The Difference Between Emic And Etic

thinkific-vs-competition

They existed even before 2019, B.C. (where B.C. stands for Before COVID), Online Course Platforms were already a thing. Even then, they were made for the same purpose, to create and sell online courses.

Back then, most courses were much more focused on niched things like leadership seminars, wholesomeness, and self-help classes. There were also classes and courses that covered normal topics.

These classes were designed to bring education to the most convenient and comfortable places.

People who are housebound for multiple reasons (e.g., childcare or health issues) can still learn and study even if they cannot go out. People who couldn’t attend regular school due to duties and scheduling conflicts could still finish courses due to the medium’s flexibility.

Everything else had to be shut down when the pandemic struck. People still needed to learn and online courses and other eLearning platforms made this possible.

The industry saw a 221% rise in course creators using one Course Platform during the initial stages of the pandemic. This growth is probably shared throughout multiple platforms online.

Everyone, from solopreneurs and entrepreneurs to professionals in human resources and educational institutions, has used at least one course platform during the pandemic.

These platforms can also be used to make extra profits, as the pandemic showed. They say that knowledge is wealth. Online courses platforms have given this maxim legs and allowed people to convert their knowledge into wealth.

There are many online courses that people can take. From the usual life coaching stuff about making your life better to tutorial classes of the usual academic subjects like Algebra. You can even learn how to make your courses more lucrative.

Online courses are all the rage. The next question is how you plan to share the treasure you find in your head with the world.

thinkific-logo
For those of you who prefer a more visual experience, here is a video review from Ross Herosian on his YouTube channel Tricycle Creative. To get a comprehensive overview of Thinkific, you may still want to check out our article below, which compares it to some competitors.

Thinkific: Your Go-To Online Course Platform The Difference Between Emic And Etic

The Thinkific Overview

Thinkific is one of the most fashionable options available now for building, hosting, and selling your courses.

Thinkific is unique because you can feel that they are passionate about what they do. It is clear that they are more concerned with providing the best learning experience possible to creators as well as their audience. They also understand that making money is important to maintain the business.

How could you not? After all, it is one of the few online course platforms that provide a full-on free service. Thinkific offers a free service that is just as good as the paid lower-tiered.

This makes the platform perfect for newcomers as they get to experience what it’s like to build content and courses, as well as the overall flow and environment of the industry. Using the free plan allows users to glimpse what they are about to partake in without any investment.

The only limitation of this free plan is that it only allows you to create one course and one course, and in my opinion, that is generous enough.

Thinkific also does not take any cut for a transaction fee whenever a user makes a sale on the platform. All the profits go to the content owner.

Thinkific ensures that all profits are immediately available after they have been sold. This means course creators and content producers can immediately use their earnings without needing to wait for a quote, or reach a certain threshold before they can touch the money.

This just proves how much Thinkfiic thinks of its customer base.

Useful Features

First, let me preface this by saying that most online course platforms share almost the same features. First, there is the course builder, then there is the website builder for your courses, and then the marketing features.

They are all the same except for how they work and some other unique features. These are the features that Thinkific is known for.

For Thinkific, the main focus would be their course curriculum creation capabilities. The creation part of Thinkific’s features is the most important. They make sure that online courses are as engaging as possible.

The user interface of Thinkific is easy to use. It’s intuitive and logical. It is easy to navigate. You can access all other features via a sidebar menu. They are properly classified to where they are, except for occasional hiccups. The Difference Between Emic And Etic

This interface is perfect for users who enjoy performing analytics and monitoring performance. Everything is neatly organized and placed on the dashboard.

From the dashboard, you can see how well you are doing in revenue, student accounts and sign-ups, student course enrollments, and much more.

We can make the interface look a bit more appealing if we have to.

Thinkific is primarily focused on course creation, as mentioned previously. The platform makes course creation easy. Thinkific lets you try all the features of the course creator even if it is a free plan.

