So, you want to bring traffic to your website?
SEMrush is a great tool for digital marketers if you answered yes. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Anything about marketing is here to help.
You have a whole range of tools to help you achieve the best results possible for your brand. Getting the ideal website traffic is just one click away.
This article will discuss SEMrush, which is a tool that can help you with SEO digital marketing.
Before you continue, you may want to check out this video by Craig Mullins on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of SEMrush.
Organic Research Paul Semrush
Marketing wouldn’t be what it is now without research backed up.
SEMrush utilizes a research-based approach for finding the optimal keywords. It calculates the financial value of each word. These search terms can be the reason for generating sales.
This tool visualizes the landing pages on competitor websites for each keyword. These pages can be used as a basis for optimizing your page.
Notably, SEMrush can detect new competitors on the Search Engine Results Page (SERP). You will always know where to focus your efforts, as rankings can change at any moment.
In getting insights into your competitors, it is found at the “Competitors” tab. There you’ll see a visual map of where your website ranks among the others. When there are more keywords, they appear on the right side. Sites with organic traffic will appear higher on the map’s scale.
Plans and Pricing
But before we can continue on what the program can do, this section will be covered first. It saves you a lot of time when you find out what the cost is.
SEMrush offers a starting price of $99.95 if paid annually. If you can’t avail of a reasonable price, the program has three plan subscriptions to select from. Each plan is appropriate for small- to medium-sized businesses (SMBs).
Starts at $119.95 per month.
The Pro plan offers 10,000 results per report through the program’s own domain. You also get access to keyword analytics tools and up to 3,000 reports or searches per day.
It includes 5 projects, 500 keywords, a 100,000 page limit and up to 50 social profiles. There are 5 scheduled reports in PDF format.
Starting at $229.95 per Month
At this plan, you get 30,000 results per report and 5,000 reports/searches per day. The Guru plan increases their number of projects to 50 while also having 20 PDF reports.
You’d get personalized branding with 1,500 keywords to track, 300,000 crawled pages and 100 social media profiles. There’s even historical data access to know how the keyword performed through time.
Starting at $449.95 per Month
This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. These are the most powerful tools available for higher-ups.
Alongside its many analytics, you get to track 5,000 keywords.
All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush also offers custom solutions upon request.
We’re done with that. The tool still has plenty to offer.
SEO Writing Assistant
Known as SEO Ideas, this tool gives instant SEO advice per page on your website. This tool is a game changer!
This can be viewed as an additional feature for marketers with a background. For those who are just starting out, it is a great advantage.
By clicking on the Ideas button, you will be led to a page where you get suggested keywords. There are even recommendations to use backlinks or ways to make page improvements from specialized websites.
Keyword Analytics and User Experience
Keywords are the backbone of any website. SEMrush’s keyword research tool brings related keywords with phrases and terms to get higher search rankings.
These terms will be the strategy to lunge your article into page 1 of the SERP. This will increase traffic and generate more sales. There’s even the option to use long-tail keywords. It is ideal for optimizing every content as a start.
The User Experience is straightforward. Although it is overwhelming initially with all the information at once it offers, there are many steps to learn.
One possible issue new users may face is data not loading fast.
SEMrush has many functions and can slow down sometimes. The main menu is located on the right, while the submenus are at the top. They do have an alternative to make their data visuals to speed up the loading buffer.
SEMrush offers a mobile app for users who are on the move. It can be another way to know how your website is doing even without having a desktop.
Backlinks in SEMrush works alongside the SERP. This tool tracks which domains and web pages are linking to your site.
It even analyzes the value of each backline made. Your own website is evaluated for its quality from the pages and domains pointing to it. And it also shares information about the links. From the backlink, SEMrush can pinpoint where the link’s geolocation is from. Meaning if you run a personal blog, for example, you get to know where the link clicks are coming from.
Found through the Post Tracking tool, SEMrush tracks the performance of each post. You can track up to 50 posts, and you also have the choice to see how your competitor is doing.
