So, you want to bring traffic to your website?
If your answer is yes, then SEMrush saves the hassle for many digital marketers. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Everything related to marketing can be found here.
A whole suite of tools awaits you to achieve the best results for your brand. Getting the ideal website traffic is just one click away.
This article will talk about SEMrush, a tool that will help you in SEO digital marketing.
Before you go on, you may want to watch this video by Craig Mullins on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of SEMrush.
Organic Research Seo Book Semrush
Marketing wouldn’t be what it is now without research backed up.
SEMrush utilizes a research-based approach for finding the optimal keywords. It calculates the financial value of each word. These search terms could be the reason you generate sales.
This tool allows you to visualize the landing pages of competitor websites for each keyword. These pages can be used as a basis for optimizing your page.
Notably, SEMrush can detect new competitors on the Search Engine Results Page (SERP). You will always know where to focus your efforts, as rankings can change at any moment.
In getting insights into your competitors, it is found at the “Competitors” tab. You’ll be able to see a visual map showing where your website ranks in comparison with others. When there are more keywords, they appear on the right side. Organic traffic sites will be higher up on the map’s scale.
Plans and Pricing
But before we can continue on what the program can do, this section will be covered first. Finding out the cost saves a lot of time to decide.
SEMrush starts at $99.95 per year if you pay annually. If you can’t avail of a reasonable price, the program has three plan subscriptions to select from. Every plan is suitable for any small to midsize business (SMB) marketers.
Starting at $119.95 per Month
The Pro plan offers 10,000 results per report through the program’s own domain. You also get access to keyword analytics tools and up to 3,000 reports or searches per day.
It includes 5 projects, 500 keywords, a 100,000 page limit and up to 50 social profiles. There are 5 scheduled reports in PDF format.
Starting at $229.95 per Month
At this plan, you get 30,000 results per report and 5,000 reports/searches per day. The Guru plan increases their number of projects to 50 while also having 20 PDF reports.
Personal branding would be provided with 1,500 keywords to track and 300,000 pages crawled. There are also 100 social media profiles. There’s even historical data access to know how the keyword performed through time.
Starts at $449.95 per month.
This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. These are the most powerful tools available for higher-ups.
Alongside its many analytics, you get to track 5,000 keywords.
All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush also offers custom solutions upon request.
Now that we got that out of the way, the tool has more in store.
SEO Writing Assistant
Known as SEO Ideas, this tool gives instant SEO advice per page on your website. This tool is a game changer!
This can be viewed as an additional feature for marketers with a background. But to those who are new, you should make good use of its potential capabilities.
Clicking on the Ideas button will take you to a page that lists suggested keywords. You can even find suggestions for backlinks and ways to improve pages from specialized sites.
Keyword Analytics and User Experience
Keywords are the backbone of any website. SEMrush’s keyword research tool brings related keywords with phrases and terms to get higher search rankings.
These terms will be the strategy to lunge your article into page 1 of the SERP. That way, more traffic will generate more sales. There’s even the option to use long-tail keywords. It is ideal for optimizing every content as a start.
As for the User Experience itself, it’s designed straightforwardly. Although it is overwhelming initially with all the information at once it offers, there are many steps to learn.
Data slow loading is one issue that new users might face.
SEMrush brings so many functions, and it is to be expected to slow down at times. The main menu is located on the right, while the submenus are at the top. You can also make your data visuals faster by using the alternative.
For users on the go, SEMrush has an official mobile app. It can be another way to know how your website is doing even without having a desktop.
Backlinks in SEMrush works alongside the SERP. The tool monitors which web pages and domains are linking to your site.
It also analyzes each backline. It evaluates the quality of your website based on the domains and pages that point to it. And it also shares information about the links. From the backlink, SEMrush can pinpoint where the link’s geolocation is from. If you have a personal blog, you can see where the link clicks come from.
Found through the Post Tracking tool, SEMrush tracks the performance of each post. You can track up 50 posts and see the performance of your competitors.
