So, you want to bring traffic to your website?
If your answer is yes, then SEMrush saves the hassle for many digital marketers. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Everything related to marketing can be found here.
You have a whole range of tools to help you achieve the best results possible for your brand. Just one click is all it takes to get the perfect website traffic.
This article will discuss SEMrush, which is a tool that can help you with SEO digital marketing.
Before you go on, you may want to watch this video by Craig Mullins on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Organic Research Semrush, Free Version
Without research, marketing wouldn’t be as successful as it is today.
SEMrush utilizes a research-based approach for finding the optimal keywords. The program makes an estimate of financial value per word. These search terms could be the reason you generate sales.
This tool visualizes the landing pages on competitor websites for each keyword. These pages can be used as a basis for optimizing your page.
SEMrush is able to detect new competitors via the Search Engine Results Page. You will always know where to focus your efforts, as rankings can change at any moment.
In getting insights into your competitors, it is found at the “Competitors” tab. There you’ll see a visual map of where your website ranks among the others. When there are more keywords, they appear on the right side. Organic traffic sites will be higher up on the map’s scale.
Plans and Pricing
This section will first be covered before we move on to the benefits of the program. Finding out the cost saves a lot of time to decide.
SEMrush offers a starting price of $99.95 if paid annually. The program offers three subscription options if you are unable to afford a reasonable price. Every plan is suitable for any small to midsize business (SMB) marketers.
Starts at $119.95 per month.
The Pro plan offers 10,000 results per report through the program’s own domain. Access to keyword analytics tools, up to 3,000 searches or reports per day, and access to keyword analytics tools are also available.
It gathers 5 projects, 500 keywords to track, a 100,000 crawled page limit, and up to 50 social media profiles with 5 scheduled reports in PDF format.
Starts at $229.95 per month.
At this plan, you get 30,000 results per report and 5,000 reports/searches per day. Guru plans increase their number to 50 projects and include 20 PDF reports.
You’d get personalized branding with 1,500 keywords to track, 300,000 crawled pages and 100 social media profiles. There’s even historical data access to know how the keyword performed through time.
Starts at $449.95 per month.
This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. Basically, the best tools for the higher-ups.
Alongside its many analytics, you get to track 5,000 keywords.
All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush also offers custom solutions upon request.
We’re done with that. The tool still has plenty to offer.
SEO Writing Assistant
Known as SEO Ideas, this tool gives instant SEO advice per page on your website. This tool is a game changer!
While to some marketers who already have an existing background, this can be seen as an extra feature. But to those who are new, you should make good use of its potential capabilities.
Clicking on the Ideas button will take you to a page that lists suggested keywords. You can even find suggestions for backlinks and ways to improve pages from specialized sites.
Keyword Analytics and User Experience
Keywords are the backbone of any website. SEMrush’s keyword search tool finds keywords that are similar to phrases and terms in order to improve search rankings.
These terms will be the strategy to lunge your article into page 1 of the SERP. That way, more traffic will generate more sales. There’s even the option to use long-tail keywords. This is a great way to optimize every content.
The User Experience is straightforward. While it can be overwhelming at first with so much information at once, it has a manageable learning curve.
One possible issue new users may face is data not loading fast.
SEMrush has many functions and can slow down sometimes. The main menu is located on the right, while the submenus are at the top. You can also make your data visuals faster by using the alternative.
SEMrush offers a mobile app for users who are on the move. It can be another way to know how your website is doing even without having a desktop.
SEMrush also supports backlinks. The tool monitors which web pages and domains are linking to your site.
It even analyzes the value of each backline made. It evaluates the quality of your website based on the domains and pages that point to it. It also shares information about other links. From the backlink, SEMrush can pinpoint where the link’s geolocation is from. If you have a personal blog, you can see where the link clicks come from.
Found through the Post Tracking tool, SEMrush tracks the performance of each post. You can track up to 50 posts, and you also have the choice to see how your competitor is doing.