SEMrush also supports pay-per-click (or PPC for short). While SEO is the basic foundation for any marketing campaign, PPC takes it to the next level.
SEMrush offers planning tools to help you determine which data is more valuable than others. Working on your PPC can make you one step ahead. To see where your competitors are going and their current SERP ranking, a tab is available.
Let’s suppose you have an ad copy draft but it has not been published. This can be an opportunity to create a more optimized ad copy on your landing pages for maximum site traffic.
Site Audits are the indications if your website is not appearing in any search engines. These could include:
- Duplicate content
- Website loads slow
- Crawl errors
- SSL problems
- Keyword overuse
- Missing headers/Images
- Broken links
SEMrush has a list of things you can do. Because the program has it integrated into the system, you don’t need to hire any third-party help.
At the same time, they also have an On-Page SEO Checker. It offers suggestions for possible changes to improve SEO results.
SEMrush also provides new information. If both the Site Audit and On-Page SEO Checker identifies an issue, they would explain to you a solution to advance your current SEO results in your website.
Social Media Tracker
Most people may think SEO doesn’t rely on social media. That’s what they want you to consider.
SEMrush offers a range of tools that can track your website’s performance on all major social media platforms. It monitors follower counts, engagements and trends. They even highlight which platform performs the best.
This tool can make side-by-side comparisons of your existing competitors. This tool can be used to compare the performance of your competitors over any time period.
For a program like SEMrush, the number of features can be daunting. Their customer service is available via chat, email, and phone.
A live help chat box is found at the corner of every page, along with the contact details on the website’s footer. This removes the need to go through a separate help center page, but no help would be given.
SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.
All things considered, clients and their agents should communicate regularly to keep the engagements alive.
SEMrush is recommended if your marketing plan needs a major overhaul. While the price is too high for some, it makes up for the abundant features for any campaign. Paul Semrush
The main question would be: Is it actually worth the money? It all depends on you.
SEMrush offers many plans for any kind of marketer as it finds a way to audit your website. Although the UI is a bit confusing at first, it offers online transparency and flexibility. Paul Semrush
Need the data? It’s there. Find the best keywords? The program gives you the best ones.
It all comes down to how you want to boost traffic.
Frequently Asked Questions (FAQ) Paul Semrush
What is SEMrush?
SEMrush, an SEO tool, helps you optimize your website to search engines. Created in 2008 by IT specialists Oleg Shchegolev and Dmitry Melnikov, they aim to have online competition fair and transparent.
Can I use SEMrush with no paid subscription?
Absolutely. You can use SEMrush with a free account but only with limited features. An example of this is the ability to run 10 Analytic reports per hour. A free account can create and manage one project and track 10 keywords at a time.
You will only get more features if you subscribe to one of the three plans.
What is the best plan to avail, Pro, Guru, or Business?
The Pro plan is for you if you are starting a blog by yourself, a freelancer or an in-house marketing professional. When you reach a certain amount of experience like a professional SEO marketer, you can go with the Guru plan.
The Business plan is intended for extensive advertising or marketing agencies with a large network of clients. No matter where you are, SEMrush helps all kinds of marketers.
Can you cancel the subscription anytime?
Yes, you can. You have the option to upgrade, downgrade, or cancel your subscription when you want to. A refund will be given when you choose to cancel or downgrade your subscription within the first 7 days.
Which payment methods are acceptable?
SEMrush accepts these payment methods:
- Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
- Wire transfer (upon request)
- Check (US only, upon request)
Is there a SEMrush refund policy?
Yes. There is a 7-day money-back guarantee on all plans. You can reach them via their contact form. If the request is received within seven days of signing up, the payment will be refunded.
Is it possible to retrieve your data after you cancel a subscription?
Yes. SEMrush gives you a 30-day grace period once you cancel your subscription. Any lingering projects will remain active until the subscription expires. So it’s best to download them as soon as possible. And if you decide to renew it instead, your data would remain there as is.