Think Ethically

thinkific-vs-competition

While they already existed before 2019 B.C. (where B.C. B.C. stands for Before COVID, Online Course Platforms were already in existence. Even then, they were made for the same purpose, to create and sell online courses.

The majority of courses back then were more niche-oriented, such as leadership seminars, wholesomeness and self-help classes. There were also classes and courses that covered normal topics.

These classes focused on bringing education to where it is most convenient and comfortable.

People who were housebound due to multiple reasons (maybe childcare or health problems) could keep studying and learning despite not being able to go out. Due to its flexibility, people who are unable to attend school regularly due to scheduling conflicts or duties could still complete courses.

Then the pandemic happened, and everything else was forced to shut down. People still needed to learn and online courses and other eLearning platforms made this possible.

The industry saw a 221% rise in course creators using one Course Platform during the initial stages of the pandemic. This growth may be shared across multiple online platforms.

Everyone, from solopreneurs and entrepreneurs to professionals in human resources and educational institutions, has used at least one course platform during the pandemic.

Not only that, but the pandemic also showed the potential of these platforms as a way to earn extra profit. They say, “knowledge is wealth.” Online course platforms gave that maxim legs and provided people with an instrument to turn knowledge into wealth.

There are many online courses that people can take. From the usual life coaching stuff about making your life better to tutorial classes of the usual academic subjects like Algebra. Even to courses about making your courses more profitable.

Online courses are all the rage. The next question is how you plan to share the treasure you find in your head with the world.

thinkific-logo
For those of you who prefer a more visual experience, here is a video review from Ross Herosian on his YouTube channel Tricycle Creative. You can still read our article below to get a complete overview of Thinkific. It also compares it with some other competitors.

Thinkific: You’re Go-To Online Course Business Platform Think Ethically

Thinkific Overview

Thinkific is one the most popular options for selling, hosting and building your courses.

Thinkific is unique because you can feel that they are passionate about what they do. You can feel that they are more focused on giving the best learning experience they can to both the creators and their audience and that earning money is needed to keep things afloat.

How could you not? After all, it is one of the few online course platforms that provide a full-on free service. Yes, Thinkific has a free service that is as good as their paid lowest-tiered one.

This makes the platform perfect for newcomers as they get to experience what it’s like to build content and courses, as well as the overall flow and environment of the industry. Using the free plan allows users to glimpse what they are about to partake in without any investment.

This free plan has one limitation. You can only create one course. I find that this is sufficient.

Thinkific also does not take any cut for a transaction fee whenever a user makes a sale on the platform. All profits go to content owners.

Thinkific ensures that all profits are immediately available after they have been sold. That means that course makers and content creators can use their earnings directly, with no need to wait for a quote or a certain threshold to reach before being able to touch the money.

This is a testament to how Thinkfiic views its customers.

Thinkific Features

First, let me preface this by saying that most online course platforms share almost the same features. The course builder is first, followed by the website builder to create your courses and finally the marketing features.

They are all the same except for how they work and some other unique features. As such, we will be focusing on these aspects of Thinkific’s features.

For Thinkific, the main focus would be their course curriculum creation capabilities. The creation part of Thinkific’s features is the most important. They make sure that online courses are as engaging as possible.

Thinkific’s user interface is very easy to get into. It’s intuitive and logical. It is easy to navigate. All other features can be accessed through a sidebar menu. Except for occasional hiccups, they are correctly classified. Think Ethically

Users who love to check on analytics and performance will love this interface, as everything is placed and organized neatly on the dashboard.

From the dashboard, you can see how well you are doing in revenue, student accounts and sign-ups, student course enrollments, and much more.

If we are to nitpick something out of this, it would be that the aesthetics of the interface can be done a little bit better.

As mentioned above, Thinkific’s main focus is on the creation side of course creation. The platform makes course creation easy. Thinkific lets you try all the features of the course creator even if it is a free plan.

You can also include many media types in this course builder. These include content, quizzes, surveys, assignments, pdfs, and student discussion areas to allow peer-to-peer interaction.

Other highlights include scheduling of course content as well as some automation in terms of drip-feeding content.

The marketing features of Thinkific are where I fear the platforms will fall flat. Don’t get me wrong. It has everything that you need to promote and market your courses.

That’s not all. Compared to the competition, Thinkific’s market features are a bit lackluster. It doesn’t include a sales funnel builder. This is the most noticeable aspect. The overall checkout experience is pretty clunky.

