge of Thinkific. This allows them to speed up the creation of courses and makes it easier for new users to use the app.
- Thinkific App Store
Apps and programs can be purchased at the Thinkific App Store. The best thing about the AppStore is its community-made nature. As such, it is an excellent place where fellow content and course creators get together and discuss things along with Thinkific developers.
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The Thinkific Course Builder: Is it Good?
The only way to determine the quality of a course builder’s service is to actually test it.
The main course builder will determine how good a course builder service is. After all, what are we supposed to expect about their secondary and additional features if they can’t be bothered having a good and well-functioning course builder?
Thinkific offers a “Get Started” checklist to help you get started with course building.
Create Your First Course
You will receive a draft of “Your First Course” when you start your course.
This file opens the first-course builder interface. The layout is easy to follow. Course content is divided into Chapters and Lessons.
To begin creating lessons, you only need to click the aptly named “add Lesson” button and pick a content type.
You can choose from the following content types:
- PDF documents
- Slideshow presentations
- Live zoom lessons and webinars.
You can upload any of these files as your lessons. You can upload multiple courses to the Bulk Importer. Also, Thinkific makes you duplicate old lessons from previous ones by using the “Copy Lessons From” button.
Choose the Course Type
Thinkific allows you to pick what course you are currently building. For some of the choices, the service provides you with pre-formatted and good-looking templates that are structured for the appropriate course content.
While you can have perfect flexibility by using a blank template, these course templates can be extremely helpful when doing your job in a hurry or when you are just beginning to make courses.
Some of these premade course types include:
- Mini-course: These are course templates designed to create short and fast courses such as tasters and freebies.
- Flagship Courses are courses that attract students and keep them coming back. Every lesson is designed to be easy for students to follow and is simple to learn.
- Pre-sell course: Pre-sell courses help you sell your courses. These can be like testers and short courses. This allows you to advertise to potential customers what your courses entail. Thinkific Convertkit Integration
- This template can be used to create a membership resource library for your subscribers. This will encourage your audience to remain on your website even when looking at resources
- Webinar Replay is a similar template to the library template but it is specifically designed for webinars or live lesson videos. This template is ideal for late enrollees or people who missed your seminars.
Customizing The Look of Course for your Students
Students will be able use your learning materials in the Course Player. As such, you can customize how this course player looks in the “Settings” tab on the “Courses” page. You can change the color scheme, fonts or add logos.
Here you can also add a description of the course and an image.
You can also preview your lessons in this section. This allows you to see the views of your students on your lessons. This allows you to see the problem through their eyes.
Set Assignments and Check Progress
As an extra way to engage students, assignments, quizzes and surveys can be very useful. Aside from that, you can use it as an added way to rate your students. Thinkific Convertkit Integration
That said, assignments are only available for the PRO plan.
Overall, Thinkific’s course builder is very user-friendly. They will give you enough guidance, especially if you’re just starting out with your course.
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How to build an online course website
While the course builder is what you can consider the core of Thinkific, It is the Site Builder that serves as the foundation with which you can prop your courses.
Thinkific Site Builder shares many of the same features as other landing page builders. This allows you to sell your courses from your website or even if you don’t have a website yet.
The website builder is easy to use. This website builder was created with non-techy people and newbies in mind.
To start building your website, you start with:
1. Choose a theme.
Picking a theme is the best place to start when building your website.
For this reason, Thinkific has three pre-built theme templates. Each theme has its own styles, color schemes, fonts, and tweaked layouts.
All in all, these websites have good and professional designs.
2. You can customize your online course site using the Site Builder.
After picking a theme, you can customize it as you like. You can make your desired edits to the site builder and create an entire website. You can also create individual pages if you wish.
The Site builder uses drag-and-drop tools, making it easy for users to build your website from scratch. This tool can be combined with pre-made themes to create a professional-looking website.
And that is just the beginning. The potential your website can take will be up to you. Your imagination is limitless.