You can also include many media types in this course builder. These media types include quizzes and surveys, assignments, pdfs, content, and student discussion areas that allow for peer-to-peer interaction.

Other highlights include scheduling of course content as well as some automation in terms of drip-feeding content.

The marketing features of Thinkific are where I fear the platforms will fall flat. Don’t get me wrong. It contains everything you need to market and promote your courses.

That’s not all. Thinkific’s market features compare poorly to its competitors. The most glaring aspect is that it doesn’t have a built-in sales funnel builder. The overall checkout experience is pretty clunky.

What’s more is that there is really nothing you can do about this part since it has very limited customization.

Even email marketing features lag behind the competitor. It is very basic and you can only notify your students about new products or courses, send them progress reports and update them on their course status.

However, not everything is bad, as Thinkific can integrate multiple third-party applications. Rather than band-aids, you can consider these third-party apps as bandages to fix some of Thinkific’s deficiencies in the marketing department.

Thinkific integrates five of most popular email marketing platforms, including Aweber and Drip with email marketing.

I guess it makes sense, given the platform’s repeated promises of focusing on course creation. It would be smarter to invest all resources in ensuring that they get the course creation part right, and then to hire third-party apps for the marketing part.

Thinkific Price

While I have already mentioned Thinkific’s Free Plan and how great it is, that plan is still limited and is a far cry from what Thinkific’s paid plans are. It’s not like the rest of the competition.

At a cheaper price point, Thinkific allows users to make an unlimited number of courses and enroll an unlimited number of students in these courses. This is in keeping with their mission to focus on education. The Difference Between Emic And Etic

Thinkific is a great choice if you are looking for a cheaper plan with many content ideas that you believe will sell.

No cost Start Grow Expand
$0 per month $74 per month $149 per month $374 per month
-Create and launch your product with a website and checkout experience

 

  • 1 Course
  • 1 community
  • 1 admin
  • Unlimited students
  • Transaction fee of 0$
  • Email and Chat Bot Support
  • 100% Content Ownership
  • Drag and drop course builder
  • Easy to use website themes
  • Fully integrated e-commerce
  • App Store
Add products to your company and create a cohesive learning experience.

 

  • Unlimited Courses
  • 1 Community
  • 1 admin
  • Unlimited students
  • Transaction fee 0%
  • All features included in the price
  • Custom domains
  • Coupons and discounts
  • Assignments
  • Bundles and add-on packages
  • Payment plans and memberships
  • Live lessons
  • Affiliate selling
  • Options for advanced course-building
  • Advanced Courses on Thinkific Academy
-Build a successful business with a complete suite of tools to help you sell more

 

  • Unlimited courses
  • 3 communities
  • 2 admin
  • Unlimited students
  • Transaction fee 0%
  • Phone and priority email support
  • All Start Features Included
  • Remove Thinkific branding
  • Bulk student emailer
  • Bulk enrollments
  • API access
-Optimize your workflow and create a premium experience with a platform designed to scale

 

  • Unlimited courses
  • 10 Communities
  • 5 admin
  • Unlimited students
  • 0% transaction fee
  • Priority phone support
  • Includes all Grow features
  • Custom SSL Certificates
  • Priority Support

Aside from these plans, Thinkific also has a more advanced and bespoke plan called Thinkific plus. Thinkific Plus takes the best of Thinkfiic, makes it powerful, scalable and simple-to-use, and then adds more.

It still dedicates itself to teaching, lecturing, and supporting students.

You will need to contact the sales team of Thinkific Plus to request this upgrade. You will discuss with them the tools you need to make the most of your platform. You will also discuss the cost of this upgrade with them.