What’s more is that there is really nothing you can do about this part since it has very limited customization.

Even email marketing features lag behind the competitor. It is very basic and you can only notify your students about new products or courses, send them progress reports and update them on their course status.

However, not everything is bad, as Thinkific can integrate multiple third-party applications. Rather than band-aids, you can consider these third-party apps as bandages to fix some of Thinkific’s deficiencies in the marketing department.

Thinkific integrates five of most popular email marketing platforms, including Aweber and Drip with email marketing.

It makes sense considering the platform’s repeated promises to focus on course creation. It would be smarter to invest all resources in ensuring that they get the course creation part right, and then to hire third-party apps for the marketing part.

Thinkific Price

Although I’ve already spoken highly of Thinkific’s Free Plan, it’s still a limited plan and far less than Thinkific’s paid plans. It’s not like the rest of the competition.

Thinkific is a lower-cost option that allows you to create unlimited courses and enroll unlimited students. This is in keeping with their mission to focus on education. Think Ethically

Thinkific is a great choice if you are looking for a cheaper plan with many content ideas that you believe will sell.

No cost Start Grow Expand
$0 per month $74 per month $149 per month $374 per month
-Create and launch your product with a website and checkout experience

 

  • 1 Course
  • 1 community
  • 1 admin
  • Unlimited students
  • Transaction fee of 0$
  • Email and Chat Bot Support
  • 100% Content Ownership
  • Drag and drop course builder
  • Easy to use website themes
  • Full integrated e-commerce
  • App Store
-Add products to your business and create a cohesive learning experience for your students

 

  • Unlimited Courses
  • 1 Community
  • 1 admin
  • Unlimited students
  • Transaction fee 0%
  • Includes all free features
  • Custom domains
  • Discounts and coupons
  • Assignments
  • Bundles and add-on packages
  • Memberships and payment plans
  • Live lessons
  • Affiliate selling
  • Advanced course – building options
  • Advanced Courses on Thinkific Academy
-Build a successful business with a complete suite of tools to help you sell more

 

  • Unlimited courses
  • 3 communities
  • 2 admin
  • Unlimited students
  • Transaction fee 0%
  • Phone and priority email support
  • Includes all Start Features
  • Take out the Thinkific brand
  • Bulk student emailer
  • Bulk enrollments
  • API access
With a platform that scales, optimize your workflow to create premium experiences.

 

  • Unlimited courses
  • 10 communities
  • 5 admin
  • Unlimited students
  • Transaction fee 0%
  • Priority phone support
  • Includes all Grow features
  • SSL Certificates Customized
  • Priority Support

Thinkific offers a more complex and customized plan, Thinkific plus. Thinkific Plus takes what you know of Thinkfiic and makes it a powerful, scalable, and easy-to-use learning platform.

It still dedicates itself to teaching, lecturing, and supporting students.

You will need to contact the sales team of Thinkific Plus to request this upgrade. You will discuss with them the tools you need to make the most of your platform. Lastly, you will also discuss with them the total cost of this upgrade.

Every Thinkific Plus plan has its own unique cost, so different Plus plans may have slightly different prices. This is one thing that is certain. Thinkific Plus will give you the features of the most expensive plan as well as these additional features:

  • Unlimitted Products
  • Unlimited Administrators
  • 3+ Separate Thinkific sites
  • Service Level Agreement 99.9%
  • Dedicate Customer Success Team
  • Multiple seats and Tiered pricing checkout
  • Email White-labeling
  • Single Sign on
  • Bulk Selling App
  • Enterprise API Access

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Thoughtific Pros and Cons

Pros

  • Thinkific’s free package is permanently free. This isn’t a glorified trial. You can only take as many courses as you like.
  • Thinkific doesn’t charge transaction fees for any sale. Content creators own all earnings. Creators can even claim and use these funds as soon as they arrive in their account.
  • When it comes to payment options, Thinkific can be flexible and has different payment options for different types of students and schools.
  • Thinkific’s premium plans remove the restriction on the number of courses. In fact, users can create an unlimited number of courses and enroll an unlimited number of students in these courses.
  • In terms of interface, Thinkific has one of the easiest to understand. With most options logically placed and easily located. Users just starting can easily understand how things work in this interface.
  • Thinkfic’s course creator is also easy to use. You can also choose from many course materials to make your course more engaging and exciting.
  • Thinkific gives you the option to offer incentives, such as leaderboards and awards, to motivate your students.