3. Make a Training website Entirely from Scratch.
We are already in the course-making business so it makes sense to build a website for training. For this matter, Thinkific provides a great selection of pages for your perusal.
These pages can be easily mapped to create a course or training website. These pages can be used as building blocks for your website. Some pages of note include:
- Home Page: The face of your website. Where most relevant things should be found
- These pages can be used as landing pages to help students approach courses. You can create a course page to serve as a landing page for all courses in your class.
- Sign-up pages: This is where your potential customers and students enroll for individual courses or memberships Thinkific Convertkit Integration
- Sign in Pages: This should only be used for subscribers to your website
- Student Dashboard: This will serve as your student’s starting point when signing in to your website. It is possible to design a student dashboard that makes it easy for students to access all the content on your website.
- You can find payment pages, or checkout pages: Here you can place your payment options to subscribe or sign up for your class.
- Pages Coming Soon: Although they may not appear to be full, these pages can be used as teasers or previews of any pages, courses, offers, or bundles that you might offer.
These pages can be used with your website in many ways. These templates can also be used to quickly create a website. This skips the nitpicky part of choosing which to use on your website. Thinkific Convertkit Integration
If you want something entirely different, you can create a custom page by simply clicking on the Custom page in the menus and then designing your page to suit your needs.
4. Edit individual pages
It is important to understand the structure of Thinkific Site Builder pages in order to properly design them. These sections can be customized easily and moved around.
The provided pre-built pages even come with suggested sections to easily allow you to pick which ones you need for your page. Simply click on “Add Section” to add more sections.
All in all, Thinkfic provides users with 23 pre-formatted page sections available. These pages are geared towards building high-converting pages. These high-converting pages include, but are not limited to:
- Call to Action.
This is an essential part, especially when you aim to sell. This lets your would-be students and customers know how to sign up or buy.
- ‘Smart’ Product and Category
This section provides a list of information that can provide your customers with automatically listed summaries of available products you sell.
This section can be used to highlight key messages, making it easy for the readers to scan information using bullet points.
- Frequently Asked Questions
Frequently Asked Questions are a common scene on most websites. These are designed to answer all common questions from customers. Thinkific Convertkit Integration
- ‘Social Proof’
These sections can be compared to testimonials. They show client reviews, comments, and experiences. These sections are like testimonials and show what the clients get from the lessons. This in turn encourages others to use your product.
These sections help you promote other courses. You can often find this section on the checkout page of one of your courses.
This section is where you can put your instructor profiles in the courses. This section gives students information about the teachers.
- Pricing Options
Here you can submit your pricing options. This tells your students the cost of your courses and where you can pay for them. This is where you can also describe your bundles and what they include, as well as how much each one costs.
You can add this section to your course promotion page to make a video advertisement.
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You can earn profit through your content by using your online course platform
Now we come to what is known as among the most anticipated parts of the review. How does the business side of Thnkific work? Does the service provide enough and proper tools to allow users to make money from their hard work?
The thing of the matter is that nowadays, all online course builders and course platforms include inherent tools to give users and teachers the ability to promote their courses and products. The only difference is in the focus of each platform.
Yep, that’s right. Some platforms are more focused on the conversion side of selling courses and creating content. Others, on the other hand, focus more on the business and promotion side of things and rely heavily upon integrations.
Which side is Thinkific on? Let’s see how Thinkific handles promotion and business.
Promote Your Courses
Thinkific comes with marketing tools to help you make money from your content. These features are available to all users, even those who use the free plan. However, they are very limited and only allow for the most basic functions.
Among these tools include the ability for search engine optimization or SEO. Thinkific offers the necessary SEO options for free to plan users. This allows you promote your lessons in the simplest ways possible, making it capable of rising up the search engine results page.
