Semrush How To Use Position Tracking For Keywords

SEMRush-review

So, you want to bring traffic to your website?

SEMrush is a great tool for digital marketers if you answered yes. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Anything about marketing is here to help.

You have a whole range of tools to help you achieve the best results possible for your brand. Getting the ideal website traffic is just one click away.

This article will talk about SEMrush, a tool that will help you in SEO digital marketing.

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Before you go on, you may want to check out this video by Craig Mullins on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.

Organic Research Semrush How To Use Position Tracking For Keywords

Without research, marketing wouldn’t be as successful as it is today.

SEMrush uses a research-based approach to find the best keywords. The program makes an estimate of financial value per word. These search terms could be the reason you generate sales.

This tool allows you to visualize the landing pages of competitor websites for each keyword. You can use those pages as a base to make an optimized page for your website.

SEMrush is able to detect new competitors via the Search Engine Results Page. You will always know where to focus your efforts, as rankings can change at any moment.

In getting insights into your competitors, it is found at the “Competitors” tab. You’ll be able to see a visual map showing where your website ranks in comparison with others. When there are more keywords, they appear on the right side. Organic traffic sites will be higher up on the map’s scale.

Plans and Pricing

This section will first be covered before we move on to the benefits of the program. Finding out the cost saves a lot of time to decide.

SEMrush offers a starting price of $99.95 if paid annually. If you can’t avail of a reasonable price, the program has three plan subscriptions to select from. Each plan is appropriate for small- to medium-sized businesses (SMBs).

Pro

Starting at $119.95 per Month

The Pro plan offers 10,000 results per report through the program’s own domain. You also get access to keyword analytics tools and up to 3,000 reports or searches per day.

It includes 5 projects, 500 keywords, a 100,000 page limit and up to 50 social profiles. There are 5 scheduled reports in PDF format.

Guru

Starting at $229.95 per Month

At this plan, you get 30,000 results per report and 5,000 reports/searches per day. The Guru plan increases their number of projects to 50 while also having 20 PDF reports.

You’d get personalized branding with 1,500 keywords to track, 300,000 crawled pages and 100 social media profiles. You can even access historical data to see how the keyword performed over time.

Business

Starting at $449.95 per Month

This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. Basically, the best tools for the higher-ups.

Alongside its many analytics, you get to track 5,000 keywords.

All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush can also provide custom solutions on request.

Now that we got that out of the way, the tool has more in store.

Semrush How To Use Position Tracking For Keywords

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SEO Writing Assistant

This tool, also known as SEO Ideas or SEO Advice, provides instant SEO advice for each page of your website. It’s a game-changer!

This can be viewed as an additional feature for marketers with a background. But to those who are new, you should make good use of its potential capabilities.

Clicking on the Ideas button will take you to a page that lists suggested keywords. You can even find suggestions for backlinks and ways to improve pages from specialized sites.

Keyword Analytics and User Experience

Keywords are the foundation of any website. SEMrush’s keyword search tool finds keywords that are similar to phrases and terms in order to improve search rankings.

These terms will be the strategy to lunge your article into page 1 of the SERP. This will increase traffic and generate more sales. There’s even the option to use long-tail keywords. This is a great way to optimize every content.

The User Experience is straightforward. While it can be overwhelming at first with so much information at once, it has a manageable learning curve.

Data slow loading is one issue that new users might face.

SEMrush brings so many functions, and it is to be expected to slow down at times. The main menu is located on the right, while the submenus are at the top. You can also make your data visuals faster by using the alternative.

SEMrush offers a mobile app for users who are on the move. This app can provide another way for you to see how your website is performing, even if you don’t have a desktop.

Backlink Analysis

SEMrush also supports backlinks. This tool tracks which domains and web pages are linking to your site.

It even analyzes the value of each backline made. Your own website is evaluated for its quality from the pages and domains pointing to it. And it also shares information about the links. SEMrush can determine the geolocation of the link by looking at the backlink. If you have a personal blog, you can see where the link clicks come from.

Performance Analysis

Found through the Post Tracking tool, SEMrush tracks the performance of each post. You can track up 50 posts and see the performance of your competitors.

