So, you want to bring traffic to your website?
SEMrush is a great tool for digital marketers if you answered yes. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Everything related to marketing can be found here.
You have a whole range of tools to help you achieve the best results possible for your brand. Getting the ideal website traffic is just one click away.
This article will talk about SEMrush, a tool that will help you in SEO digital marketing.
Before you go on, you may want to watch this video by Craig Mullins on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Organic Research Semrush Logo No Background
Without research, marketing wouldn’t be as successful as it is today.
SEMrush uses a research-based approach to find the best keywords. The program makes an estimate of financial value per word. These search terms can be the reason for generating sales.
This tool allows you to visualize the landing pages of competitor websites for each keyword. These pages can be used as a basis for optimizing your page.
SEMrush is able to detect new competitors via the Search Engine Results Page. The rankings change at any time, so you know where to work on.
In getting insights into your competitors, it is found at the “Competitors” tab. There you’ll see a visual map of where your website ranks among the others. When there are more keywords, they appear on the right side. Organic traffic sites will be higher up on the map’s scale.
Plans and Pricing
This section will first be covered before we move on to the benefits of the program. Finding out the cost saves a lot of time to decide.
SEMrush offers a starting price of $99.95 if paid annually. The program offers three subscription options if you are unable to afford a reasonable price. Every plan is suitable for any small to midsize business (SMB) marketers.
Starts at $119.95 per month.
The Pro plan offers 10,000 results per report through the program’s own domain. Access to keyword analytics tools, up to 3,000 searches or reports per day, and access to keyword analytics tools are also available.
It includes 5 projects, 500 keywords, a 100,000 page limit and up to 50 social profiles. There are 5 scheduled reports in PDF format.
Starting at $229.95 per Month
At this plan, you get 30,000 results per report and 5,000 reports/searches per day. Guru plans increase their number to 50 projects and include 20 PDF reports.
You’d get personalized branding with 1,500 keywords to track, 300,000 crawled pages and 100 social media profiles. You can even access historical data to see how the keyword performed over time.
Starting at $449.95 per Month
This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. These are the most powerful tools available for higher-ups.
Alongside its many analytics, you get to track 5,000 keywords.
All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush can also provide custom solutions on request.
We’re done with that. The tool still has plenty to offer.
SEO Writing Assistant
Known as SEO Ideas, this tool gives instant SEO advice per page on your website. This tool is a game changer!
While to some marketers who already have an existing background, this can be seen as an extra feature. But to those who are new, you should make good use of its potential capabilities.
Clicking on the Ideas button will take you to a page that lists suggested keywords. You can even find suggestions for backlinks and ways to improve pages from specialized sites.
Keyword Analytics and User Experience
Keywords are the backbone of any website. SEMrush’s keyword search tool finds keywords that are similar to phrases and terms in order to improve search rankings.
These terms will be the strategy to lunge your article into page 1 of the SERP. That way, more traffic will generate more sales. You can even use long-tail keywords. It is ideal for optimizing every content as a start.
The User Experience is straightforward. Although it is overwhelming initially with all the information at once it offers, there are many steps to learn.
One possible issue new users may face is data not loading fast.
SEMrush brings so many functions, and it is to be expected to slow down at times. The main menu is located on the right, while the submenus are at the top. They do have an alternative to make their data visuals to speed up the loading buffer.
SEMrush offers a mobile app for users who are on the move. It can be another way to know how your website is doing even without having a desktop.
SEMrush also supports backlinks. The tool monitors which web pages and domains are linking to your site.
It even analyzes the value of each backline made. It evaluates the quality of your website based on the domains and pages that point to it. It also shares information about other links. From the backlink, SEMrush can pinpoint where the link’s geolocation is from. Meaning if you run a personal blog, for example, you get to know where the link clicks are coming from.
Found through the Post Tracking tool, SEMrush tracks the performance of each post. You can track up to 50 posts, and you also have the choice to see how your competitor is doing.
