Semrush Social Media Toolkit Study Guide

SEMRush-review

So, you want to bring traffic to your website?

SEMrush is a great tool for digital marketers if you answered yes. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Everything related to marketing can be found here.

A whole suite of tools awaits you to achieve the best results for your brand. Just one click is all it takes to get the perfect website traffic.

This article will talk about SEMrush, a tool that will help you in SEO digital marketing.

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Before you go on, you may want to watch this video by Craig Mullins on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of SEMrush.

Organic Research Semrush Social Media Toolkit Study Guide

Marketing wouldn’t be what it is now without research backed up.

SEMrush utilizes a research-based approach for finding the optimal keywords. It calculates the financial value of each word. These search terms can be the reason for generating sales.

This tool allows you to visualize the landing pages of competitor websites for each keyword. These pages can be used as a basis for optimizing your page.

Notably, SEMrush can detect new competitors on the Search Engine Results Page (SERP). You will always know where to focus your efforts, as rankings can change at any moment.

In getting insights into your competitors, it is found at the “Competitors” tab. You’ll be able to see a visual map showing where your website ranks in comparison with others. When there are more keywords, they appear on the right side. Sites with organic traffic will appear higher on the map’s scale.

Plans and Pricing

But before we can continue on what the program can do, this section will be covered first. Finding out the cost saves a lot of time to decide.

SEMrush offers a starting price of $99.95 if paid annually. If you can’t avail of a reasonable price, the program has three plan subscriptions to select from. Every plan is suitable for any small to midsize business (SMB) marketers.

Pro

Starts at $119.95 per month.

The Pro plan offers 10,000 results per report through the program’s own domain. Access to keyword analytics tools, up to 3,000 searches or reports per day, and access to keyword analytics tools are also available.

It gathers 5 projects, 500 keywords to track, a 100,000 crawled page limit, and up to 50 social media profiles with 5 scheduled reports in PDF format.

Guru

Starting at $229.95 per Month

At this plan, you get 30,000 results per report and 5,000 reports/searches per day. The Guru plan increases their number of projects to 50 while also having 20 PDF reports.

Personal branding would be provided with 1,500 keywords to track and 300,000 pages crawled. There are also 100 social media profiles. There’s even historical data access to know how the keyword performed through time.

Business

Starts at $449.95 per month.

This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. These are the most powerful tools available for higher-ups.

Alongside its many analytics, you get to track 5,000 keywords.

All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush can also provide custom solutions on request.

Now that we got that out of the way, the tool has more in store.

Semrush Social Media Toolkit Study Guide

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SEO Writing Assistant

This tool, also known as SEO Ideas or SEO Advice, provides instant SEO advice for each page of your website. This tool is a game changer!

While to some marketers who already have an existing background, this can be seen as an extra feature. For those who are just starting out, it is a great advantage.

Clicking on the Ideas button will take you to a page that lists suggested keywords. You can even find suggestions for backlinks and ways to improve pages from specialized sites.

Keyword Analytics and User Experience

Keywords are the backbone of any website. SEMrush’s keyword research tool brings related keywords with phrases and terms to get higher search rankings.

These terms will be the strategy to lunge your article into page 1 of the SERP. This will increase traffic and generate more sales. There’s even the option to use long-tail keywords. It is ideal for optimizing every content as a start.

As for the User Experience itself, it’s designed straightforwardly. While it can be overwhelming at first with so much information at once, it has a manageable learning curve.

Data slow loading is one issue that new users might face.

SEMrush brings so many functions, and it is to be expected to slow down at times. Like the main menu is placed on the right side, and submenus are on the top. They do have an alternative to make their data visuals to speed up the loading buffer.

For users on the go, SEMrush has an official mobile app. This app can provide another way for you to see how your website is performing, even if you don’t have a desktop.

Backlink Analysis

Backlinks in SEMrush works alongside the SERP. This tool tracks which domains and web pages are linking to your site.

It even analyzes the value of each backline made. Your own website is evaluated for its quality from the pages and domains pointing to it. And it also shares information about the links. From the backlink, SEMrush can pinpoint where the link’s geolocation is from. Meaning if you run a personal blog, for example, you get to know where the link clicks are coming from.