Each Thinkific Plus plan is unique, and as such, different Plus plans might more or less have different costs. This is one thing that is certain. Thinkific Plus will give you the features of the most expensive plan as well as these additional features:

  • Unlimitted Products
  • Unlimited Administrators
  • Three+ separate Thinkific sites
  • Service Level Agreement 99.9%
  • Dedicate Customer Success Team
  • Multiple seats and Tiered pricing checkout
  • Email White-labeling
  • Single Sign on
  • Bulk Selling App
  • Enterprise API Access

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Thoughtific Pros and Cons

Pros

  • Thinkific’s free package is permanently free. It also is not just a glorified free trial. You can only take as many courses as you like.
  • Thinkific doesn’t charge transaction fees for any sale. All earnings by content creators are theirs. These funds can be claimed and used by creators as soon as they are received in their accounts.
  • When it comes to payment options, Thinkific can be flexible and has different payment options for different types of students and schools.
  • Thinkific’s premium plans remove the restriction on the number of courses. Users can create unlimited courses and enroll unlimited students in these courses.
  • In terms of interface, Thinkific has one of the easiest to understand. The majority of options are logically placed and easy to find. This interface is easy to use for users just starting out.
  • Thinkfic’s course creator is also easy to use. It also allows for many course materials, making it possible to have your course as exciting and engaging as possible.
  • Thinkific gives you the option to offer incentives, such as leaderboards and awards, to motivate your students.

Cons

  • Not everything in Thinkific’s tools are user friendly. You may need to take some time and read guides to learn how to use the tools.
  • It is difficult to recommend Thinkifiic for those who are more interested in promoting the platform’s marketing capabilities. Their email marketing capability is quite basic, and you will need to depend on third-party integrations to have a better experience.
  • Despite Thinkific having one of the most intuitive user interfaces, it looks outdated, and there are times when the experience can be clunkier than expected.
  • There is a distinct lack of customization options within the platform. As such, it is not impossible to find other websites that may look the same as yours. The Difference Between Emic And Etic

The Thinkific Summary

Thinkific is one of the best online course platforms in the market today. I would easily recommend it to beginners and those looking for a more course-focused platform. It is still competitive with other “advanced” and more feature-rich platforms, despite its shortcomings.

My opinion is that its greatest strength would be its commitment to providing the best course experience possible and a free plan. Thinkfiic already has a solution for this problem. Using local third-party integrations can remedy any problems you have with the platform.

If you’re looking for the best online course creation software that builds courses from scratch. You can never go wrong with Thinkific.

Kajabi Versus Thinkific

Kajabi Overview

Kajabi is a widely used platform for running an online course business. Its main focus is on productivity and sales. It offers tools that simplify your operations.

Some of Kajabi’s highlights include automations, pipelines, email marketing, and a mobile app.

As for products, there is a lot you can sell through the platform. Aside from courses, you can sell coaching, memberships, communities, podcasts, and other digital content.

Kajabi has many marketing features. It’s no surprise that they have sales funnels, email marketing, and automations. These features give the Kajabi platform users an easier time selling their products.

Kajabi is a rare product that can be described as an “all-in-one” platform. It is a course creation platform with more than decent marketing features. You can even use automation features to help you spend more time marketing and creating than on the mundane tasks.

That said, not everything is good in Kajabi land. For starters, it has one of the more expensive platforms available in the market. Their lowest plan starts at $149 per month. What’s more, is that these are not unlimited plans. The lowest plan allows you to sell only 3 products.

Kajabi’s features are not as rich, particularly in the community engagement and gamification departments. These issues might require third-party integrations.

Kajabi Features

Kajabi boasts about being one of the better platforms. They even have one of the more expensive plans in the course creation market. It is not surprising that customers have high expectations for the product. The Difference Between Emic And Etic

So let’s take a look at how good Kajabi features are starting from the interface.

Kajabi’s interface looks very normal at first glance. It is neat, minimal, and feels very modern. Most of the available features can be accessed through 3 to 4 clicks. For easier accessibility, the page has a search assistant to quickly find the features and the tools inside the application.

Kajabi’s pages also load faster. It provides for a smoother experience and does not get in the way of your work.

