Moz Semrush

SEMRush-review

So, you want to bring traffic to your website?

SEMrush is a great tool for digital marketers if you answered yes. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Everything related to marketing can be found here.

You have a whole range of tools to help you achieve the best results possible for your brand. Just one click is all it takes to get the perfect website traffic.

This article will talk about SEMrush, a tool that will help you in SEO digital marketing.

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Before you go on, you may want to watch this video by Craig Mullins on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of SEMrush.

Organic Research Moz Semrush

Marketing wouldn’t be what it is now without research backed up.

SEMrush utilizes a research-based approach for finding the optimal keywords. It calculates the financial value of each word. These search terms can be the reason for generating sales.

This tool allows you to visualize the landing pages of competitor websites for each keyword. You can use those pages as a base to make an optimized page for your website.

Notably, SEMrush can detect new competitors on the Search Engine Results Page (SERP). The rankings change at any time, so you know where to work on.

In getting insights into your competitors, it is found at the “Competitors” tab. There you’ll see a visual map of where your website ranks among the others. When there are more keywords, they appear on the right side. Sites with organic traffic will appear higher on the map’s scale.

Plans and Pricing

This section will first be covered before we move on to the benefits of the program. Finding out the cost saves a lot of time to decide.

SEMrush starts at $99.95 per year if you pay annually. The program offers three subscription options if you are unable to afford a reasonable price. Each plan is appropriate for small- to medium-sized businesses (SMBs).

Pro

Starting at $119.95 per Month

The Pro plan offers 10,000 results per report through the program’s own domain. Access to keyword analytics tools, up to 3,000 searches or reports per day, and access to keyword analytics tools are also available.

It gathers 5 projects, 500 keywords to track, a 100,000 crawled page limit, and up to 50 social media profiles with 5 scheduled reports in PDF format.

Guru

Starts at $229.95 per month.

At this plan, you get 30,000 results per report and 5,000 reports/searches per day. Guru plans increase their number to 50 projects and include 20 PDF reports.

Personal branding would be provided with 1,500 keywords to track and 300,000 pages crawled. There are also 100 social media profiles. You can even access historical data to see how the keyword performed over time.

Business

Starting at $449.95 per Month

This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. These are the most powerful tools available for higher-ups.

Alongside its many analytics, you get to track 5,000 keywords.

All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush can also provide custom solutions on request.

Now that we got that out of the way, the tool has more in store.

Moz Semrush

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SEO Writing Assistant

Known as SEO Ideas, this tool gives instant SEO advice per page on your website. It’s a game-changer!

This can be viewed as an additional feature for marketers with a background. But to those who are new, you should make good use of its potential capabilities.

Clicking on the Ideas button will take you to a page that lists suggested keywords. There are even recommendations to use backlinks or ways to make page improvements from specialized websites.

Keyword Analytics and User Experience

Keywords are the foundation of any website. SEMrush’s keyword search tool finds keywords that are similar to phrases and terms in order to improve search rankings.

These terms will help you get your article to page 1 on the SERP. This will increase traffic and generate more sales. You can even use long-tail keywords. It is ideal for optimizing every content as a start.

As for the User Experience itself, it’s designed straightforwardly. While it can be overwhelming at first with so much information at once, it has a manageable learning curve.

Data slow loading is one issue that new users might face.

SEMrush has many functions and can slow down sometimes. The main menu is located on the right, while the submenus are at the top. They do have an alternative to make their data visuals to speed up the loading buffer.

For users on the go, SEMrush has an official mobile app. It can be another way to know how your website is doing even without having a desktop.

Backlink Analysis

SEMrush also supports backlinks. The tool monitors which web pages and domains are linking to your site.

It also analyzes each backline. It evaluates the quality of your website based on the domains and pages that point to it. It also shares information about other links. SEMrush can determine the geolocation of the link by looking at the backlink. If you have a personal blog, you can see where the link clicks come from.

Performance Analysis

Found through the Post Tracking tool, SEMrush tracks the performance of each post. You can track up to 50 posts, and you also have the choice to see how your competitor is doing.

