They existed even before 2019, B.C. (where B.C. stands for Before COVID), Online Course Platforms were already a thing. They were created for the same purpose: to sell and create online courses.

The majority of courses back then were more niche-oriented, such as leadership seminars, wholesomeness and self-help classes. There were also classes and courses that covered normal topics.

These classes were designed to bring education to the most convenient and comfortable places.

People who were housebound due to multiple reasons (maybe childcare or health problems) could keep studying and learning despite not being able to go out. People who couldn’t attend regular school due to duties and scheduling conflicts could still finish courses due to the medium’s flexibility.

Everything else had to be shut down when the pandemic struck. However, people still needed to learn, and online course platforms and other eLearning platforms made it possible for a lot to continue their studies.

The industry saw a 221% rise in course creators using one Course Platform during the initial stages of the pandemic. This growth is probably shared throughout multiple platforms online.

Everybody from Entrepreneurs and solopreneurs to human resource professionals and proper educational institutions has used a course platform or two during the pandemic.

Not only that, but the pandemic also showed the potential of these platforms as a way to earn extra profit. They say, “knowledge is wealth.” Online course platforms gave that maxim legs and provided people with an instrument to turn knowledge into wealth.

Nowadays, there are countless online courses people can partake in. You can find everything from life coaching to make your life easier, to tutorial classes on the more academic subjects such as Algebra. You can even learn how to make your courses more lucrative.

Online courses are all the rage. The next question is how you plan to share the treasure you find in your head with the world.

For those of you who prefer a more visual experience, here is a video review from Ross Herosian on his YouTube channel Tricycle Creative. You can still read our article below to get a complete overview of Thinkific. It also compares it with some other competitors.

Thinkific: Your Go-To Online Course Platform Teachable vs Thinkific vs Coursecraft

Thinkific Overview

Thinkific is one of the most fashionable options available now for building, hosting, and selling your courses.

Thinkific is unique because you can feel that they are passionate about what they do. It is clear that they are more concerned with providing the best learning experience possible to creators as well as their audience. They also understand that making money is important to maintain the business.

How could you not? It is one of few online courses platforms that offers a free full-service service. Thinkific offers a free service that is just as good as the paid lower-tiered.

This makes the platform perfect for newcomers as they get to experience what it’s like to build content and courses, as well as the overall flow and environment of the industry. The free plan lets users see what they’re about to do without making any investments.

This free plan has one limitation. You can only create one course. I find that this is sufficient.

Thinkific does not take any transaction fees when a user sells on the platform. All profits go to content owners.

Thinkific even makes sure that all profits are directly available upon being sold. That means that course makers and content creators can use their earnings directly, with no need to wait for a quote or a certain threshold to reach before being able to touch the money.

This just proves how much Thinkfiic thinks of its customer base.

Useful Features

First, let me preface this by saying that most online course platforms share almost the same features. First, there is the course builder, then there is the website builder for your courses, and then the marketing features.

The only difference between them is how well they work, along with some bits and bobs that make the product unique. These are the features that Thinkific is known for.

Thinkific’s main focus is their ability to create course curriculum. Most of their features are geared toward the creation bit, of course, creation. They ensure that online courses are as interactive as possible.

Thinkific’s user interface is very easy to get into. It’s intuitive and logical. It is easy to navigate. All other features can be accessed through a sidebar menu. Except for occasional hiccups, they are correctly classified. Teachable vs Thinkific vs Coursecraft

This interface is perfect for users who enjoy performing analytics and monitoring performance. Everything is neatly organized and placed on the dashboard.

From the dashboard, you can see how well you are doing in revenue, student accounts and sign-ups, student course enrollments, and much more.

We can make the interface look a bit more appealing if we have to.

Thinkific is primarily focused on course creation, as mentioned previously. The platform makes course creation easy. Thinkific lets you try all the features of the course creator even if it is a free plan.

You can also include many media types in this course builder. These media types include quizzes and surveys, assignments, pdfs, content, and student discussion areas that allow for peer-to-peer interaction.

Other highlights include scheduling of course content as well as some automation in terms of drip-feeding content.

The marketing features of Thinkific are where I fear the platforms will fall flat. Don’t get me wrong. It contains everything you need to market and promote your courses.

