So, you want to bring traffic to your website?
SEMrush is a great tool for digital marketers if you answered yes. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Anything about marketing is here to help.
A whole suite of tools awaits you to achieve the best results for your brand. Getting the ideal website traffic is just one click away.
This article will talk about SEMrush, a tool that will help you in SEO digital marketing.
Before you go on, you may want to check out this video by Craig Mullins on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Organic Research Review Of Semrush
Marketing wouldn’t be what it is now without research backed up.
SEMrush uses a research-based approach to find the best keywords. It calculates the financial value of each word. These search terms can be the reason for generating sales.
This tool visualizes the landing pages on competitor websites for each keyword. You can use those pages as a base to make an optimized page for your website.
SEMrush is able to detect new competitors via the Search Engine Results Page. The rankings change at any time, so you know where to work on.
In getting insights into your competitors, it is found at the “Competitors” tab. There you’ll see a visual map of where your website ranks among the others. When there are more keywords, they appear on the right side. Organic traffic sites will be higher up on the map’s scale.
Plans and Pricing
This section will first be covered before we move on to the benefits of the program. It saves you a lot of time when you find out what the cost is.
SEMrush offers a starting price of $99.95 if paid annually. The program offers three subscription options if you are unable to afford a reasonable price. Every plan is suitable for any small to midsize business (SMB) marketers.
Starts at $119.95 per month.
The Pro plan offers 10,000 results per report through the program’s own domain. Access to keyword analytics tools, up to 3,000 searches or reports per day, and access to keyword analytics tools are also available.
It gathers 5 projects, 500 keywords to track, a 100,000 crawled page limit, and up to 50 social media profiles with 5 scheduled reports in PDF format.
Starting at $229.95 per Month
At this plan, you get 30,000 results per report and 5,000 reports/searches per day. Guru plans increase their number to 50 projects and include 20 PDF reports.
You’d get personalized branding with 1,500 keywords to track, 300,000 crawled pages and 100 social media profiles. You can even access historical data to see how the keyword performed over time.
Starting at $449.95 per Month
This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. Basically, the best tools for the higher-ups.
Alongside its many analytics, you get to track 5,000 keywords.
All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush can also provide custom solutions on request.
We’re done with that. The tool still has plenty to offer.
SEO Writing Assistant
This tool, also known as SEO Ideas or SEO Advice, provides instant SEO advice for each page of your website. This tool is a game changer!
While to some marketers who already have an existing background, this can be seen as an extra feature. But to those who are new, you should make good use of its potential capabilities.
Clicking on the Ideas button will take you to a page that lists suggested keywords. You can even find suggestions for backlinks and ways to improve pages from specialized sites.
Keyword Analytics and User Experience
Keywords are the backbone of any website. SEMrush’s keyword search tool finds keywords that are similar to phrases and terms in order to improve search rankings.
These terms will be the strategy to lunge your article into page 1 of the SERP. This will increase traffic and generate more sales. There’s even the option to use long-tail keywords. It is ideal for optimizing every content as a start.
As for the User Experience itself, it’s designed straightforwardly. Although it is overwhelming initially with all the information at once it offers, there are many steps to learn.
One possible issue new users may face is data not loading fast.
SEMrush brings so many functions, and it is to be expected to slow down at times. The main menu is located on the right, while the submenus are at the top. They do have an alternative to make their data visuals to speed up the loading buffer.
For users on the go, SEMrush has an official mobile app. It can be another way to know how your website is doing even without having a desktop.
Backlinks in SEMrush works alongside the SERP. The tool monitors which web pages and domains are linking to your site.
It also analyzes each backline. It evaluates the quality of your website based on the domains and pages that point to it. It also shares information about other links. From the backlink, SEMrush can pinpoint where the link’s geolocation is from. Meaning if you run a personal blog, for example, you get to know where the link clicks are coming from.
SEMrush’s Post Tracking tool tracks each post’s performance. You can track up to 50 posts, and you also have the choice to see how your competitor is doing.
