How To Find Organic Competitive Positioning On Semrush

SEMRush-review

So, you want to bring traffic to your website?

If your answer is yes, then SEMrush saves the hassle for many digital marketers. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Anything about marketing is here to help.

A whole suite of tools awaits you to achieve the best results for your brand. Getting the ideal website traffic is just one click away.

This article will talk about SEMrush, a tool that will help you in SEO digital marketing.

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Before you continue, you may want to watch this video by Craig Mullins on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of SEMrush.

Organic Research How To Find Organic Competitive Positioning On Semrush

Without research, marketing wouldn’t be as successful as it is today.

SEMrush uses a research-based approach to find the best keywords. The program makes an estimate of financial value per word. These search terms can be the reason for generating sales.

This tool allows you to visualize the landing pages of competitor websites for each keyword. You can use those pages as a base to make an optimized page for your website.

SEMrush is able to detect new competitors via the Search Engine Results Page. The rankings change at any time, so you know where to work on.

In getting insights into your competitors, it is found at the “Competitors” tab. You’ll be able to see a visual map showing where your website ranks in comparison with others. When there are more keywords, they appear on the right side. Organic traffic sites will be higher up on the map’s scale.

Plans and Pricing

But before we can continue on what the program can do, this section will be covered first. It saves you a lot of time when you find out what the cost is.

SEMrush offers a starting price of $99.95 if paid annually. If you can’t avail of a reasonable price, the program has three plan subscriptions to select from. Each plan is appropriate for small- to medium-sized businesses (SMBs).

Pro

Starting at $119.95 per Month

The Pro plan offers 10,000 results per report through the program’s own domain. You also get access to keyword analytics tools and up to 3,000 reports or searches per day.

It includes 5 projects, 500 keywords, a 100,000 page limit and up to 50 social profiles. There are 5 scheduled reports in PDF format.

Guru

Starts at $229.95 per month.

At this plan, you get 30,000 results per report and 5,000 reports/searches per day. Guru plans increase their number to 50 projects and include 20 PDF reports.

You’d get personalized branding with 1,500 keywords to track, 300,000 crawled pages and 100 social media profiles. You can even access historical data to see how the keyword performed over time.

Business

Starts at $449.95 per month.

This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. These are the most powerful tools available for higher-ups.

Alongside its many analytics, you get to track 5,000 keywords.

All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush also offers custom solutions upon request.

We’re done with that. The tool still has plenty to offer.

How To Find Organic Competitive Positioning On Semrush

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SEO Writing Assistant

This tool, also known as SEO Ideas or SEO Advice, provides instant SEO advice for each page of your website. This tool is a game changer!

This can be viewed as an additional feature for marketers with a background. For those who are just starting out, it is a great advantage.

By clicking on the Ideas button, you will be led to a page where you get suggested keywords. You can even find suggestions for backlinks and ways to improve pages from specialized sites.

Keyword Analytics and User Experience

Keywords are the foundation of any website. SEMrush’s keyword search tool finds keywords that are similar to phrases and terms in order to improve search rankings.

These terms will help you get your article to page 1 on the SERP. That way, more traffic will generate more sales. There’s even the option to use long-tail keywords. This is a great way to optimize every content.

As for the User Experience itself, it’s designed straightforwardly. While it can be overwhelming at first with so much information at once, it has a manageable learning curve.

Data slow loading is one issue that new users might face.

SEMrush brings so many functions, and it is to be expected to slow down at times. Like the main menu is placed on the right side, and submenus are on the top. They do have an alternative to make their data visuals to speed up the loading buffer.

For users on the go, SEMrush has an official mobile app. This app can provide another way for you to see how your website is performing, even if you don’t have a desktop.

Backlink Analysis

Backlinks in SEMrush works alongside the SERP. The tool monitors which web pages and domains are linking to your site.

It even analyzes the value of each backline made. It evaluates the quality of your website based on the domains and pages that point to it. It also shares information about other links. SEMrush can determine the geolocation of the link by looking at the backlink. Meaning if you run a personal blog, for example, you get to know where the link clicks are coming from.

