Kajabi vs Thinkific

By lasplang / February 22, 2023

We are all familiar with the saying, “Knowledge is power.” Having its roots in the Latin: scientia potentia est, it holds just as true today as all those years ago.

Knowledge makes us superior to the other more powerful creatures in the world. Eagles and other sharp-eyed creatures might have better eyesight than humans, but we have learned to see further than them by understanding how the world works.

Although the example is a bit extreme, you get the point. The human race has won our place in the food chain due to our sheer knowledge and ingenuity.

It is therefore beneficial to share the knowledge we have with others, so that this knowledge does not become a burden on our minds and make us forget. After all, for knowledge to grow and develop, it must be shared and evolved.

It is great to share your knowledge and ideas free of charge, but it is also fine to sell it. After all, Knowledge is Power, and power can be money. The knowledge owner has the final say in what happens to it. And that is the beauty of it.

For years, the only way to “sell” knowledge has been to directly teach or tutor the buyer or indirectly teach them through writing books on the subject.

This ability to share what you have learned has been made possible by the internet. Anyone can share their knowledge, even those without a teaching license or who don’t know how to write books.

It has also been revealed that there are many things being passed around. Whether for good or for bad, people can teach others how to make or do the most mundane or nonsense of things through multiple platforms like Youtube or TikTok.

Even formal education can have its niche platforms too. This is where online course platforms come in.

For those of you who prefer a more visual experience, here is a video review from the YouTube channel SoftwarePundit. You can still read our article to get a complete overview of Thinkific.

Thinkific: An Online Course Platform Kajabi vs Thinkific

When it comes to online courses, Thinkific is among the best services to host your classes. Learning Management System (LMS), creates, promotes and sells your online courses.

Thinkific started in 2012 when a group of entrepreneurs sought to create a platform to provide a rich and easily accessible teaching and learning environment for instructors and students.

Luckily, they were able to find an effective solution to their dilemma. Thinkific was a great solution to creating, managing and marketing online courses. Thinkific was easy to use, so even people with no technical knowledge could use it.

Thinkific is a great tool for creating online courses. This allows users to concentrate on content. Good content is what drives students and teachers to engage.

Thinkific offers many features to fulfill that promise. Later, we will look at these features and see if they really live up to the hype.

Enjoy the Thinkific Benefits

Thinkific is not the only platform that is a decent course maker. Many LMS and CMS can do the same job as Thinkific. We would be remiss if this were not mentioned.

What is it that makes thinkific such a great platform?

Unlike most other platforms, Thinkific does not take any transaction fees from your sales. Thinkific instantly makes your funds available to withdraw whenever you make a sale. So when it comes to sales, Thinkific makes sure that whatever is yours is absolutely yours
Through the free plan, you can test Thinkific’s core features as well as get a feel of the environment. Although you are only limited to uploading 3 courses, you can have unlimited students enrolled in it as well as host most of the core content that Thinkific allows
Thinkific’s drag-and-drop builder makes it simple to create an online course. This is in keeping with their commitment to letting content creators concentrate on the content. Thinkific supports multiple types of content such as audio, video, PDFs and quizzes.
Thinkific also allows you to play with your course engagement by giving you various capabilities. The platform allows you to organize cohorts, schedule your content, and deliver them by drip-feed, locking them through prerequisite lessons and many others.
You can also engage with students via Thinkific’s multiple channels. You can email your students their progresses and engage them in discussions. You can even make them compete on the leaderboard.

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Thinkific Features

As for the features, Thinkific has more or less the same as that of the other course builders. The only exceptions are a few differences here and there. This is mostly how they handle some specific sections of the whole experience. These features include:

User-friendly course builder

To be honest, this is not really a unique feature as most online course builders will already have this feature. A course builder who doesn’t have a user-friendly one will find it very difficult to compete in the market.

Drag-and-drop web site builder

Drag-and-drop page builders, like the course builder are common issues for these types of services. Course makers need to market their courses. As such, giving them the proper tools to do so easier is a godsend. Just like with Thinkific.

Marketing and promotion tools

In the same vein as selling courses, course builders like Thinkific should have the proper built-in email and affiliate marketing tools, sales widgets, and the ability to offer coupons to make it easy for users to sell their products in the platform.

Flexible payment options

All of those marketing features will be for naught if there are not many payment options available for customers. Having more than one payment option is also optimal, as it removes friction from wannabe customers, and more payment options can make it easier for your leads to paying you.

Reporting

Analytics is key to content creation. Analytics is the only way to discover your approach and your weaknesses. Thinkific offers this feature to its users to make it easy for their users as to the direction their content should go.

Do they need to continue making tutorial videos that include direct examples? Or should they just give instructions? Without proper tracking of revenues, engagements, business performance, one cannot determine the best course.

Student support and communities

Having a good community that consumes your content is a good way to build up returning customers. It is also a great way to brand your company and increase engagements. Customer retention is greatly improved by having a strong community and customer support. It is good that Thinkific provides the avenue to do so with these features.

Tools to train the trainer

Although we are in the business selling knowledge, it’s a good idea to have our own. Course building and selling are different disciplines altogether. Many people who try Thinkific may be unfamiliar with the process and will stumble around until they feel at ease.

Thinkific gives these newbies and even veterans a chance to learn from what is tried and tested. In doing so, they can speed up the process of making courses and allow newer people to use the app more.

Thinkific App store

The Thinkific App store sells apps and programs that take your online courses to another level. What is great about this AppStore is that most of it is community-made. As such, it is an excellent place where fellow content and course creators get together and discuss things along with Thinkific developers.

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Thinkific Course Builder: How Good Is It?

At the end of the day, the only way to know how good a course builder is to test the crux of its service, which is the course builder itself.

The main course builder will determine how good a course builder service is. If they don’t have a well-functioning course building system, then what can we expect from them about secondary and additional features?

Thinkific offers a “Get Started” checklist to help you get started with course building.

Create Your First Course

Upon starting your first course, you will be presented with a draft called “Your First Course” for you to use.

This file opens the first-course builder interface. The layout is easy to follow. The course content is divided into chapters and lessons.

You can create lessons by clicking the “add Lesson” button.

You can choose from the following content types:

Video
Audio
Text
Download PDF documents
Slideshow presentations
Webinars and live zoom lessons.

You can upload any of these files as your lessons. If you want, you can add multiple course content and upload them using the Bulk Importer. Also, Thinkific makes you duplicate old lessons from previous ones by using the “Copy Lessons From” button.

Pick the Course Type

Thinkific allows you to pick what course you are currently building. For some of the choices, the service provides you with pre-formatted and good-looking templates that are structured for the appropriate course content.

Although you can still be flexible by using a template blank, they can be very helpful when you need to do your job quickly or are just starting to create courses.