In terms of Course Creation, Kajabi allows you to create various types. Some samples include mini-courses, online courses, drip courses, or create one from scratch. These types can be customized to suit your specific needs. (i.e. long courses for long content, mini-courses for product launches).

For easier building experience, Kajabi provides blueprints which are akin to templates. These “skeletons” are pretty much presentation ready that if you want, you can just add your needed content and then you are good to go.

These courses could be properly structured too into categories, subcategories and posts. It would be easy to organize your content in a neat and organized manner. They can be arranged according to their content and types. You can have text and slideshows in one place, and audio and video in another.

As for storage, Kajabi allows for cloud uploading from Dropbox and Google Drive so there is little to worry about.

Kajabi is a strong and comprehensive marketing tool.

It also offers the traditional stuff of offering coupons in a flexible way, which, as we have seen, is an old and proven marketing strategy.

Kajabi offers a powerful email marketing platform that allows you to market via email. It is built on top of the platform and has many features. You can even have email templates ready for the different functions you want it to.

Another conversion tool they possess are their pipelines, which can help you convert more customers and increase your sales. They are not that hard to use and even the platform has provided various templates that can easily be used by their customers.

Kajabi also has a dedicated affiliate program for users of a higher plan than the basic one. This feature makes the entire process extremely simple and easy. It also organizes affiliate links as well as affiliates into its own category which it makes easier to find and track down.

I would say that the biggest problem for Kajabi is its lack of integrated payment solution. Instead users will have to rely on the integration form other payment gateways such as Stripe, Paypal, BitPay, Authorize.net and others.

This is entirely disappointing given how robus their marketing tools are as well as how good their checkout is at doing things like upsells, bump offers, and downsells.

Overall, while its not perfect, Kajabi offers a lot of features that are both geared towards marketing as well as course creation. These features can be used by anyone who is serious about starting an online business.

Of course, potential users should be willing to pay for the steep price point to use these tools.

Kajabi Price

Kajabi is undoubtedly the most expensive course creation service in the market. The cheapest plan is $149 per month, and it doesn’t include unlimited courses. The Difference Between Emic And Etic

If you feel that Kajabi’s high price and more advanced features such as automation are something you really need, then you can choose to purchase it.

Basic Growth Pro
$119 monthly billed annually $159 per month, payable annually Monthly payment of $319
  • 3 products
  • 3 funnels
  • Unlimited Landing Pages
  • Unlimited marketing emails
  • 10,000 contacts
  • 1,000 active customers
  • 1 website
  • 1 admin user
  • Kajabi University
  • 0% Transaction Fee
  • Webinars and events
  • Ready-to-use Templates
  • Ready to Use Templates
  • Assessments (Quizzes and Surveys)
  • 1 Call to an Onboarding Specialist
  • Chat Support
  • Automatizations
  • 15 products
  • 15 funnels
  • Unlimited Landing pages
  • Unlimited marketing emails
  • 25,000 contacts
  • 10,000 active customers
  • 1 website
  • 10 admin users
  • Kajabi University
  • Transaction fee 0%
  • Webinars and Events
  • Ready-to-use Templates
  • Assessments (quizzes & surveys)
  • 1 Welcome Call with an Onboarding Specialist
  • 1 check-in call with an onboarding specialist
  • 24/7 Chat support
  • Advanced automations
  • Ability to remove Kajabi Branding
  • 100 products
  • 100 funnels
  • Unlimited landing pages
  • Unlimited marketing emails
  • 100,000 contacts
  • 200.000 active customers
  • 3 Websites
  • 25 admin users
  • Kajabi University
  • Transaction fee 0%
  • Webinars & Events
  • Templates Ready for Use
  • Assessments (quizzes & surveys)
  • 1 Welcome Call with an Onboarding Specialist
  • 1 Check-in Call with an onboarding specialist
  • Chat support available 24/7
  • Advanced Automation
  • Kajabi branding can be removed
  • Affiliate Program
  • Code Editor