Cons

  • Some of the tools in Thinkific are not user-friendly. Some would need guides and a bit of time to get used to.
  • The marketing features of Thinkifiic make it hard to recommend for people who are more focused on propping up businesses on the platform. Their email marketing capability is quite basic, and you will need to depend on third-party integrations to have a better experience.
  • Despite Thinkific having one of the most intuitive user interfaces, it looks outdated, and there are times when the experience can be clunkier than expected.
  • The platform lacks many customization options. As such, it is not impossible to find other websites that may look the same as yours. Think Ethically

Thinkific Summary

Thinkific is one the most popular online courses platforms on the market. I would easily recommend it to beginners and those looking for a more course-focused platform. It is still competitive with other “advanced” and more feature-rich platforms, despite its shortcomings.

In my opinion, its strongest suit would be its focus on providing the best course experience and free plan. As for its weakness, Thinkfiic has already provided some kind of solution to it. Using local third-party integrations can remedy any problems you have with the platform.

If you’re looking for the best online course creation software that builds courses from scratch. Thinkific is the best online course creation software.

Thinkific Versus Kajabi

Kajabi Overview

Kajabi is a widely used platform for running an online course business. It is primarily focused on productivity and selling. It provides tools that are geared towards simplifying your operations.

Some of Kajabi’s highlights include automations, pipelines, email marketing, and a mobile app.

As for products, there is a lot you can sell through the platform. Apart from courses, there are many other options. You can also sell memberships, communities and podcasts.

It is no wonder that Kajabi also has advanced marketing features, the most prominent of which include sales funnels (OVO pipelines), email marketing, and automations. This allows Kajabi users to sell their products more easily.

Kajabi is a rare product that can be described as an “all-in-one” platform. It’s a course-creation platform that offers more than just decent marketing features. You can even use automation features to help you spend more time marketing and creating than on the mundane tasks.

Kajabi land is not perfect. For starters, it has one of the more expensive platforms available in the market. Their lowest plan starts at $149 per month. What’s more, is that these are not unlimited plans. The lowest plan allows you to sell only 3 products.

Aside from that, Kajabi is not as feature-rich, especially in the gamification and community engagement department. So you might need some third-party integrations to address these issues.

Kajabi Features

Kajabi boasts about being one of the better platforms. Even more, they have one of the most expensive courses in the market. It is not surprising that customers have high expectations for the product. Think Ethically

Let’s now take a look at the Kajabi interface and see how great they are.

Kajabi’s interface looks very normal at first glance. It’s minimalist, clean, and modern. The majority of features are accessible in just 3-4 clicks. For easier accessibility, the page has a search assistant to quickly find the features and the tools inside the application.

Kajabi’s pages also load faster. It makes it easier to work and provides a smoother experience.

In terms of Course Creation, Kajabi allows you to create various types. Some samples include mini-courses, online courses, drip courses, or create one from scratch. These types can be customized to suit your specific needs. (i.e. long courses for long content, mini-courses for product launches).

For easier building experience, Kajabi provides blueprints which are akin to templates. These “skeletons” are pretty much presentation ready that if you want, you can just add your needed content and then you are good to go.

These courses could also be organized into subcategories, posts, and categories. It would be easy to organize your content in a neat and organized manner. You can organize them depending on their types and content. You can have text and slideshows in one place, and audio and video in another.

Kajabi offers cloud storage via Dropbox and Google Drive, so you don’t have to worry.

Kajabi has robust and extensive marketing features.

Of course, it has the usual stuff of providing coupons in a flexible manner, which as we have established, is an old, tried and tested marketing strategy.

If you want to market through email, Kajabi has a powerful email marketing solution that is already built in the platform which has plenty of features in and of itself. Email templates can be created for different functions.

Another conversion tool they possess are their pipelines, which can help you convert more customers and increase your sales. They are not that hard to use and even the platform has provided various templates that can easily be used by their customers.

Kajabi offers a dedicated affiliate program to users who have a higher plan. This feature makes the entire process extremely simple and easy. It organizes both affiliate links and affiliates in its own category, making it easier to track down and find them.

I would say that the biggest problem for Kajabi is its lack of integrated payment solution. Instead, users will need to rely on integration from other payment gateways like Stripe, Paypal and BitPay.

This is a huge disappointment considering how poor their marketing tools and how adept their checkout at upsells, bumps offers, downsells is.

