We are all familiar with the saying, “Knowledge is power.” Having its roots in the Latin: scientia potentia est, it holds just as true today as all those years ago.
Knowledge makes us superior to the other more powerful creatures in the world. Eagles and other sharp-eyed creatures might have better eyesight than humans, but we have learned to see further than them by understanding how the world works.
Sure, that example might be overly dramatic, but you get the idea. Because of our knowledge and ingenuity, the human race has risen to the top in food chain.
As such, it is only beneficial for us to share what we know with our fellowmen, lest we let this knowledge consign only to our minds, rotten and forgotten. After all, for knowledge to grow and develop, it must be shared and evolved.
It is great to share your knowledge and ideas free of charge, but it is also fine to sell it. Knowledge is power, and money can also be power. At the end of the day, the knowledge owner gets to decide what to do with it. And that is the beauty of it.
The only way to “sell” knowledge for years was to either directly or indirectly tutor the buyer.
This ability to share what you have learned has been made possible by the internet. Anyone can share their knowledge, even those without a teaching license or who don’t know how to write books.
It has also been revealed that there are many things being passed around. People can share their knowledge on a variety of platforms, such as Youtube and TikTok, to teach others how they make or do the most common or absurd things.
Online education is not the only option. Online courses platforms are the answer.
For those of you who prefer a more visual experience, here is a video review from the YouTube channel SoftwarePundit. You can still read our article to get a complete overview of Thinkific.
Thinkific: An Online Course Platform Thinkific Amanda Gail
When it comes to online courses, Thinkific is among the best services to host your classes. Learning Management System (LMS), creates, promotes and sells your online courses.
Thinkific was founded in 2012 by a group entrepreneurs who wanted to create an environment that would allow students and instructors to learn and teach.
They were fortunate to find a solution to their problem. Thinkific became an effective solution for creating, managing, and marketing online courses. Thinkific also did it easily, as even those without technical knowledge could use the platform.
This ease of use makes Thinkific essential for online course creators. This allows users to concentrate on content. Students and teachers are motivated to engage when they have good content.
As such, Thinkific provides plenty of features to help facilitate that promise. We will examine these features later to see if the promises are true.
Thinkific Benefits
Thinkific is not the only platform that is a decent course maker. Many LMS and CMS can do the same job as Thinkific. We would be remiss if this were not mentioned.
What is it that makes thinkific such a great platform?
- Unlike most other platforms, Thinkific does not take any transaction fees from your sales. As a bonus, Thinkific immediately makes your funds available for withdrawal whenever you make a sale. So when it comes to sales, Thinkific makes sure that whatever is yours is absolutely yours
- You can try Thinkific’s core features and have a feel for the environment through its free plan. Although you are only limited to uploading 3 courses, you can have unlimited students enrolled in it as well as host most of the core content that Thinkific allows
- Thinkific’s drag-and-drop builder makes it simple to create an online course. This is in keeping with their commitment to letting content creators concentrate on the content. Thinkific supports multiple types of content such as audio, video, PDFs and quizzes.
- Thinkific also allows you to play with your course engagement by giving you various capabilities. The platform allows you to organize cohorts, schedule your content, and deliver them by drip-feed, locking them through prerequisite lessons and many others.
- You can also engage with students via Thinkific’s multiple channels. You can email your students their progresses and engage them in discussions. You can even make them compete on the leaderboard.
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Thinkific Features
Thinkific features are almost identical to other course builders. The only exceptions are a few differences here and there. This is mostly because they focus on certain sections of the entire experience. These features include:
- Easy to use course creator
This isn’t a new feature, as many online course builders already offer it. It will be very difficult for a course builder to compete on the market if they don’t offer a user-friendly option.
- Drag-and-drop web site builder
Like the course builder, drag-and-drop page builders are standard issues for these kinds of services. Course makers need to market their courses. It is essential that they have the tools and resources to market their courses. Just like with Thinkific.
- Promotion and marketing tools
In the same vein as selling courses, course builders like Thinkific should have the proper built-in email and affiliate marketing tools, sales widgets, and the ability to offer coupons to make it easy for users to sell their products in the platform.
