So, you want to bring traffic to your website?
SEMrush is a great tool for digital marketers if you answered yes. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Everything related to marketing can be found here.
A whole suite of tools awaits you to achieve the best results for your brand. Getting the ideal website traffic is just one click away.
This article will discuss SEMrush, which is a tool that can help you with SEO digital marketing.
Before you go on, you may want to check out this video by Craig Mullins on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Organic Research Semrush Keyword Metrics
Without research, marketing wouldn’t be as successful as it is today.
SEMrush utilizes a research-based approach for finding the optimal keywords. It calculates the financial value of each word. These search terms can be the reason for generating sales.
This tool visualizes the landing pages on competitor websites for each keyword. You can use those pages as a base to make an optimized page for your website.
SEMrush is able to detect new competitors via the Search Engine Results Page. The rankings change at any time, so you know where to work on.
In getting insights into your competitors, it is found at the “Competitors” tab. You’ll be able to see a visual map showing where your website ranks in comparison with others. When there are more keywords, they appear on the right side. Organic traffic sites will be higher up on the map’s scale.
Plans and Pricing
This section will first be covered before we move on to the benefits of the program. It saves you a lot of time when you find out what the cost is.
SEMrush offers a starting price of $99.95 if paid annually. The program offers three subscription options if you are unable to afford a reasonable price. Each plan is appropriate for small- to medium-sized businesses (SMBs).
Starting at $119.95 per Month
The Pro plan offers 10,000 results per report through the program’s own domain. You also get access to keyword analytics tools and up to 3,000 reports or searches per day.
It includes 5 projects, 500 keywords, a 100,000 page limit and up to 50 social profiles. There are 5 scheduled reports in PDF format.
Starting at $229.95 per Month
At this plan, you get 30,000 results per report and 5,000 reports/searches per day. The Guru plan increases their number of projects to 50 while also having 20 PDF reports.
Personal branding would be provided with 1,500 keywords to track and 300,000 pages crawled. There are also 100 social media profiles. You can even access historical data to see how the keyword performed over time.
Starts at $449.95 per month.
This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. These are the most powerful tools available for higher-ups.
Alongside its many analytics, you get to track 5,000 keywords.
All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush can also provide custom solutions on request.
We’re done with that. The tool still has plenty to offer.
SEO Writing Assistant
Known as SEO Ideas, this tool gives instant SEO advice per page on your website. This tool is a game changer!
While to some marketers who already have an existing background, this can be seen as an extra feature. But to those who are new, you should make good use of its potential capabilities.
By clicking on the Ideas button, you will be led to a page where you get suggested keywords. You can even find suggestions for backlinks and ways to improve pages from specialized sites.
Keyword Analytics and User Experience
Keywords are the foundation of any website. SEMrush’s keyword research tool brings related keywords with phrases and terms to get higher search rankings.
These terms will be the strategy to lunge your article into page 1 of the SERP. This will increase traffic and generate more sales. You can even use long-tail keywords. This is a great way to optimize every content.
The User Experience is straightforward. While it can be overwhelming at first with so much information at once, it has a manageable learning curve.
Data slow loading is one issue that new users might face.
SEMrush has many functions and can slow down sometimes. The main menu is located on the right, while the submenus are at the top. You can also make your data visuals faster by using the alternative.
SEMrush offers a mobile app for users who are on the move. This app can provide another way for you to see how your website is performing, even if you don’t have a desktop.
SEMrush also supports backlinks. This tool tracks which domains and web pages are linking to your site.
It even analyzes the value of each backline made. It evaluates the quality of your website based on the domains and pages that point to it. It also shares information about other links. From the backlink, SEMrush can pinpoint where the link’s geolocation is from. Meaning if you run a personal blog, for example, you get to know where the link clicks are coming from.
Found through the Post Tracking tool, SEMrush tracks the performance of each post. You can track up to 50 posts, and you also have the choice to see how your competitor is doing.
