While they already existed before 2019 B.C. (where B.C. stands for Before COVID), Online Course Platforms were already a thing. Even then, they were made for the same purpose, to create and sell online courses.

Back then, most courses were much more focused on niched things like leadership seminars, wholesomeness, and self-help classes. There were also classes and courses that covered normal topics.

These classes focused on bringing education to where it is most convenient and comfortable.

People who are housebound for multiple reasons (e.g., childcare or health issues) can still learn and study even if they cannot go out. People who couldn’t attend regular school due to duties and scheduling conflicts could still finish courses due to the medium’s flexibility.

Then the pandemic happened, and everything else was forced to shut down. However, people still needed to learn, and online course platforms and other eLearning platforms made it possible for a lot to continue their studies.

In the early times of the pandemic, the industry saw a 221% increase in new course creators on one Course Platform. This growth is probably shared throughout multiple platforms online.

Everyone, from solopreneurs and entrepreneurs to professionals in human resources and educational institutions, has used at least one course platform during the pandemic.

These platforms can also be used to make extra profits, as the pandemic showed. They say that knowledge is wealth. Online courses platforms have given this maxim legs and allowed people to convert their knowledge into wealth.

There are many online courses that people can take. You can find everything from life coaching to make your life easier, to tutorial classes on the more academic subjects such as Algebra. You can even learn how to make your courses more lucrative.

Online courses are everywhere, and if you want to get in on the action, the next question is which platform you will use to share that treasure in your noggin.

For those of you who prefer a more visual experience, here is a video review from Ross Herosian on his YouTube channel Tricycle Creative. You can still read our article below to get a complete overview of Thinkific. It also compares it with some other competitors.

Thinkific: You’re Go-To Online Course Business Platform Everlesson vs Thinkific

Thinkific Overview

Thinkific is one of the most fashionable options available now for building, hosting, and selling your courses.

One of the main reasons why Thinkific stands out is that you know they are doing this in a place of passion. You can feel that they are more focused on giving the best learning experience they can to both the creators and their audience and that earning money is needed to keep things afloat.

It’s impossible to not! It is one of few online courses platforms that offers a free full-service service. Yes, Thinkific has a free service that is as good as their paid lowest-tiered one.

This makes the platform perfect for newcomers as they get to experience what it’s like to build content and courses, as well as the overall flow and environment of the industry. Using the free plan allows users to glimpse what they are about to partake in without any investment.

The only limitation of this free plan is that it only allows you to create one course and one course, and in my opinion, that is generous enough.

Thinkific does not take any transaction fees when a user sells on the platform. All the profits go to the content owner.

Thinkific even makes sure that all profits are directly available upon being sold. This means course creators and content producers can immediately use their earnings without needing to wait for a quote, or reach a certain threshold before they can touch the money.

This just proves how much Thinkfiic thinks of its customer base.

Useful Features

Let me start by saying that almost all online courses platforms have the same features. The course builder is first, followed by the website builder to create your courses and finally the marketing features.

The only difference between them is how well they work, along with some bits and bobs that make the product unique. As such, we will be focusing on these aspects of Thinkific’s features.

Thinkific’s main focus is their ability to create course curriculum. The creation part of Thinkific’s features is the most important. They make sure that online courses are as engaging as possible.

Thinkific’s user interface is very easy to get into. It’s intuitive and logical. It is easy to navigate. All other features can be accessed through a sidebar menu. They are properly classified to where they are, except for occasional hiccups. Everlesson vs Thinkific

Users who love to check on analytics and performance will love this interface, as everything is placed and organized neatly on the dashboard.

The dashboard shows you how you are doing in revenue and student accounts. You can also see student course enrollments and sign-ups.

If we are to nitpick something out of this, it would be that the aesthetics of the interface can be done a little bit better.

As mentioned above, Thinkific’s main focus is on the creation side of course creation. As such, the platform ensures that the course creation mechanism is easy to get used to. Even in the free plan, Thinkific allows you to try everything the course creator can do.

This course builder also allows you to include a multitude of media types. These media types include quizzes and surveys, assignments, pdfs, content, and student discussion areas that allow for peer-to-peer interaction.

Other highlights include scheduling of course content as well as some automation in terms of drip-feeding content.