Performance Analysis

Found through the Post Tracking tool, SEMrush tracks the performance of each post. You can track up 50 posts and see the performance of your competitors.

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PPC Data

SEMrush also supports pay-per-click (or PPC for short). While SEO is the basic foundation for any marketing campaign, PPC takes it to the next level.

SEMrush offers planning tools to help you determine which data is more valuable than others. Working on your PPC can make you one step ahead. To see where your competitors are going and their current SERP ranking, a tab is available.

Let’s say you have an ad copy draft that’s not yet published. This could be a great opportunity to optimize your ad copy for landing pages in order to get maximum site traffic.

Site Audit

Site Audits are the indications if your website is not appearing in any search engines. These could include:

  • Duplicate content
  • Website loads slow
  • Crawl errors
  • SSL problems
  • Keyword overuse
  • Missing headers/Images
  • Broken links

SEMrush has a list of things you can do. Because the program has it integrated into the system, you don’t need to hire any third-party help.

At the same time, they also have an On-Page SEO Checker. It improves SEO results by proposing possible adjustments.

SEMrush also provides new information. SEMrush will help you solve any issues identified by the Site Audit or On-Page SEOChecker.

SEO-audit

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Social Media Tracker

Most people may think SEO doesn’t rely on social media. That’s what they want you to consider.

SEMrush offers a range of tools that can track your website’s performance on all major social media platforms. It tracks follower counts, engagements, and trending topics. They even highlight which platform performs the best.

This tool allows you to compare your competitors side-by-side. This tool can be used to compare the performance of your competitors over any time period.

Customer Support

SEMrush can have a lot of features, which can make it difficult to use. Luckily, their customer support is available through email, chat, and phone.

A live help chat box is found at the corner of every page, along with the contact details on the website’s footer. This removes the need to go through a separate help center page, but no help would be given.

SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.

All in all, active communication to their clients keeps the engagements going.

Conclusion

SEMrush is recommended if your marketing plan needs a major overhaul. Although the cost is prohibitive for some, the many features make it worth the investment for any campaign. How To Find Organic Competitive Positioning On Semrush

It would be a good question to ask: Is it worth the cost? That depends on you.

SEMrush offers many plans for any kind of marketer as it finds a way to audit your website. Although the UI is a bit confusing at first, it offers online transparency and flexibility. How To Find Organic Competitive Positioning On Semrush

Do you need the data? You have it. What are the most important keywords? The program gives you the best ones.

It all comes down to how you want to boost traffic.

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Frequently Asked Questions (FAQ) How To Find Organic Competitive Positioning On Semrush

What is SEMrush?

SEMrush, an SEO tool, helps you optimize your website to search engines. Created in 2008 by IT specialists Oleg Shchegolev and Dmitry Melnikov, they aim to have online competition fair and transparent.

Can I use SEMrush with no paid subscription?

Yes. SEMrush is free to use, but you can only access certain features. One example is having 10 Analytic reports per day. A free account can create and manage one project and track 10 keywords at a time.

More features are only available if you get any of the three available plan subscriptions.

What is the best plan to avail, Pro, Guru, or Business?

The Pro plan is for you if you are starting a blog by yourself, a freelancer or an in-house marketing professional. When you reach a certain amount of experience like a professional SEO marketer, you can go with the Guru plan.

The Business plan is for large advertising agencies or marketing agencies that have a large client base. No matter where you are, SEMrush helps all kinds of marketers.

Can you cancel the subscription anytime?

Yes. You can upgrade, cancel, or downgrade your subscription at any time. A refund will be given when you choose to cancel or downgrade your subscription within the first 7 days.

What payment methods are accepted?

These payment options are accepted by SEMrush:

  • Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
  • Wire transfer (upon request)
  • Check (US only, upon request)

Is there a SEMrush refund policy?

Of course. All plans come with a seven-day money-back guarantee. Requests can be made through their official contact form on their website. If the request is received within seven days of signing up, the payment will be refunded.

Is it possible to retrieve your data after you cancel a subscription?

Yes. SEMrush gives you a 30-day grace period once you cancel your subscription. Any lingering projects would stay active until it expires. So it’s best to download them as soon as possible. And if you decide to renew it instead, your data would remain there as is.

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