- Flexible payment options
Without multiple payment options, all of your marketing tools will be useless. Having more than one payment option is also optimal, as it removes friction from wannabe customers, and more payment options can make it easier for your leads to paying you.
- Reporting
For content creation, analytics is the name of the game. How else can you find your approach without knowing your strengths and weaknesses? This feature is offered by Thinkific to help users decide the direction of their content.
Do they need to continue making tutorial videos that include direct examples? Or should they just give instructions? Without proper tracking of revenues, engagements, business performance, one cannot determine the best course.
- Student support and communities
A good way to increase your customer base is to have a strong community that uses your content. Besides that, it is also good for branding as well as engagements. Customer retention is greatly improved by having a strong community and customer support. These features are a great way to get it done at Thinkific.
- Tools to train the trainer
While we are in the business of selling knowledge, it is not a bad thing to acquire our own in the meantime. Selling and course building are two different things. Many people who try Thinkific may be unfamiliar with the process and will stumble around until they feel at ease.
Thinkific gives these newbies and even veterans a chance to learn from what is tried and tested. This allows them to speed up the creation of courses and makes it easier for new users to use the app.
- Thinkific App Store
The Thinkific App store sells apps and programs that take your online courses to another level. What is great about this AppStore is that most of it is community-made. As such, it is an excellent place where fellow content and course creators get together and discuss things along with Thinkific developers.
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The Thinkific Course Builder: Is it Good?
The only way to determine the quality of a course builder’s service is to actually test it.
The main course builder will determine how good a course builder service is. If they don’t have a well-functioning course building system, then what can we expect from them about secondary and additional features?
Thinkific offers a “Get Started” checklist to help you get started with course building.
Create Your First Course
You will receive a draft of “Your First Course” when you start your course.
This file opens the first-course builder interface. The layout is easy to follow. The course content is divided into chapters and lessons.
You can create lessons by clicking the “add Lesson” button.
You can choose from the following content types:
- Video
- Audio
- Text
- PDF documents
- Slideshow presentations
- Webinars and live zoom lessons.
Any of these files can be uploaded as your lessons. If you want, you can add multiple course content and upload them using the Bulk Importer. Also, Thinkific makes you duplicate old lessons from previous ones by using the “Copy Lessons From” button.
Pick the Course Type
You can choose the course that Thinkific is currently building. The service also provides pre-formatted, professional-looking templates which can be used to create the course content.
Although you can still be flexible by using a template blank, they can be very helpful when you need to do your job quickly or are just starting to create courses.
Some of these premade course types include:
- Mini-course: These are course templates designed to create short and fast courses such as tasters and freebies.
- Flagship Courses: These are the courses that make students and audiences take your courses or keep them always coming back. Every lesson is designed to be easy for students to follow and is simple to learn.
- Pre-sell course: Pre-sell courses help you sell your courses. These can be like testers and short courses. This will allow you to tell potential customers about your courses. Thinkific Amanda Gail
- This template can be used to create a membership resource library for your subscribers. This will encourage your audience to remain on your website even when looking at resources
- Webinar Replay: This is like the library template, except it is specially made for webinars and live lesson video recordings. This template is ideal for late enrollees or people who missed your seminars.
Your Students’ Course Design
Students will be able use your learning materials in the Course Player. You can change the appearance of the course player in the “Settings tab” on the “Courses” page. Options include changing color schemes, fonts, or adding logos.
Here you can also add a description of the course and an image.
This part also allows you to preview your lessons in the course player. This is convenient since you can see how your students view your lessons. This allows you to see the problem through their eyes.
Set Assignments and Check Progress
Assignments, quizzes, and surveys are super handy as an additional way to engage your students. Aside from that, you can use it as an added way to rate your students. Thinkific Amanda Gail
That said, assignments are only available for the PRO plan.
All in all, Thinkific’s Course Builder is easy to use. Especially when you are just starting, they will provide you with enough guidance on approaching your course.
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Building an Online Course Website
While the course builder is what you can consider the core of Thinkific, It is the Site Builder that serves as the foundation with which you can prop your courses.
Thinkific Site Builder shares many of the same features as other landing page builders. This allows you to sell courses directly from your website, even if your site isn’t yet online.