But that’s just about it. Thinkific’s market features compare poorly to its competitors. The most glaring aspect is that it doesn’t have a built-in sales funnel builder. Overall, checkout is quite clunky.

What’s more is that there is really nothing you can do about this part since it has very limited customization.

Even email marketing features are behind the competition. Most of it is quite basic, and at most, you can notify your students of new courses or products, as well as send them their course progress and notify them about their course progress as well as updates.

Thinkific can also integrate third-party apps. These third-party applications are not meant to be used as bandages. They can be used to address some of the problems in Thinkific’s marketing department.

For email marketing alone, Thinkific directly integrates five of the most popular email marketing providers, including ConvertKit, Active Campaign, Aweber, Drip, and MailChimp.

I guess it makes sense, given the platform’s repeated promises of focusing on course creation. It would be smarter to invest all resources in ensuring that they get the course creation part right, and then to hire third-party apps for the marketing part.

Thinkific Price

While I have already mentioned Thinkific’s Free Plan and how great it is, that plan is still limited and is a far cry from what Thinkific’s paid plans are. It isn’t like most of the competition.

Thinkific is a lower-cost option that allows you to create unlimited courses and enroll unlimited students. This is in keeping with their mission to focus on education. Teachable vs Thinkific vs Coursecraft

Thinkific is a great choice if you are looking for a cheaper plan with many content ideas that you believe will sell.

Aside from these plans, Thinkific also has a more advanced and bespoke plan called Thinkific plus. Thinkific Plus takes what you know of Thinkfiic and makes it a powerful, scalable, and easy-to-use learning platform.

Of course, it still maintains its dedication to course building, teachers, and students.

You will need to contact the sales team of Thinkific Plus to request this upgrade. They will help you to get the best out of your platform. Lastly, you will also discuss with them the total cost of this upgrade.

Each Thinkific Plus plan is unique, and as such, different Plus plans might more or less have different costs. One this is sure, though. Thinkific Plus will offer you all the benefits of the most expensive plan, plus these extra features.

• Unlimited Products
• Unlimited Administrators
• Three+ separate Thinkific sites
• Service Level Agreement 99.9%
• Dedicate Customer Success Team
• Check out multiple seats or a tiered pricing option
• Email White-labeling
• Single Sign on
• Bulk Selling App
• Enterprise API Access

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Thinkific Pros and Cons

Pros

• Thinkific’s free package is permanently free. This isn’t a glorified trial. It is a free account, with the only limitation being the number of courses you can take.

• Thinkific doesn’t charge transaction fees for any sale. Content creators own all earnings. Creators can even claim and use these funds as soon as they arrive in their account.

• When it comes to payment options, Thinkific can be flexible and has different payment options for different types of students and schools.

• Thinkific’s premium plans remove the restriction on the number of courses. In fact, users can create an unlimited number of courses and enroll an unlimited number of students in these courses.

• In terms of interface, Thinkific has one of the easiest to understand. The majority of options are logically placed and easy to find. Users just starting can easily understand how things work in this interface.

• Speaking of easily getting the hang of, Thinkfic’s course builder is similarly easy to use. You can also choose from many course materials to make your course more engaging and exciting.

• Thinkific gives you the option to offer incentives, such as leaderboards and awards, to motivate your students.

Cons

• Some of the tools in Thinkific are not user-friendly. You may need to take some time and read guides to learn how to use the tools.

• The marketing features of Thinkifiic make it hard to recommend for people who are more focused on propping up businesses on the platform. Their email marketing capability is quite basic, and you will need to depend on third-party integrations to have a better experience.

• Although Thinkific has one of the most intuitive user interfaces in the industry, it can sometimes look dated and the experience can sometimes be more confusing than you expected.

• There is a distinct lack of customization options within the platform. It is possible to find websites similar to yours. Teachable vs Thinkific vs Coursecraft

Thinkific Summary

Thinkific is one the most popular online courses platforms on the market. I would easily recommend it to beginners and those looking for a more course-focused platform. Despite its limitations, it still competes with other more “advanced and feature-rich” platforms.

In my opinion, its strongest suit would be its focus on providing the best course experience and free plan. As for its weakness, Thinkfiic has already provided some kind of solution to it. Using local third-party integrations can remedy any problems you have with the platform.

If you’re looking for the best online course creation software that builds courses from scratch. You can never go wrong with Thinkific.