Some of these premade course types include:

Mini-courses: These course templates are designed to make short, fast courses like tasters or freebies.
Flagship Courses: These are the courses that make students and audiences take your courses or keep them always coming back. Each lesson is constructed in a way that is easy to progress and navigate for students.
Pre-sell course: Pre-sell courses help you sell your courses. These courses can serve as short tests or as a way to get your course noticed. This allows you to advertise to potential customers what your courses entail. Kajabi vs Thinkific
Membership Resource Library: You can use this template to create an archive of resources for your subscribers. This will encourage your audience to remain on your website even when looking at resources
Webinar Replay is a similar template to the library template but it is specifically designed for webinars or live lesson videos. This is perfect for your students who are late enrollees and for people who missed your seminars.

Your Students’ Course Design

Students will be able use your learning materials in the Course Player. As such, you can customize how this course player looks in the “Settings” tab on the “Courses” page. Options include changing color schemes, fonts, or adding logos.

You can even add a course description and image in the settings here.

This part also allows you to preview your lessons in the course player. This allows you to see the views of your students on your lessons. As such, you can put yourself in their shoes and see the problem from their perspective.

You can assign assignments and track progress

As an extra way to engage students, assignments, quizzes and surveys can be very useful. You can also use it to rate your students. Kajabi vs Thinkific

Assignments are not available for PRO plans.

Overall, Thinkific’s course builder is very user-friendly. They will give you enough guidance, especially if you’re just starting out with your course.

> > Click Here to Start Your Free Trial < <

How to build an online course website

While the course builder is what you can consider the core of Thinkific, It is the Site Builder that serves as the foundation with which you can prop your courses.

The Thinkific Site builder shares the same characteristics as the other landing page builders. This allows you to sell courses directly from your website, even if your site isn’t yet online.

The website builder is easy to use. It was designed with newbies and non-tech people in mind.

To start building your website, you start with:

1. Pick a Theme.

Picking a theme is the best place to start when building your website.

Thinkific offers three pre-designed themes templates. Each theme has its own styles, color schemes, fonts, and tweaked layouts.

All in all, these websites have good and professional designs.

2. You can customize your online course site using the Site Builder.

You can modify the theme you have chosen after you’ve selected it. You can make your desired edits to the site builder and create an entire website. If you want, you can dig in and craft individual pages.

The Site builder uses drag-and-drop tools, making it easy for users to build your website from scratch. This tool can be combined with pre-made themes to create a professional-looking website.

This is only the beginning. The potential your website can take will be up to you. Your imagination is limitless.

3. Start a Training Website from Scratch.

Since we are already in the business of making courses, it would be a very good idea to proceed and build a training website to house your created courses. For this matter, Thinkific provides a great selection of pages for your perusal.

These pages are pre-designed and ready to be mapped into a complete course or training website. These pages can be used as building blocks for your website. These pages are worth mentioning:

Home Page: The face of your website. Where most relevant things should be found

These pages can be used as landing pages to help students approach courses. You can create a course page to serve as a landing page for all courses in your class.

Sign-up pages: This is where your potential customers and students enroll for individual courses or memberships Kajabi vs Thinkific

Your student’s dashboard will be your starting point for signing in to your site. It is possible to design a student dashboard that makes it easy for students to access all the content on your website.

You can find payment pages, or checkout pages: Here you can place your payment options to subscribe or sign up for your class.

Coming Soon pages: These pages may look empty, but they can serve as teasers and previews for any upcoming pages, courses, offers, and even bundles you offer.

These pages can be used with your website in many ways. These templates can also be used to quickly create a website. This skips the nitpicky part of choosing which to use on your website. Kajabi vs Thinkific

If you want something entirely different, you can create a custom page by simply clicking on the Custom page in the menus and then designing your page to suit your needs.

4. Edit Individual Pages

It is important to understand the structure of Thinkific Site Builder pages in order to properly design them. These sections can easily be modified and moved around.

The provided pre-built pages even come with suggested sections to easily allow you to pick which ones you need for your page. Simply click on “Add Section” to add more sections.

Thinkfic offers 23 pre-formatted pages sections. Most of these pre-formatted pages are focused on building high conversions. These pages are highly-converting and include but not limited to:

Get involved.

This is an essential part, especially when you aim to sell. This lets your would-be students and customers know how to sign up or buy.

‘Smart’ Product and Category

This section provides a list of information that can provide your customers with automatically listed summaries of available products you sell.

Checklists

This section can be used to highlight key messages, making it easy for the readers to scan information using bullet points.

Most Frequently Asked Questions

Websites often feature Frequently Asked Question. These are designed to answer all common questions from customers. Kajabi vs Thinkific

‘Social Proof’

These sections can be compared to testimonials. They show client reviews, comments, and experiences. They make a statement to show off what they get in the lessons, which in turn entices other customers to avail of your product.

Upsell

These are sections that help promote other courses that you are selling. This section is often found on the checkout page for one of your courses.

Instructor

This is where your instructors profiles can be added to the courses. This gives students information as to the people who are teaching them.

Pricing Options

Here you can submit your pricing options. This tells your students the cost of your courses and where you can pay for them. This is where you can also describe your bundles and what they include, as well as how much each one costs.

Video

You can add this section to your course promotion page to make a video advertisement.

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Earning Profit Through Your Content with the Use of Your Online Course Platform

We now come to the part that is often the most anticipated. How does the business side of Thnkific work? Is the service providing enough tools and resources to enable users to make a living from their hard work?

The thing of the matter is that nowadays, all online course builders and course platforms include inherent tools to give users and teachers the ability to promote their courses and products. They only differ on how much that platform focuses on.

Yep, that’s right. Some platforms are more focused on the conversion side of selling courses and creating content. Others, on the other hand, focus more on the business and promotion side of things and rely heavily upon integrations.

Which side is Thinkific on? Let’s find out as we try the business, promotion, and marketing features of Thinkific.

Promote Your Courses

By default, Thinkific has marketing tools that help you sell your content for cash. Even users who are utilizing the free plan can try these features, albeit they only have access to the most basic of functions and are pretty limited in their scope.

Among these tools include the ability for search engine optimization or SEO. Thinkific provides free plan users with the needed SEO options, which allows you to promote your lessons in the most basic ways by making your content capable of climbing up the top of the search engine results.

Another feature available for free users is the ability to build free trial courses. Think of it as giving your potential customers a free sample or a taste test. This is one of the best ways to show your audience who you are. Kajabi vs Thinkific

Customers and potential students can get a glimpse into your content by allowing them to see it. This will give customers and potential students a glimpse into the workings of your content before they pay for it.

While these promotional materials may seem lacking at first, in skillful hands, these can go a very long way as promotional materials. They can even be used to compete with products that have been promoted too much.

We are not talking about the stuff that is free. As you go up through Thinkific’s pricing plans, more marketing tools are unlocked for you. Many of these enhance your ability to promote your course materials in the market. Some of these include:

Coupons

Coupons need no introduction. They have been used in many transactions for a long time. It is not surprising that they are being used in online marketing and business.

