How Thinkific vs Horace Mann

thinkific-vs-competition

While they already existed before 2019 B.C. (where B.C. B.C. stands for Before COVID, Online Course Platforms were already in existence. They were created for the same purpose: to sell and create online courses.

Back then, most courses were much more focused on niched things like leadership seminars, wholesomeness, and self-help classes. There were also classes and courses that covered normal topics.

These classes focused on bringing education to where it is most convenient and comfortable.

People who are housebound for multiple reasons (e.g., childcare or health issues) can still learn and study even if they cannot go out. People who couldn’t attend regular school due to duties and scheduling conflicts could still finish courses due to the medium’s flexibility.

Everything else had to be shut down when the pandemic struck. However, people still needed to learn, and online course platforms and other eLearning platforms made it possible for a lot to continue their studies.

The industry saw a 221% rise in course creators using one Course Platform during the initial stages of the pandemic. This growth is probably shared throughout multiple platforms online.

Everyone, from solopreneurs and entrepreneurs to professionals in human resources and educational institutions, has used at least one course platform during the pandemic.

These platforms can also be used to make extra profits, as the pandemic showed. They say that knowledge is wealth. Online courses platforms have given this maxim legs and allowed people to convert their knowledge into wealth.

Nowadays, there are countless online courses people can partake in. From the usual life coaching stuff about making your life better to tutorial classes of the usual academic subjects like Algebra. You can even learn how to make your courses more lucrative.

Online courses are all the rage. The next question is how you plan to share the treasure you find in your head with the world.

thinkific-logo
For those of you who prefer a more visual experience, here is a video review from Ross Herosian on his YouTube channel Tricycle Creative. To get a comprehensive overview of Thinkific, you may still want to check out our article below, which compares it to some competitors.

Thinkific: You’re Go-To Online Course Business Platform How Thinkific vs Horace Mann

The Thinkific Overview

Thinkific is one of the most fashionable options available now for building, hosting, and selling your courses.

Thinkific is unique because you can feel that they are passionate about what they do. It is clear that they are more concerned with providing the best learning experience possible to creators as well as their audience. They also understand that making money is important to maintain the business.

It’s impossible to not! After all, it is one of the few online course platforms that provide a full-on free service. Yes, Thinkific has a free service that is as good as their paid lowest-tiered one.

This makes the platform perfect for newcomers as they get to experience what it’s like to build content and courses, as well as the overall flow and environment of the industry. Using the free plan allows users to glimpse what they are about to partake in without any investment.

This free plan has one limitation. You can only create one course. I find that this is sufficient.

Thinkific does not take any transaction fees when a user sells on the platform. All profits go to content owners.

Thinkific ensures that all profits are immediately available after they have been sold. This means course creators and content producers can immediately use their earnings without needing to wait for a quote, or reach a certain threshold before they can touch the money.

This is a testament to how Thinkfiic views its customers.

Thinkific Features

First, let me preface this by saying that most online course platforms share almost the same features. First, there is the course builder, then there is the website builder for your courses, and then the marketing features.

They are all the same except for how they work and some other unique features. These are the features that Thinkific is known for.

For Thinkific, the main focus would be their course curriculum creation capabilities. The creation part of Thinkific’s features is the most important. They ensure that online courses are as interactive as possible.

The user interface of Thinkific is easy to use. It is intuitive and logical. Users will have no problem navigating everything. All other features can be accessed through a sidebar menu. Except for occasional hiccups, they are correctly classified. How Thinkific vs Horace Mann

This interface is perfect for users who enjoy performing analytics and monitoring performance. Everything is neatly organized and placed on the dashboard.

From the dashboard, you can see how well you are doing in revenue, student accounts and sign-ups, student course enrollments, and much more.

We can make the interface look a bit more appealing if we have to.

Thinkific is primarily focused on course creation, as mentioned previously. As such, the platform ensures that the course creation mechanism is easy to get used to. Even in the free plan, Thinkific allows you to try everything the course creator can do.