Overall, while its not perfect, Kajabi offers a lot of features that are both geared towards marketing as well as course creation. As such, it is easy to see that these features are good for almost everybody who are serious about making an online business.

Potential users must be prepared to pay a high price for these tools.

Kajabi Price

It is undeniable that Kajabi is among the most expensive service when it comes to the course creation market. The cheapest plan is $149 per month, and it doesn’t include unlimited courses. Think Ethically

If you feel that Kajabi’s high price and more advanced features such as automation are something you really need, then you can choose to purchase it.

Basic Growth Pro
$119 monthly billed annually $159 per month billed annually Monthly payment of $319
  • 3 products
  • 3 funnels
  • Unlimited landing pages
  • Unlimited marketing emails
  • 10,000 contacts
  • 1,000 active customers
  • 1 website
  • 1 admin user
  • Kajabi University
  • 0% Transaction Fee
  • Webinars and Events
  • Ready to Use Templates
  • Ready to Use Templates
  • Assessments (Quizzes and Surveys)
  • 1 Welcome Call with an Onboarding Specialist
  • Chat Support
  • Automations
  • 15 products
  • 15 funnels
  • Unlimited landing pages
  • Unlimited marketing emails
  • Contacts: 25,000
  • 10,000 customers currently active
  • 1 website
  • 10 admin users
  • Kajabi University
  • Transaction fee 0%
  • Webinars & Events
  • Ready-to-use Templates
  • Assessments (quizzes and surveys)
  • 1 welcome call with an onboarding specialist
  • 1 check-in call with an onboarding specialist
  • 24/7 Chat Support
  • Automated systems
  • Ability to remove Kajabi Branding
  • 100 products
  • 100 funnels
  • Unlimited landing pages
  • Unlimited marketing emails
  • 100,000 contacts
  • 20,000 active customers
  • 3 websites
  • 25 admin users
  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (quizzes and surveys)
  • 1 Welcome Call with an Onboarding Specialist
  • 1 Check-in call with an onboarding specialist
  • Chat support available 24/7
  • Advanced Automation
  • Ability to remove Kajabi branding
  • Affiliate Program
  • Code Editor

Kajabi Pros & Cons

Pros

  • Kajabi, as its name suggests, is an all-in-one content creation and marketing tool. It provides various tools to create courses, like a drip course or a mini-course, and combine them with different marketing automations to ensure they sell.
  • Kajabi Provides templates and blueprints to get you started with your project.
  • Kajabi allows you to sell other digital products like coaching, webinars, communities, podcasts, etc. This is also a great place to do this.
  • Kajabi also includes an assessment function that allows students to grade their performance and monitor them. This feature is especially useful when used in conjunction with drip courses. Drip courses allow you to offer courses that are only accessible when the correct grades have been achieved.
  • Kajabi’s mobile app makes it easy for students to access lessons and classes wherever and whenever they want. It even includes a notification feature that can help with alerts.
  • Kajabi also has a membership feature that allows users to create and sell membership options to their customers. This can be used to provide users with a way to sell extra and exclusive course content.
  • Kajabi’s automation feature can automate the purchase of offers, post-completion of courses or memberships, assessment completion, as well as other tasks. Users can also use more advanced options with conditional filters to be precise in the automation process.
  • Kajabi’s marketing strategy is one of the most powerful among all the course-building and content platforms currently available.
  • Kajabi’s Email Marketing is among the best in the industry. There are many email templates that you can use in various situations. Kajabi also has the option to automate email sequences by using triggers and actions. Think Ethically
  • Kajabi’s pipeline feature makes it possible to have various OVO funnel templates. The pipeline features automate the selling of the products and “funneling” your customers to where you want for better conversion rates.

Cons

  • Kajabi’s pricing is not to be laughed at. It starts at $149 per month and does not even offer unlimited course creation. It only offers 3 products as well as 3 pipelines
  • Kajabi does not offer course completion certificates, something that some users want to receive as proof of going through the class
  • Kajabi has no page templates for designing landing pages, thank you pages, checkout pages, forms, and other pages. This means that users will have to create all pages from scratch using the page builder. As such, it will be very difficult for new and non-tech users.
  • Kajabi does not offer a guaranteed badge on the checkout page. A guarantee badge is a great tool to increase conversions. Guarantees assure buyers of a product’s quality.
  • Kajabi has no local payment gateway. You must rely on Stripe and Paypal integrations to take payment from orders.
  • Despite having some advanced features, there are still some features that Kajabi lacks, especially in the community department. It does not have community engagement or gamification features.

people-having-online-meeting-while-wearing-mask

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Kajabi Summary

Kajabi is undoubtedly a giant platform for course creation and marketing. Their marketing tools are unparalleled.