Thinkific’s coupon codes are digital codes that can be shared easily. They are utilized very well in Thinkific’s ecosystem. You can use a coupon at Thinkific’s checkout to instantly redeem it.

Coupons can be used to promote bundles or courses from a marketing perspective. This will entice potential customers to check out your courses, especially if a discount is included.

As a side note, Thinkific allows you to customize your coupons. From setting the dollar or percentage amount for the coupon to setting an expiration date and setting the number of times, the coupon can be redeemed.

Sales Widgets

You can use sales widgets to link to other websites or social media to share your purchase links. These widgets are very useful given the amount of traffic required to get your course noticed. And let’s face it, you will need a lot of traffic.

It’s the truth, you can’t expect to have any traffic at all if you are just new to creating courses and if you do not have a built-in audience. Even if your audience is already established, you still need a quick and easy way to link your courses with classes on other websites.

That’s where social media comes in. It’s a fact that social media is used by almost everyone. You should find where most of the internet traffic comes from and try to divert some of those traffic to your website.

This is possible by using sales widgets that generate HTML code which can be easily pasted onto existing websites. This includes social media sites. Aside from that, these codes can also be sent as messages if you want to market that way. Kajabi vs Thinkific

You can also customize the widget’s appearance. You have the option to show a button or a button with a product picture. Or you can add text to match it.

Email Marketing Tools

Email marketing tools allow you to manage your newsletters and send targeted messages to subscribers. This tool is not used to convert new subscribers but to keep them. This tool can only be sent to those you already know.

In the case of Thinkific, their email marketing tools do just this…….. And not much more. Unfortunately, only existing students can be emailed about your courses. Notifying them about new products or courses is another option.

You don’t have to like everything. However, if you need more features, there are other email marketing tools available such as Mailchimp or Mailerlite, AWeber and Constant Contact. ActiveCampaign is another option.

However, it would have been a lot better if Thinkific had an even better local Email marketing tool available for its users.

Affiliate Marketing

You can choose to use affiliate marketing to get influencers and experts to promote your courses if you feel your marketing skills are not sufficient.

The process is simple and straightforward with Thinkific. The steps include adding the affiliated person as a user and making him an “Affiliate” which you can find under “User Roles” in the Process.

If you find some current users of Thinkfiic or your course, you can convert them into affiliates through the same process.

Thinkific tracks the sales of bundles or courses by affiliates to check their performance and status. It also records the revenue. Kajabi vs Thinkific

That said, paying the affiliates is done outside the system, so that’s a catch. It’s the same with instructor revenue sharing.

Payment Options

If you don’t have a way to receive payments or enroll in your courses, all that marketing effort will go sour. In this vein, Thinkific has Stripe as a card payment platform. You can also connect PayPal to make one-off payments.

You can also link your courses with a Shopify website. This allows you to access all of the eCommerce platform’s tools.

Thinkific’s payment options allow you to customize how you price your products. You can even charge customers with different payment plans. You can also sell courses for a one-off fee.

You can even make membership subscriptions and charge accordingly. You can also sell your course as a bundle if you wish. However, this feature is not available to me at the moment as I only have a handful of courses created with their system.

Thinkific is unique in that you don’t have to pay a commission for any courses they sell.

Reporting and Analytics

Any good website that is selling something should include a Reports and Analytics feature. This feature will help users identify which areas they excel at and which ones they should focus on to improve.

Thankfully, Thinkific has one, but it is a relatively new feature. Currently it only reports on four ares which include: Orders, Enrollments, Student Engagement, and Revenue. This feature is currently in its infancy, and only the Start + Growth package has it.

It is a good step in the right direction. Having it is better than nothing.

How does it all work?

Thinkific’s reporting and analytics collect the necessary data how they wish. Filtering data can be done by date, product type, or course, as well as by recency of customers (whether new or old).

Of course, these different data can provide multiple insight as to how your courses are performing. Take for example, the data on Student engagement.

This data will allow you to view things like course enrollments and completion rates. You can then compare these metrics across the board. This will allow you to identify subjects with low completion rates.

From there you can find out the problems as to why such things are. It is up to you then to make the necessary adjustments. Kajabi vs Thinkific

For example, for courses with low completion rates, students might find the course extremely hard. Still, it might be a problem with the way you are presenting the information or instructions. Once you find the problem, you can then find an applicable solution without tearing your hair out.

This data is then shown as a chart and graph that makes it a lot easier to read and understand.

Prices and plans that are thought-provoking

Thinkific is one of the leading platforms on course building, and marketing. As such, you can expect to have a price that is appropriate for their standing.

However, what you pay is what you get with Thinkfiic, with all the features it provides, you will hardly find yourself being ripped off by the product.

Thinkific also offers a free plan that you can use to try their products. You can always start your course-creating journey for free before moving to a paid plan if you need it or want more of Thinkific’s features.

Free

Start

Grow

Expand

$0 per month

$74 per month

$149 pero month

$374 per month

-Create and launch your product with a website and checkout experience

1 Course
1 community
1 admin
Unlimited students
0$ transaction fee
Email and Chat Bot Support
100% Content Ownership
Drag and Drop Course Builder
Simple to use website themes
Full integrated e-commerce
App Store

-Add products to your business and create a cohesive learning experience for your students

Unlimited Courses
1 Community
1 admin
Unlimited students
Transaction fee 0%
Includes all free features
Custom domains
Coupons and discounts
Assignments
Bundles and add on packages
Payment plans and memberships
Live lessons
Affiliate selling
Advanced course – building options
Advanced Courses on Thinkific Academy

-Build successful business with a complete suite of tools to help you sell more

Unlimited courses
3 Communities
2 admin
Unlimited students
0% transaction fee
Support by phone and email
Includes all Start Features
Remove Thinkific branding
Bulk student emailer
Bulk enrollments
API access

-Optimize your workflow and create a premium experience with a platform designed to scale

Unlimited courses
10 Communities
5 admin
Unlimited students
Transaction fee 0%
Priority phone support
All Grow features included
Custom SSL Certificates
Priority Support

The Free Plan

If you’re new to course management and course building, this is the plan that you should start with. This is the best way for you to get to know the service and test it out. You can do all the services offered by the free plan, but only in a limited capacity.

Only one course is allowed under the Free plan. To make more courses, you will need to sign up. This course is full of potential and you can enroll as many students as you wish.

The Start Plan

If you feel that Thinkific is something you would enjoy, you can take the next step. Upgrade to this plan and your limitations are gone. You can make unlimited courses.

Thinkific also offers a variety of course options. For example, you can begin to live-stream your lessons as long as time permits it.

Furthermore, the Start plan opens up more marketing tools and gives you access to the Thinkific app store.

You also have the option of a custom domain to host your course website.

The Grow Plan

The Grow plan is for you if you are serious about selling and making courses. The first benefit you get is removing the Thinkific branding. It might seem simple, but it does a lot in terms of branding, marketing, and making your courses look more professional.