This course builder also allows you to include a multitude of media types. These include content, quizzes, surveys, assignments, pdfs, and student discussion areas to allow peer-to-peer interaction.

Other highlights include scheduling of course content as well as some automation in terms of drip-feeding content.

As for the Marketing features of Thinkific, I’m afraid that is where the platforms fall pretty flat. Don’t get me wrong. It contains everything you need to market and promote your courses.

But that’s just about it. Compared to the competition, Thinkific’s market features are a bit lackluster. The most glaring aspect is that it doesn’t have a built-in sales funnel builder. The overall checkout experience is pretty clunky.

What’s more is that there is really nothing you can do about this part since it has very limited customization.

Even email marketing features are behind the competition. It is very basic and you can only notify your students about new products or courses, send them progress reports and update them on their course status.

However, not everything is bad, as Thinkific can integrate multiple third-party applications. These third-party applications are not meant to be used as bandages. They can be used to address some of the problems in Thinkific’s marketing department.

Thinkific integrates five of most popular email marketing platforms, including Aweber and Drip with email marketing.

I guess it makes sense, given the platform’s repeated promises of focusing on course creation. It would be smarter to invest all resources in ensuring that they get the course creation part right, and then to hire third-party apps for the marketing part.

The Thinkific Price

While I have already mentioned Thinkific’s Free Plan and how great it is, that plan is still limited and is a far cry from what Thinkific’s paid plans are. It’s not like the rest of the competition.

At a cheaper price point, Thinkific allows users to make an unlimited number of courses and enroll an unlimited number of students in these courses. This is in keeping with their mission to focus on education. How Thinkific vs Horace Mann

Thinkific is a great choice if you are looking for a cheaper plan with many content ideas that you believe will sell.

No cost Start Grow Expand
$0 per month $74 per month $149 per month $374 per month
Create and launch your product using a website and checkout experience

 

  • 1 Course
  • 1 community
  • 1 admin
  • Unlimited students
  • 0$ transaction fee
  • Support via Chat Bot and Email
  • 100% content ownership
  • Drag and Drop Course Builder
  • Easy to use website themes
  • Fully integrated e-commerce
  • App Store
-Add products to your business and create a cohesive learning experience for your students

 

  • Unlimited Courses
  • 1 Community
  • 1 admin
  • Unlimited students
  • Transaction fee 0%
  • All features included in the price
  • Custom domains
  • Coupons and discounts
  • Assignments
  • Bundles and add-on packages
  • Memberships and payment plans
  • Live lessons
  • Affiliate selling
  • Options for advanced course-building
  • Advanced Courses on Thinkific Academy
A complete set of tools is available to help you increase your sales.

 

  • Unlimited courses
  • 3 communities
  • 2 admin
  • Unlimited students
  • 0% transaction fee
  • Support by phone and email
  • Includes all Start Features
  • Remove Thinkific branding
  • Bulk student emailer
  • Bulk enrollments
  • API access
-Optimize your workflow and create a premium experience with a platform designed to scale

 

  • Unlimited courses
  • 10 communities
  • 5 admin
  • Unlimited students
  • Transaction fee 0%
  • Priority phone support
  • Includes all Grow features
  • Custom SSL Certificates
  • Priority Support

Aside from these plans, Thinkific also has a more advanced and bespoke plan called Thinkific plus. Thinkific Plus takes the best of Thinkfiic, makes it powerful, scalable and simple-to-use, and then adds more.

It still dedicates itself to teaching, lecturing, and supporting students.

You will need to contact the sales team of Thinkific Plus to request this upgrade. They will help you to get the best out of your platform. Lastly, you will also discuss with them the total cost of this upgrade.