Kajabi Versus Thinkific

Kajabi Overview

Kajabi is an open-source platform that allows you to run an online business. It is primarily focused on productivity and selling. It provides tools that are geared towards simplifying your operations.

Kajabi’s top features include automations and pipelines, email marketing and a mobile application.

As for products, there is a lot you can sell through the platform. Apart from courses, there are many other options. You can also sell memberships, communities and podcasts.

It is no wonder that Kajabi also has advanced marketing features, the most prominent of which include sales funnels (OVO pipelines), email marketing, and automations. This allows Kajabi users to sell their products more easily.

Kajabi is a rare product that can be described as an “all-in-one” platform. It is a course creation platform with more than decent marketing features. You can even use automation features to help you spend more time marketing and creating than on the mundane tasks.

That said, not everything is good in Kajabi land. It has one of the most expensive platforms on the market. The lowest plan is $149 per month. These plans are not unlimited. In the case of the lowest plan, you can only sell 3 products.

Kajabi’s features are not as rich, particularly in the community engagement and gamification departments. These issues might require third-party integrations.

Kajabi Features

Kajabi boasts about being one of the better platforms. Even more, they have one of the most expensive courses in the market. It is not surprising that customers have high expectations for the product. Teachable vs Thinkific vs Coursecraft

Let’s now take a look at the Kajabi interface and see how great they are.

Kajabi’s interface looks very normal at first glance. It is neat, minimal, and feels very modern. The majority of features are accessible in just 3-4 clicks. For easier accessibility, the page has a search assistant to quickly find the features and the tools inside the application.

Kajabi’s pages also load faster. It makes it easier to work and provides a smoother experience.

Kajabi offers a variety of course creation options. You can create mini-courses, online or drip courses, as well as creating your own. You can choose among these types for whichever suits your needs. (i.e. For long courses with long content, short courses for product launches.

Kajabi offers blueprints that are similar to templates for a simpler building experience. These “skeletons” are pretty much presentation ready that if you want, you can just add your needed content and then you are good to go.

These courses could be properly structured too into categories, subcategories and posts. It would be easy to organize your content in a neat and organized manner. You can organize them depending on their types and content. So you can text and slideshows in one area, audio and video to different areas.

As for storage, Kajabi allows for cloud uploading from Dropbox and Google Drive so there is little to worry about.

Kajabi has robust and extensive marketing features.

Of course, it has the usual stuff of providing coupons in a flexible manner, which as we have established, is an old, tried and tested marketing strategy.

Kajabi offers a powerful email marketing platform that allows you to market via email. It is built on top of the platform and has many features. Email templates can be created for different functions.

Another conversion tool they possess are their pipelines, which can help you convert more customers and increase your sales. These are easy to use, and the platform even provides templates that customers can easily access.

Kajabi offers a dedicated affiliate program to users who have a higher plan. It is a feature that makes the process overly easy and simple. It also organizes affiliate links as well as affiliates into its own category which it makes easier to find and track down.

Kajabi’s lack of an integrated payment solution is the main problem. Instead, users will need to rely on integration from other payment gateways like Stripe, Paypal and BitPay.

This is a huge disappointment considering how poor their marketing tools and how adept their checkout at upsells, bumps offers, downsells is.

Although it is not perfect, Kajabi has a lot to offer that can be used for both marketing and course creation. As such, it is easy to see that these features are good for almost everybody who are serious about making an online business.

Potential users must be prepared to pay a high price for these tools.

Kajabi price

Kajabi is undoubtedly the most expensive course creation service in the market. Their lowest plan starts at $149 per month and this plan doesn’t even include unlimited courses. Teachable vs Thinkific vs Coursecraft

However, if you think that Kajabi’s steep price as well as its more advanced features like automation is something you really need, then of course, it is the customer’s choice at the end of the day.

Kajabi Pros & Cons

Pros

• True to its name, Kajabi is an all in one content making and marketing tool. You can create courses using various tools, such as a drip or mini-course. Then, you can combine them with marketing automations to make sure they sell.

• Kajabi Provides templates and blueprints to get you started with your project.

• Kajabi allows you to sell other digital products like coaching, webinars, communities, podcasts, etc. This is also a great place to do this.