Kajabi Pros and Cons

Pros

  • Kajabi, as its name suggests, is an all-in-one content creation and marketing tool. It provides various tools to create courses, like a drip course or a mini-course, and combine them with different marketing automations to ensure they sell.
  • Kajabi Provides templates and blueprints to get you started with your project.
  • Kajabi allows you to sell other digital products like coaching, webinars, communities, podcasts, etc. It is also one of the best places to do so.
  • Kajabi also includes an assessment function that allows students to grade their performance and monitor them. This feature is especially useful when used in conjunction with drip courses. Drip courses allow you to offer courses that are only accessible when the correct grades have been achieved.
  • Kajabi’s mobile app makes it easy for students to access lessons and classes wherever and whenever they want. You can even set up notifications to receive alerts.
  • Kajabi also has a membership feature that allows users to create and sell membership options to their customers. This feature can be used by users to offer additional and exclusive content.
  • Kajabi has an automation feature that can automate offers purchase, course or membership post-completion, assessment completion, and much more. To be more precise, users can use conditional filters.
  • Kajabi’s marketing strategy is one of the most powerful among all the course-building and content platforms currently available.
  • Kajabi’s Email marketing is one of the best in the business. It includes various email templates that can be used in different situations. Kajabi has the ability to automate email sequences using triggers or actions. The Difference Between Emic And Etic
  • Kajabi’s pipeline feature allows various OVO funnel templates to be available. The pipeline features automate the selling of the products and “funneling” your customers to where you want for better conversion rates.

Cons

  • Kajabi’s price point is nothing to laugh at. It starts at $149 per month and does not even offer unlimited course creation. It offers only 3 products and 3 pipelines.
  • Kajabi does not offer course completion certificates, something that some users want to receive as proof of going through the class
  • Kajabi does not have page templates to design landing pages, thank-you pages, checkout pages, forms or other pages. That means users must do everything from scratch when editing page templates through the page builder. It will be difficult for non-tech users and new users.
  • Kajabi doesn’t offer a guarantee badge on its checkout page. A guarantee badge is a great tool to increase conversions. Buyers are assured of the product’s quality by obtaining a guarantee.
  • Kajabi does not have a local payment gateway. You must rely on Stripe and Paypal integrations to take payment from orders.
  • Kajabi has some great features but it still lacks some key features, particularly in the community section. It does not have community engagement or gamification features.

people-having-online-meeting-while-wearing-mask

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Kajabi Summary

Kajabi is undoubtedly a giant platform for course creation and marketing. They have the most advanced tools for marketing alone.

They have the tools that provide a great marketing experience. Users would love to have their pipeline and automation features if they want to convert at a high rate.

Kajabi has its faults, however. For one, it lacks features that help you connect with your students and customers. These features allow you to create a great community. The Difference Between Emic And Etic

Kajabi is also pretty expensive. People might find it difficult to justify buying a plan which can only host 3 products when there are cheaper alternatives that offer unlimited products.

Overall, Kajabi is a good creation platform with advanced marketing features. If you’re looking for a platform to market your products, Kajabi is the right choice. Although it is a little expensive, Kajabi’s features are well worth the cost.

Thinkific Versus Podia

Podia Overview

Another big name digital online content-selling platform is Podia. Podia is a powerful platform with strong marketing features. Among the products you can sell on this platform are online courses, coaching, webinars, community, and many more.

Podia is also one of the most affordable digital content-selling platforms on the market. In fact, it might be among the lowest prices. However, it takes a percentage of the profit whenever you sell. It might be their way of offsetting the price for its powerful features.

At the end of the day, Podia is an excellent tool and platform, especially for those who are more focused on the business side, such as marketers, promoters, and the like.

couple-looking-at-laptop-happily

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Podia Features

In terms of features, Podia has loads of them.