Every Thinkific Plus plan has its own unique cost, so different Plus plans may have slightly different prices. One this is sure, though. Thinkific Plus will give you the features of the most expensive plan as well as these additional features:

  • Unlimitted Products
  • Unlimited Administrators
  • Three+ separate Thinkific sites
  • Service Level Agreement 99.9%
  • Dedicate Customer Success Team
  • Multiple seats and Tiered pricing checkout
  • Email White-labeling
  • Only one sign on
  • Bulk Selling App
  • Enterprise API Access

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Thoughtific Pros and Cons

Pros

  • The Thinkific free package is permanent free. It also is not just a glorified free trial. It is a free account, with the only limitation being the number of courses you can take.
  • Thinkific doesn’t charge transaction fees for any sale. All earnings by content creators are theirs. Creators can even claim and use these funds as soon as they arrive in their account.
  • When it comes to payment options, Thinkific can be flexible and has different payment options for different types of students and schools.
  • The limitation for the number of courses is removed in all instances of Thinkific’s premium plans. Users can create unlimited courses and enroll unlimited students in these courses.
  • In terms of interface, Thinkific has one of the easiest to understand. With most options logically placed and easily located. This interface is easy to use for users just starting out.
  • Thinkfic’s course creator is also easy to use. It also allows for many course materials, making it possible to have your course as exciting and engaging as possible.
  • In the name of engagement, Thinkific also gives you the ability to put incentives such as leaderboards, awards, and scores to motivate your students.

Cons

  • Some of the tools in Thinkific are not user-friendly. Some would need guides and a bit of time to get used to.
  • It is difficult to recommend Thinkifiic for those who are more interested in promoting the platform’s marketing capabilities. Their email marketing capability is quite basic, and you will need to depend on third-party integrations to have a better experience.
  • Although Thinkific has one of the most intuitive user interfaces in the industry, it can sometimes look dated and the experience can sometimes be more confusing than you expected.
  • The platform lacks many customization options. It is possible to find websites similar to yours. How Thinkific vs Horace Mann

Thinkific Summary

Thinkific is one of the best online course platforms in the market today. I would easily recommend it to beginners and those looking for a more course-focused platform. Despite its limitations, it still competes with other more “advanced and feature-rich” platforms.

In my opinion, its strongest suit would be its focus on providing the best course experience and free plan. Thinkfiic already has a solution for this problem. Using local third-party integrations can remedy any problems you have with the platform.

If you’re looking for the best online course creation software that builds courses from scratch. Thinkific is the best online course creation software.

Thinkific Versus Kajabi

Kajabi Overview

Kajabi is a widely used platform for running an online course business. Its main focus is on productivity and sales. It provides tools that are geared towards simplifying your operations.

Kajabi’s top features include automations and pipelines, email marketing and a mobile application.

As for products, there is a lot you can sell through the platform. Apart from courses, there are many other options. You can also sell memberships, communities and podcasts.

It is no wonder that Kajabi also has advanced marketing features, the most prominent of which include sales funnels (OVO pipelines), email marketing, and automations. This allows Kajabi users to sell their products more easily.

As such, Kajabi is one of those rare products where the “all in one” platform fits. It’s a course-creation platform that offers more than just decent marketing features. You can even use automation features to help you spend more time marketing and creating than on the mundane tasks.

Kajabi land is not perfect. It has one of the most expensive platforms on the market. The lowest plan is $149 per month. What’s more, is that these are not unlimited plans. The lowest plan allows you to sell only 3 products.

Kajabi’s features are not as rich, particularly in the community engagement and gamification departments. So you might need some third-party integrations to address these issues.

Kajabi Features

Kajabi boasts about being one of the better platforms. They even have one of the more expensive plans in the course creation market. As such, it is only to be expected that the audience will have high expectations of the product. How Thinkific vs Horace Mann

So let’s take a look at how good Kajabi features are starting from the interface.

At first glance, Kajabi’s interface is pretty normal. It’s minimalist, clean, and modern. Most of the available features can be accessed through 3 to 4 clicks. For easier accessibility, the page has a search assistant to quickly find the features and the tools inside the application.

