So, you want to bring traffic to your website?
If your answer is yes, then SEMrush saves the hassle for many digital marketers. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Everything related to marketing can be found here.
You have a whole range of tools to help you achieve the best results possible for your brand. Just one click is all it takes to get the perfect website traffic.
This article will talk about SEMrush, a tool that will help you in SEO digital marketing.
Before you go on, you may want to check out this video by Craig Mullins on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Organic Research O Semrush
Without research, marketing wouldn’t be as successful as it is today.
SEMrush uses a research-based approach to find the best keywords. It calculates the financial value of each word. These search terms could be the reason you generate sales.
This tool visualizes the landing pages on competitor websites for each keyword. You can use those pages as a base to make an optimized page for your website.
Notably, SEMrush can detect new competitors on the Search Engine Results Page (SERP). You will always know where to focus your efforts, as rankings can change at any moment.
In getting insights into your competitors, it is found at the “Competitors” tab. There you’ll see a visual map of where your website ranks among the others. When there are more keywords, they appear on the right side. Organic traffic sites will be higher up on the map’s scale.
Plans and Pricing
But before we can continue on what the program can do, this section will be covered first. It saves you a lot of time when you find out what the cost is.
SEMrush offers a starting price of $99.95 if paid annually. If you can’t avail of a reasonable price, the program has three plan subscriptions to select from. Each plan is appropriate for small- to medium-sized businesses (SMBs).
Starting at $119.95 per Month
The Pro plan offers 10,000 results per report through the program’s own domain. Access to keyword analytics tools, up to 3,000 searches or reports per day, and access to keyword analytics tools are also available.
It gathers 5 projects, 500 keywords to track, a 100,000 crawled page limit, and up to 50 social media profiles with 5 scheduled reports in PDF format.
Starting at $229.95 per Month
At this plan, you get 30,000 results per report and 5,000 reports/searches per day. Guru plans increase their number to 50 projects and include 20 PDF reports.
You’d get personalized branding with 1,500 keywords to track, 300,000 crawled pages and 100 social media profiles. You can even access historical data to see how the keyword performed over time.
Starts at $449.95 per month.
This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. These are the most powerful tools available for higher-ups.
Alongside its many analytics, you get to track 5,000 keywords.
All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush also offers custom solutions upon request.
We’re done with that. The tool still has plenty to offer.
SEO Writing Assistant
This tool, also known as SEO Ideas or SEO Advice, provides instant SEO advice for each page of your website. This tool is a game changer!
While to some marketers who already have an existing background, this can be seen as an extra feature. For those who are just starting out, it is a great advantage.
Clicking on the Ideas button will take you to a page that lists suggested keywords. You can even find suggestions for backlinks and ways to improve pages from specialized sites.
Keyword Analytics and User Experience
Keywords are the foundation of any website. SEMrush’s keyword research tool brings related keywords with phrases and terms to get higher search rankings.
These terms will be the strategy to lunge your article into page 1 of the SERP. This will increase traffic and generate more sales. You can even use long-tail keywords. This is a great way to optimize every content.
The User Experience is straightforward. While it can be overwhelming at first with so much information at once, it has a manageable learning curve.
Data slow loading is one issue that new users might face.
SEMrush brings so many functions, and it is to be expected to slow down at times. The main menu is located on the right, while the submenus are at the top. They do have an alternative to make their data visuals to speed up the loading buffer.
For users on the go, SEMrush has an official mobile app. This app can provide another way for you to see how your website is performing, even if you don’t have a desktop.
SEMrush also supports backlinks. The tool monitors which web pages and domains are linking to your site.
It even analyzes the value of each backline made. Your own website is evaluated for its quality from the pages and domains pointing to it. It also shares information about other links. SEMrush can determine the geolocation of the link by looking at the backlink. Meaning if you run a personal blog, for example, you get to know where the link clicks are coming from.
