So, you want to bring traffic to your website?
If your answer is yes, then SEMrush saves the hassle for many digital marketers. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Everything related to marketing can be found here.
You have a whole range of tools to help you achieve the best results possible for your brand. Getting the ideal website traffic is just one click away.
This article will talk about SEMrush, a tool that will help you in SEO digital marketing.
Before you continue, you may want to watch this video by Craig Mullins on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of SEMrush.
Organic Research Eugene Levin Chief Strategy & Corporate Development Officer At Semrush
Marketing wouldn’t be what it is now without research backed up.
SEMrush utilizes a research-based approach for finding the optimal keywords. The program makes an estimate of financial value per word. These search terms can be the reason for generating sales.
This tool visualizes the landing pages on competitor websites for each keyword. You can use those pages as a base to make an optimized page for your website.
Notably, SEMrush can detect new competitors on the Search Engine Results Page (SERP). You will always know where to focus your efforts, as rankings can change at any moment.
In getting insights into your competitors, it is found at the “Competitors” tab. There you’ll see a visual map of where your website ranks among the others. When there are more keywords, they appear on the right side. Organic traffic sites will be higher up on the map’s scale.
Plans and Pricing
This section will first be covered before we move on to the benefits of the program. Finding out the cost saves a lot of time to decide.
SEMrush offers a starting price of $99.95 if paid annually. If you can’t avail of a reasonable price, the program has three plan subscriptions to select from. Every plan is suitable for any small to midsize business (SMB) marketers.
Starting at $119.95 per Month
The Pro plan offers 10,000 results per report through the program’s own domain. Access to keyword analytics tools, up to 3,000 searches or reports per day, and access to keyword analytics tools are also available.
It includes 5 projects, 500 keywords, a 100,000 page limit and up to 50 social profiles. There are 5 scheduled reports in PDF format.
Starts at $229.95 per month.
At this plan, you get 30,000 results per report and 5,000 reports/searches per day. Guru plans increase their number to 50 projects and include 20 PDF reports.
Personal branding would be provided with 1,500 keywords to track and 300,000 pages crawled. There are also 100 social media profiles. There’s even historical data access to know how the keyword performed through time.
Starts at $449.95 per month.
This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. Basically, the best tools for the higher-ups.
Alongside its many analytics, you get to track 5,000 keywords.
All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush also offers custom solutions upon request.
We’re done with that. The tool still has plenty to offer.
SEO Writing Assistant
This tool, also known as SEO Ideas or SEO Advice, provides instant SEO advice for each page of your website. This tool is a game changer!
While to some marketers who already have an existing background, this can be seen as an extra feature. For those who are just starting out, it is a great advantage.
By clicking on the Ideas button, you will be led to a page where you get suggested keywords. You can even find suggestions for backlinks and ways to improve pages from specialized sites.
Keyword Analytics and User Experience
Keywords are the foundation of any website. SEMrush’s keyword research tool brings related keywords with phrases and terms to get higher search rankings.
These terms will help you get your article to page 1 on the SERP. This will increase traffic and generate more sales. There’s even the option to use long-tail keywords. This is a great way to optimize every content.
As for the User Experience itself, it’s designed straightforwardly. While it can be overwhelming at first with so much information at once, it has a manageable learning curve.
One possible issue new users may face is data not loading fast.
SEMrush brings so many functions, and it is to be expected to slow down at times. The main menu is located on the right, while the submenus are at the top. They do have an alternative to make their data visuals to speed up the loading buffer.
SEMrush offers a mobile app for users who are on the move. It can be another way to know how your website is doing even without having a desktop.
Backlinks in SEMrush works alongside the SERP. This tool tracks which domains and web pages are linking to your site.
It also analyzes each backline. It evaluates the quality of your website based on the domains and pages that point to it. It also shares information about other links. SEMrush can determine the geolocation of the link by looking at the backlink. If you have a personal blog, you can see where the link clicks come from.
Found through the Post Tracking tool, SEMrush tracks the performance of each post. You can track up 50 posts and see the performance of your competitors.