The marketing features of Thinkific are where I fear the platforms will fall flat. Don’t get me wrong. It contains everything you need to market and promote your courses.

That’s not all. Thinkific’s market features compare poorly to its competitors. It doesn’t include a sales funnel builder. This is the most noticeable aspect. Overall, checkout is quite clunky.

What’s more is that there is really nothing you can do about this part since it has very limited customization.

Even email marketing features lag behind the competitor. It is very basic and you can only notify your students about new products or courses, send them progress reports and update them on their course status.

However, not everything is bad, as Thinkific can integrate multiple third-party applications. These third-party applications are not meant to be used as bandages. They can be used to address some of the problems in Thinkific’s marketing department.

Thinkific integrates five of most popular email marketing platforms, including Aweber and Drip with email marketing.

It makes sense considering the platform’s repeated promises to focus on course creation. It would be wiser to pour all resources into ensuring they got that part right and get third-party apps to tackle the marketing part.

Thinkific Price

While I have already mentioned Thinkific’s Free Plan and how great it is, that plan is still limited and is a far cry from what Thinkific’s paid plans are. It’s not like the rest of the competition.

Thinkific is a lower-cost option that allows you to create unlimited courses and enroll unlimited students. This is in line with their mission to be focused on the education part. Everlesson vs Thinkific

As such, if you want to use a more affordable plan and have many content ideas you think will sell, Thinkific should be one of the best matches for you.

Aside from these plans, Thinkific also has a more advanced and bespoke plan called Thinkific plus. Thinkific Plus takes what you know of Thinkfiic and makes it a powerful, scalable, and easy-to-use learning platform.

Of course, it still maintains its dedication to course building, teachers, and students.

To get Thinkific plus, you need to contact the platform’s sales team and ask for this upgrade. They will help you to get the best out of your platform. You will also discuss the cost of this upgrade with them.

Every Thinkific Plus plan has its own unique cost, so different Plus plans may have slightly different prices. One this is sure, though. Thinkific Plus will offer you all the benefits of the most expensive plan, plus these extra features.

• Unlimited Products
• Unlimited Administrators
• 3+ Separate Thinkific sites
• Service Level Agreement 99.9%
• Dedicate Customer Success Team
• Multiple seats and Tiered pricing checkout
• Email White-labeling
• Single Sign on
• Bulk Selling App
• Enterprise API Access

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Thoughtific Pros and Cons

Pros

• The Thinkific free package is permanent free. It also is not just a glorified free trial. It is a free account, with the only limitation being the number of courses you can take.

• Thinkific does not ask for transaction fees whenever a sale is made. Content creators own all earnings. Creators can even claim and use these funds as soon as they arrive in their account.

• Thinkific is flexible when it comes to payment options. They offer different payment options for different types and types of students.

• The limitation for the number of courses is removed in all instances of Thinkific’s premium plans. Users can create unlimited courses and enroll unlimited students in these courses.

• In terms of interface, Thinkific has one of the easiest to understand. With most options logically placed and easily located. This interface is easy to use for users just starting out.

• Thinkfic’s course creator is also easy to use. You can also choose from many course materials to make your course more engaging and exciting.

• In the name of engagement, Thinkific also gives you the ability to put incentives such as leaderboards, awards, and scores to motivate your students.

Cons

• Some of the tools in Thinkific are not user-friendly. You may need to take some time and read guides to learn how to use the tools.

• The marketing features of Thinkifiic make it hard to recommend for people who are more focused on propping up businesses on the platform. Their email marketing capability is quite basic, and you will need to depend on third-party integrations to have a better experience.

• Despite Thinkific having one of the most intuitive user interfaces, it looks outdated, and there are times when the experience can be clunkier than expected.

• There is a distinct lack of customization options within the platform. As such, it is not impossible to find other websites that may look the same as yours. Everlesson vs Thinkific

Thinkific Summary

Thinkific is one the most popular online courses platforms on the market. It is a great platform for beginners as well as those who are looking for more course-focused platforms. It is still competitive with other “advanced” and more feature-rich platforms, despite its shortcomings.

In my opinion, its strongest suit would be its focus on providing the best course experience and free plan. As for its weakness, Thinkfiic has already provided some kind of solution to it. Any problems with the platform can be fixed by integrating third-party services.