The website builder is easy to use. This website builder was created with non-techy people and newbies in mind.
To start building your website, you start with:
1. Choose a theme.
Picking a theme is the best place to start when building your website.
For this reason, Thinkific has three pre-built theme templates. Each theme has its own styles, color schemes, fonts, and tweaked layouts.
All in all, these websites have good and professional designs.
2. Use Site Builder to Customize Your Online Course Site.
You can modify the theme you have chosen after you’ve selected it. You can make your desired edits to the site builder and create an entire website. You can also create individual pages if you wish.
The Site builder uses drag-and-drop tools, making it easy for users to build your website from scratch. This tool can be combined with pre-made themes to create a professional-looking website.
This is only the beginning. The potential your website can take will be up to you. Your creativity will only be your limit.
3. Make a Training website Entirely from Scratch.
Since we are already in the business of making courses, it would be a very good idea to proceed and build a training website to house your created courses. For this matter, Thinkific provides a great selection of pages for your perusal.
These pages can be easily mapped to create a course or training website. As such, we can take these pages and use them as the building blocks of your websites. These pages are worth mentioning:
- Home Page: The face of your website. Where most relevant things should be found
- These pages can be used as landing pages to help students approach courses. You can create a course page to serve as a landing page for all courses in your class.
- Sign-up pages: This is where your potential customers and students enroll for individual courses or memberships Thinkific Amanda Gail
- Sign in Pages: This should be sued for subscribers of your website
- Student Dashboard: This will serve as your student’s starting point when signing in to your website. A good student dashboard can be designed in a way that makes everything on your website accessible.
- Checkout pages or payment page: This is where you place your payment options for subscribing or signing up for your class.
- Pages Coming Soon: Although they may not appear to be full, these pages can be used as teasers or previews of any pages, courses, offers, or bundles that you might offer.
These pages can be used with your website in many ways. These templates can also be used to quickly create a website. This skips the nitpicky part of choosing which to use on your website. Thinkific Amanda Gail
If you want something entirely different, you can create a custom page by simply clicking on the Custom page in the menus and then designing your page to suit your needs.
4. Edit individual pages
It is important to understand the structure of Thinkific Site Builder pages in order to properly design them. These sections can be customized easily and moved around.
Pre-built pages come with suggestions sections that will help you choose the right ones for your page. Adding more sections is just as simple as clicking on the “Add Section”
All in all, Thinkfic provides users with 23 pre-formatted page sections available. These pages are geared towards building high-converting pages. These pages are highly-converting and include but not limited to:
- Get involved.
This is a crucial part of selling. This will allow potential students and customers to know how to sign-up or purchase.
- Smart Product and Category
This section provides a list of information that can provide your customers with automatically listed summaries of available products you sell.
- Checklists
This section can be used to highlight key messages, making it easy for the readers to scan information using bullet points.
- Most Frequently Asked Questions
Websites often feature Frequently Asked Question. These aim to answer all the commonly asked questions by the customer base. Thinkific Amanda Gail
- ‘Social Proof’
These sections can be compared to testimonials. They show client reviews, comments, and experiences. They make a statement to show off what they get in the lessons, which in turn entices other customers to avail of your product.
- Upsell
These are sections that help promote other courses that you are selling. You can often find this section on the checkout page of one of your courses.
- Instructor
This is where your instructors profiles can be added to the courses. This section gives students information about the teachers.
- Pricing Options
Here you can submit your pricing options. This tells your students the cost of your courses and where you can pay for them. This is where you can also describe your bundles and what they include, as well as how much each one costs.
- Video
If you want to promote your courses with a video advertisement, you can add the section here.
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Earning Profit Through Your Content with the Use of Your Online Course Platform
Now we come to what is known as among the most anticipated parts of the review. What is the Thnkific business side? Is the service providing enough tools and resources to enable users to make a living from their hard work?
The thing of the matter is that nowadays, all online course builders and course platforms include inherent tools to give users and teachers the ability to promote their courses and products. They only differ on how much that platform focuses on.