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PPC Data

SEMrush also supports pay-per-click (or PPC for short). While SEO is the basic foundation for any marketing campaign, PPC takes it to the next level.

SEMrush has planning tools for this to know which data has better value compared to other competitors. You can be one step ahead by working on your PPC. A tab is present to know where your competitors are aiming and even their current SERP ranking.

Let’s suppose you have an ad copy draft but it has not been published. This can be an opportunity to create a more optimized ad copy on your landing pages for maximum site traffic.

Site Audit

Site audits can be used to determine if your site is not showing up in search engines. These could include:

  • Duplicate content
  • Website loads slow
  • Crawl errors
  • SSL problems
  • Keyword overuse
  • Missing headers/Images
  • Broken links

SEMrush provides a list of things to correct. Because the program has it integrated into the system, you don’t need to hire any third-party help.

At the same time, they also have an On-Page SEO Checker. It offers suggestions for possible changes to improve SEO results.

Notably, SEMrush also teaches you new information. If both the Site Audit and On-Page SEO Checker identifies an issue, they would explain to you a solution to advance your current SEO results in your website.

SEO-audit

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Social Media Tracker

Many people believe that SEO does not rely on social media. They want you to think that way.

SEMrush offers a range of tools that can track your website’s performance on all major social media platforms. It tracks follower counts, engagements, and trending topics. You can even see which platform is performing the best.

This tool allows you to compare your competitors side-by-side. So in any time period, you have a gauge to determine which platform works best for your website.

Customer Support

SEMrush can have a lot of features, which can make it difficult to use. Their customer service is available via chat, email, and phone.

You will find a live chat box at the bottom of each page. The contact details are also found in the footer. This removes the need to go through a separate help center page, but no help would be given.

SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.

All things considered, clients and their agents should communicate regularly to keep the engagements alive.

Conclusion

SEMrush is recommended if your marketing plan needs a major overhaul. Although the cost is prohibitive for some, the many features make it worth the investment for any campaign. Moz Semrush

The main question would be: Is it actually worth the money? That depends on you.

SEMrush offers many plans for any kind of marketer as it finds a way to audit your website. Although the UI is a bit confusing at first, it offers online transparency and flexibility. Moz Semrush

Need the data? It’s there. What are the most important keywords? The program will show you the most relevant keywords.

It all boils down to what you do to increase traffic.

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Frequently Asked Questions (FAQ) Moz Semrush

What is SEMrush?

SEMrush, an SEO tool, helps you optimize your website to search engines. They were created in 2008 by Oleg Shchegolev, an IT specialist, and Dmitry Melnikov to ensure fair and transparent online competition.

Can I use SEMrush with no paid subscription?

Absolutely. SEMrush is free to use, but you can only access certain features. One example is having 10 Analytic reports per day. A free account can create and manage one project and track 10 keywords at a time.

More features are only available if you get any of the three available plan subscriptions.

What is the best plan to avail, Pro, Guru, or Business?

If you’re starting out with a blog on your own, or a freelancer, or even an in-house marketer, then the Pro plan is your choice. The Guru plan is available once you have enough experience to be a professional SEO marketer.

The Business plan is intended for extensive advertising or marketing agencies with a large network of clients. No matter where you are, SEMrush helps all kinds of marketers.

Can you cancel the subscription anytime?

Yes. You can upgrade, cancel, or downgrade your subscription at any time. A refund will be given when you choose to cancel or downgrade your subscription within the first 7 days.

What payment methods are accepted?

These payment options are accepted by SEMrush:

  • Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
  • Wire transfer (upon request)
  • Check (US only, upon request)

Does SEMrush have a refund policy?

Yes. All plans come with a seven-day money-back guarantee. Requests can be made through their official contact form on their website. Payments will be refunded if the request is made within 7 days after the sign-up.

Is it possible to retrieve your data after you cancel a subscription?

Yes. SEMrush offers a 30-day grace period after you cancel your subscription. Any lingering projects would stay active until it expires. So it’s best to download them as soon as possible. And if you decide to renew it instead, your data would remain there as is.

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