This gives you access to bulk enrollments so that the enrollment process can be done easier and faster. You have priority email support and phone support. So you can have faster solutions given to you should different problems arise for your website. Kajabi vs Thinkific

The Expand Plan

The Expand plan is for bigger institutions and businesses. It allows you to optimize your workflow and create a premium experience with a platform that is designed to scale.

This plan is especially good for huge institutions wanting to create an online presence. Aside from providing the usual features of the other Thinkific plans, it provides unprecedented 10 Communities to keep students easier to manage.

This plan provides five administrators who will help you manage your business.

Thinkific Plus

LMS services offer clients and customers the option to create custom plans that are separate from their basic plans. Their prices are not listed because customization may change the cost. The customization will affect the price.

This is Thinkific Plus. It’s a powerful, scalable and simple-to-use learning platform that is tailored to your students and team.

To get Thinkific Plus, you must contact the Thinkfic sales team. They can help you to understand the tools that you need in order to optimize your platform. They will provide you with education experts who can inspire and give you the confidence to grow beyond what you imagine.

Thinkific Plus offers all the Expand features, but also adds these additional features to the plan:

Unlimitted Products
Unlimited Administrators
Three+ separate Thinkific sites
Service Level Agreement 99.9%
Build a Customer Success Team
Multiple seats and Tiered pricing checkout
Email White-labeling
Single Sign on
Bulk Selling App
Enterprise API Access

> > Click Here to Start Your Free Trial < <

Thinkific Pros and Cons

Pros

Thinkific does not take any transaction fees. Funds are immediately available for withdrawal whenever a sale is made from your products, courses, or memberships.

Thinkific has a fully realized free plan. It includes all core features and functions like a paid plan. There are no restrictions, but if you’re serious enough you can sell courses through the service with no upfront investment. Kajabi vs Thinkific

Thinkkific’s drag and drop builder is easy to use by even non-tech-savvy users. It even allows you to upload multiple types of media content to create varied and interesting courses and lessons.

Cons

Some aspects of Thinkific aren’t as user-friendly than expected. Some creators have acknowledged this.

There is a huge lack of marketing features in the service. Their email marketing capability is quite basic and is miles behind the competition.
Thinkific’s designs and customizations are quite limited, given that the service only provides a few themes to play with. With these options, it is hard to create a website that stands out among the rest.

The Thinkific Verdict

Overall, Thinkific is a good choice for course creation as well as course promotion. Its price is entirely reasonable, and the features are as good and easy to use as most of its competitors.

For those who are just starting out, the free startup plan will be a great help. It will allow them to get a feel for how things work. Kajabi vs Thinkific

In my opinion, providing a free startup plan is actually a mark of confidence on the side of the service. They believe their product is of use and are willing to let the public try it.

You can see that Thinkific’s free plan is bold and understandable. This is not like other free plans of other products. However, there are still things you can do with it.

Thinkific’s Course Builder is very intuitive and easy to use. With just a glance, you can easily know what to do and what functions as what. As for the more complex side of things, Thinkific provides enough prompts to guide you through the process.

This is a difficult side to balance, too, as giving too many prompts away can usually overwhelm the beginner user and may irritate those who already have a handle on things.

One thing to note, however, is that some experienced users might find Thinkific too simple for their taste. This is just my nitpicking. At the end of the day, Thinkific’s course builder is fast, easy, and responsive, and that’s what most people need.

Thinkific’s Site Builder is also simple. It’s not a standalone platform. It is easy to use, and it fits their philosophy.

It has impressive editing capabilities, making it ideal for creating tutorial and training websites. Aside from that, it is an excellent tool for adding training pages to existing websites.

There aren’t enough themes to suit all tastes and demographics.

Lastly, on the marketing side of things, this is where I feel Thinkific falls short. Just looking at the bare bones structure of their Email marketing can turn off marketers, and marketing Thinkific’s courses can be an uphill climb without resorting to third-party integrations.

As for their payment options, it would be better to have more options other than Stripe and PayPal.

However, not everything is grim-looking though. Thinkfic still offers some useful tools to help you make money from your courses. With a little creative touch, you can sell your products and courses. This requires more effort than normal, but it is possible.

Thinkific’s Frequently Asked Questions Kajabi vs Thinkific

Can You Build an Entire Website with Just Thinkfic?

Yes, you can!

Thinkfiic gives you the freedom to build your entire online education business. This means you can create both courses, websites, or your overall brand within one seamless platform. Thinkific has builders that are designed to facilitate building, marketing, and selling online courses.

How can I allow my students to access my course content while offline?

It will be at your discretion.

Bear in mind that your students will need help logging into your courses offline. You can make your courses downloadable. You can do this on content such as video files, audio files, and PDFs. These files can be downloaded to students’ devices so they can access them offline.

Who Owns the Content Published on Thinkific?

Any content built into the Thinkific Platform is the sole and exclusive property of the creators.

Thinkific does not, and will not, claim any intellectual property rights over materials made by the course creators and builders. Everything published and built on the platform belongs to its creators.

Kajabi vs Thinkific

By lasplang / February 1, 2023

They existed even before 2019, B.C. (where B.C. B.C. stands for Before COVID, Online Course Platforms were already in existence. They were created for the same purpose: to sell and create online courses.

The majority of courses back then were more niche-oriented, such as leadership seminars, wholesomeness and self-help classes. There were also classes and courses that covered normal topics.

These classes were designed to bring education to the most convenient and comfortable places.

People who were housebound due to multiple reasons (maybe childcare or health problems) could keep studying and learning despite not being able to go out. People who couldn’t attend regular school due to duties and scheduling conflicts could still finish courses due to the medium’s flexibility.

Then the pandemic happened, and everything else was forced to shut down. People still needed to learn and online courses and other eLearning platforms made this possible.

In the early times of the pandemic, the industry saw a 221% increase in new course creators on one Course Platform. This growth may be shared across multiple online platforms.

Everyone, from solopreneurs and entrepreneurs to professionals in human resources and educational institutions, has used at least one course platform during the pandemic.

These platforms can also be used to make extra profits, as the pandemic showed. They say that knowledge is wealth. Online courses platforms have given this maxim legs and allowed people to convert their knowledge into wealth.

There are many online courses that people can take. From the usual life coaching stuff about making your life better to tutorial classes of the usual academic subjects like Algebra. You can even learn how to make your courses more lucrative.

Online courses are all the rage. The next question is how you plan to share the treasure you find in your head with the world.

For those of you who prefer a more visual experience, here is a video review from Ross Herosian on his YouTube channel Tricycle Creative. To get a comprehensive overview of Thinkific, you may still want to check out our article below, which compares it to some competitors.

Thinkific: You’re Go-To Online Course Business Platform Kajabi vs Thinkific

Thinkific Overview

Thinkific is one the most popular options for selling, hosting and building your courses.

