How To Use Semrush To Find Keywords Of Your Competitors

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So, you want to bring traffic to your website?

If your answer is yes, then SEMrush saves the hassle for many digital marketers. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Everything related to marketing can be found here.

You have a whole range of tools to help you achieve the best results possible for your brand. Getting the ideal website traffic is just one click away.

This article will talk about SEMrush, a tool that will help you in SEO digital marketing.

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Before you continue, you may want to watch this video by Craig Mullins on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.

Organic Research How To Use Semrush To Find Keywords Of Your Competitors

Without research, marketing wouldn’t be as successful as it is today.

SEMrush uses a research-based approach to find the best keywords. The program makes an estimate of financial value per word. These search terms could be the reason you generate sales.

This tool allows you to visualize the landing pages of competitor websites for each keyword. These pages can be used as a basis for optimizing your page.

SEMrush is able to detect new competitors via the Search Engine Results Page. The rankings change at any time, so you know where to work on.

In getting insights into your competitors, it is found at the “Competitors” tab. You’ll be able to see a visual map showing where your website ranks in comparison with others. When there are more keywords, they appear on the right side. Sites with organic traffic will appear higher on the map’s scale.

Plans and Pricing

But before we can continue on what the program can do, this section will be covered first. Finding out the cost saves a lot of time to decide.

SEMrush offers a starting price of $99.95 if paid annually. If you can’t avail of a reasonable price, the program has three plan subscriptions to select from. Each plan is appropriate for small- to medium-sized businesses (SMBs).

Pro

Starting at $119.95 per Month

The Pro plan offers 10,000 results per report through the program’s own domain. Access to keyword analytics tools, up to 3,000 searches or reports per day, and access to keyword analytics tools are also available.

It gathers 5 projects, 500 keywords to track, a 100,000 crawled page limit, and up to 50 social media profiles with 5 scheduled reports in PDF format.

Guru

Starts at $229.95 per month.

At this plan, you get 30,000 results per report and 5,000 reports/searches per day. The Guru plan increases their number of projects to 50 while also having 20 PDF reports.

You’d get personalized branding with 1,500 keywords to track, 300,000 crawled pages and 100 social media profiles. You can even access historical data to see how the keyword performed over time.

Business

Starting at $449.95 per Month

This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. These are the most powerful tools available for higher-ups.

Alongside its many analytics, you get to track 5,000 keywords.

All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush can also provide custom solutions on request.

We’re done with that. The tool still has plenty to offer.

How To Use Semrush To Find Keywords Of Your Competitors

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SEO Writing Assistant

This tool, also known as SEO Ideas or SEO Advice, provides instant SEO advice for each page of your website. This tool is a game changer!

This can be viewed as an additional feature for marketers with a background. For those who are just starting out, it is a great advantage.

By clicking on the Ideas button, you will be led to a page where you get suggested keywords. You can even find suggestions for backlinks and ways to improve pages from specialized sites.

Keyword Analytics and User Experience

Keywords are the backbone of any website. SEMrush’s keyword search tool finds keywords that are similar to phrases and terms in order to improve search rankings.

These terms will be the strategy to lunge your article into page 1 of the SERP. This will increase traffic and generate more sales. There’s even the option to use long-tail keywords. This is a great way to optimize every content.

As for the User Experience itself, it’s designed straightforwardly. While it can be overwhelming at first with so much information at once, it has a manageable learning curve.

Data slow loading is one issue that new users might face.

SEMrush has many functions and can slow down sometimes. Like the main menu is placed on the right side, and submenus are on the top. You can also make your data visuals faster by using the alternative.

SEMrush offers a mobile app for users who are on the move. This app can provide another way for you to see how your website is performing, even if you don’t have a desktop.

Backlink Analysis

SEMrush also supports backlinks. This tool tracks which domains and web pages are linking to your site.

It even analyzes the value of each backline made. It evaluates the quality of your website based on the domains and pages that point to it. And it also shares information about the links. SEMrush can determine the geolocation of the link by looking at the backlink. Meaning if you run a personal blog, for example, you get to know where the link clicks are coming from.

Performance Analysis

Found through the Post Tracking tool, SEMrush tracks the performance of each post. You can track up 50 posts and see the performance of your competitors.