Another feature available for free users is the ability to build free trial courses. Think of it as giving your potential customers a free sample or a taste test. This is one of the best ways to show your audience who you are. Thinkific Convertkit Integration
By allowing customers and potential students a taste of your content, you will allow them a peek into the curtains and how classes are done. That way, once they dive into your paid content, they already have at least a small idea of how things work out.
While these promotional materials may seem lacking at first, in skillful hands, these can go a very long way as promotional materials. They can even be used to compete with products that have been promoted too much.
Of course, we are only talking about the free stuff. As you go up through Thinkific’s pricing plans, more marketing tools are unlocked for you. Many of these enhance your ability to promote your course materials in the market. These include:
Coupons need no introduction. They’ve been in use for many transactions for a long period of time. So it is no surprise that they are also being used in online business and online marketing.
Thinkific’s coupon codes are digital codes that can be shared easily. These codes can be used in Thinkific’s ecosystem very well. Using a coupon on Thinkific’s checkout will automatically use it with little to no hassle.
From a marketing standpoint, coupons can be set up and used to promote your bundles and courses. This will entice potential customers to check out your courses, especially if a discount is included.
Thinkific also allows you to personalize your coupons. The coupon can be customized by setting the dollar amount or percentage, as well as the expiration date and the number of times it can be used.
- Sales Widgets
You can use sales widgets to link to other websites or social media to share your purchase links. These widgets are very useful given the amount of traffic required to get your course noticed. You will need lots of traffic, let’s face the facts.
You can’t expect traffic if your courses are new and you don’t have an audience. Even if you have a built-in audience, you need a fast and convenient way to link your courses and classes from other websites.
That’s where social media comes in. It is a given that almost everybody uses social media. You should find where most of the internet traffic comes from and try to divert some of those traffic to your website.
The easiest way to do this is through sales widgets which generate HTML code that can easily be pasted on existing websites. This includes social media sites. If you wish to market this way, these codes can be sent as messages. Thinkific Convertkit Integration
You can also customize the widget’s appearance. You have the option to show a button or a button with a product picture. Or you can add text to match it.
- Email Marketing Tools
Email Marketing tools manage newsletters and send out targeted promotions to subscribers. In a way, this tool is used less to get new conversions and rather to retain them. After all, you can only send this to people you already have contact with.
In the case of Thinkific, their email marketing tools do just this…….. And not much more. Unfortunately, you can only email existing students enrolled in your courses. Notifying them about new products or courses is another option.
You don’t have to like everything. However, if you need more features, there are other email marketing tools available such as Mailchimp or Mailerlite, AWeber and Constant Contact. ActiveCampaign is another option.
That said, it would have been miles better if Thinkific had a better local Email marketing tool for users to use.
- Affiliate Marketing
You can choose to use affiliate marketing to get influencers and experts to promote your courses if you feel your marketing skills are not sufficient.
Thinkific allows the process to be easy and straightforward. You will need to add the associated person as a user, and make him an “Affiliate”. This information can be found under “User Roles” within the Process.
You can also convert Thinkfiic users into affiliates by finding them through the same process.
Thinkific tracks the sales of bundles or courses by affiliates to check their performance and status. It also records the revenue. Thinkific Convertkit Integration
However, affiliates are not paid within the system. It’s the same with instructor revenue sharing.
If you don’t have a way to receive payments or enroll in your courses, all that marketing effort will go sour. Thinkific offers Stripe as a payment platform for cards. Other ways include connecting PayPal for one-off payments.
You can also link your courses with a Shopify website. That way, you can get all the tools the eCommerce platform offers its users.
Thinkific’s payment options allow you to customize how you price your products. You can even charge customers with different payment plans. For example, you can sell courses for a one off fee.
You can also offer membership subscriptions, and charge accordingly. If you want, you can sell your course in a bundle. But right now, I haven’t tried that feature as I have only a few courses made with their system.
Thinkific is unique in that you don’t have to pay a commission for any courses they sell.