Thinkific is unique because you can feel that they are passionate about what they do. It is clear that they are more concerned with providing the best learning experience possible to creators as well as their audience. They also understand that making money is important to maintain the business.

How could you not? It is one of few online courses platforms that offers a free full-service service. Yes, Thinkific has a free service that is as good as their paid lowest-tiered one.

The platform is ideal for beginners as it allows them to see how content and courses are built, as well the industry’s overall environment. The free plan lets users see what they’re about to do without making any investments.

The only limitation of this free plan is that it only allows you to create one course and one course, and in my opinion, that is generous enough.

Thinkific also does not take any cut for a transaction fee whenever a user makes a sale on the platform. All the profits go to the content owner.

Thinkific even makes sure that all profits are directly available upon being sold. This means course creators and content producers can immediately use their earnings without needing to wait for a quote, or reach a certain threshold before they can touch the money.

This is a testament to how Thinkfiic views its customers.

Useful Features

First, let me preface this by saying that most online course platforms share almost the same features. First, there is the course builder, then there is the website builder for your courses, and then the marketing features.

They are all the same except for how they work and some other unique features. These are the features that Thinkific is known for.

For Thinkific, the main focus would be their course curriculum creation capabilities. The creation part of Thinkific’s features is the most important. They make sure that online courses are as engaging as possible.

Thinkific’s user interface is very easy to get into. It is intuitive and logical. It is easy to navigate. You can access all other features via a sidebar menu. They are properly classified to where they are, except for occasional hiccups. Kajabi vs Thinkific

Users who love to check on analytics and performance will love this interface, as everything is placed and organized neatly on the dashboard.

The dashboard shows you how you are doing in revenue and student accounts. You can also see student course enrollments and sign-ups.

If we are to nitpick something out of this, it would be that the aesthetics of the interface can be done a little bit better.

As mentioned above, Thinkific’s main focus is on the creation side of course creation. The platform makes course creation easy. Thinkific lets you try all the features of the course creator even if it is a free plan.

This course builder also allows you to include a multitude of media types. These include content, quizzes, surveys, assignments, pdfs, and student discussion areas to allow peer-to-peer interaction.

Other highlights include scheduling of course content as well as some automation in terms of drip-feeding content.

The marketing features of Thinkific are where I fear the platforms will fall flat. Don’t get me wrong. It contains everything you need to market and promote your courses.

That’s not all. Compared to the competition, Thinkific’s market features are a bit lackluster. It doesn’t include a sales funnel builder. This is the most noticeable aspect. The overall checkout experience is pretty clunky.

What’s more is that there is really nothing you can do about this part since it has very limited customization.

Even email marketing features lag behind the competitor. It is very basic and you can only notify your students about new products or courses, send them progress reports and update them on their course status.

However, not everything is bad, as Thinkific can integrate multiple third-party applications. Rather than band-aids, you can consider these third-party apps as bandages to fix some of Thinkific’s deficiencies in the marketing department.

For email marketing alone, Thinkific directly integrates five of the most popular email marketing providers, including ConvertKit, Active Campaign, Aweber, Drip, and MailChimp.

It makes sense considering the platform’s repeated promises to focus on course creation. It would be smarter to invest all resources in ensuring that they get the course creation part right, and then to hire third-party apps for the marketing part.

The Thinkific Price

While I have already mentioned Thinkific’s Free Plan and how great it is, that plan is still limited and is a far cry from what Thinkific’s paid plans are. It isn’t like most of the competition.

At a cheaper price point, Thinkific allows users to make an unlimited number of courses and enroll an unlimited number of students in these courses. This is in keeping with their mission to focus on education. Kajabi vs Thinkific

Thinkific is a great choice if you are looking for a cheaper plan with many content ideas that you believe will sell.

Free

Start

Grow

Expand

$0 per month

$74 per month

$149 per month

$374 per month

-Create and launch your product with a website and checkout experience

1 Course
1 community
1 admin
Unlimited students
0$ transaction fee
Email and Chat Bot Support
100% Content Ownership
Drag and Drop Course Builder
Easy to use website themes
Full integrated e-commerce
App Store

Add products to your company and create a cohesive learning experience.

Unlimited Courses
1 Community
1 admin
Unlimited students
Transaction fee 0%
Includes all free features
Custom domains
Discounts and coupons
Assignments
Bundles and add on packages
Memberships and payment plans
Live lessons
Affiliate selling
Advanced course – building options
Advanced Courses at Thinkific Academy

A complete set of tools is available to help you increase your sales.

Unlimited courses
3 Communities
2 admin
Unlimited students
Transaction fee 0%
Support by phone and email
Includes all Start Features
Remove Thinkific branding
Bulk student emailer
Bulk enrollments
API access

-Optimize your workflow and create a premium experience with a platform designed to scale

Unlimited courses
10 Communities
5 admin
Unlimited students
0% transaction fee
Priority phone support
All Grow features included
Custom SSL Certificates
Priority Support

Aside from these plans, Thinkific also has a more advanced and bespoke plan called Thinkific plus. Thinkific Plus takes what you know of Thinkfiic and makes it a powerful, scalable, and easy-to-use learning platform.

Of course, it still maintains its dedication to course building, teachers, and students.

To get Thinkific plus, you need to contact the platform’s sales team and ask for this upgrade. They will help you to get the best out of your platform. You will also discuss the cost of this upgrade with them.

Every Thinkific Plus plan has its own unique cost, so different Plus plans may have slightly different prices. This is one thing that is certain. Thinkific Plus will give you the features of the most expensive plan as well as these additional features:

Unlimited Products
Unlimited Administrators
Three+ separate Thinkific sites
Service Level Agreement 99.9%
Dedicate Customer Success Team
Multiple seats and Tiered pricing checkout
Email White-labeling
Only one sign on
Bulk Selling App
Enterprise API Access

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Thinkific Pros and Cons

Pros

Thinkific’s free package is permanently free. It also is not just a glorified free trial. You can only take as many courses as you like.

Thinkific does not ask for transaction fees whenever a sale is made. Content creators own all earnings. Creators can even claim and use these funds as soon as they arrive in their account.

When it comes to payment options, Thinkific can be flexible and has different payment options for different types of students and schools.

Thinkific’s premium plans remove the restriction on the number of courses. Users can create unlimited courses and enroll unlimited students in these courses.

In terms of interface, Thinkific has one of the easiest to understand. The majority of options are logically placed and easy to find. This interface is easy to use for users just starting out.

Speaking of easily getting the hang of, Thinkfic’s course builder is similarly easy to use. It also allows for many course materials, making it possible to have your course as exciting and engaging as possible.

In the name of engagement, Thinkific also gives you the ability to put incentives such as leaderboards, awards, and scores to motivate your students.

Cons

Not everything in Thinkific’s tools are user friendly. You may need to take some time and read guides to learn how to use the tools.