• Kajabi also includes an assessment function that allows students to grade their performance and monitor them. This is extremely good when combined with drip courses to provide courses that can only be accessed when the proper grades are reached

• Kajabi’s accessibility is pretty good thanks to its mobile app, which students can use to access classes and lessons whenever and wherever they are. You can even set up notifications to receive alerts.

• Kajabi has a membership option that allows users create and sell membership options for their customers. This can be used to provide users with a way to sell extra and exclusive course content.

• Kajabi has an automation feature that can automate offers purchase, course or membership post-completion, assessment completion, and much more. To be more precise, users can use conditional filters.

• Kajabi has one of the strongest marketing features among the content and course-building platforms available right now.

• Kajabi’s Email marketing is one of the best in the business. There are many email templates that you can use in various situations. Kajabi has the ability to automate email sequences using triggers or actions. Teachable vs Thinkific vs Coursecraft

• Kajabi’s pipeline feature allows various OVO funnel templates to be available. The pipeline features automate the selling of the products and “funneling” your customers to where you want for better conversion rates.

Cons

• Kajabi’s pricing is not to be laughed at. It costs $149 per month, and you cannot create unlimited courses. It only offers 3 products as well as 3 pipelines

• Kajabi doesn’t offer certificate of completion for courses, which some users would like to have as proof that they took the class.

• Kajabi has no page templates for designing landing pages, thank you pages, checkout pages, forms, and other pages. This means that users will have to create all pages from scratch using the page builder. It will be difficult for non-tech users and new users.

• Kajabi does not offer a guaranteed badge on the checkout page. Guarantee badges are a good tool for increasing conversions. Guarantees assure buyers of a product’s quality.

• Kajabi has no local payment gateway. You must rely on Stripe and Paypal integrations to take payment from orders.

• Kajabi has some great features but it still lacks some key features, particularly in the community section. It does not have community engagement or gamification features.

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Kajabi Summary

It is undeniable that Kajabi is a juggernaut of a platform regarding course creation and marketing. Their marketing tools are unparalleled.

They have the tools that provide a great marketing experience. Users would love to have their pipeline and automation features if they want to convert at a high rate.

Kajabi has its faults, however. It lacks features that allow you to connect with students and customers. These features allow you to create a great community. Teachable vs Thinkific vs Coursecraft

Kajabi is also pretty expensive. People might find it difficult to justify buying a plan which can only host 3 products when there are cheaper alternatives that offer unlimited products.

Overall, Kajabi is a good creation platform with advanced marketing features. If you’re looking for a platform to market your products, Kajabi is the right choice. It might be a bit expensive, but Kajabi’s features can be worth it.

Thinkific Versus Podia

Podia Overview

Another big name digital online content-selling platform is Podia. It is also an all-in-one platform that has powerful marketing features. Online courses, coaching, webinars and community are just a few of the many products that you can sell through this platform.

Podia is also one of the most affordable digital content-selling platforms on the market. It might even be one of the most affordable. However, it takes a percentage of the profit whenever you sell. It might be their way of offsetting the price for its powerful features.

Podia is an excellent platform and tool, especially for business-oriented people like marketers and promoters.

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Podia Features

Podia offers a lot of features.

Podia’s interface is clean and minimalistic. The interface is easy to use and allows you to access all other features in just 3 clicks. In fact, it is so simple that the learning curve for using Podia’s interface is almost non-existent.

This makes the platform very beginner friendly. Accessing or reaching the information you desire or need is easy with no additional steps or terms. Podia can access almost all functions from its dashboard.

Podia allows you to upload files that will be used as building blocks for your lessons. You can include text, embeds, quizzes, coaching, and files in a course. With some imagination, you can create interesting lessons with the platform that is given to you.

That said, This course creator can be lacking in some parts. Podia supports only a few lesson types, which is a major difference to other platforms. Furthermore, it does not have a proper assessment feature to help you monitor student performance. Teachable vs Thinkific vs Coursecraft

That said, it has a very powerful embed tool that supports several platforms. These websites include:

• Youtube, Vimeo and Dailymotion are video hosts.
• Music and podcast platforms such as s Spotify, soundcloud, and podbean
• Slideshow platforms like speaker deck, presentation, google slides, and slide share
• Social media sites like Twitter, TikTok, Pinterest, and Behance
• Form Builder websites such as Google Forms, Typeform, and Paper Form
• Github and Codepen are two examples of coding websites.