Kajabi’s pages load quicker. It provides for a smoother experience and does not get in the way of your work.

Kajabi offers a variety of course creation options. You can create mini-courses, online or drip courses, as well as creating your own. These types can be customized to suit your specific needs. (i.e. long courses for long content, mini-courses for product launches).

Kajabi offers blueprints that are similar to templates for a simpler building experience. These “skeletons” can be used as templates, so you don’t have to worry about adding content.

These courses could be properly structured too into categories, subcategories and posts. As such, it would be very easy to organize your content neatly and properly. They can be arranged according to their content and types. You can have text and slideshows in one place, and audio and video in another.

As for storage, Kajabi allows for cloud uploading from Dropbox and Google Drive so there is little to worry about.

Kajabi is a strong and comprehensive marketing tool.

It also offers the traditional stuff of offering coupons in a flexible way, which, as we have seen, is an old and proven marketing strategy.

Kajabi offers a powerful email marketing platform that allows you to market via email. It is built on top of the platform and has many features. Email templates can be created for different functions.

Their pipelines are another conversion tool that they have. They can help you convert more customers to increase sales. These are easy to use, and the platform even provides templates that customers can easily access.

Kajabi offers a dedicated affiliate program to users who have a higher plan. It is a feature that makes the process overly easy and simple. It organizes both affiliate links and affiliates in its own category, making it easier to track down and find them.

I would say that the biggest problem for Kajabi is its lack of integrated payment solution. Instead, users will need to rely on integration from other payment gateways like Stripe, Paypal and BitPay.

This is a huge disappointment considering how poor their marketing tools and how adept their checkout at upsells, bumps offers, downsells is.

Overall, while its not perfect, Kajabi offers a lot of features that are both geared towards marketing as well as course creation. These features can be used by anyone who is serious about starting an online business.

Of course, potential users should be willing to pay for the steep price point to use these tools.

Kajabi price

It is undeniable that Kajabi is among the most expensive service when it comes to the course creation market. Their lowest plan starts at $149 per month and this plan doesn’t even include unlimited courses. How Thinkific vs Horace Mann

If you feel that Kajabi’s high price and more advanced features such as automation are something you really need, then you can choose to purchase it.

Basic Growth Pro
$119 monthly billed annually $159 per month billed annually $319 per month billed annually
  • 3 products
  • 3 funnels
  • Unlimited Landing Pages
  • Unlimited Marketing emails
  • 10,000 contacts
  • 1000 active customers
  • 1 website
  • 1 admin user
  • Kajabi University
  • Transaction fee 0%
  • Webinars and Events
  • Ready to Use Templates
  • Ready-to-use Templates
  • Assessments (Quizzes & Surveys)
  • 1 Welcome Call with an Onboarding Specialist
  • Chat Support
  • Automations
  • 15 products
  • 15 funnels
  • Unlimited Landing pages
  • Unlimited marketing emails
  • 25,000 contacts
  • 10,000 active customers
  • 1 website
  • 10 admin users
  • Kajabi University
  • 0% Transaction Fee
  • Webinars and Events
  • Ready-to-use Templates
  • Assessments (quizzes & surveys)
  • 1 Welcome Call with an Onboarding Specialist
  • 1 Check-in Call with an Onboarding Specialist
  • 24/7 Chat support
  • Advanced automations
  • Ability to remove Kajabi Branding
  • 100 products
  • 100 funnels
  • Unlimited landing pages
  • Unlimited marketing emails
  • 100,000 contacts
  • 200.000 active customers
  • 3 websites
  • 25 admin users
  • Kajabi University
  • Transaction fee 0%
  • Webinars & Events
  • Templates Ready for Use
  • Assessments (quizzes & surveys)
  • 1 Welcome Call with an Onboarding Specialist
  • 1 Check-in Call with an onboarding specialist
  • Chat support available 24/7
  • Advanced Automation
  • Ability to remove Kajabi branding
  • Affiliate program
  • Code Editor