The marketing features of Thinkifiic make it hard to recommend for people who are more focused on propping up businesses on the platform. Their email marketing capability is quite basic, and you will need to depend on third-party integrations to have a better experience.

Although Thinkific has one of the most intuitive user interfaces in the industry, it can sometimes look dated and the experience can sometimes be more confusing than you expected.

There is a distinct lack of customization options within the platform. As such, it is not impossible to find other websites that may look the same as yours. Kajabi vs Thinkific

Thinkific Summary

Thinkific is one of the best online course platforms in the market today. I would easily recommend it to beginners and those looking for a more course-focused platform. Despite its limitations, it still competes with other more “advanced and feature-rich” platforms.

My opinion is that its greatest strength would be its commitment to providing the best course experience possible and a free plan. As for its weakness, Thinkfiic has already provided some kind of solution to it. Using local third-party integrations can remedy any problems you have with the platform.

You’re searching for an online course creation tool that creates courses from scratch. You can never go wrong with Thinkific.

Kajabi Versus Thinkific

Kajabi Overview

Kajabi is an open-source platform that allows you to run an online business. Its main focus is on productivity and sales. It offers tools that simplify your operations.

Some of Kajabi’s highlights include automations, pipelines, email marketing, and a mobile app.

As for products, there is a lot you can sell through the platform. Aside from courses, you can sell coaching, memberships, communities, podcasts, and other digital content.

Kajabi has many marketing features. It’s no surprise that they have sales funnels, email marketing, and automations. These features give the Kajabi platform users an easier time selling their products.

Kajabi is a rare product that can be described as an “all-in-one” platform. It is a course creation platform with more than decent marketing features. It even has automation features that could help you focus more on marketing or creating than the menial tasks.

That said, not everything is good in Kajabi land. It has one of the most expensive platforms on the market. The lowest plan is $149 per month. What’s more, is that these are not unlimited plans. The lowest plan allows you to sell only 3 products.

Aside from that, Kajabi is not as feature-rich, especially in the gamification and community engagement department. These issues might require third-party integrations.

Kajabi Features

Kajabi boasts about being one of the better platforms. They even have one of the more expensive plans in the course creation market. As such, it is only to be expected that the audience will have high expectations of the product. Kajabi vs Thinkific

Let’s now take a look at the Kajabi interface and see how great they are.

Kajabi’s interface looks very normal at first glance. It is neat, minimal, and feels very modern. The majority of features are accessible in just 3-4 clicks. The page also includes a search assistant that allows you to quickly locate the tools and features within the application.

Kajabi’s pages load quicker. It provides for a smoother experience and does not get in the way of your work.

In terms of Course Creation, Kajabi allows you to create various types. Some samples include mini-courses, online courses, drip courses, or create one from scratch. These types can be customized to suit your specific needs. (i.e. For long courses with long content, short courses for product launches.

For easier building experience, Kajabi provides blueprints which are akin to templates. These “skeletons” are pretty much presentation ready that if you want, you can just add your needed content and then you are good to go.

These courses could also be organized into subcategories, posts, and categories. It would be easy to organize your content in a neat and organized manner. They can be arranged according to their content and types. You can have text and slideshows in one place, and audio and video in another.

As for storage, Kajabi allows for cloud uploading from Dropbox and Google Drive so there is little to worry about.

Kajabi has robust and extensive marketing features.

Of course, it has the usual stuff of providing coupons in a flexible manner, which as we have established, is an old, tried and tested marketing strategy.

Kajabi offers a powerful email marketing platform that allows you to market via email. It is built on top of the platform and has many features. You can even have email templates ready for the different functions you want it to.

Their pipelines are another conversion tool that they have. They can help you convert more customers to increase sales. These are easy to use, and the platform even provides templates that customers can easily access.

Kajabi also has a dedicated affiliate program for users of a higher plan than the basic one. It is a feature that makes the process overly easy and simple. It organizes both affiliate links and affiliates in its own category, making it easier to track down and find them.

I would say that the biggest problem for Kajabi is its lack of integrated payment solution. Instead users will have to rely on the integration form other payment gateways such as Stripe, Paypal, BitPay, Authorize.net and others.

This is a huge disappointment considering how poor their marketing tools and how adept their checkout at upsells, bumps offers, downsells is.

Overall, while its not perfect, Kajabi offers a lot of features that are both geared towards marketing as well as course creation. As such, it is easy to see that these features are good for almost everybody who are serious about making an online business.

Of course, potential users should be willing to pay for the steep price point to use these tools.

Kajabi Price

Kajabi is undoubtedly the most expensive course creation service in the market. The cheapest plan is $149 per month, and it doesn’t include unlimited courses. Kajabi vs Thinkific

If you feel that Kajabi’s high price and more advanced features such as automation are something you really need, then you can choose to purchase it.

Basic	Growth	Pro
$119 per month billed annually	$159 per month, payable annually	Monthly payment of $319
3 products 3 funnels Unlimited Landing Pages Unlimited marketing emails 10,000 contacts 1000 active customers 1 website 1 admin user Kajabi University Transaction fee 0% Webinars and Events Ready to Use Templates Ready-to-use Templates Assessments (Quizzes & Surveys) 1 Call to an Onboarding Specialist Chat Support Automatizations	15 products 15 funnels Unlimited Landing pages Unlimited marketing emails 25,000 contacts 10,000 customers currently active 1 website 10 admin users Kajabi University 0% Transaction Fee Webinars and Events Ready-to-use Templates Assessments (quizzes and surveys) 1 Welcome Call with an Onboarding Specialist 1 Check-in Call with an Onboarding Specialist 24/7 Chat Support Advanced automations Ability to remove Kajabi Branding	100 products 100 funnels Unlimited landing pages Unlimited marketing emails 100,000 contacts 20,000 active customers 3 websites 25 admin users Kajabi University 0% Transaction Fee Webinars and Events Ready to Use Templates Assessments (quizzes & surveys) 1 Call to an Onboarding Specialist 1 Check-in call with an onboarding specialist Chat support available 24/7 Advanced Automations Ability to remove Kajabi branding Affiliate Program Code Editor

Kajabi Pros & Cons

Pros

True to its name, Kajabi is an all in one content making and marketing tool. You can create courses using various tools, such as a drip or mini-course. Then, you can combine them with marketing automations to make sure they sell.

Kajabi provides blueprints and templates to help you get started on your project.

Kajabi allows you to sell other digital products like coaching, webinars, communities, podcasts, etc. It is also one of the best places to do so.

Kajabi also includes an assessment function that allows students to grade their performance and monitor them. This is extremely good when combined with drip courses to provide courses that can only be accessed when the proper grades are reached

Kajabi’s mobile app makes it easy for students to access lessons and classes wherever and whenever they want. You can even set up notifications to receive alerts.

Kajabi has a membership option that allows users create and sell membership options for their customers. This feature can be used by users to offer additional and exclusive content.