Podia recently added the ability to issue certificates. This certificate’s feature can be seen as a perfect incentive/prize for completing your courses. However, Podia only has one type of certificate for now. They cannot still customize and design your certificates.

In terms of marketing, Podia is focused on the bag. It has a lot of excellent features to enhance the effectiveness of your marketing. You can promote your products using tools like coupons, upsells, or pre-launch.

This marks Podia as an excellent choice for marketers who want to sell their products on a smaller website.

Nevertheless, not all things are perfect. Podia’s weak point is its email marketing. It only offers the basics. Although it allows you to send email broadcasts and campaigns, some of its features are missing such as split testing or personalization fields.

Also, those looking for automation features have lost their luck since Podia’s is not as advanced as some of theirs.

For payment processors, Podia has a local payment gateway. You will need to connect to your PayPal or bank accounts to pay processors. For a simpler solution, you can also integrate with Stripe and PayPal.

Checkout is possible for your audience using their credit cards. They usually take less than 2 days to process and are credited to your PayPal or bank account. Teachable vs Thinkific vs Coursecraft

Podia Price

In terms of pricing, it is one of the cheapest there is in the market. What’s more, is that the platform has recently added its own free plan. While this free plan does not offer much, it is still a good way to figure out how Podia works.

Podia Pros and Cons

Pros

• Podia’s strong point is its clear and simple UI/UX. It’s very user-friendly and doesn’t require any training. It is easy to set up for users of all tech levels.

• Podia can serve many purposes and be a one-stop shop to meet all your needs. You can sell various digital products such as courses, memberships, webinars, bundles, community, and other digital downloads.

• Podia also offers a free plan that allows you to sell unlimited products and courses. That means as long as you have the energy and the idea, you can create as many pages for your courses and products as you want.

• Podia allows you to upload unlimited videos for your content. This is thanks to the unlimited storage and bandwidth that the platform offers its users. You don’t have to use Vimeo and Wistia.

• Podia has a built-in affiliate program for your audience that is only available for Shaker and Earthquaker plans.

• Although it only provides the basic functions, the email marketing tools built-in are sufficient to support campaigns and broadcasts.

• Podia has supported a pre-launch mode among its marketing features. It will generate buzz about your products and encourage early conversions of email customers. Teachable vs Thinkific vs Coursecraft

• Except for the free plan, Podia charges no transaction fee on sales.

• Podia has a new feature that allows content creators to give certificates, community, and quizzes. You can even create memberships in the community area.

Cons

• Their email marketing provides only the most basic functions. Especially in its email composer, which lacks personalization fields. Aside from that, the tool lacks templates, drag and drop editor, and other features
• There is a noticeable lack of course-compliance features in the platform
• Podia also does not have many customization features. Podia does not support custom CSS/HTMl customizations. Expect to have generic-looking websites when using Podia.
• Podia does not have landing page builders and funnels. These are essential tools considering Podia’s focus in marketing.
• The free plan does not allow you to host more than one product. It also charges an 8% transaction fee.
• There are no course blueprints available in Podia.
• Podia supports only a handful of lesson types. It lacks support for some types like Adobe Captivate, Articulate Storyline, and HTML 5 Content, among others.
• While it has pretty good marketing features, it still lacks some. These include cart abandonment, downsells and order bumps.
• Podia doesn’t have a mobile app. This could limit its user base and access given how dependent the world is on tablets and smartphones. Teachable vs Thinkific vs Coursecraft

Podia Summary

Overall, Podia is a decent platform to host your content. This is pretty true especially given the price point it is offered.

Many people might believe that Podia is a value-for-money company. It isn’t true. Podia offers a lot more with what you pay for it. You can make impressive courses with enough creativity and great ideas and sell them for a fair price.

It is still an all-in one platform, despite its limitations. It’s perfect for many people. Content creators, teachers, marketers, and people who target marketers. If they have any questions, Podia can help.

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Kartra Versus Thinkific

Kartra Overview

Kartra is a completely different product to the ones listed above. Scratch that, Kartra is entirely different from the other products listed in this review.

Instead of a course creator, we have an all-in-one platform that sells your products. It is also a marketing platform.

In this vein, Kartra should not be treated as a separate website or your product’s website.