From looking at the interface, Podia has it clean and minimal. It is designed to have all the other features accessible within 3 clicks. It is so easy that almost no learning curve is required to use Podia’s interface.

This makes the platform very beginner friendly. There are no more complicated terms and actions needed just to reach or access something that you need or want. Podia can access almost all functions from its dashboard.

Podia allows you to upload files that will be used as building blocks for your lessons. A course can contain text, embeds and quizzes as well as coaching and files. With some imagination, you can create interesting lessons with the platform that is given to you.

Nevertheless, there are some areas where the course creator is lacking. Podia supports only a few lesson types, which is a major difference to other platforms. Furthermore, it does not have a proper assessment feature to help you monitor student performance. The Difference Between Emic And Etic

It also supports multiple platforms thanks to its powerful embed tool. These websites include:

  • Video hosts such as Youtube, Vimeo, and Dailymotion
  • Music and podcast platforms such as s Spotify, soundcloud, and podbean
  • Slideshow platforms such as speaker deck, presentation and google slides.
  • Social media sites like Twitter, TikTok, Pinterest, and Behance
  • Form Builder websites like Google Forms, Typeform and Paper Form
  • Github and Codepen are two examples of coding websites.

One of the more recent additions to Podia’s courses is the ability to give certificates. This certificate feature can be viewed as an incentive/prize to complete your courses. However, Podia only has one type of certificate for now. They cannot still customize and design your certificates.

Podia’s marketing focus is on the bag. It has a lot of excellent features to enhance the effectiveness of your marketing. Tools like Pre-launch, upsells, and coupons make great strategies to promote your products.

This makes Podia an excellent choice for marketers looking to sell products on a smaller site.

That said, not everything is perfect. In this case, Podia’s weakness is its email marketing, which only provides the basics. It allows you to send broadcasts and email campaigns but lacks some features, such as split testing and personalization fields.

Also, those looking for automation features have lost their luck since Podia’s is not as advanced as some of theirs.

Podia offers a local payment gateway for payment processors. You will need to connect to your PayPal or bank accounts to pay processors. You can integrate with Stripe or PayPal for a simpler solution.

Your audience can use their credit cards at checkout. They usually take less than 2 days to process and are credited to your PayPal or bank account. The Difference Between Emic And Etic

Podia Price

In terms of pricing, it is one of the cheapest there is in the market. The platform recently added a free plan. While this free plan does not offer much, it is still a good way to figure out how Podia works.

Free Mover Shaker Earthquake
$0 per Month $33 per month $75 per month $166 per month
  • 8% transaction fees
  • Full website
  • Email Marketing
  • Chat Support
  • Community
  • 1 Download
  • 1 Coaching Product
  • Create Courses
  • Draft Webinars
  • There are no transaction fees
  • Visit the full website
  • Email marketing
  • Chat support
  • Community
  • Unlimited Downloads
  • Unlimited coaching
  • Unlimited Courses
  • Draft webinars
  • There are no transaction fees
  • Full website
  • Email marketing
  • Chat support
  • Community
  • Unlimited downloads
  • Unlimited coaching
  • Unlimited courses
  • Unlimited webinars
  • affiliates
  • There are no transaction fees
  • Visit the full website
  • Email marketing
  • Chat support
  • Community
  • Unlimited downloads
  • Unlimited Coaching
  • Unlimited courses
  • Unlimited webinars
  • Affiliates
  • Priority Support
  • Onboarding calls