They have the tools that provide a great marketing experience. Their pipeline and automation features can be the envy of other platforms and something users would want to have if they want the best rate of conversions.

That said, Kajabi is not without its flaws. For one, it lacks features that help you connect with your students and customers. Features that allow for the creation of a great community. Think Ethically

Kajabi is also pretty expensive. People might find it difficult to justify buying a plan which can only host 3 products when there are cheaper alternatives that offer unlimited products.

Overall, Kajabi has advanced marketing features and is a great creation platform. It is perfect if you are looking for a platform for its marketing features. It might be a bit expensive, but Kajabi’s features can be worth it.

Thinkific Versus Podia

Podia Overview

Another big name digital online content-selling platform is Podia. It is also an all-in-one platform that has powerful marketing features. Online courses, coaching, webinars and community are just a few of the many products that you can sell through this platform.

Podia is also one of the most affordable digital content-selling platforms on the market. It might even be one of the most affordable. However, it takes a percentage of the profit whenever you sell. This might be their way to offset the high price of its powerful features.

At the end of the day, Podia is an excellent tool and platform, especially for those who are more focused on the business side, such as marketers, promoters, and the like.

couple-looking-at-laptop-happily

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Podia Features

In terms of features, Podia has loads of them.

From looking at the interface, Podia has it clean and minimal. The interface is easy to use and allows you to access all other features in just 3 clicks. In fact, it is so simple that the learning curve for using Podia’s interface is almost non-existent.

This makes the platform very beginner friendly. Accessing or reaching the information you desire or need is easy with no additional steps or terms. Podia can access almost all functions from its dashboard.

Podia allows you to upload files that will be used as building blocks for your lessons. A course can contain text, embeds and quizzes as well as coaching and files. With some imagination, you can create interesting lessons with the platform that is given to you.

Nevertheless, there are some areas where the course creator is lacking. Podia supports only a few lesson types, which is a major difference to other platforms. It does not provide a way to monitor student performance. Think Ethically

That said, it has a very powerful embed tool that supports several platforms. These websites include:

  • Youtube, Vimeo and Dailymotion are video hosts.
  • Podcast and music platforms like s Spotify, soundcloud and podbean
  • Slideshow platforms such as speaker deck, presentation and google slides.
  • Social media sites such as Twitter, TikTok and Pinterest.
  • Form Builder websites like Google Forms, Typeform and Paper Form
  • Github and Codepen are two examples of coding websites.

One of the more recent additions to Podia’s courses is the ability to give certificates. This certificate feature can be viewed as an incentive/prize to complete your courses. However, Podia only has one type of certificate for now. They cannot still customize and design your certificates.

In terms of marketing, Podia is focused on the bag. You can use it to increase the effectiveness of your marketing. You can promote your products using tools like coupons, upsells, or pre-launch.

This makes Podia an excellent choice for marketers looking to sell products on a smaller site.

Nevertheless, not all things are perfect. Podia’s weak point is its email marketing. It only offers the basics. Although it allows you to send email broadcasts and campaigns, some of its features are missing such as split testing or personalization fields.

Also, those looking for automation features have lost their luck since Podia’s is not as advanced as some of theirs.

Podia offers a local payment gateway for payment processors. That said, you will need to connect your bank account or PayPal account to payment processors. You can integrate with Stripe or PayPal for a simpler solution.

Your audience can use their credit cards at checkout. These usually are processed within 2 days and will be credited to your bank or PayPal account. Think Ethically

Podia Price

In terms of pricing, it is one of the cheapest there is in the market. The platform recently added a free plan. Although it doesn’t offer much, this plan is a great way to learn more about Podia.