Kajabi Pros and Cons

Pros

  • Kajabi, as its name suggests, is an all-in-one content creation and marketing tool. It provides various tools to create courses, like a drip course or a mini-course, and combine them with different marketing automations to ensure they sell.
  • Kajabi provides blueprints and templates to help you get started on your project.
  • Kajabi allows you to sell other digital products like coaching, webinars, communities, podcasts, etc. This is also a great place to do this.
  • Kajabi also has a built-in assessment function that allows you to grade and observe your students’ performance. This is extremely good when combined with drip courses to provide courses that can only be accessed when the proper grades are reached
  • Kajabi’s mobile app makes it easy for students to access lessons and classes wherever and whenever they want. You can even set up notifications to receive alerts.
  • Kajabi also has a membership feature that allows users to create and sell membership options to their customers. This can be used to provide users with a way to sell extra and exclusive course content.
  • Kajabi has an automation feature that can automate offers purchase, course or membership post-completion, assessment completion, and much more. Users can also use more advanced options with conditional filters to be precise in the automation process.
  • Kajabi has one of the strongest marketing features among the content and course-building platforms available right now.
  • Kajabi’s Email Marketing is among the best in the industry. It includes various email templates that can be used in different situations. Kajabi has the ability to automate email sequences using triggers or actions. How Thinkific vs Horace Mann
  • Kajabi’s pipeline feature makes it possible to have various OVO funnel templates. Pipeline features automate product sales and funnel customers to the places you want. This will result in higher conversion rates.

Cons

  • Kajabi’s pricing is not to be laughed at. It costs $149 per month, and you cannot create unlimited courses. It offers only 3 products and 3 pipelines.
  • Kajabi does not offer course completion certificates, something that some users want to receive as proof of going through the class
  • Kajabi has no page templates for designing landing pages, thank you pages, checkout pages, forms, and other pages. That means users must do everything from scratch when editing page templates through the page builder. As such, it will be very difficult for new and non-tech users.
  • Kajabi doesn’t offer a guarantee badge on its checkout page. A guarantee badge is a great tool to increase conversions. Buyers are assured of the product’s quality by obtaining a guarantee.
  • Kajabi has no local payment gateway. You must rely on Stripe and Paypal integrations to take payment from orders.
  • Kajabi has some great features but it still lacks some key features, particularly in the community section. It does not have community engagement or gamification features.

people-having-online-meeting-while-wearing-mask

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Kajabi Summary

It is undeniable that Kajabi is a juggernaut of a platform regarding course creation and marketing. They have the most advanced tools for marketing alone.

They have the tools that provide a great marketing experience. Their pipeline and automation features can be the envy of other platforms and something users would want to have if they want the best rate of conversions.

That said, Kajabi is not without its flaws. For one, it lacks features that help you connect with your students and customers. Features that allow for the creation of a great community. How Thinkific vs Horace Mann

Kajabi can also be quite expensive. People might find it difficult to justify buying a plan which can only host 3 products when there are cheaper alternatives that offer unlimited products.

Overall, Kajabi has advanced marketing features and is a great creation platform. If you’re looking for a platform to market your products, Kajabi is the right choice. It might be a bit expensive, but Kajabi’s features can be worth it.

Thinkific Versus Podia

Podia Overview

Another big name digital online content-selling platform is Podia. Podia is a powerful platform with strong marketing features. Online courses, coaching, webinars and community are just a few of the many products that you can sell through this platform.

Furthermore, Podia is one of the cheaper digital content-selling platforms in the market. It might even be one of the most affordable. It does take a portion of your profit when you sell. It might be their way of offsetting the price for its powerful features.

Podia is an excellent platform and tool, especially for business-oriented people like marketers and promoters.

couple-looking-at-laptop-happily

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Podia Features

In terms of features, Podia has loads of them.