Yep, that’s right. Some course platforms focus more on selling and turning conversion than the creation side. Others, on the other hand, focus more on the business and promotion side of things and rely heavily upon integrations.
Which side is Thinkific on? Let’s find out as we try the business, promotion, and marketing features of Thinkific.
Promote Your Courses
Thinkific comes with marketing tools to help you make money from your content. Even users who are utilizing the free plan can try these features, albeit they only have access to the most basic of functions and are pretty limited in their scope.
Among these tools include the ability for search engine optimization or SEO. Thinkific provides free plan users with the needed SEO options, which allows you to promote your lessons in the most basic ways by making your content capable of climbing up the top of the search engine results.
Another feature available for free users is the ability to build free trial courses. Think of it as giving your potential customers a free sample or a taste test. This is one of the best ways to show your audience who you are. Thinkific Amanda Gail
Customers and potential students can get a glimpse into your content by allowing them to see it. That way, once they dive into your paid content, they already have at least a small idea of how things work out.
While these promotional materials may seem lacking at first, in skillful hands, these can go a very long way as promotional materials. They can even be used to compete with products that have been promoted too much.
Of course, we are only talking about the free stuff. You will unlock more marketing tools as you move up in the Thinkific pricing plans. Many of these enhance your ability to promote your course materials in the market. Some of these include:
- Coupons
Coupons need no introduction. They’ve been in use for many transactions for a long period of time. It is not surprising that they are being used in online marketing and business.
Thinkific’s coupon codes are digital codes that can be shared easily. They are utilized very well in Thinkific’s ecosystem. You can use a coupon at Thinkific’s checkout to instantly redeem it.
Coupons can be used to promote bundles or courses from a marketing perspective. You can encourage potential customers to visit your courses by including a discount.
As a side note, Thinkific allows you to customize your coupons. The coupon can be customized by setting the dollar amount or percentage, as well as the expiration date and the number of times it can be used.
- Sales Widgets
Sales widgets are a feature that allows you to post purchasing links to other websites and social media. These are extremely useful, given how much traffic you need to get your courses noticed in the first place. And let’s face it, you will need a lot of traffic.
It’s the truth, you can’t expect to have any traffic at all if you are just new to creating courses and if you do not have a built-in audience. Even if your audience is already established, you still need a quick and easy way to link your courses with classes on other websites.
That’s where social media comes in. It is a given that almost everybody uses social media. It is important to determine where the majority of internet traffic comes and redirect some traffic to your site.
This is possible by using sales widgets that generate HTML code which can be easily pasted onto existing websites. This includes social media sites. Aside from that, these codes can also be sent as messages if you want to market that way. Thinkific Amanda Gail
You can also customize the widget’s appearance. You can choose to display a button, a button with a product image, or include text that you want to go with it.
- Email Marketing Tools
Email marketing tools allow you to manage your newsletters and send targeted messages to subscribers. In a way, this tool is used less to get new conversions and rather to retain them. This tool can only be sent to those you already know.
In the case of Thinkific, their email marketing tools do just this…….. And not much more. Unfortunately, you can only email existing students enrolled in your courses. Notifying them about new products or courses is another option.
You don’t have to like everything. However, if you need more features, there are other email marketing tools available such as Mailchimp or Mailerlite, AWeber and Constant Contact. ActiveCampaign is another option.
However, it would have been a lot better if Thinkific had an even better local Email marketing tool available for its users.
- Affiliate Marketing
If you think your own marketing skills are insufficient, then you can opt to go the Affiliate marketing route and get experts and influencers to promote your courses.
Thinkific allows the process to be easy and straightforward. You will need to add the associated person as a user, and make him an “Affiliate”. This information can be found under “User Roles” within the Process.
You can also convert Thinkfiic users into affiliates by finding them through the same process.
Thinkific tracks the sales of bundles or courses by affiliates to check their performance and status. It also records the revenue. Thinkific Amanda Gail
However, affiliates are not paid within the system. It’s the same with instructor revenue sharing.
Payment Options
All that marketing work will be for naught if you have no way of receiving payments or your courses. In this vein, Thinkific has Stripe as a card payment platform. You can also connect PayPal to make one-off payments.