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PPC Data

SEMrush also supports pay-per-click (or PPC for short). While SEO is the basic foundation for any marketing campaign, PPC takes it to the next level.

SEMrush offers planning tools to help you determine which data is more valuable than others. You can be one step ahead by working on your PPC. To see where your competitors are going and their current SERP ranking, a tab is available.

Let’s suppose you have an ad copy draft but it has not been published. This can be an opportunity to create a more optimized ad copy on your landing pages for maximum site traffic.

Site Audit

Site audits can be used to determine if your site is not showing up in search engines. These could include:

  • Duplicate content
  • Website loads slow
  • Crawl errors
  • SSL problems
  • Keyword overuse
  • Missing headers/Images
  • Broken links

SEMrush provides a list of things to correct. You do not need to use any third-party assistance due to the program having it built into the system.

They also offer an On-Page Search Engine Optimization Checker. It offers suggestions for possible changes to improve SEO results.

SEMrush also provides new information. If both the Site Audit and On-Page SEO Checker identifies an issue, they would explain to you a solution to advance your current SEO results in your website.

SEO-audit

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Social Media Tracker

Most people may think SEO doesn’t rely on social media. They want you to think that way.

SEMrush offers a range of tools that can track your website’s performance on all major social media platforms. It monitors follower counts, engagements and trends. They even highlight which platform performs the best.

This tool allows you to compare your competitors side-by-side. So in any time period, you have a gauge to determine which platform works best for your website.

Customer Support

For a program like SEMrush, the number of features can be daunting. Luckily, their customer support is available through email, chat, and phone.

A live help chat box is found at the corner of every page, along with the contact details on the website’s footer. This removes the need to go through a separate help center page, but no help would be given.

SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.

All in all, active communication to their clients keeps the engagements going.

Conclusion

If your marketing plan is in dire need of major overhaul, SEMrush is a good choice. Although the cost is prohibitive for some, the many features make it worth the investment for any campaign. Semrush How To Use Position Tracking For Keywords

It would be a good question to ask: Is it worth the cost? That depends on you.

SEMrush has many plans to suit any marketer. It will find a way for you to audit your website. The UI may be clunky at first, but the versatility it gives for online transparency is present. Semrush How To Use Position Tracking For Keywords

Need the data? It’s there. What are the most important keywords? The program will show you the most relevant keywords.

It all boils down to what you do to increase traffic.

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Frequently Asked Questions (FAQ) Semrush How To Use Position Tracking For Keywords

What is SEMrush?

SEMrush is an SEO tool that helps you optimize your website for search engines. They were created in 2008 by Oleg Shchegolev, an IT specialist, and Dmitry Melnikov to ensure fair and transparent online competition.

Can I use SEMrush with no paid subscription?

Absolutely. SEMrush is free to use, but you can only access certain features. An example of this is the ability to run 10 Analytic reports per hour. A free account can create and manage one project and track 10 keywords at a time.

You will only get more features if you subscribe to one of the three plans.

What is the best plan to avail, Pro, Guru, or Business?

If you’re starting out with a blog on your own, or a freelancer, or even an in-house marketer, then the Pro plan is your choice. The Guru plan is available once you have enough experience to be a professional SEO marketer.

The Business plan is intended for extensive advertising or marketing agencies with a large network of clients. No matter where you are, SEMrush helps all kinds of marketers.

Can you cancel the subscription anytime?

Yes. You can upgrade, cancel, or downgrade your subscription at any time. A refund will be given when you choose to cancel or downgrade your subscription within the first 7 days.

Which payment methods are acceptable?

SEMrush accepts these payment methods:

  • Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
  • Wire transfer (upon request)
  • Check (US only, upon request)

Is there a SEMrush refund policy?

Yes. All plans come with a seven-day money-back guarantee. Requests can be made through their official contact form on their website. If the request is received within seven days of signing up, the payment will be refunded.

Can you retrieve your data after canceling a subscription plan?

Yes. SEMrush offers a 30-day grace period after you cancel your subscription. Any lingering projects would stay active until it expires. So it’s best to download them as soon as possible. And if you decide to renew it instead, your data would remain there as is.

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