Kajabi has an automation feature that can automate offers purchase, course or membership post-completion, assessment completion, and much more. To be more precise, users can use conditional filters.

Kajabi has one of the strongest marketing features among the content and course-building platforms available right now.

Kajabi’s Email Marketing is among the best in the industry. It includes various email templates that can be used in different situations. Kajabi has the ability to automate email sequences using triggers or actions. Kajabi vs Thinkific

Kajabi’s pipeline feature allows various OVO funnel templates to be available. The pipeline features automate the selling of the products and “funneling” your customers to where you want for better conversion rates.

Cons

Kajabi’s pricing is not to be laughed at. It costs $149 per month, and you cannot create unlimited courses. It offers only 3 products and 3 pipelines.

Kajabi does not offer course completion certificates, something that some users want to receive as proof of going through the class

Kajabi does not have page templates to design landing pages, thank-you pages, checkout pages, forms or other pages. That means users must do everything from scratch when editing page templates through the page builder. As such, it will be very difficult for new and non-tech users.

Kajabi doesn’t offer a guarantee badge on its checkout page. Guarantee badges are a good tool for increasing conversions. Buyers are assured of the product’s quality by obtaining a guarantee.

Kajabi has no local payment gateway. You must rely on Stripe and Paypal integrations to take payment from orders.

Despite having some advanced features, there are still some features that Kajabi lacks, especially in the community department. It does not have community engagement or gamification features.

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Kajabi Summary

Kajabi is undoubtedly a giant platform for course creation and marketing. Their marketing tools are unparalleled.

They provide the best marketing experience. Users would love to have their pipeline and automation features if they want to convert at a high rate.

That said, Kajabi is not without its flaws. For one, it lacks features that help you connect with your students and customers. These features allow you to create a great community. Kajabi vs Thinkific

Kajabi can also be quite expensive. People might find it difficult to justify buying a plan which can only host 3 products when there are cheaper alternatives that offer unlimited products.

Overall, Kajabi is a good creation platform with advanced marketing features. If you’re looking for a platform to market your products, Kajabi is the right choice. It might be a bit expensive, but Kajabi’s features can be worth it.

Thinkific Versus Podia

Podia Overview

Another big name digital online content-selling platform is Podia. It is also an all-in-one platform that has powerful marketing features. Online courses, coaching, webinars and community are just a few of the many products that you can sell through this platform.

Furthermore, Podia is one of the cheaper digital content-selling platforms in the market. In fact, it might be among the lowest prices. However, it takes a percentage of the profit whenever you sell. It might be their way of offsetting the price for its powerful features.

At the end of the day, Podia is an excellent tool and platform, especially for those who are more focused on the business side, such as marketers, promoters, and the like.

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Podia Features

In terms of features, Podia has loads of them.

From looking at the interface, Podia has it clean and minimal. It is designed to have all the other features accessible within 3 clicks. In fact, it is so simple that the learning curve for using Podia’s interface is almost non-existent.

This makes the platform very beginner friendly. Accessing or reaching the information you desire or need is easy with no additional steps or terms. In fact, almost all of Podia’s functions can be accessed straight from the dashboard.

For its Course creator, Podia supports various files that can serve as the building block for your lessons. You can include text, embeds, quizzes, coaching, and files in a course. With some imagination, you can create interesting lessons with the platform that is given to you.

That said, This course creator can be lacking in some parts. Unlike most other platforms, Podia only supports very few lesson types. It does not provide a way to monitor student performance. Kajabi vs Thinkific

It also supports multiple platforms thanks to its powerful embed tool. These websites include:

Video hosts such as Youtube, Vimeo, and Dailymotion
Podcast and music platforms like s Spotify, soundcloud and podbean
Slideshow platforms like speaker deck, presentation, google slides, and slide share
Social media sites like Twitter, TikTok, Pinterest, and Behance
Form Builder websites such as Google Forms, Typeform, and Paper Form
Github and Codepen are two examples of coding websites.

One of the more recent additions to Podia’s courses is the ability to give certificates. This certificate feature can be viewed as an incentive/prize to complete your courses. Podia currently only offers one type of certificate. Podia cannot customize or design your certificates.

Podia’s marketing focus is on the bag. You can use it to increase the effectiveness of your marketing. You can promote your products using tools like coupons, upsells, or pre-launch.

This marks Podia as an excellent choice for marketers who want to sell their products on a smaller website.

Nevertheless, not all things are perfect. Podia’s weak point is its email marketing. It only offers the basics. It allows you to send broadcasts and email campaigns but lacks some features, such as split testing and personalization fields.

People looking for automation features may also have lost their chance since Podia’s isn’t as advanced as theirs.

For payment processors, Podia has a local payment gateway. You will need to connect to your PayPal or bank accounts to pay processors. You can integrate with Stripe or PayPal for a simpler solution.

Your audience can use their credit cards at checkout. They usually take less than 2 days to process and are credited to your PayPal or bank account. Kajabi vs Thinkific

Podia Price

It is also one of the most affordable on the market in terms of pricing. What’s more, is that the platform has recently added its own free plan. Although it doesn’t offer much, this plan is a great way to learn more about Podia.

No cost	Mover	Shaker	Earthquake
$0 per Month	$33 per month	$75 per month	$166 per month
Transaction fees of 8% Full Website Email Marketing Chat Support Community 1 Download 1 Coaching Product Draft Courses Draft webinars	No transaction fees Full website Email marketing Chat support Community Unlimited Downloads Unlimited coaching Unlimited Courses Draft webinars	No transaction Fees Full website Email marketing Chat support Community Unlimited downloads Unlimited coaching Unlimited courses Unlimited webinars affiliates	There are no transaction fees Full website Email marketing Chat support Community Unlimited downloads Unlimited Coaching Unlimited courses Unlimited webinars Affiliates Priority Support Onboarding calls

Podia Pros and Cons

Pros

Podia’s strong point is its clear and simple UI/UX. It’s very user-friendly and doesn’t require any training. It is easy to set up for users of all tech levels.

Podia has many functions and can become a one-stop shop for all your needs. You can sell various digital products such as courses, memberships, webinars, bundles, community, and other digital downloads.

Podia also offers a free plan that allows you to sell unlimited products and courses. This means that you can make as many pages as you like for your products and courses as long as there is energy.

Podia also allows you to upload as many videos as possible for your content. This is thanks to the unlimited storage and bandwidth that the platform offers its users. This way, you don’t need to use Vimeo or Wistia.

Podia has a built-in affiliate program for your audience that is only available for Shaker and Earthquaker plans.

Although it only provides the basic functions, the email marketing tools built-in are sufficient to support campaigns and broadcasts.

Podia has supported a pre-launch mode among its marketing features. It can create buzz around your products and get early email customer conversions. Kajabi vs Thinkific

Except for the free plan, Podia charges no transaction fee on sales.