Pay-per-click, or PPC in short, is also present in SEMrush. PPC is an additional level of marketing that goes beyond SEO.
SEMrush has planning tools for this to know which data has better value compared to other competitors. Working on your PPC can make you one step ahead. A tab is present to know where your competitors are aiming and even their current SERP ranking.
Let’s suppose you have an ad copy draft but it has not been published. This could be a great opportunity to optimize your ad copy for landing pages in order to get maximum site traffic.
Site audits can be used to determine if your site is not showing up in search engines. These could include:
- Duplicate content
- Website loads slow
- Crawl errors
- SSL problems
- Keyword overuse
- Missing headers/Images
- Broken links
SEMrush has a list of things you can do. You do not need to use any third-party assistance due to the program having it built into the system.
At the same time, they also have an On-Page SEO Checker. It improves SEO results by proposing possible adjustments.
Notably, SEMrush also teaches you new information. SEMrush will help you solve any issues identified by the Site Audit or On-Page SEOChecker.
Social Media Tracker
Many people believe that SEO does not rely on social media. They want you to think that way.
SEMrush offers a range of tools that can track your website’s performance on all major social media platforms. It monitors follower counts, engagements and trends. You can even see which platform is performing the best.
This tool can make side-by-side comparisons of your existing competitors. This tool can be used to compare the performance of your competitors over any time period.
For a program like SEMrush, the number of features can be daunting. Luckily, their customer support is available through email, chat, and phone.
A live help chat box is found at the corner of every page, along with the contact details on the website’s footer. This removes the need to go through a separate help center page, but no help would be given.
SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.
All in all, active communication to their clients keeps the engagements going.
If your marketing plan is in dire need of major overhaul, SEMrush is a good choice. Although the cost is prohibitive for some, the many features make it worth the investment for any campaign. Seo Book Semrush
It would be a good question to ask: Is it worth the cost? That depends on you.
SEMrush offers many plans for any kind of marketer as it finds a way to audit your website. Although the UI is a bit confusing at first, it offers online transparency and flexibility. Seo Book Semrush
Need the data? It’s there. Find the best keywords? The program will show you the most relevant keywords.
It all boils down to what you do to increase traffic.
Frequently Asked Questions (FAQ) Seo Book Semrush
What is SEMrush?
SEMrush is an SEO tool that helps you optimize your website for search engines. Created in 2008 by IT specialists Oleg Shchegolev and Dmitry Melnikov, they aim to have online competition fair and transparent.
Can I use SEMrush with no paid subscription?
Yes. SEMrush is free to use, but you can only access certain features. An example of this is the ability to run 10 Analytic reports per hour. You can create and manage a project, track 10 keywords and then delete it.
You will only get more features if you subscribe to one of the three plans.
What is the best plan to avail, Pro, Guru, or Business?
The Pro plan is for you if you are starting a blog by yourself, a freelancer or an in-house marketing professional. When you reach a certain amount of experience like a professional SEO marketer, you can go with the Guru plan.
The Business plan is for large advertising agencies or marketing agencies that have a large client base. SEMrush can help all types of marketers, no matter where they are located.
Can you cancel the subscription anytime?
Yes, you can. You have the option to upgrade, downgrade, or cancel your subscription when you want to. If you cancel or downgrade your subscription in the first seven days, a refund will be issued.
What payment methods are accepted?
These payment options are accepted by SEMrush:
- Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
- Wire transfer available upon request
- Check (US only, upon request)
Is there a SEMrush refund policy?
Yes. All plans come with a seven-day money-back guarantee. You can reach them via their contact form. If the request is received within seven days of signing up, the payment will be refunded.
Is it possible to retrieve your data after you cancel a subscription?
Yes. SEMrush gives you a 30-day grace period once you cancel your subscription. Any lingering projects will remain active until the subscription expires. So it’s best to download them as soon as possible. Your data will remain intact if you choose to renew it.