Lastly, there is also an option to link your courses to a Shopify site. This allows you to access all of the eCommerce platform’s tools.
Thinkific’s payment options let you customize the price of your products. You can even charge customers with different payment plans. You can also sell courses for a one-off fee.
You can also offer membership subscriptions, and charge accordingly. You can also sell your course as a bundle if you wish. But right now, I haven’t tried that feature as I have only a few courses made with their system.
One thing to note about Thinkific though is that they do not charge you any commission fee for any of your courses sold!
Reporting and Analytics
Any good website that is selling something should include a Reports and Analytics feature. This feature will help users identify which areas they excel at and which ones they should focus on to improve.
Though it’s a new feature, Thinkific does have one. Currently it only reports on four ares which include: Orders, Enrollments, Student Engagement, and Revenue. This feature is still in its infancy and is only available on the Start + Growth add-on package.
It is a good step in the right direction. Having it is better than nothing.
How does it all work?
Thinkific’s reporting and analytics collect the necessary data how they wish. Some selections include filtering data by date, course or product type, by recency of customers (whether they are new or existing), and more.
These data can give you multiple insights into how your courses perform. Let’s take, for instance, data about student engagement.
Having this data allows you to see things such as course enrolments as well as there completion rates. You can then compare these metrics across the board. This allows you to see which subjects are having low completion rates.
You can then identify the reasons for these problems. Then it will be up to you to adjust accordingly. Thinkific Amanda Gail
Students might find it difficult to complete courses that have low completion rates. It could be an issue with how you present the information. Once you have identified the problem, you will be able to find a solution that works without having to tear your hair out.
The data is displayed as a graph and chart, which makes it much easier to understand and read.
Prices and plans that are thought-provoking
Thinkific is one of the leading platforms on course building, and marketing. You can expect a price that’s appropriate for your standing.
However, what you pay is what you get with Thinkfiic, with all the features it provides, you will hardly find yourself being ripped off by the product.
Thinkific also offers a free plan that you can use to try their products. You can always start your course-creating journey for free before moving to a paid plan if you need it or want more of Thinkific’s features.
| Free | Start | Grow | Expand |
| $0 per month | $74 per month | $149 pero month | $374 per month |
| -Create and launch your product with a website and checkout experience
|
-Add products to your business and create a cohesive learning experience for your students
|
-Build successful business with a complete suite of tools to help you sell more
|
-Optimize your workflow and create a premium experience with a platform designed to scale
|
The Free Plan
If you’re new to course management and course building, this is the plan that you should start with. This is the best way for you to get to know the service and test it out. You can do all the services offered by the free plan, but only in a limited capacity.
The Free plan is only good for making one course. To make more courses, you will need to sign up. This course is full of potential and you can enroll as many students as you wish.
The Start Plan
If you feel that Thinkific is something you would enjoy, you can take the next step. The main benefit of upgrading to this plan is your limiters are removed, and you are free to make unlimited courses.
Aside from that, Thinkific affords you a few more options in the type of courses you can make. For example, you can begin to live-stream your lessons as long as time permits it.
The Start plan also opens up additional marketing tools and grants you access to the Thinkific App Store.
Lastly, you also have the option to have a custom domain for your course website.
The Grow Plan
The Grow plan is for you if you are serious about selling and making courses. First, you will be able to remove the Thinkific branding. It might seem simple, but it does a lot in terms of branding, marketing, and making your courses look more professional.
This gives you access to bulk enrollments so that the enrollment process can be done easier and faster. You have priority email support and phone support. You can get faster solutions if you have different issues with your website. Thinkific Amanda Gail
The Expand Plan
The Expand plan is for bigger institutions and businesses. This plan allows you to streamline your workflow and provide a premium experience using a platform that can scale.
This plan is ideal for large institutions that want to establish an online presence. It provides the same features as the other Thinkific plans but also offers 10 Communities that make it easier for students to manage.
This plan provides five administrators who will help you manage your business.
Thinkific Plus
LMS services offer clients and customers the option to create custom plans that are separate from their basic plans. Their prices are not listed because customization may change the cost. The customization will affect the price.
This is Thinkific Plus. It’s a powerful, scalable and simple-to-use learning platform that is tailored to your students and team.