Podia’s interface is clean and minimalistic. The interface is easy to use and allows you to access all other features in just 3 clicks. It is so easy that almost no learning curve is required to use Podia’s interface.

This makes the platform very beginner friendly. Accessing or reaching the information you desire or need is easy with no additional steps or terms. Podia can access almost all functions from its dashboard.

Podia allows you to upload files that will be used as building blocks for your lessons. A course can contain text, embeds and quizzes as well as coaching and files. You can make interesting lessons from the platform provided.

Nevertheless, there are some areas where the course creator is lacking. Unlike most other platforms, Podia only supports very few lesson types. It does not provide a way to monitor student performance. How Thinkific vs Horace Mann

That said, it has a very powerful embed tool that supports several platforms. These websites include:

  • Video hosts such as Youtube, Vimeo, and Dailymotion
  • Music and podcast platforms such as s Spotify, soundcloud, and podbean
  • Slideshow platforms like speaker deck, presentation, google slides, and slide share
  • Social media sites like Twitter, TikTok, Pinterest, and Behance
  • Form Builder websites like Google Forms, Typeform and Paper Form
  • Github and Codepen are two examples of coding websites.

Podia recently added the ability to issue certificates. This certificate’s feature can be seen as a perfect incentive/prize for completing your courses. Podia currently only offers one type of certificate. Podia cannot customize or design your certificates.

In terms of marketing, Podia is focused on the bag. It has a lot of excellent features to enhance the effectiveness of your marketing. You can promote your products using tools like coupons, upsells, or pre-launch.

This makes Podia an excellent choice for marketers looking to sell products on a smaller site.

That said, not everything is perfect. Podia’s weak point is its email marketing. It only offers the basics. Although it allows you to send email broadcasts and campaigns, some of its features are missing such as split testing or personalization fields.

People looking for automation features may also have lost their chance since Podia’s isn’t as advanced as theirs.

Podia offers a local payment gateway for payment processors. You will need to connect to your PayPal or bank accounts to pay processors. You can integrate with Stripe or PayPal for a simpler solution.

Your audience can use their credit cards at checkout. They usually take less than 2 days to process and are credited to your PayPal or bank account. How Thinkific vs Horace Mann

Podia Price

It is also one of the most affordable on the market in terms of pricing. What’s more, is that the platform has recently added its own free plan. While this free plan does not offer much, it is still a good way to figure out how Podia works.

Free Mover Shaker Earthquaker
$0 per Month $33 per month $75 per month $166 per month
  • 8% transaction fees
  • Full website
  • Email Marketing
  • Chat Support
  • Community
  • 1 Download
  • 1 Coaching Product
  • Draft Courses
  • Draft webinars
  • There are no transaction fees
  • Full website
  • Email marketing
  • Chat support
  • Community
  • Unlimited Downloads
  • Unlimited coaching
  • Unlimited Courses
  • Draft webinars
  • There are no transaction fees
  • Visit the full website
  • Email marketing
  • Chat support
  • Community
  • Unlimited downloads
  • Unlimited coaching
  • Unlimited courses
  • Unlimited webinars
  • Affiliates
  • No transaction fees
  • Visit the full website
  • Email marketing
  • Chat support
  • Community
  • Unlimited downloads
  • Unlimited Coaching
  • Unlimited courses
  • Unlimited webinars
  • Affiliates
  • Priority Support
  • Onboarding calls