Rather, you should focus on its strengths and use them to sell products, services, and membership for your proper sites.

Kartra is properly fitted to create and sell both digital and physical products. It allows you to sell an unlimited number of them and different kinds of products. It also allows you to choose from multiple pricing options, which will allow you to set a more flexible price.

Kartra Features

Kartra is an entirely different beast, so we may focus on features that aren’t found in most course-building sites. In fact, there might not be a course-building site for Kartra.

As for the features, we already mentioned that Katra allows you to sell many products. Each account can sell unlimited quantities of products and offer them at any price.

To maximize the profits of its users, Kartra focuses on marketing and lead conversion. As such, one of their main features is funnel building.

Funnels literally mean a “funnel” for sellers to direct potential customers to buy their products. While Kartra does not refer to funnels as campaigns, They function similarly. Teachable vs Thinkific vs Coursecraft

Kartra makes funnel building relatively easy. You can build one from scratch if you already have experience in this field. You can also have Katra build it for you with their plug-and play campaigns, which are from industry leaders.

You can share your personally-built campaigns with other Kartra members. You can even market and sell your campaigns and make money from them.

Kartra handles all the payment and billing processes needed, so you can focus on better funnels as you gain experience.

Kartra has powerful page-building capabilities. These features allow users to create product pages, checkout pages and opt-in pages. You can even use professionally designed templates to speed up or start the process.

These pages can be optimized for mobile devices, tablets, and desktops. These pages can be hosted on your domain, or on Katra.

That said, they are still limited in capacity and features to be considered a proper website. Even Kartra feels it themselves, as they wouldn’t allow you to host those pages in your domain otherwise.

Kartra’s marketing features should be considered the crown jewel. In terms of email marketing, it has all the stuff that a good email marketing feature has.

It can send broadcast messages by SMS or email. However, this will require you to integrate with any available SMS gateways.

Kartra can also use automation to create email sequences. Drag-and-drop visual sequence builders make it easy to create them. Once you’re done, the program can run on autopilot.

Another one that is unique to the platform is its behavior-based automation. This powerful tool allows to send emails based upon the behavior of recipients. As such, when you are done setting up the hard work, you can just sit back and relax.

Kartra Price

Kartra’s pricing is high for a platform that focuses on lead conversions and marketing. That said, depending on what you need, the platform’s price point on its plans might be worth it. Teachable vs Thinkific vs Coursecraft

After all, Kartra has some advanced features that are not found in others.

Kartra Pros and Cons

Pros

• You don’t need any external marketing integrations. Kartra offers everything: integrated email marketing, sequence builder, automation, and all other features necessary to market your products perfectly
• Kartra offers an automatic translation feature for its checkout pages. It works based on the user’s geographic location. In this vein, it also supports different currencies.
• Kartar allows you to drip content or vary access to different levels, if you have an existing membership site.
• You can use A/B testing to refine your automated email responses as you set them up.
• Kartra has an agency feature that allows you to hold multiple client accounts. This allows you to manage different websites in just a single dashboard.

Cons

• Some people might think Kartra’s price point is pretty expensive for what they are offering
• There are no plans that offer unlimited integrations
• Kartra’s interface can be slow and frustrating at times. Teachable vs Thinkific vs Coursecraft
• Even Kartra’s pages can load slow
• The number of features can be very difficult for beginners to get used to.

Kartra Summary

Kartra is an all-in-one marketing and sales platform that’s powerful.

There are many tools and features available that will allow you to create engaging and compelling promotions and products.

It is not a course builder, and certainly not a website creator. Kartra should be used in conjunction with a professional website page maker. This could be pretty difficult to swallow, as Kartra’s price point is pretty expensive for what it does.

However, if you take the plunge, you might just get your money’s worth and more.

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Overall, Verdict Teachable vs Thinkific vs Coursecraft

When you are interested in joining the industry, course builder websites can be very useful.

As with most markets and industries, there will be a lot of platforms that will offer the service that you need. For course building and selling, there are Thinkific, Podia and Kajabi (and a bit of Kartra), as well as other platforms.

These platforms will almost offer identical services in a market-like setting. They will have very few differences. Of course, some might excel in one aspect or another.

To find the right product for you, you must decide what direction you want to go. And find the platform that is best aligned with that. Chances are, you will find that their features will be most useful to you.