To get Thinkific Plus, you must contact the Thinkfic sales team. They can help you to understand the tools that you need in order to optimize your platform. They will provide you with education experts who can inspire and give you the confidence to grow beyond what you imagine.
Thinkific Plus offers all the Expand features, but also adds these additional features to the plan:
- Unlimited Products
- Unlimited Administrators
- 3+ Separate Thinkific sites
- Service Level Agreement 99.9%
- Dedicate Customer Success Team
- Check out multiple seats or a tiered pricing option
- Email White-labeling
- Single Sign on
- Bulk Selling App
- Enterprise API Access
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Thinkific Pros and Cons
Pros
- Thinkific does NOT charge transaction fees. When a sale occurs from your products, courses or memberships, funds are immediately available for withdrawal.
- Thinkific has a fully realized free plan. It has all the core features available and acts like a paid plan. There are no restrictions, but if you’re serious enough you can sell courses through the service with no upfront investment. Thinkific Amanda Gail
- Thinkkific’s drag and drop builder is easy to use by even non-tech-savvy users. It even allows you to upload multiple types of media content to create varied and interesting courses and lessons.
Cons
- There are some aspects of Thinkific that are not really that are not as user-friendly as expected. Some creators have acknowledged this.
- There is a huge lack of marketing features in the service. Their email marketing capabilities are very basic and far behind those of the competition.
- The customization options and designs available through Thinkific are very limited. There are only a handful of themes that you can choose from. With these options, it is hard to create a website that stands out among the rest.
Thinkific Verdict
Thinkific is an excellent choice for course promotion and course creation. It is affordable and features are just as easy as those of its rivals.
The free startup plan is a godsend for those just starting, as it will give them a feel of how things are with the service. Thinkific Amanda Gail
I believe that offering a free startup plan to a service is a sign of confidence. They are confident in their product and willing to allow the public to try it.
Looking at Thinkific’s free plan, too, you can say that it is very bold, and the limitations are pretty understandable. This is not like other free plans of other products. However, there are still things you can do with it.
Thinkific’s Course Builder is very intuitive and easy to use. You can quickly see what you need to do and which functions are what. Thinkific has enough prompts to help you navigate the more complicated aspects of the world.
This can be a tricky side. Too many prompts can overwhelm novice users and cause frustration for those who are already proficient.
However, it is important to remember that Thinkific might be too easy for some users. This is just my nitpicking. At the end of the day, Thinkific’s course builder is fast, easy, and responsive, and that’s what most people need.
Thinkific’s Site Builder is also simple. It’s not a standalone platform. It is easy to use, and it fits their philosophy.
It has impressive editing capabilities, making it ideal for creating tutorial and training websites. Aside from that, it is an excellent tool for adding training pages to existing websites.
The only thing lacking is more themes to cater to more people and their different tastes.
Finally, I believe Thinkific is lacking in the marketing department. Just looking at the bare bones structure of their Email marketing can turn off marketers, and marketing Thinkific’s courses can be an uphill climb without resorting to third-party integrations.
As for their payment options, it would be better to have more options other than Stripe and PayPal.
However, not everything is grim-looking though. Thinkfic still has some clever tools that help you monetize your courses. With a little creative touch, you can sell your products and courses. It does require more effort than usual, however.
Thinkific Frequently Asked Questions Thinkific Amanda Gail
Can You Build an Entire Website with Just Thinkfic?
Yes, you can!
Thinkfiic allows you to create your entire online education company. You can easily create courses, websites, and your entire brand on one platform. Thinkific has builders that are designed to facilitate building, marketing, and selling online courses.
I Want to Allow my Students Access to my Course Content while Offline; How Do I Do that?
It is up to you.
Remember that students may need assistance logging in to your courses offline. That said, you can offer your courses to be downloadable. You can do this on content such as video files, audio files, and PDFs. Your students can download these to their devices and access them even offline.
Who Owns the Content Published on Thinkific?
The creators are the complete and sole owners of any content that is built into the Thinkific Platform.
Thinkific has no intellectual property rights and will not claim them. Everything published and built on the platform belongs to its creators.