Podia Pros and Cons

Pros

  • Podia’s strongest point is its clean and crisp UI/UX. It is very easy to use and has a non-existent learning curve. It is easy to set up for users of all tech levels.
  • Podia can serve many purposes and be a one-stop shop to meet all your needs. You can sell various digital products such as courses, memberships, webinars, bundles, community, and other digital downloads.
  • Podia also offers a free plan that allows you to sell unlimited products and courses. This means that you can make as many pages as you like for your products and courses as long as there is energy.
  • Podia allows you to upload unlimited videos for your content. The platform provides unlimited storage and bandwidth, which is why this feature is possible. This way, you don’t need to use Vimeo or Wistia.
  • Podia offers an affiliate program that you can use to reach your audience. This is only available for Shaker or Earthquaker plans.
  • Despite providing only the most basic functions, the built-in email marketing tools are enough to support broadcasts and campaigns.
  • Podia supports a prelaunch mode as one of its marketing features. It can create buzz around your products and get early email customer conversions. How Thinkific vs Horace Mann
  • Except for the free plan, Podia charges no transaction fee on sales.
  • Podia now offers a new feature that allows content creators the ability to give certificates, community, or quizzes. Even the community area can be used to create memberships.

Cons

  • Their email marketing provides only the most basic functions. It lacks personalization fields, especially in the email composer. Other features that the tool does not have include templates, drag-and-drop editor and other features.
  • There is a noticeable lack of course-compliance features in the platform
  • Podia also does not have many customization features. Podia does not support custom CSS/HTMl customizations. Expect to have generic-looking websites when using Podia.
  • Podia also has no landing page builders or funnels, which are important tools when considering Podia’s focus on marketing.
  • The free plan does not allow you to host more than one product. It also charges an 8% transaction fee.
  • There are no course blueprints available in Podia.
  • Podia supports only a handful of lesson types. It lacks support for some types like Adobe Captivate, Articulate Storyline, and HTML 5 Content, among others.
  • While it has pretty good marketing features, it still lacks some. These include cart abandonment, downsells and order bumps.
  • Podia does not have a mobile app, which can limit its user base or access, given how much the world has depended on smartphones and tablets. How Thinkific vs Horace Mann

Podia Summary

Overall, Podia is an acceptable platform for hosting your content. Podia is a decent platform, especially considering the price.

Many people might believe that Podia is a value-for-money company. It isn’t true. Podia offers a lot more with what you pay for it. With enough creativity and good ideas, you can create impressive courses and sell them at a good price.

Despite some of its limited capacity, it is still an all-in-one platform. It is perfect for a lot of people. Content creators, teachers, marketers, and people who target marketers. Podia will be able to serve their needs if they need to.

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Thinkific Versus Kartra

Kartra Overview

Kartra is a different product from the others listed above. Kartra is completely different to the other products in this review.

Instead of a course creator, we have an all-in-one platform that sells your products. Yep, it is a platform that goes all in on the marketing side.

Kartra should not be considered a website in its own right or your product’s.

Rather, you should focus on its strengths and use them to sell products, services, and membership for your proper sites.

Kartra can be used to create and sell digital and physical products. It allows you to sell an unlimited number of them and different kinds of products. It also allows you to choose from multiple pricing options, which will allow you to set a more flexible price.

Kartra Features

Kartra is an entirely different beast, so we may focus on features that aren’t found in most course-building sites. In fact, there might not be a course-building site for Kartra.

As for the features, we already mentioned that Katra allows you to sell many products. Each account can sell unlimited quantities of products and offer them at any price.

Kartra’s focus is on lead conversion and marketing to maximize its users’ profits. As such, one of their main features is funnel building.

Funnels are a way for sellers to get their customers to buy their products. While Kartra does not refer to funnels as campaigns, They function similarly. How Thinkific vs Horace Mann

Kartra makes funnel construction simple. You can build one from scratch if you already have experience in this field. Otherwise, you can have Katra do it for you through their plug-and-play campaigns that are from top industry experts.

You can share your personally-built campaigns with other Kartra members. Your campaigns can be marketed and sold to make money.

Kartra manages all of the billing and payment processes so that you can concentrate on improving your funnels as you gain more experience.

Kartra also has page-building capabilities, and it is surprisingly powerful. These features allow users to create product pages, checkout pages and opt-in pages. You can even use professionally designed templates to speed up or start the process.

These pages can also be optimized for desktops, tablets, and mobile devices. You can host these pages on your domain or on Katra itself.