SEMrush’s Post Tracking tool tracks each post’s performance. You can track up to 50 posts, and you also have the choice to see how your competitor is doing.
Pay-per-click, or PPC in short, is also present in SEMrush. PPC is an additional level of marketing that goes beyond SEO.
SEMrush has planning tools for this to know which data has better value compared to other competitors. Working on your PPC can make you one step ahead. To see where your competitors are going and their current SERP ranking, a tab is available.
Let’s suppose you have an ad copy draft but it has not been published. This could be a great opportunity to optimize your ad copy for landing pages in order to get maximum site traffic.
Site Audits are the indications if your website is not appearing in any search engines. These could include:
- Duplicate content
- Website loads slow
- Crawl errors
- SSL problems
- Keyword overuse
- Missing headers/Images
- Broken links
SEMrush has a list of things you can do. You do not need to use any third-party assistance due to the program having it built into the system.
They also offer an On-Page Search Engine Optimization Checker. It improves SEO results by proposing possible adjustments.
Notably, SEMrush also teaches you new information. SEMrush will help you solve any issues identified by the Site Audit or On-Page SEOChecker.
Social Media Tracker
Most people may think SEO doesn’t rely on social media. That’s what they want you to consider.
SEMrush offers a range of tools that can track your website’s performance on all major social media platforms. It monitors follower counts, engagements and trends. They even highlight which platform performs the best.
This tool can make side-by-side comparisons of your existing competitors. This tool can be used to compare the performance of your competitors over any time period.
For a program like SEMrush, the number of features can be daunting. Luckily, their customer support is available through email, chat, and phone.
You will find a live chat box at the bottom of each page. The contact details are also found in the footer. This removes the need to go through a separate help center page, but no help would be given.
SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.
All in all, active communication to their clients keeps the engagements going.
SEMrush is recommended if your marketing plan needs a major overhaul. Although the cost is prohibitive for some, the many features make it worth the investment for any campaign. O Semrush
The main question would be: Is it actually worth the money? That depends on you.
SEMrush has many plans to suit any marketer. It will find a way for you to audit your website. Although the UI is a bit confusing at first, it offers online transparency and flexibility. O Semrush
Need the data? You have it. What are the most important keywords? The program gives you the best ones.
It all comes down to how you want to boost traffic.
Frequently Asked Questions (FAQ) O Semrush
What is SEMrush?
SEMrush, an SEO tool, helps you optimize your website to search engines. Created in 2008 by IT specialists Oleg Shchegolev and Dmitry Melnikov, they aim to have online competition fair and transparent.
Can I use SEMrush with no paid subscription?
Absolutely. You can use SEMrush with a free account but only with limited features. One example is having 10 Analytic reports per day. A free account can create and manage one project and track 10 keywords at a time.
You will only get more features if you subscribe to one of the three plans.
What is the best plan to avail, Pro, Guru, or Business?
The Pro plan is for you if you are starting a blog by yourself, a freelancer or an in-house marketing professional. The Guru plan is available once you have enough experience to be a professional SEO marketer.
The Business plan is intended for extensive advertising or marketing agencies with a large network of clients. SEMrush can help all types of marketers, no matter where they are located.
Can you cancel the subscription anytime?
Yes, you can. You have the option to upgrade, downgrade, or cancel your subscription when you want to. If you cancel or downgrade your subscription in the first seven days, a refund will be issued.
Which payment methods are acceptable?
These payment options are accepted by SEMrush:
- Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
- Wire transfer available upon request
- Check (US only, upon request)
Does SEMrush have a refund policy?
Of course. All plans come with a seven-day money-back guarantee. You can reach them via their contact form. Payments will be refunded if the request is made within 7 days after the sign-up.
Can you retrieve your data after canceling a subscription plan?
Yes. SEMrush offers a 30-day grace period after you cancel your subscription. Any lingering projects would stay active until it expires. So it’s best to download them as soon as possible. Your data will remain intact if you choose to renew it.