Pay-per-click, or PPC in short, is also present in SEMrush. While SEO is the basic foundation for any marketing campaign, PPC takes it to the next level.
SEMrush has planning tools for this to know which data has better value compared to other competitors. Working on your PPC can make you one step ahead. A tab is present to know where your competitors are aiming and even their current SERP ranking.
Let’s say you have an ad copy draft that’s not yet published. This can be an opportunity to create a more optimized ad copy on your landing pages for maximum site traffic.
Site audits can be used to determine if your site is not showing up in search engines. They may include:
- Duplicate content
- Website loads slow
- Crawl errors
- SSL problems
- Keyword overuse
- Missing headers/Images
- Broken links
SEMrush has a list of things you can do. Because the program has it integrated into the system, you don’t need to hire any third-party help.
They also offer an On-Page Search Engine Optimization Checker. It improves SEO results by proposing possible adjustments.
SEMrush also provides new information. SEMrush will help you solve any issues identified by the Site Audit or On-Page SEOChecker.
Social Media Tracker
Many people believe that SEO does not rely on social media. They want you to think that way.
SEMrush offers a range of tools that can track your website’s performance on all major social media platforms. It tracks follower counts, engagements, and trending topics. You can even see which platform is performing the best.
This tool allows you to compare your competitors side-by-side. So in any time period, you have a gauge to determine which platform works best for your website.
SEMrush can have a lot of features, which can make it difficult to use. Their customer service is available via chat, email, and phone.
You will find a live chat box at the bottom of each page. The contact details are also found in the footer. This removes the need to go through a separate help center page, but no help would be given.
SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.
All things considered, clients and their agents should communicate regularly to keep the engagements alive.
If your marketing plan is in dire need of major overhaul, SEMrush is a good choice. While the price is too high for some, it makes up for the abundant features for any campaign. Semrush, Free Version
The main question would be: Is it actually worth the money? It all depends on you.
SEMrush offers many plans for any kind of marketer as it finds a way to audit your website. The UI may be clunky at first, but the versatility it gives for online transparency is present. Semrush, Free Version
Do you need the data? It’s there. What are the most important keywords? The program will show you the most relevant keywords.
It all boils down to what you do to increase traffic.
Frequently Asked Questions (FAQ) Semrush, Free Version
What is SEMrush?
SEMrush, an SEO tool, helps you optimize your website to search engines. They were created in 2008 by Oleg Shchegolev, an IT specialist, and Dmitry Melnikov to ensure fair and transparent online competition.
Can I use SEMrush with no paid subscription?
Yes. You can use SEMrush with a free account but only with limited features. One example is having 10 Analytic reports per day. A free account can create and manage one project and track 10 keywords at a time.
More features are only available if you get any of the three available plan subscriptions.
What is the best plan to avail, Pro, Guru, or Business?
The Pro plan is for you if you are starting a blog by yourself, a freelancer or an in-house marketing professional. The Guru plan is available once you have enough experience to be a professional SEO marketer.
The Business plan is for large advertising agencies or marketing agencies that have a large client base. No matter where you are, SEMrush helps all kinds of marketers.
Can you cancel the subscription anytime?
Yes. You have the option to upgrade, downgrade, or cancel your subscription when you want to. If you cancel or downgrade your subscription in the first seven days, a refund will be issued.
Which payment methods are acceptable?
SEMrush accepts these payment methods:
- Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
- Wire transfer (upon request)
- Check (US only, upon request)
Is there a SEMrush refund policy?
Of course. There is a 7-day money-back guarantee on all plans. Requests can be made through their official contact form on their website. Payments will be refunded if the request is made within 7 days after the sign-up.
Can you retrieve your data after canceling a subscription plan?
Yes. SEMrush gives you a 30-day grace period once you cancel your subscription. Any lingering projects will remain active until the subscription expires. So it’s best to download them as soon as possible. And if you decide to renew it instead, your data would remain there as is.