That said, they are still limited in capacity and features to be considered a proper website. Even Kartra feels it themselves, as they wouldn’t allow you to host those pages in your domain otherwise.

The marketing features are to be considered as Kartra’s shining jewel. It has all that is needed for email marketing.

It can send broadcast messages by SMS or email. However, this will require you to integrate with any available SMS gateways.

Aside from that, Kartra also has automation which it can use to create email sequences. Drag-and-drop visual sequence builders make it easy to create them. Once you’re done, the program can run on autopilot.

Behavior-based automation is another feature that makes the platform unique. This powerful tool allows you to send emails based on the recipient’s behavior. This allows you to relax after all the work has been done.

Kartra Price

Kartra’s pricing is high for a platform that focuses on lead conversions and marketing. That said, depending on what you need, the platform’s price point on its plans might be worth it. How Thinkific vs Horace Mann

After all, Kartra has some advanced features that are not found in others.

Starter Silver Gold Platinum
$79 per Month when you pay annually $149 per month when billed annually $229 per month when billed annually, Monthly payment of $379 when you pay annually
  • You can get up to 2,500 leads
  • 1 custom domain
  • 15,000 emails per month
  • 50GB bandwidth
  • Host up to 100 pages
  • Host 50 videos
  • Build 2 membership sites
  • Add 1 additional team member
  • Connect 1 Helpdesk
  • Up to 12,500 leads
  • 3 Custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimitted videos
  • Unlimited products
  • Unlimited membership sites
  • Unlimitless team members
  • Unlimited helpdesk
  • Kartra agency
  • Up to 25,000 leads
  • 5 custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimitted videos
  • Unlimited products
  • Unlimited membership sites
  • Unlimited team members
  • Unlimited helpdesk
  • Kartra agency
  • Up to 50,000 Leads
  • 10 Custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimitted videos
  • Unlimitted products
  • Unlimited Membership Sites
  • Unlimited help for team members
  • Unlimited Helpdesk
  • Kartra Agency

Kartra Pros and Cons

Pros

  • External marketing integrations are not required. Kartra offers everything: integrated email marketing, sequence builder, automation, and all other features necessary to market your products perfectly
  • Kartra offers an automatic translation feature for its checkout pages. It works based on the user’s geographic location. In this vein, it also supports different currencies.
  • Kartar allows you to drip content or vary access to different levels, if you have an existing membership site.
  • There is A/B testing for your email content which can help you refine your automated email replies as you set them up.
  • Kartra includes an agency feature that can hold multiple client accounts. This feature allows you to manage multiple websites from one dashboard.

Cons

  • Some people might think Kartra’s price point is pretty expensive for what they are offering
  • There are no plans that offer unlimited integrations
  • Kartra’s interface is quite slow and might get frustrating to use at times. How Thinkific vs Horace Mann
  • Even Kartra’s pages can load slow
  • For beginners, it can be difficult to understand the many features.

Kartra Summary

Overall, Kartra is a powerful all-in-one platform for sales and marketing.

It has a lot of tools and features that provide you with the opportunity for interesting and engaging promotions and products.

It is not a course builder, and certainly not a website creator. As such, If you use Kartra, ensure that you are doing so in conjunction with a proper website page maker. This could be pretty difficult to swallow, as Kartra’s price point is pretty expensive for what it does.

But, it’s possible to get more for your money if you decide to take the plunge.

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Overall, Verdict How Thinkific vs Horace Mann

When you are interested in joining the industry, course builder websites can be very useful.

As with most markets and industries, there will be a lot of platforms that will offer the service that you need. In the case of course building and selling, we have Thinkific, Podia, Kajabi ( and a little bit of Kartra), among others.

In a market-like course building, these platforms will offer almost identical services. Their differences will be minimal at best. Some might be better than others in certain areas.

The key to finding which product you should use is to decide on the direction of what you want to do. And find the platform that is best aligned with that. You will likely find their features most helpful to you.

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