If you’re looking for the best online course creation software that builds courses from scratch. You can never go wrong with Thinkific.

Kajabi Versus Thinkific

Kajabi Overview

Kajabi is a widely used platform for running an online course business. It is primarily focused on productivity and selling. It offers tools that simplify your operations.

Kajabi’s top features include automations and pipelines, email marketing and a mobile application.

The platform allows you to sell a variety of products. Aside from courses, you can sell coaching, memberships, communities, podcasts, and other digital content.

Kajabi has many marketing features. It’s no surprise that they have sales funnels, email marketing, and automations. These features give the Kajabi platform users an easier time selling their products.

As such, Kajabi is one of those rare products where the “all in one” platform fits. It is a course creation platform with more than decent marketing features. It even has automation features that could help you focus more on marketing or creating than the menial tasks.

That said, not everything is good in Kajabi land. It has one of the most expensive platforms on the market. Their lowest plan starts at $149 per month. What’s more, is that these are not unlimited plans. The lowest plan allows you to sell only 3 products.

Kajabi’s features are not as rich, particularly in the community engagement and gamification departments. So you might need some third-party integrations to address these issues.

Kajabi Features

Kajabi boasts about being one of the better platforms. Even more, they have one of the most expensive courses in the market. It is not surprising that customers have high expectations for the product. Everlesson vs Thinkific

So let’s take a look at how good Kajabi features are starting from the interface.

At first glance, Kajabi’s interface is pretty normal. It is neat, minimal, and feels very modern. The majority of features are accessible in just 3-4 clicks. For easier accessibility, the page has a search assistant to quickly find the features and the tools inside the application.

Kajabi’s pages also load faster. It provides for a smoother experience and does not get in the way of your work.

In terms of Course Creation, Kajabi allows you to create various types. Some samples include mini-courses, online courses, drip courses, or create one from scratch. You can choose among these types for whichever suits your needs. (i.e. long courses for long content, mini-courses for product launches).

Kajabi offers blueprints that are similar to templates for a simpler building experience. These “skeletons” are pretty much presentation ready that if you want, you can just add your needed content and then you are good to go.

These courses could also be organized into subcategories, posts, and categories. As such, it would be very easy to organize your content neatly and properly. They can be arranged according to their content and types. So you can text and slideshows in one area, audio and video to different areas.

As for storage, Kajabi allows for cloud uploading from Dropbox and Google Drive so there is little to worry about.

Kajabi has robust and extensive marketing features.

It also offers the traditional stuff of offering coupons in a flexible way, which, as we have seen, is an old and proven marketing strategy.

If you want to market through email, Kajabi has a powerful email marketing solution that is already built in the platform which has plenty of features in and of itself. Email templates can be created for different functions.

Their pipelines are another conversion tool that they have. They can help you convert more customers to increase sales. These are easy to use, and the platform even provides templates that customers can easily access.

Kajabi offers a dedicated affiliate program to users who have a higher plan. It is a feature that makes the process overly easy and simple. It organizes both affiliate links and affiliates in its own category, making it easier to track down and find them.

I would say that the biggest problem for Kajabi is its lack of integrated payment solution. Instead users will have to rely on the integration form other payment gateways such as Stripe, Paypal, BitPay, Authorize.net and others.

This is entirely disappointing given how robus their marketing tools are as well as how good their checkout is at doing things like upsells, bump offers, and downsells.

Overall, while its not perfect, Kajabi offers a lot of features that are both geared towards marketing as well as course creation. These features can be used by anyone who is serious about starting an online business.

Potential users must be prepared to pay a high price for these tools.

Kajabi Price

Kajabi is undoubtedly the most expensive course creation service in the market. The cheapest plan is $149 per month, and it doesn’t include unlimited courses. Everlesson vs Thinkific

If you feel that Kajabi’s high price and more advanced features such as automation are something you really need, then you can choose to purchase it.

Kajabi Pros & Cons

Pros

• True to its name, Kajabi is an all in one content making and marketing tool. You can create courses using various tools, such as a drip or mini-course. Then, you can combine them with marketing automations to make sure they sell.

• Kajabi provides blueprints and templates to help you get started on your project.

• Kajabi allows you to sell other digital products like coaching, webinars, communities, podcasts, etc. This is also a great place to do this.