Free Mover Shaker Earthquaker
$0 per Month $33 per month $75 per month $166 per month
  • 8% transaction fees
  • Full website
  • Email Marketing
  • Chat Support
  • Community
  • 1 Download
  • 1 Coaching Product
  • Create Courses
  • Draft Webinars
  • No transaction fees
  • Full website
  • Email marketing
  • Chat support
  • Community
  • Unlimited Downloads
  • Unlimited coaching
  • Unlimited Courses
  • Create webinars
  • No transaction Fees
  • Visit the full website
  • Email marketing
  • Chat support
  • Community
  • Unlimited downloads
  • Unlimited coaching
  • Unlimited courses
  • Unlimited webinars
  • Affiliates
  • There are no transaction fees
  • Visit the full website
  • Email marketing
  • Chat support
  • Community
  • Unlimited downloads
  • Unlimited Coaching
  • Unlimited courses
  • Unlimited webinars
  • Affiliates
  • Priority Support
  • Onboarding calls

Podia Pros and Cons

Pros

  • Podia’s strong point is its clear and simple UI/UX. It is very easy to use and has a non-existent learning curve. It is easy to set up for users of all tech levels.
  • Podia can serve many purposes and be a one-stop shop to meet all your needs. You can sell various digital products such as courses, memberships, webinars, bundles, community, and other digital downloads.
  • Podia also offers a free plan that allows you to sell unlimited products and courses. That means as long as you have the energy and the idea, you can create as many pages for your courses and products as you want.
  • Podia also allows you to upload as many videos as possible for your content. The platform provides unlimited storage and bandwidth, which is why this feature is possible. This way, you don’t need to use Vimeo or Wistia.
  • Podia offers an affiliate program that you can use to reach your audience. This is only available for Shaker or Earthquaker plans.
  • Despite providing only the most basic functions, the built-in email marketing tools are enough to support broadcasts and campaigns.
  • Podia has supported a pre-launch mode among its marketing features. It will generate buzz about your products and encourage early conversions of email customers. Think Ethically
  • Podia does not charge any transaction fees for sales, except the free plan.
  • Podia has a new feature that allows content creators to give certificates, community, and quizzes. You can even create memberships in the community area.

Cons

  • Their email marketing provides only the most basic functions. Especially in its email composer, which lacks personalization fields. Other features that the tool does not have include templates, drag-and-drop editor and other features.
  • The platform lacks course compliance features.
  • Podia does not offer many customization options. It lacks custom CSS/HTMl customizations. Expect to have generic-looking websites when using Podia.
  • Podia also has no landing page builders or funnels, which are important tools when considering Podia’s focus on marketing.
  • The free plan does not allow you to host more than one product. There is also an 8% transaction charge.
  • Podia does not have any course blueprints.
  • Podia supports only a handful of lesson types. It lacks support for some types like Adobe Captivate, Articulate Storyline, and HTML 5 Content, among others.
  • While it has pretty good marketing features, it still lacks some. These include cart abandonment, downsells and order bumps.
  • Podia doesn’t have a mobile app. This could limit its user base and access given how dependent the world is on tablets and smartphones. Think Ethically

Podia Summary

Overall, Podia is a decent platform to host your content. This is pretty true especially given the price point it is offered.

Many people might believe that Podia is a value-for-money company. Well, it is not entirely true. Podia is more than what you pay. You can make impressive courses with enough creativity and great ideas and sell them for a fair price.

Despite some of its limited capacity, it is still an all-in-one platform. It’s perfect for many people. Content creators, teachers, marketers, and people who target marketers. If they have any questions, Podia can help.

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Kartra Versus Thinkific

Kartra Overview

Kartra is a different product from the others listed above. Kartra is completely different to the other products in this review.

Instead of a course creator, we have an all-in-one platform that sells your products. It is also a marketing platform.

In this vein, Kartra should not be treated as a separate website or your product’s website.

Rather, you should focus on its strengths and use them to sell products, services, and membership for your proper sites.

Kartra is properly fitted to create and sell both digital and physical products. You can sell unlimited quantities of these products and many different types of products. In fact, it also offers multiple pricing options for more flexible pricing on your part.

Kartra Features

Kartra is an entirely different beast, so we may focus on features that aren’t found in most course-building sites. In fact, there might not be a course-building site for Kartra.

As for the features, we already mentioned that Katra allows you to sell many products. Each account can sell an unlimited number of them and offer them at any price point.

To maximize the profits of its users, Kartra focuses on marketing and lead conversion. As such, one of their main features is funnel building.

Funnels literally mean a “funnel” for sellers to direct potential customers to buy their products. While Kartra does not refer to funnels as campaigns, They function similarly. Think Ethically

Kartra makes funnel building relatively easy. If you have previous experience in the field, you can create one yourself. Otherwise, you can have Katra do it for you through their plug-and-play campaigns that are from top industry experts.

