So, you want to bring traffic to your website?
SEMrush is a great tool for digital marketers if you answered yes. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Everything related to marketing can be found here.
A whole suite of tools awaits you to achieve the best results for your brand. Just one click is all it takes to get the perfect website traffic.
This article will talk about SEMrush, a tool that will help you in SEO digital marketing.
Before you continue, you may want to check out this video by Craig Mullins on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of SEMrush.
Organic Research Semrush Cambridge Analytica
Without research, marketing wouldn’t be as successful as it is today.
SEMrush uses a research-based approach to find the best keywords. It calculates the financial value of each word. These search terms could be the reason you generate sales.
This tool allows you to visualize the landing pages of competitor websites for each keyword. These pages can be used as a basis for optimizing your page.
SEMrush is able to detect new competitors via the Search Engine Results Page. You will always know where to focus your efforts, as rankings can change at any moment.
In getting insights into your competitors, it is found at the “Competitors” tab. You’ll be able to see a visual map showing where your website ranks in comparison with others. When there are more keywords, they appear on the right side. Sites with organic traffic will appear higher on the map’s scale.
Plans and Pricing
But before we can continue on what the program can do, this section will be covered first. It saves you a lot of time when you find out what the cost is.
SEMrush starts at $99.95 per year if you pay annually. The program offers three subscription options if you are unable to afford a reasonable price. Each plan is appropriate for small- to medium-sized businesses (SMBs).
Starting at $119.95 per Month
The Pro plan offers 10,000 results per report through the program’s own domain. You also get access to keyword analytics tools and up to 3,000 reports or searches per day.
It includes 5 projects, 500 keywords, a 100,000 page limit and up to 50 social profiles. There are 5 scheduled reports in PDF format.
Starting at $229.95 per Month
At this plan, you get 30,000 results per report and 5,000 reports/searches per day. Guru plans increase their number to 50 projects and include 20 PDF reports.
You’d get personalized branding with 1,500 keywords to track, 300,000 crawled pages and 100 social media profiles. There’s even historical data access to know how the keyword performed through time.
Starts at $449.95 per month.
This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. Basically, the best tools for the higher-ups.
Alongside its many analytics, you get to track 5,000 keywords.
All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush also offers custom solutions upon request.
We’re done with that. The tool still has plenty to offer.
SEO Writing Assistant
Known as SEO Ideas, this tool gives instant SEO advice per page on your website. It’s a game-changer!
While to some marketers who already have an existing background, this can be seen as an extra feature. But to those who are new, you should make good use of its potential capabilities.
Clicking on the Ideas button will take you to a page that lists suggested keywords. There are even recommendations to use backlinks or ways to make page improvements from specialized websites.
Keyword Analytics and User Experience
Keywords are the foundation of any website. SEMrush’s keyword search tool finds keywords that are similar to phrases and terms in order to improve search rankings.
These terms will help you get your article to page 1 on the SERP. That way, more traffic will generate more sales. There’s even the option to use long-tail keywords. It is ideal for optimizing every content as a start.
As for the User Experience itself, it’s designed straightforwardly. While it can be overwhelming at first with so much information at once, it has a manageable learning curve.
Data slow loading is one issue that new users might face.
SEMrush brings so many functions, and it is to be expected to slow down at times. Like the main menu is placed on the right side, and submenus are on the top. You can also make your data visuals faster by using the alternative.
For users on the go, SEMrush has an official mobile app. It can be another way to know how your website is doing even without having a desktop.
Backlinks in SEMrush works alongside the SERP. The tool monitors which web pages and domains are linking to your site.
It also analyzes each backline. Your own website is evaluated for its quality from the pages and domains pointing to it. It also shares information about other links. From the backlink, SEMrush can pinpoint where the link’s geolocation is from. If you have a personal blog, you can see where the link clicks come from.
Found through the Post Tracking tool, SEMrush tracks the performance of each post. You can track up 50 posts and see the performance of your competitors.