• Kajabi also has a built-in assessment function that allows you to grade and observe your students’ performance. This is extremely good when combined with drip courses to provide courses that can only be accessed when the proper grades are reached

• Kajabi’s accessibility is pretty good thanks to its mobile app, which students can use to access classes and lessons whenever and wherever they are. You can even set up notifications to receive alerts.

• Kajabi also has a membership feature that allows users to create and sell membership options to their customers. This can be used to provide users with a way to sell extra and exclusive course content.

• Kajabi’s automation feature can automate the purchase of offers, post-completion of courses or memberships, assessment completion, as well as other tasks. Users can also use more advanced options with conditional filters to be precise in the automation process.

• Kajabi’s marketing strategy is one of the most powerful among all the course-building and content platforms currently available.

• Kajabi’s Email marketing is one of the best in the business. It includes various email templates that can be used in different situations. Kajabi also has the option to automate email sequences by using triggers and actions. Everlesson vs Thinkific

• Kajabi’s pipeline feature allows various OVO funnel templates to be available. Pipeline features automate product sales and funnel customers to the places you want. This will result in higher conversion rates.

Cons

• Kajabi’s pricing is not to be laughed at. It starts at $149 per month and does not even offer unlimited course creation. It offers only 3 products and 3 pipelines.

• Kajabi does not offer course completion certificates, something that some users want to receive as proof of going through the class

• Kajabi does not have page templates to design landing pages, thank-you pages, checkout pages, forms or other pages. This means that users will have to create all pages from scratch using the page builder. As such, it will be very difficult for new and non-tech users.

• Kajabi does not offer a guaranteed badge on the checkout page. A guarantee badge is a great tool to increase conversions. Buyers are assured of the product’s quality by obtaining a guarantee.

• Kajabi has no local payment gateway. To receive payment from orders, you will need to rely on Stripe or Paypal integrations.

• Kajabi has some great features but it still lacks some key features, particularly in the community section. There are no gamification or community engagement features.

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Kajabi Summary

Kajabi is undoubtedly a giant platform for course creation and marketing. Their marketing tools are unparalleled.

They provide the best marketing experience. Their pipeline and automation features can be the envy of other platforms and something users would want to have if they want the best rate of conversions.

That said, Kajabi is not without its flaws. For one, it lacks features that help you connect with your students and customers. Features that allow for the creation of a great community. Everlesson vs Thinkific

Kajabi is also pretty expensive. People might find it difficult to justify buying a plan which can only host 3 products when there are cheaper alternatives that offer unlimited products.

Overall, Kajabi has advanced marketing features and is a great creation platform. It is perfect if you are looking for a platform for its marketing features. It might be a bit expensive, but Kajabi’s features can be worth it.

Thinkific Versus Podia

Podia Overview

Another big name digital online content-selling platform is Podia. Podia is a powerful platform with strong marketing features. Online courses, coaching, webinars and community are just a few of the many products that you can sell through this platform.

Furthermore, Podia is one of the cheaper digital content-selling platforms in the market. It might even be one of the most affordable. It does take a portion of your profit when you sell. It might be their way of offsetting the price for its powerful features.

At the end of the day, Podia is an excellent tool and platform, especially for those who are more focused on the business side, such as marketers, promoters, and the like.

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Podia Features

In terms of features, Podia has loads of them.

From looking at the interface, Podia has it clean and minimal. The interface is easy to use and allows you to access all other features in just 3 clicks. In fact, it is so simple that the learning curve for using Podia’s interface is almost non-existent.

This makes it very user-friendly. Accessing or reaching the information you desire or need is easy with no additional steps or terms. In fact, almost all of Podia’s functions can be accessed straight from the dashboard.

For its Course creator, Podia supports various files that can serve as the building block for your lessons. A course can contain text, embeds and quizzes as well as coaching and files. You can make interesting lessons from the platform provided.

That said, This course creator can be lacking in some parts. Podia supports only a few lesson types, which is a major difference to other platforms. Furthermore, it does not have a proper assessment feature to help you monitor student performance. Everlesson vs Thinkific

That said, it has a very powerful embed tool that supports several platforms. Some of these websites include:

• Video hosts such as Youtube, Vimeo, and Dailymotion
• Music and podcast platforms such as s Spotify, soundcloud, and podbean
• Slideshow platforms such as speaker deck, presentation and google slides.
• Social media sites like Twitter, TikTok, Pinterest, and Behance
• Form Builder websites such as Google Forms, Typeform, and Paper Form
• Github and Codepen are two examples of coding websites.