Pay-per-click, or PPC in short, is also present in SEMrush. PPC is an additional level of marketing that goes beyond SEO.
SEMrush has planning tools for this to know which data has better value compared to other competitors. Working on your PPC can make you one step ahead. To see where your competitors are going and their current SERP ranking, a tab is available.
Let’s suppose you have an ad copy draft but it has not been published. This could be a great opportunity to optimize your ad copy for landing pages in order to get maximum site traffic.
Site Audits are the indications if your website is not appearing in any search engines. These could include:
- Duplicate content
- Website loads slow
- Crawl errors
- SSL problems
- Keyword overuse
- Missing headers/Images
- Broken links
SEMrush provides a list of things to correct. Because the program has it integrated into the system, you don’t need to hire any third-party help.
At the same time, they also have an On-Page SEO Checker. It offers suggestions for possible changes to improve SEO results.
SEMrush also provides new information. SEMrush will help you solve any issues identified by the Site Audit or On-Page SEOChecker.
Social Media Tracker
Most people may think SEO doesn’t rely on social media. They want you to think that way.
SEMrush has a suite of tools to track the performance of your website’s rankings on any major social media platform. It tracks follower counts, engagements, and trending topics. They even highlight which platform performs the best.
This tool can make side-by-side comparisons of your existing competitors. So in any time period, you have a gauge to determine which platform works best for your website.
SEMrush can have a lot of features, which can make it difficult to use. Their customer service is available via chat, email, and phone.
You will find a live chat box at the bottom of each page. The contact details are also found in the footer. This removes the need to go through a separate help center page, but no help would be given.
SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.
All things considered, clients and their agents should communicate regularly to keep the engagements alive.
If your marketing plan is in dire need of major overhaul, SEMrush is a good choice. Although the cost is prohibitive for some, the many features make it worth the investment for any campaign. Review Of Semrush
It would be a good question to ask: Is it worth the cost? It all depends on you.
SEMrush offers many plans for any kind of marketer as it finds a way to audit your website. The UI may be clunky at first, but the versatility it gives for online transparency is present. Review Of Semrush
Need the data? You have it. What are the most important keywords? The program will show you the most relevant keywords.
It all comes down to how you want to boost traffic.
Frequently Asked Questions (FAQ) Review Of Semrush
What is SEMrush?
SEMrush, an SEO tool, helps you optimize your website to search engines. They were created in 2008 by Oleg Shchegolev, an IT specialist, and Dmitry Melnikov to ensure fair and transparent online competition.
Can I use SEMrush with no paid subscription?
Yes. You can use SEMrush with a free account but only with limited features. One example is having 10 Analytic reports per day. A free account can create and manage one project and track 10 keywords at a time.
More features are only available if you get any of the three available plan subscriptions.
What is the best plan to avail, Pro, Guru, or Business?
The Pro plan is for you if you are starting a blog by yourself, a freelancer or an in-house marketing professional. When you reach a certain amount of experience like a professional SEO marketer, you can go with the Guru plan.
The Business plan is for large advertising agencies or marketing agencies that have a large client base. SEMrush can help all types of marketers, no matter where they are located.
Can you cancel the subscription anytime?
Yes, you can. You have the option to upgrade, downgrade, or cancel your subscription when you want to. If you cancel or downgrade your subscription in the first seven days, a refund will be issued.
Which payment methods are acceptable?
These payment options are accepted by SEMrush:
- Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
- Wire transfer (upon request)
- Check (US only, upon request)
Is there a SEMrush refund policy?
Yes. There is a 7-day money-back guarantee on all plans. Requests can be made through their official contact form on their website. If the request is received within seven days of signing up, the payment will be refunded.
Is it possible to retrieve your data after you cancel a subscription?
Yes. SEMrush gives you a 30-day grace period once you cancel your subscription. Any lingering projects will remain active until the subscription expires. So it’s best to download them as soon as possible. Your data will remain intact if you choose to renew it.