SEMrush also supports pay-per-click (or PPC for short). While SEO is the basic foundation for any marketing campaign, PPC takes it to the next level.
SEMrush has planning tools for this to know which data has better value compared to other competitors. Working on your PPC can make you one step ahead. To see where your competitors are going and their current SERP ranking, a tab is available.
Let’s suppose you have an ad copy draft but it has not been published. This can be an opportunity to create a more optimized ad copy on your landing pages for maximum site traffic.
Site audits can be used to determine if your site is not showing up in search engines. They may include:
- Duplicate content
- Website loads slow
- Crawl errors
- SSL problems
- Keyword overuse
- Missing headers/Images
- Broken links
SEMrush has a list of things you can do. You do not need to use any third-party assistance due to the program having it built into the system.
At the same time, they also have an On-Page SEO Checker. It improves SEO results by proposing possible adjustments.
SEMrush also provides new information. SEMrush will help you solve any issues identified by the Site Audit or On-Page SEOChecker.
Social Media Tracker
Many people believe that SEO does not rely on social media. They want you to think that way.
SEMrush has a suite of tools to track the performance of your website’s rankings on any major social media platform. It monitors follower counts, engagements and trends. You can even see which platform is performing the best.
This tool allows you to compare your competitors side-by-side. This tool can be used to compare the performance of your competitors over any time period.
SEMrush can have a lot of features, which can make it difficult to use. Luckily, their customer support is available through email, chat, and phone.
A live help chat box is found at the corner of every page, along with the contact details on the website’s footer. This removes the need to go through a separate help center page, but no help would be given.
SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.
All in all, active communication to their clients keeps the engagements going.
If your marketing plan is in dire need of major overhaul, SEMrush is a good choice. While the price is too high for some, it makes up for the abundant features for any campaign. Eugene Levin Chief Strategy & Corporate Development Officer At Semrush
The main question would be: Is it actually worth the money? That depends on you.
SEMrush has many plans to suit any marketer. It will find a way for you to audit your website. The UI may be clunky at first, but the versatility it gives for online transparency is present. Eugene Levin Chief Strategy & Corporate Development Officer At Semrush
Do you need the data? It’s there. Find the best keywords? The program gives you the best ones.
It all boils down to what you do to increase traffic.
Frequently Asked Questions (FAQ) Eugene Levin Chief Strategy & Corporate Development Officer At Semrush
What is SEMrush?
SEMrush, an SEO tool, helps you optimize your website to search engines. Created in 2008 by IT specialists Oleg Shchegolev and Dmitry Melnikov, they aim to have online competition fair and transparent.
Can I use SEMrush with no paid subscription?
Absolutely. You can use SEMrush with a free account but only with limited features. One example is having 10 Analytic reports per day. You can create and manage a project, track 10 keywords and then delete it.
More features are only available if you get any of the three available plan subscriptions.
What is the best plan to avail, Pro, Guru, or Business?
If you’re starting out with a blog on your own, or a freelancer, or even an in-house marketer, then the Pro plan is your choice. The Guru plan is available once you have enough experience to be a professional SEO marketer.
The Business plan is intended for extensive advertising or marketing agencies with a large network of clients. No matter where you are, SEMrush helps all kinds of marketers.
Can you cancel the subscription anytime?
Yes, you can. You have the option to upgrade, downgrade, or cancel your subscription when you want to. If you cancel or downgrade your subscription in the first seven days, a refund will be issued.
What payment methods are accepted?
These payment options are accepted by SEMrush:
- Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
- Wire transfer available upon request
- Check (US only, upon request)
Is there a SEMrush refund policy?
Yes. All plans come with a seven-day money-back guarantee. You can reach them via their contact form. If the request is received within seven days of signing up, the payment will be refunded.
Can you retrieve your data after canceling a subscription plan?
Yes. SEMrush offers a 30-day grace period after you cancel your subscription. Any lingering projects will remain active until the subscription expires. So it’s best to download them as soon as possible. And if you decide to renew it instead, your data would remain there as is.