One of the more recent additions to Podia’s courses is the ability to give certificates. This certificate’s feature can be seen as a perfect incentive/prize for completing your courses. However, Podia only has one type of certificate for now. Podia cannot customize or design your certificates.

In terms of marketing, Podia is focused on the bag. It has a lot of excellent features to enhance the effectiveness of your marketing. You can promote your products using tools like coupons, upsells, or pre-launch.

This marks Podia as an excellent choice for marketers who want to sell their products on a smaller website.

That said, not everything is perfect. Podia’s weak point is its email marketing. It only offers the basics. It allows you to send broadcasts and email campaigns but lacks some features, such as split testing and personalization fields.

People looking for automation features may also have lost their chance since Podia’s isn’t as advanced as theirs.

Podia offers a local payment gateway for payment processors. That said, you will need to connect your bank account or PayPal account to payment processors. For a simpler solution, you can also integrate with Stripe and PayPal.

Your audience can use their credit cards at checkout. They usually take less than 2 days to process and are credited to your PayPal or bank account. Everlesson vs Thinkific

Podia Price

It is also one of the most affordable on the market in terms of pricing. What’s more, is that the platform has recently added its own free plan. Although it doesn’t offer much, this plan is a great way to learn more about Podia.

Podia Pros and Cons

Pros

• Podia’s strongest point is its clean and crisp UI/UX. It’s very user-friendly and doesn’t require any training. It is easy to set up for users of all tech levels.

• Podia has many functions and can become a one-stop shop for all your needs. You can sell various digital products such as courses, memberships, webinars, bundles, community, and other digital downloads.

• Other than the free plan, Podia allows you to sell unlimited courses and products. That means as long as you have the energy and the idea, you can create as many pages for your courses and products as you want.

• Podia allows you to upload unlimited videos for your content. The platform provides unlimited storage and bandwidth, which is why this feature is possible. This way, you don’t need to use Vimeo or Wistia.

• Podia has a built-in affiliate program for your audience that is only available for Shaker and Earthquaker plans.

• Despite providing only the most basic functions, the built-in email marketing tools are enough to support broadcasts and campaigns.

• Podia supports a prelaunch mode as one of its marketing features. It will generate buzz about your products and encourage early conversions of email customers. Everlesson vs Thinkific

• Podia does not charge any transaction fees for sales, except the free plan.

• Podia has a new feature that allows content creators to give certificates, community, and quizzes. You can even create memberships in the community area.

Cons

• Their email marketing only provides the basic functions. Especially in its email composer, which lacks personalization fields. Other features that the tool does not have include templates, drag-and-drop editor and other features.
• There is a noticeable lack of course-compliance features in the platform
• Podia also does not have many customization features. It lacks custom CSS/HTMl customizations. Expect to have generic-looking websites when using Podia.
• Podia also has no landing page builders or funnels, which are important tools when considering Podia’s focus on marketing.
• Its free plan is severely lacking and will only allow you to host 1 product. It also charges an 8% transaction fee.
• Podia does not have any course blueprints.
• Podia only supports a few lesson types. It lacks support for some types like Adobe Captivate, Articulate Storyline, and HTML 5 Content, among others.
• It has some good marketing features but it is still lacking others. These include cart abandonment, downsells and order bumps.
• Podia doesn’t have a mobile app. This could limit its user base and access given how dependent the world is on tablets and smartphones. Everlesson vs Thinkific

Podia Summary

Overall, Podia is an acceptable platform for hosting your content. This is pretty true especially given the price point it is offered.

Many people might believe that Podia is a value-for-money company. It isn’t true. Podia offers a lot more with what you pay for it. With enough creativity and good ideas, you can create impressive courses and sell them at a good price.

Despite some of its limited capacity, it is still an all-in-one platform. It is perfect for a lot of people. Content creators, teachers, marketers, and people who target marketers. Podia will be able to serve their needs if they need to.

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Thinkific Versus Kartra

Kartra Overview

Kartra is a different product from the others listed above. Kartra is completely different to the other products in this review.