Podia Pros and Cons

Pros

  • Podia’s strong point is its clear and simple UI/UX. It’s very user-friendly and doesn’t require any training. Users of all edges and tech levels will find it intuitive to set it up.
  • Podia has many functions and can become a one-stop shop for all your needs. Digital products can include memberships, webinars and bundles.
  • Podia also offers a free plan that allows you to sell unlimited products and courses. That means as long as you have the energy and the idea, you can create as many pages for your courses and products as you want.
  • Podia allows you to upload unlimited videos for your content. The platform provides unlimited storage and bandwidth, which is why this feature is possible. You don’t have to use Vimeo and Wistia.
  • Podia has a built-in affiliate program for your audience that is only available for Shaker and Earthquaker plans.
  • Although it only provides the basic functions, the email marketing tools built-in are sufficient to support campaigns and broadcasts.
  • Podia has supported a pre-launch mode among its marketing features. It will generate buzz about your products and encourage early conversions of email customers. The Difference Between Emic And Etic
  • Podia does not charge any transaction fees for sales, except the free plan.
  • Podia has a new feature that allows content creators to give certificates, community, and quizzes. You can even create memberships in the community area.

Cons

  • Their email marketing only provides the basic functions. It lacks personalization fields, especially in the email composer. Aside from that, the tool lacks templates, drag and drop editor, and other features
  • The platform lacks course compliance features.
  • Podia does not offer many customization options. Podia does not support custom CSS/HTMl customizations. Expect to have generic-looking websites when using Podia.
  • Podia does not have landing page builders and funnels. These are essential tools considering Podia’s focus in marketing.
  • Its free plan is severely lacking and will only allow you to host 1 product. It also charges an 8% transaction fee.
  • There are no course blueprints available in Podia.
  • Podia supports only a handful of lesson types. Podia does not support certain types of lesson, such as Adobe Captivate and Articulate Storyline.
  • While it has pretty good marketing features, it still lacks some. These include cart abandonment, downsells and order bumps.
  • Podia does not have a mobile app, which can limit its user base or access, given how much the world has depended on smartphones and tablets. The Difference Between Emic And Etic

Podia Summary

Overall, Podia is an acceptable platform for hosting your content. This is pretty true especially given the price point it is offered.

Many might think that with Podia, you get what you pay for. It isn’t true. Podia offers a lot more with what you pay for it. With enough creativity and good ideas, you can create impressive courses and sell them at a good price.

It is still an all-in one platform, despite its limitations. It’s perfect for many people. It is ideal for content creators, marketers, teachers, and other people who target marketers. Podia will be able to serve their needs if they need to.

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Kartra Versus Thinkific

Kartra Overview

Kartra is a completely different product to the ones listed above. Scratch that, Kartra is entirely different from the other products listed in this review.

We offer a platform that allows you to sell your products, instead of creating courses. Yep, it is a platform that goes all in on the marketing side.

In this vein, Kartra should not be treated as a separate website or your product’s website.

Instead, focus on the strengths of your site and sell products, memberships, and services.

Kartra is properly fitted to create and sell both digital and physical products. You can sell unlimited quantities of these products and many different types of products. It also allows you to choose from multiple pricing options, which will allow you to set a more flexible price.

Kartra Features

Since Kartra is a different beast altogether, we might focus on features not found in most course-building websites. Kartra might not have a course-building website.

As for the features, we already mentioned that Katra allows you to sell many products. Each account can sell an unlimited number of them and offer them at any price point.

Kartra’s focus is on lead conversion and marketing to maximize its users’ profits. One of their key features is funnel construction.

Funnels literally mean a “funnel” for sellers to direct potential customers to buy their products. While Kartra does not refer to funnels as campaigns, They function similarly. The Difference Between Emic And Etic

Kartra makes funnel building relatively easy. If you have previous experience in the field, you can create one yourself. You can also have Katra build it for you with their plug-and play campaigns, which are from industry leaders.

You can share your personally-built campaigns with other Kartra members. You can even market and sell your campaigns and make money from them.

Kartra handles all the payment and billing processes needed, so you can focus on better funnels as you gain experience.

Kartra has powerful page-building capabilities. Users can create product pages, checkout pages, and opt-in forms with these features. You can even use professionally designed templates to speed up or start the process.

These pages can be optimized for mobile devices, tablets, and desktops. These pages can be hosted on your domain, or on Katra.