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PPC Data

Pay-per-click, or PPC in short, is also present in SEMrush. While SEO is the basic foundation for any marketing campaign, PPC takes it to the next level.

SEMrush offers planning tools to help you determine which data is more valuable than others. Working on your PPC can make you one step ahead. To see where your competitors are going and their current SERP ranking, a tab is available.

Let’s suppose you have an ad copy draft but it has not been published. This could be a great opportunity to optimize your ad copy for landing pages in order to get maximum site traffic.

Site Audit

Site Audits are the indications if your website is not appearing in any search engines. They may include:

  • Duplicate content
  • Website loads slow
  • Crawl errors
  • SSL problems
  • Keyword overuse
  • Missing headers/Images
  • Broken links

SEMrush provides a list of things to correct. You do not need to use any third-party assistance due to the program having it built into the system.

At the same time, they also have an On-Page SEO Checker. It improves SEO results by proposing possible adjustments.

SEMrush also provides new information. SEMrush will help you solve any issues identified by the Site Audit or On-Page SEOChecker.

SEO-audit

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Social Media Tracker

Most people may think SEO doesn’t rely on social media. That’s what they want you to consider.

SEMrush offers a range of tools that can track your website’s performance on all major social media platforms. It tracks follower counts, engagements, and trending topics. You can even see which platform is performing the best.

This tool can make side-by-side comparisons of your existing competitors. So in any time period, you have a gauge to determine which platform works best for your website.

Customer Support

For a program like SEMrush, the number of features can be daunting. Their customer service is available via chat, email, and phone.

You will find a live chat box at the bottom of each page. The contact details are also found in the footer. This removes the need to go through a separate help center page, but no help would be given.

SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.

All in all, active communication to their clients keeps the engagements going.

Conclusion

SEMrush is recommended if your marketing plan needs a major overhaul. Although the cost is prohibitive for some, the many features make it worth the investment for any campaign. How To Use Semrush To Find Keywords Of Your Competitors

It would be a good question to ask: Is it worth the cost? That depends on you.

SEMrush offers many plans for any kind of marketer as it finds a way to audit your website. The UI may be clunky at first, but the versatility it gives for online transparency is present. How To Use Semrush To Find Keywords Of Your Competitors

Do you need the data? You have it. What are the most important keywords? The program will show you the most relevant keywords.

It all boils down to what you do to increase traffic.

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Frequently Asked Questions (FAQ) How To Use Semrush To Find Keywords Of Your Competitors

What is SEMrush?

SEMrush, an SEO tool, helps you optimize your website to search engines. They were created in 2008 by Oleg Shchegolev, an IT specialist, and Dmitry Melnikov to ensure fair and transparent online competition.

Can I use SEMrush with no paid subscription?

Absolutely. You can use SEMrush with a free account but only with limited features. An example of this is the ability to run 10 Analytic reports per hour. A free account can create and manage one project and track 10 keywords at a time.

You will only get more features if you subscribe to one of the three plans.

What is the best plan to avail, Pro, Guru, or Business?

If you’re starting out with a blog on your own, or a freelancer, or even an in-house marketer, then the Pro plan is your choice. The Guru plan is available once you have enough experience to be a professional SEO marketer.

The Business plan is for large advertising agencies or marketing agencies that have a large client base. SEMrush can help all types of marketers, no matter where they are located.

Can you cancel the subscription anytime?

Yes. You have the option to upgrade, downgrade, or cancel your subscription when you want to. If you cancel or downgrade your subscription in the first seven days, a refund will be issued.

What payment methods are accepted?

SEMrush accepts these payment methods:

  • Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
  • Wire transfer (upon request)
  • Check (US only, upon request)

Does SEMrush have a refund policy?

Yes. There is a 7-day money-back guarantee on all plans. Requests can be made through their official contact form on their website. Payments will be refunded if the request is made within 7 days after the sign-up.

Is it possible to retrieve your data after you cancel a subscription?

Yes. SEMrush offers a 30-day grace period after you cancel your subscription. Any lingering projects will remain active until the subscription expires. So it’s best to download them as soon as possible. And if you decide to renew it instead, your data would remain there as is.

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