Reporting and Analytics
Any good website that is selling something should include a Reports and Analytics feature. This will allow users to figure out which stuff they are doing well on and which ones they need to focus on and improve.
Though it’s a new feature, Thinkific does have one. Currently it only reports on four ares which include: Orders, Enrollments, Student Engagement, and Revenue. This feature is still in its infancy and is only available on the Start + Growth add-on package.
For what it’s worth, it is a step in the right direction as having it is much better than having nothing at all.
So how does it work?
Thinkific’s analytics and reporting collect the data they need. Filtering data can be done by date, product type, or course, as well as by recency of customers (whether new or old).
These data can give you multiple insights into how your courses perform. Let’s take, for instance, data about student engagement.
Having this data allows you to see things such as course enrolments as well as there completion rates. These metrics can be compared across all subjects. This will allow you to identify subjects with low completion rates.
From there you can find out the problems as to why such things are. Then it will be up to you to adjust accordingly. Thinkific Convertkit Integration
For example, for courses with low completion rates, students might find the course extremely hard. Still, it might be a problem with the way you are presenting the information or instructions. Once you have identified the problem, you will be able to find a solution that works without having to tear your hair out.
This data is then shown as a chart and graph that makes it a lot easier to read and understand.
Prices and plans that are thought-provoking
Thinkific is one of the leading platforms on course building, and marketing. You can expect a price that’s appropriate for your standing.
Thinkfiic is a product that you pay for. With all its features, you won’t be ripped off.
Besides that, Thinkific has a free plan which you can use to test their products. If you are interested in learning more about Thinkific’s features or need to start your course-creating journey, you can always get a free plan.
|$0 per month||$74 per month||$149 pero month||$374 per month|
|Create and launch your product using a website and checkout experience
|Add products to your company and create a cohesive learning experience.
|A complete set of tools is available to help you increase your sales.
|With a platform that scales, optimize your workflow to create premium experiences.
The Free Plan
If you’re new to course management and course building, this is the plan that you should start with. This is the best way for you to get to know the service and test it out. The free plan allows you to do everything the service offers, albeit at a limited capacity.
Only one course is allowed under the Free plan. To make more courses, you will need to sign up. That said, this course has a lot of potential, allowing you to enroll an unlimited number of students you want.
The Start Plan
If you feel that Thinkific is something you would enjoy, you can take the next step. Upgrade to this plan and your limitations are gone. You can make unlimited courses.
Aside from that, Thinkific affords you a few more options in the type of courses you can make. You can even live-stream your lessons for as long as you have the time.
Furthermore, the Start plan opens up more marketing tools and gives you access to the Thinkific app store.
Lastly, you also have the option to have a custom domain for your course website.
The Grow Plan
If you’re serious about making sales and selling courses, the Grow plan is right for you. The first benefit you get is removing the Thinkific branding. Although it may seem easy, it has a significant impact on branding, marketing, and professionalizing your courses.
This allows you to access bulk enrollments, making the enrollment process easier and quicker. In terms of support, you are given priority email and phone support. You can get faster solutions if you have different issues with your website. Thinkific Convertkit Integration
The Expand Plan
The Expand plan is designed for larger businesses and institutions. This plan allows you to streamline your workflow and provide a premium experience using a platform that can scale.
This plan is ideal for large institutions that want to establish an online presence. Aside from providing the usual features of the other Thinkific plans, it provides unprecedented 10 Communities to keep students easier to manage.
This plan provides five administrators who will help you manage your business.
LMS services offer clients and customers the option to create custom plans that are separate from their basic plans. Most of the time, their prices are unlisted as the customization might change the cost, and that cost will depend on the customization.
For Thinkific, this is called Thinkific Plus. It’s a powerful, scalable and simple-to-use learning platform that is tailored to your students and team.
To get Thinkific Plus, you must contact the Thinkfic sales team. They will help you understand the tools you need to optimize your platform. They will provide you with education experts who can inspire and give you the confidence to grow beyond what you imagine.