That said, they are still limited in capacity and features to be considered a proper website. Kartra believes it, and they won’t let you host these pages on your domain.

Kartra’s marketing features should be considered the crown jewel. In terms of email marketing, it has all the stuff that a good email marketing feature has.

First, it can send broadcast messages either by email or SMS. However, this will require you to integrate with any available SMS gateways.

Aside from that, Kartra also has automation which it can use to create email sequences. You can do this through its drag-and-drop visual sequence builder, and once done, and you can let it run on autopilot.

Another one that is unique to the platform is its behavior-based automation. This powerful tool allows you to send emails based on the recipient’s behavior. As such, when you are done setting up the hard work, you can just sit back and relax.

Kartra Price

Kartra’s pricing is high for a platform that focuses on lead conversions and marketing. However, depending on your needs, the price of Kartra’s plans may be worth it. The Difference Between Emic And Etic

Kartra offers advanced features that aren’t available in other products.

Starter Silver Gold Platinum
$79 per Month when you pay annually $149 per Month when you pay annually $229 per Month when you pay annually Monthly payment of $379 when you pay annually
  • You can get up to 2,500 leads
  • 1 custom domain
  • 15,000 emails per month
  • 50 GB bandwidth
  • Host up to 100 pages
  • Host 50 Videos
  • Build 2 membership sites
  • Add 1 additional team member
  • Connect 1 helpdesk
  • Up to 12,500 leads
  • 3 custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimitted videos
  • Unlimited products
  • Unlimited membership sites
  • Unlimitless team members
  • Unlimited helpdesk
  • Kartra agency
  • Up to 25,000 leads
  • 5 custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimitted videos
  • Unlimited products
  • Unlimited membership sites
  • Unlimited team members
  • Unlimited helpdesk
  • Kartra agency
  • Up to 50,000 Leads
  • 10 Custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimitted videos
  • Unlimited products
  • Unlimited Membership Sites
  • Unlimited help for team members
  • Unlimited Helpdesk
  • Kartra Agency

Kartra Pros and Cons

Pros

  • You don’t need any external marketing integrations. Kartra offers everything: integrated email marketing, sequence builder, automation, and all other features necessary to market your products perfectly
  • Kartra has an automatic translation for its checkout pages. It works based on the user’s geographic location. It also supports other currencies.
  • Kartar allows you to drip content or vary access to different levels, if you have an existing membership site.
  • There is A/B testing for your email content which can help you refine your automated email replies as you set them up.
  • Kartra has an agency feature that allows you to hold multiple client accounts. This allows you to manage different websites in just a single dashboard.

Cons

  • Some might feel that Kartra’s pricing is too high for the quality of what they offer
  • There are not unlimited integrations available with any of the plans.
  • Kartra’s interface can be slow and frustrating at times. The Difference Between Emic And Etic
  • Even Kartra’s pages can load slow
  • For beginners, it can be difficult to understand the many features.

Kartra Summary

Kartra is an all-in-one marketing and sales platform that’s powerful.

It has a lot of tools and features that provide you with the opportunity for interesting and engaging promotions and products.

That said, it isn’t a course builder and definitely not a website builder. Kartra should be used in conjunction with a professional website page maker. This could be pretty difficult to swallow, as Kartra’s price point is pretty expensive for what it does.

But, it’s possible to get more for your money if you decide to take the plunge.

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Overall, Verdict The Difference Between Emic And Etic

Course builder websites are pretty useful when joining the industry.

There will be many platforms available to provide the service you require, just as there are for most industries and markets. In the case of course building and selling, we have Thinkific, Podia, Kajabi ( and a little bit of Kartra), among others.

These platforms will almost offer identical services in a market-like setting. They will have very few differences. Some might be better than others in certain areas.

The key to finding which product you should use is to decide on the direction of what you want to do. Find the platform that aligns with your goals. Chances are, you will find that their features will be most useful to you.

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