We offer a platform that allows you to sell your products, instead of creating courses. It is also a marketing platform.

Kartra should not be considered a website in its own right or your product’s.

Instead, focus on the strengths of your site and sell products, memberships, and services.

Kartra can be used to create and sell digital and physical products. You can sell unlimited quantities of these products and many different types of products. It also allows you to choose from multiple pricing options, which will allow you to set a more flexible price.

Kartra Features

Kartra is an entirely different beast, so we may focus on features that aren’t found in most course-building sites. Kartra might not have a course-building website.

As for the features, we already mentioned that Katra allows you to sell many products. Each account can sell an unlimited number of them and offer them at any price point.

Kartra’s focus is on lead conversion and marketing to maximize its users’ profits. One of their key features is funnel construction.

Funnels are a way for sellers to get their customers to buy their products. While Kartra does not refer to funnels as campaigns, They function similarly. Everlesson vs Thinkific

Kartra makes funnel building relatively easy. If you have previous experience in the field, you can create one yourself. You can also have Katra build it for you with their plug-and play campaigns, which are from industry leaders.

You can share your personally-built campaigns with other Kartra members. Your campaigns can be marketed and sold to make money.

Kartra handles all the payment and billing processes needed, so you can focus on better funnels as you gain experience.

Kartra also has page-building capabilities, and it is surprisingly powerful. Users can create product pages, checkout pages, and opt-in forms with these features. It even provides you with professionally designed templates to help you speed up the process or just start it out.

These pages can be optimized for mobile devices, tablets, and desktops. You can host these pages on your domain or on Katra itself.

That said, they are still limited in capacity and features to be considered a proper website. Even Kartra feels it themselves, as they wouldn’t allow you to host those pages in your domain otherwise.

Kartra’s marketing features should be considered the crown jewel. It has all that is needed for email marketing.

It can send broadcast messages by SMS or email. However, this will require you to integrate with any available SMS gateways.

Kartra can also use automation to create email sequences. Drag-and-drop visual sequence builders make it easy to create them. Once you’re done, the program can run on autopilot.

Behavior-based automation is another feature that makes the platform unique. This powerful tool allows you to send emails based on the recipient’s behavior. This allows you to relax after all the work has been done.

Kartra Price

Kartra’s price is steep for a platform focused on marketing and lead conversions. That said, depending on what you need, the platform’s price point on its plans might be worth it. Everlesson vs Thinkific

After all, Kartra has some advanced features that are not found in others.

Kartra Pros and Cons

Pros

• External marketing integrations are not required. Kartra has it all: built-in email marketing, automation, sequence builder, and other essential features needed to perfectly market your products
• Kartra has an automatic translation for its checkout pages. It works based on the user’s geographic location. It also supports other currencies.
• Kartar also allows you to drip content and vary access to different levels if you have a membership site.
• There is A/B testing for your email content which can help you refine your automated email replies as you set them up.
• Kartra has an agency feature that allows you to hold multiple client accounts. This feature allows you to manage multiple websites from one dashboard.

Cons

• Some people might think Kartra’s price point is pretty expensive for what they are offering
• There are not unlimited integrations available with any of the plans.
• Kartra’s interface can be slow and frustrating at times. Everlesson vs Thinkific
• Even Kartra’s pages may load slowly
• For beginners, it can be difficult to understand the many features.

Kartra Summary

Overall, Kartra is a powerful all-in-one platform for sales and marketing.

There are many tools and features available that will allow you to create engaging and compelling promotions and products.

It is not a course builder, and certainly not a website creator. As such, If you use Kartra, ensure that you are doing so in conjunction with a proper website page maker. Kartra is quite expensive for the features it offers. This can be difficult to swallow.

However, if you take the plunge, you might just get your money’s worth and more.

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Overall, Verdict Everlesson vs Thinkific

When you are interested in joining the industry, course builder websites can be very useful.

As with most markets and industries, there will be a lot of platforms that will offer the service that you need. For course building and selling, there are Thinkific, Podia and Kajabi (and a bit of Kartra), as well as other platforms.

These platforms will almost offer identical services in a market-like setting. They will have very few differences. Some might be better than others in certain areas.

To find the right product for you, you must decide what direction you want to go. Find the platform that aligns with your goals. Chances are, you will find that their features will be most useful to you.