SEMrush also supports pay-per-click (or PPC for short). PPC is an additional level of marketing that goes beyond SEO.
SEMrush offers planning tools to help you determine which data is more valuable than others. You can be one step ahead by working on your PPC. A tab is present to know where your competitors are aiming and even their current SERP ranking.
Let’s suppose you have an ad copy draft but it has not been published. This could be a great opportunity to optimize your ad copy for landing pages in order to get maximum site traffic.
Site Audits are the indications if your website is not appearing in any search engines. They may include:
- Duplicate content
- Website loads slow
- Crawl errors
- SSL problems
- Keyword overuse
- Missing headers/Images
- Broken links
SEMrush provides a list of things to correct. You do not need to use any third-party assistance due to the program having it built into the system.
They also offer an On-Page Search Engine Optimization Checker. It offers suggestions for possible changes to improve SEO results.
Notably, SEMrush also teaches you new information. SEMrush will help you solve any issues identified by the Site Audit or On-Page SEOChecker.
Social Media Tracker
Many people believe that SEO does not rely on social media. They want you to think that way.
SEMrush offers a range of tools that can track your website’s performance on all major social media platforms. It tracks follower counts, engagements, and trending topics. You can even see which platform is performing the best.
This tool can make side-by-side comparisons of your existing competitors. So in any time period, you have a gauge to determine which platform works best for your website.
For a program like SEMrush, the number of features can be daunting. Luckily, their customer support is available through email, chat, and phone.
You will find a live chat box at the bottom of each page. The contact details are also found in the footer. This removes the need to go through a separate help center page, but no help would be given.
SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.
All in all, active communication to their clients keeps the engagements going.
SEMrush is recommended if your marketing plan needs a major overhaul. Although the cost is prohibitive for some, the many features make it worth the investment for any campaign. Semrush Logo No Background
The main question would be: Is it actually worth the money? That depends on you.
SEMrush offers many plans for any kind of marketer as it finds a way to audit your website. Although the UI is a bit confusing at first, it offers online transparency and flexibility. Semrush Logo No Background
Do you need the data? It’s there. What are the most important keywords? The program will show you the most relevant keywords.
It all comes down to how you want to boost traffic.
Frequently Asked Questions (FAQ) Semrush Logo No Background
What is SEMrush?
SEMrush is an SEO tool that helps you optimize your website for search engines. Created in 2008 by IT specialists Oleg Shchegolev and Dmitry Melnikov, they aim to have online competition fair and transparent.
Can I use SEMrush with no paid subscription?
Yes. SEMrush is free to use, but you can only access certain features. An example of this is the ability to run 10 Analytic reports per hour. A free account can create and manage one project and track 10 keywords at a time.
You will only get more features if you subscribe to one of the three plans.
What is the best plan to avail, Pro, Guru, or Business?
The Pro plan is for you if you are starting a blog by yourself, a freelancer or an in-house marketing professional. The Guru plan is available once you have enough experience to be a professional SEO marketer.
The Business plan is for large advertising agencies or marketing agencies that have a large client base. SEMrush can help all types of marketers, no matter where they are located.
Can you cancel the subscription anytime?
Yes. You have the option to upgrade, downgrade, or cancel your subscription when you want to. A refund will be given when you choose to cancel or downgrade your subscription within the first 7 days.
What payment methods are accepted?
These payment options are accepted by SEMrush:
- Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
- Wire transfer (upon request)
- Check (US only, upon request)
Is there a SEMrush refund policy?
Of course. All plans come with a seven-day money-back guarantee. Requests can be made through their official contact form on their website. Payments will be refunded if the request is made within 7 days after the sign-up.
Is it possible to retrieve your data after you cancel a subscription?
Yes. SEMrush offers a 30-day grace period after you cancel your subscription. Any lingering projects will remain active until the subscription expires. So it’s best to download them as soon as possible. And if you decide to renew it instead, your data would remain there as is.