Pay-per-click, or PPC in short, is also present in SEMrush. PPC is an additional level of marketing that goes beyond SEO.
SEMrush offers planning tools to help you determine which data is more valuable than others. Working on your PPC can make you one step ahead. A tab is present to know where your competitors are aiming and even their current SERP ranking.
Let’s suppose you have an ad copy draft but it has not been published. This can be an opportunity to create a more optimized ad copy on your landing pages for maximum site traffic.
Site Audits are the indications if your website is not appearing in any search engines. They may include:
- Duplicate content
- Website loads slow
- Crawl errors
- SSL problems
- Keyword overuse
- Missing headers/Images
- Broken links
SEMrush has a list of things you can do. You do not need to use any third-party assistance due to the program having it built into the system.
They also offer an On-Page Search Engine Optimization Checker. It improves SEO results by proposing possible adjustments.
SEMrush also provides new information. SEMrush will help you solve any issues identified by the Site Audit or On-Page SEOChecker.
Social Media Tracker
Many people believe that SEO does not rely on social media. They want you to think that way.
SEMrush has a suite of tools to track the performance of your website’s rankings on any major social media platform. It monitors follower counts, engagements and trends. You can even see which platform is performing the best.
This tool allows you to compare your competitors side-by-side. This tool can be used to compare the performance of your competitors over any time period.
For a program like SEMrush, the number of features can be daunting. Their customer service is available via chat, email, and phone.
You will find a live chat box at the bottom of each page. The contact details are also found in the footer. This removes the need to go through a separate help center page, but no help would be given.
SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.
All things considered, clients and their agents should communicate regularly to keep the engagements alive.
If your marketing plan is in dire need of major overhaul, SEMrush is a good choice. Although the cost is prohibitive for some, the many features make it worth the investment for any campaign. Semrush Cambridge Analytica
The main question would be: Is it actually worth the money? It all depends on you.
SEMrush offers many plans for any kind of marketer as it finds a way to audit your website. Although the UI is a bit confusing at first, it offers online transparency and flexibility. Semrush Cambridge Analytica
Need the data? You have it. Find the best keywords? The program will show you the most relevant keywords.
It all comes down to how you want to boost traffic.
Frequently Asked Questions (FAQ) Semrush Cambridge Analytica
What is SEMrush?
SEMrush, an SEO tool, helps you optimize your website to search engines. Created in 2008 by IT specialists Oleg Shchegolev and Dmitry Melnikov, they aim to have online competition fair and transparent.
Can I use SEMrush with no paid subscription?
Absolutely. SEMrush is free to use, but you can only access certain features. An example of this is the ability to run 10 Analytic reports per hour. A free account can create and manage one project and track 10 keywords at a time.
You will only get more features if you subscribe to one of the three plans.
What is the best plan to avail, Pro, Guru, or Business?
The Pro plan is for you if you are starting a blog by yourself, a freelancer or an in-house marketing professional. The Guru plan is available once you have enough experience to be a professional SEO marketer.
The Business plan is intended for extensive advertising or marketing agencies with a large network of clients. No matter where you are, SEMrush helps all kinds of marketers.
Can you cancel the subscription anytime?
Yes. You can upgrade, cancel, or downgrade your subscription at any time. If you cancel or downgrade your subscription in the first seven days, a refund will be issued.
Which payment methods are acceptable?
SEMrush accepts these payment methods:
- Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
- Wire transfer (upon request)
- Check (US only, upon request)
Is there a SEMrush refund policy?
Of course. There is a 7-day money-back guarantee on all plans. Requests can be made through their official contact form on their website. If the request is received within seven days of signing up, the payment will be refunded.
Can you retrieve your data after canceling a subscription plan?
Yes. SEMrush offers a 30-day grace period after you cancel your subscription. Any lingering projects will remain active until the subscription expires. So it’s best to download them as soon as possible. And if you decide to renew it instead, your data would remain there as is.