Thinkific Plus offers all the Expand features, but also adds these additional features to the plan:
- Unlimitted Products
- Unlimited Administrators
- 3+ Separate Thinkific sites
- Service Level Agreement 99.9%
- Dedicate Customer Success Team
- Check out multiple seats or a tiered pricing option
- Email white-labeling
- Single Sign on
- Bulk Selling App
- Enterprise API Access
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Thoughtific Pros and Cons
- Thinkific does not take any transaction fees. When a sale occurs from your products, courses or memberships, funds are immediately available for withdrawal.
- Thinkific offers a fully implemented free plan. It includes all core features and functions like a paid plan. There are no restrictions, but if you’re serious enough you can sell courses through the service with no upfront investment. Thinkific Convertkit Integration
- Thinkkific’s drag-and-drop builder is super easy to use, and even non-tech-savvy people can use it. It even allows you to upload multiple types of media content to create varied and interesting courses and lessons.
- There are some aspects of Thinkific that are not really that are not as user-friendly as expected. This is something that some creators of the service have expressed.
- The service lacks many marketing features. Their email marketing capability is quite basic and is miles behind the competition.
- The customization options and designs available through Thinkific are very limited. There are only a handful of themes that you can choose from. With these options, it is hard to create a website that stands out among the rest.
The Thinkific Verdict
Overall, Thinkific is a good choice for course creation as well as course promotion. It is affordable and features are just as easy as those of its rivals.
For those who are just starting out, the free startup plan will be a great help. It will allow them to get a feel for how things work. Thinkific Convertkit Integration
I believe that offering a free startup plan to a service is a sign of confidence. They are confident in their product and willing to allow the public to try it.
You can see that Thinkific’s free plan is bold and understandable. This is not like other free plans of other products. However, there are still things you can do with it.
Thinkific’s Course Builder is very intuitive and easy to use. With just a glance, you can easily know what to do and what functions as what. As for the more complex side of things, Thinkific provides enough prompts to guide you through the process.
This can be a tricky side. Too many prompts can overwhelm novice users and cause frustration for those who are already proficient.
However, it is important to remember that Thinkific might be too easy for some users. This is just my nitpicking. Thinkific’s course creator is responsive, fast, and easy to use, which is what most people want.
For their Site Builder, Thinkific also chooses to keep it simple. It is not like a standalone platform. It is easy to use, and it fits their philosophy.
It does offer impressive editing options, which makes it ideal for creating training and tutorial websites. It is also a great tool to add training pages to existing websites.
There aren’t enough themes to suit all tastes and demographics.
Finally, I believe Thinkific is lacking in the marketing department. Just looking at the bare bones structure of their Email marketing can turn off marketers, and marketing Thinkific’s courses can be an uphill climb without resorting to third-party integrations.
As for their payment options, it would be better to have more options other than Stripe and PayPal.
However, not everything is grim-looking though. Thinkfic still offers some useful tools to help you make money from your courses. With a little creative touch, you can sell your products and courses. It does require more effort than usual, however.
Thinkific’s Frequently Asked Questions Thinkific Convertkit Integration
Is it possible to create a complete website with just Thinkfic?
Yes, you can!
Thinkfiic gives you the freedom to build your entire online education business. This means you can create both courses, websites, or your overall brand within one seamless platform. Thinkific offers builders that can be used to build, market, and sell online courses.
How can I allow my students to access my course content while offline?
It is up to you.
Bear in mind that your students will need help logging into your courses offline. You can make your courses downloadable. You can do this on content such as video files, audio files, and PDFs. Your students can download these to their devices and access them even offline.
Who owns the content published on Thinkific?
The creators are the complete and sole owners of any content that is built into the Thinkific Platform.
Thinkific has no intellectual property rights and will not claim them. Therefore, anything built and published on the platform is 100% to the creators.