Performance Analysis

SEMrush’s Post Tracking tool tracks each post’s performance. You can track up to 50 posts, and you also have the choice to see how your competitor is doing.

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PPC Data

SEMrush also supports pay-per-click (or PPC for short). While SEO is the basic foundation for any marketing campaign, PPC takes it to the next level.

SEMrush offers planning tools to help you determine which data is more valuable than others. Working on your PPC can make you one step ahead. To see where your competitors are going and their current SERP ranking, a tab is available.

Let’s suppose you have an ad copy draft but it has not been published. This can be an opportunity to create a more optimized ad copy on your landing pages for maximum site traffic.

Site Audit

Site Audits are the indications if your website is not appearing in any search engines. These could include:

  • Duplicate content
  • Website loads slow
  • Crawl errors
  • SSL problems
  • Keyword overuse
  • Missing headers/Images
  • Broken links

SEMrush provides a list of things to correct. You do not need to use any third-party assistance due to the program having it built into the system.

They also offer an On-Page Search Engine Optimization Checker. It offers suggestions for possible changes to improve SEO results.

SEMrush also provides new information. SEMrush will help you solve any issues identified by the Site Audit or On-Page SEOChecker.

SEO-audit

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Social Media Tracker

Many people believe that SEO does not rely on social media. They want you to think that way.

SEMrush offers a range of tools that can track your website’s performance on all major social media platforms. It monitors follower counts, engagements and trends. You can even see which platform is performing the best.

This tool can make side-by-side comparisons of your existing competitors. So in any time period, you have a gauge to determine which platform works best for your website.

Customer Support

For a program like SEMrush, the number of features can be daunting. Their customer service is available via chat, email, and phone.

A live help chat box is found at the corner of every page, along with the contact details on the website’s footer. This removes the need to go through a separate help center page, but no help would be given.

SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.

All in all, active communication to their clients keeps the engagements going.

Conclusion

If your marketing plan is in dire need of major overhaul, SEMrush is a good choice. While the price is too high for some, it makes up for the abundant features for any campaign. Semrush Social Media Toolkit Study Guide

The main question would be: Is it actually worth the money? It all depends on you.

SEMrush has many plans to suit any marketer. It will find a way for you to audit your website. The UI may be clunky at first, but the versatility it gives for online transparency is present. Semrush Social Media Toolkit Study Guide

Need the data? It’s there. Find the best keywords? The program gives you the best ones.

It all boils down to what you do to increase traffic.

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Frequently Asked Questions (FAQ) Semrush Social Media Toolkit Study Guide

What is SEMrush?

SEMrush is an SEO tool that helps you optimize your website for search engines. They were created in 2008 by Oleg Shchegolev, an IT specialist, and Dmitry Melnikov to ensure fair and transparent online competition.

Can I use SEMrush with no paid subscription?

Absolutely. SEMrush is free to use, but you can only access certain features. An example of this is the ability to run 10 Analytic reports per hour. You can create and manage a project, track 10 keywords and then delete it.

More features are only available if you get any of the three available plan subscriptions.

What is the best plan to avail, Pro, Guru, or Business?

If you’re starting out with a blog on your own, or a freelancer, or even an in-house marketer, then the Pro plan is your choice. When you reach a certain amount of experience like a professional SEO marketer, you can go with the Guru plan.

The Business plan is for large advertising agencies or marketing agencies that have a large client base. No matter where you are, SEMrush helps all kinds of marketers.

Can you cancel the subscription anytime?

Yes, you can. You can upgrade, cancel, or downgrade your subscription at any time. If you cancel or downgrade your subscription in the first seven days, a refund will be issued.

Which payment methods are acceptable?

These payment options are accepted by SEMrush:

  • Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
  • Wire transfer available upon request
  • Check (US only, upon request)

Is there a SEMrush refund policy?

Yes. All plans come with a seven-day money-back guarantee. Requests can be made through their official contact form on their website. If the request is received within seven days of signing up, the payment will be refunded.

Can you retrieve your data after canceling a subscription plan?

Yes. SEMrush offers a 30-day grace period after you cancel your subscription. Any lingering projects will remain active until the subscription expires. So it’s best to download them as soon as possible. And if you decide to renew it instead, your data would remain there as is.

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