Podia has a new feature that allows content creators to give certificates, community, and quizzes. Even the community area can be used to create memberships.

Cons

Their email marketing only provides the basic functions. Especially in its email composer, which lacks personalization fields. Aside from that, the tool lacks templates, drag and drop editor, and other features
The platform lacks course compliance features.
Podia does not offer many customization options. It lacks custom CSS/HTMl customizations. Expect to have generic-looking websites when using Podia.
Podia also has no landing page builders or funnels, which are important tools when considering Podia’s focus on marketing.
Its free plan is severely lacking and will only allow you to host 1 product. There is also an 8% transaction charge.
There are no course blueprints available in Podia.
Podia only supports a few lesson types. It lacks support for some types like Adobe Captivate, Articulate Storyline, and HTML 5 Content, among others.
It has some good marketing features but it is still lacking others. These include cart abandonment, downsells and order bumps.
Podia doesn’t have a mobile app. This could limit its user base and access given how dependent the world is on tablets and smartphones. Kajabi vs Thinkific

Summary of Podia

Overall, Podia is a decent platform to host your content. This is pretty true especially given the price point it is offered.

Many people might believe that Podia is a value-for-money company. Well, it is not entirely true. Podia is more than what you pay. You can make impressive courses with enough creativity and great ideas and sell them for a fair price.

It is still an all-in one platform, despite its limitations. It is perfect for a lot of people. Content creators, teachers, marketers, and people who target marketers. Podia will be able to serve their needs if they need to.

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Thinkific Versus Kartra

Kartra Overview

Kartra is a completely different product to the ones listed above. Kartra is completely different to the other products in this review.

Instead of a course creator, we have an all-in-one platform that sells your products. It is also a marketing platform.

In this vein, Kartra should not be treated as a separate website or your product’s website.

Instead, focus on the strengths of your site and sell products, memberships, and services.

Kartra can be used to create and sell digital and physical products. It allows you to sell an unlimited number of them and different kinds of products. It also allows you to choose from multiple pricing options, which will allow you to set a more flexible price.

Kartra Features

Kartra is an entirely different beast, so we may focus on features that aren’t found in most course-building sites. Kartra might not have a course-building website.

Katra lets you sell multiple products, as we mentioned previously. Each account can sell an unlimited number of them and offer them at any price point.

Kartra’s focus is on lead conversion and marketing to maximize its users’ profits. One of their key features is funnel construction.

Funnels literally mean a “funnel” for sellers to direct potential customers to buy their products. Although funnels are not considered campaigns by Kartra, they function in a similar way. Kajabi vs Thinkific

Kartra makes funnel building relatively easy. If you have previous experience in the field, you can create one yourself. Otherwise, you can have Katra do it for you through their plug-and-play campaigns that are from top industry experts.

You can share your personally-built campaigns with other Kartra members. Your campaigns can be marketed and sold to make money.

Kartra manages all of the billing and payment processes so that you can concentrate on improving your funnels as you gain more experience.

Kartra has powerful page-building capabilities. These features allow users to create product pages, checkout pages and opt-in pages. You can even use professionally designed templates to speed up or start the process.

These pages can also be optimized for desktops, tablets, and mobile devices. These pages can be hosted on your domain, or on Katra.

They are not yet able to host the full functionality and features required for a website. Kartra believes it, and they won’t let you host these pages on your domain.

Kartra’s marketing features should be considered the crown jewel. It has all that is needed for email marketing.

It can send broadcast messages by SMS or email. This will require integration with all available SMS gateways.

Aside from that, Kartra also has automation which it can use to create email sequences. You can do this through its drag-and-drop visual sequence builder, and once done, and you can let it run on autopilot.

Another one that is unique to the platform is its behavior-based automation. This powerful tool allows to send emails based upon the behavior of recipients. This allows you to relax after all the work has been done.

Kartra Price

Kartra’s price is steep for a platform focused on marketing and lead conversions. That said, depending on what you need, the platform’s price point on its plans might be worth it. Kajabi vs Thinkific

Kartra offers advanced features that aren’t available in other products.

Starter	Silver	Gold	Platinum
$79 per Month when you pay annually	$149 per Month when you pay annually	$229 per Month when you pay annually	$379 per month when billed annually
Up to 2,500 leads 1 custom domain 15,000 emails per month 50GB bandwidth Host 100 pages Host 50 videos Create 2 membership websites Add 1 additional team member Connect 1 Helpdesk	You can get up to 12,500 leads 3 custom domains Unlimited emails Unlimited bandwidth Unlimited pages Unlimited videos Unlimitted products Unlimited membership sites Unlimited team members Unlimited helpdesk Kartra agency	Up to 25,000 leads 5 custom domains Unlimited emails Unlimited bandwidth Unlimited pages Unlimitted videos Unlimitted products Unlimited membership sites Unlimited team members Unlimited helpdesk Kartra agency	Get up to 50,000 leads 10 Custom domains Unlimited emails Unlimited bandwidth Unlimited pages Unlimitted videos Unlimited products Unlimited Membership Sites Unlimited help team members Unlimited Helpdesk Kartra Agency

Kartra Pros and Cons

Pros

You don’t need any external marketing integrations. Kartra has it all: built-in email marketing, automation, sequence builder, and other essential features needed to perfectly market your products
Kartra has an automatic translation for its checkout pages. It works based on the user’s geographic location. In this vein, it also supports different currencies.
Kartar also allows you to drip content and vary access to different levels if you have a membership site.
There is A/B testing for your email content which can help you refine your automated email replies as you set them up.
Kartra includes an agency feature that can hold multiple client accounts. This allows you to manage different websites in just a single dashboard.

Cons

Some might feel that Kartra’s pricing is too high for the quality of what they offer
There are no plans that offer unlimited integrations
Kartra’s interface is quite slow and might get frustrating to use at times. Kajabi vs Thinkific
Even Kartra’s pages may load slowly
The number of features can be very difficult for beginners to get used to.

Kartra Summary

Overall, Kartra is a powerful all-in-one platform for sales and marketing.

There are many tools and features available that will allow you to create engaging and compelling promotions and products.

It is not a course builder, and certainly not a website creator. As such, If you use Kartra, ensure that you are doing so in conjunction with a proper website page maker. Kartra is quite expensive for the features it offers. This can be difficult to swallow.

However, if you take the plunge, you might just get your money’s worth and more.

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Overall, Verdict Kajabi vs Thinkific

When you are interested in joining the industry, course builder websites can be very useful.

As with most markets and industries, there will be a lot of platforms that will offer the service that you need. In the case of course building and selling, we have Thinkific, Podia, Kajabi ( and a little bit of Kartra), among others.

In a market-like course building, these platforms will offer almost identical services. They will have very few differences. Of course, some might excel in one aspect or another.

To find the right product for you, you must decide what direction you want to go. Find the platform that aligns with your goals. You will likely find their features most helpful to you.