SEMrush also supports pay-per-click (or PPC for short). PPC is an additional level of marketing that goes beyond SEO.
SEMrush offers planning tools to help you determine which data is more valuable than others. You can be one step ahead by working on your PPC. A tab is present to know where your competitors are aiming and even their current SERP ranking.
Let’s say you have an ad copy draft that’s not yet published. This can be an opportunity to create a more optimized ad copy on your landing pages for maximum site traffic.
Site Audits are the indications if your website is not appearing in any search engines. They may include:
- Duplicate content
- Website loads slow
- Crawl errors
- SSL problems
- Keyword overuse
- Missing headers/Images
- Broken links
SEMrush provides a list of things to correct. Because the program has it integrated into the system, you don’t need to hire any third-party help.
At the same time, they also have an On-Page SEO Checker. It improves SEO results by proposing possible adjustments.
SEMrush also provides new information. If both the Site Audit and On-Page SEO Checker identifies an issue, they would explain to you a solution to advance your current SEO results in your website.
Social Media Tracker
Many people believe that SEO does not rely on social media. They want you to think that way.
SEMrush has a suite of tools to track the performance of your website’s rankings on any major social media platform. It monitors follower counts, engagements and trends. You can even see which platform is performing the best.
This tool allows you to compare your competitors side-by-side. So in any time period, you have a gauge to determine which platform works best for your website.
SEMrush can have a lot of features, which can make it difficult to use. Their customer service is available via chat, email, and phone.
You will find a live chat box at the bottom of each page. The contact details are also found in the footer. This removes the need to go through a separate help center page, but no help would be given.
SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.
All things considered, clients and their agents should communicate regularly to keep the engagements alive.
If your marketing plan is in dire need of major overhaul, SEMrush is a good choice. Although the cost is prohibitive for some, the many features make it worth the investment for any campaign. Semrush Keyword Metrics
The main question would be: Is it actually worth the money? That depends on you.
SEMrush offers many plans for any kind of marketer as it finds a way to audit your website. The UI may be clunky at first, but the versatility it gives for online transparency is present. Semrush Keyword Metrics
Need the data? You have it. Find the best keywords? The program gives you the best ones.
It all comes down to how you want to boost traffic.
Frequently Asked Questions (FAQ) Semrush Keyword Metrics
What is SEMrush?
SEMrush is an SEO tool that helps you optimize your website for search engines. Created in 2008 by IT specialists Oleg Shchegolev and Dmitry Melnikov, they aim to have online competition fair and transparent.
Can I use SEMrush with no paid subscription?
Yes. SEMrush is free to use, but you can only access certain features. An example of this is the ability to run 10 Analytic reports per hour. A free account can create and manage one project and track 10 keywords at a time.
More features are only available if you get any of the three available plan subscriptions.
What is the best plan to avail, Pro, Guru, or Business?
If you’re starting out with a blog on your own, or a freelancer, or even an in-house marketer, then the Pro plan is your choice. When you reach a certain amount of experience like a professional SEO marketer, you can go with the Guru plan.
The Business plan is for large advertising agencies or marketing agencies that have a large client base. No matter where you are, SEMrush helps all kinds of marketers.
Can you cancel the subscription anytime?
Yes, you can. You have the option to upgrade, downgrade, or cancel your subscription when you want to. If you cancel or downgrade your subscription in the first seven days, a refund will be issued.
Which payment methods are acceptable?
SEMrush accepts these payment methods:
- Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
- Wire transfer (upon request)
- Check (US only, upon request)
Does SEMrush have a refund policy?
Yes. All plans come with a seven-day money-back guarantee. You can reach them via their contact form. Payments will be refunded if the request is made within 7 days after the sign-up.
Is it possible to retrieve your data after you cancel a subscription?
Yes. SEMrush offers a 30-day grace period after you cancel your subscription. Any lingering projects would stay active until it expires. So it’s best to download them as soon as possible. Your data will remain intact if you choose to renew it.