You can share your personally-built campaigns with other Kartra members. Your campaigns can be marketed and sold to make money.

Kartra manages all of the billing and payment processes so that you can concentrate on improving your funnels as you gain more experience.

Kartra has powerful page-building capabilities. Users can create product pages, checkout pages, and opt-in forms with these features. It even provides you with professionally designed templates to help you speed up the process or just start it out.

These pages can also be optimized for desktops, tablets, and mobile devices. These pages can be hosted on your domain, or on Katra.

That said, they are still limited in capacity and features to be considered a proper website. Even Kartra feels it themselves, as they wouldn’t allow you to host those pages in your domain otherwise.

Kartra’s marketing features should be considered the crown jewel. In terms of email marketing, it has all the stuff that a good email marketing feature has.

It can send broadcast messages by SMS or email. However, this will require you to integrate with any available SMS gateways.

Aside from that, Kartra also has automation which it can use to create email sequences. Drag-and-drop visual sequence builders make it easy to create them. Once you’re done, the program can run on autopilot.

Behavior-based automation is another feature that makes the platform unique. This powerful tool allows to send emails based upon the behavior of recipients. As such, when you are done setting up the hard work, you can just sit back and relax.

Kartra Price

Kartra’s price is steep for a platform focused on marketing and lead conversions. That said, depending on what you need, the platform’s price point on its plans might be worth it. Think Ethically

Kartra offers advanced features that aren’t available in other products.

Starter Silver Gold Platinum
$79 per month when billed annually $149 per month when billed annually $229 per Month when you pay annually $379 per month when billed annually
  • You can get up to 2,500 leads
  • 1 custom domain
  • 15,000 emails per month
  • 50 GB bandwidth
  • Host up to 100 pages
  • Host 50 videos
  • Create 2 membership websites
  • Add 1 more member to your team
  • Connect 1 Helpdesk
  • Up to 12,500 leads
  • 3 Custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimited videos
  • Unlimitted products
  • Unlimited membership sites
  • Unlimitless team members
  • Unlimited helpdesk
  • Kartra agency
  • Get up to 25,000 leads
  • 5 custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimitted videos
  • Unlimited products
  • Unlimited membership sites
  • Unlimitless team members
  • Unlimited helpdesk
  • Kartra agency
  • Up to 50,000 Leads
  • 10 Custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimited videos
  • Unlimited products
  • Unlimited Membership Sites
  • Unlimited help team members
  • Unlimited Helpdesk
  • Kartra Agency

Kartra Pros and Con

Pros

  • You don’t need any external marketing integrations. Kartra has it all: built-in email marketing, automation, sequence builder, and other essential features needed to perfectly market your products
  • Kartra has an automatic translation for its checkout pages. It is based on the user’s geographical location. In this vein, it also supports different currencies.
  • Kartar allows you to drip content or vary access to different levels, if you have an existing membership site.
  • There is A/B testing for your email content which can help you refine your automated email replies as you set them up.
  • Kartra has an agency feature that allows you to hold multiple client accounts. This feature allows you to manage multiple websites from one dashboard.

Cons

  • Some might feel that Kartra’s pricing is too high for the quality of what they offer
  • There are not unlimited integrations available with any of the plans.
  • Kartra’s interface is quite slow and might get frustrating to use at times. Think Ethically
  • Even Kartra’s pages may load slowly
  • For beginners, it can be difficult to understand the many features.

Kartra Summary

Kartra is an all-in-one marketing and sales platform that’s powerful.

It has a lot of tools and features that provide you with the opportunity for interesting and engaging promotions and products.

That said, it isn’t a course builder and definitely not a website builder. As such, If you use Kartra, ensure that you are doing so in conjunction with a proper website page maker. This could be pretty difficult to swallow, as Kartra’s price point is pretty expensive for what it does.

However, if you take the plunge, you might just get your money’s worth and more.

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Overall, Verdict Think Ethically

When you are interested in joining the industry, course builder websites can be very useful.

As with most markets and industries, there will be a lot of platforms that will offer the service that you need. For course building and selling, there are Thinkific, Podia and Kajabi (and a bit of Kartra), as well as other platforms.

In a market-like course building, these platforms will offer almost identical services. They will have very few differences. Some might be better than others in certain areas.

The key to finding which product you should use is to decide on the direction of what you want to do. And find the platform that is best aligned with that. Chances are, you will find that their features will be most useful to you.

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