So, you want to bring traffic to your website?
If your answer is yes, then SEMrush saves the hassle for many digital marketers. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Anything about marketing is here to help.
You have a whole range of tools to help you achieve the best results possible for your brand. Just one click is all it takes to get the perfect website traffic.
This article will talk about SEMrush, a tool that will help you in SEO digital marketing.
Before you continue, you may want to check out this video by Craig Mullins on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of SEMrush.
Organic Research Competitive Research On Semrush
Marketing wouldn’t be what it is now without research backed up.
SEMrush uses a research-based approach to find the best keywords. The program makes an estimate of financial value per word. These search terms could be the reason you generate sales.
This tool visualizes the landing pages on competitor websites for each keyword. You can use those pages as a base to make an optimized page for your website.
SEMrush is able to detect new competitors via the Search Engine Results Page. You will always know where to focus your efforts, as rankings can change at any moment.
In getting insights into your competitors, it is found at the “Competitors” tab. You’ll be able to see a visual map showing where your website ranks in comparison with others. When there are more keywords, they appear on the right side. Organic traffic sites will be higher up on the map’s scale.
Plans and Pricing
But before we can continue on what the program can do, this section will be covered first. It saves you a lot of time when you find out what the cost is.
SEMrush offers a starting price of $99.95 if paid annually. The program offers three subscription options if you are unable to afford a reasonable price. Each plan is appropriate for small- to medium-sized businesses (SMBs).
Starting at $119.95 per Month
The Pro plan offers 10,000 results per report through the program’s own domain. You also get access to keyword analytics tools and up to 3,000 reports or searches per day.
It includes 5 projects, 500 keywords, a 100,000 page limit and up to 50 social profiles. There are 5 scheduled reports in PDF format.
Starting at $229.95 per Month
At this plan, you get 30,000 results per report and 5,000 reports/searches per day. The Guru plan increases their number of projects to 50 while also having 20 PDF reports.
You’d get personalized branding with 1,500 keywords to track, 300,000 crawled pages and 100 social media profiles. You can even access historical data to see how the keyword performed over time.
Starting at $449.95 per Month
This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. These are the most powerful tools available for higher-ups.
Alongside its many analytics, you get to track 5,000 keywords.
All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush can also provide custom solutions on request.
Now that we got that out of the way, the tool has more in store.
SEO Writing Assistant
This tool, also known as SEO Ideas or SEO Advice, provides instant SEO advice for each page of your website. This tool is a game changer!
While to some marketers who already have an existing background, this can be seen as an extra feature. For those who are just starting out, it is a great advantage.
By clicking on the Ideas button, you will be led to a page where you get suggested keywords. There are even recommendations to use backlinks or ways to make page improvements from specialized websites.
Keyword Analytics and User Experience
Keywords are the foundation of any website. SEMrush’s keyword search tool finds keywords that are similar to phrases and terms in order to improve search rankings.
These terms will be the strategy to lunge your article into page 1 of the SERP. That way, more traffic will generate more sales. There’s even the option to use long-tail keywords. This is a great way to optimize every content.
The User Experience is straightforward. Although it is overwhelming initially with all the information at once it offers, there are many steps to learn.
One possible issue new users may face is data not loading fast.
SEMrush has many functions and can slow down sometimes. Like the main menu is placed on the right side, and submenus are on the top. You can also make your data visuals faster by using the alternative.
For users on the go, SEMrush has an official mobile app. It can be another way to know how your website is doing even without having a desktop.
Backlinks in SEMrush works alongside the SERP. This tool tracks which domains and web pages are linking to your site.
It even analyzes the value of each backline made. It evaluates the quality of your website based on the domains and pages that point to it. And it also shares information about the links. From the backlink, SEMrush can pinpoint where the link’s geolocation is from. Meaning if you run a personal blog, for example, you get to know where the link clicks are coming from.
SEMrush’s Post Tracking tool tracks each post’s performance. You can track up 50 posts and see the performance of your competitors.
SEMrush also supports pay-per-click (or PPC for short). PPC is an additional level of marketing that goes beyond SEO.
SEMrush offers planning tools to help you determine which data is more valuable than others. You can be one step ahead by working on your PPC. A tab is present to know where your competitors are aiming and even their current SERP ranking.
Let’s suppose you have an ad copy draft but it has not been published. This could be a great opportunity to optimize your ad copy for landing pages in order to get maximum site traffic.
Site Audits are the indications if your website is not appearing in any search engines. These could include:
- Duplicate content
- Website loads slow
- Crawl errors
- SSL problems
- Keyword overuse
- Missing headers/Images
- Broken links
SEMrush provides a list of things to correct. You do not need to use any third-party assistance due to the program having it built into the system.
They also offer an On-Page Search Engine Optimization Checker. It improves SEO results by proposing possible adjustments.
SEMrush also provides new information. If both the Site Audit and On-Page SEO Checker identifies an issue, they would explain to you a solution to advance your current SEO results in your website.
Social Media Tracker
Most people may think SEO doesn’t rely on social media. That’s what they want you to consider.
SEMrush offers a range of tools that can track your website’s performance on all major social media platforms. It tracks follower counts, engagements, and trending topics. They even highlight which platform performs the best.
This tool can make side-by-side comparisons of your existing competitors. This tool can be used to compare the performance of your competitors over any time period.
SEMrush can have a lot of features, which can make it difficult to use. Their customer service is available via chat, email, and phone.
You will find a live chat box at the bottom of each page. The contact details are also found in the footer. This removes the need to go through a separate help center page, but no help would be given.
SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.
All in all, active communication to their clients keeps the engagements going.
SEMrush is recommended if your marketing plan needs a major overhaul. While the price is too high for some, it makes up for the abundant features for any campaign. Competitive Research On Semrush
It would be a good question to ask: Is it worth the cost? It all depends on you.
SEMrush has many plans to suit any marketer. It will find a way for you to audit your website. The UI may be clunky at first, but the versatility it gives for online transparency is present. Competitive Research On Semrush
Do you need the data? It’s there. What are the most important keywords? The program gives you the best ones.
It all boils down to what you do to increase traffic.
Frequently Asked Questions (FAQ) Competitive Research On Semrush
What is SEMrush?
SEMrush is an SEO tool that helps you optimize your website for search engines. Created in 2008 by IT specialists Oleg Shchegolev and Dmitry Melnikov, they aim to have online competition fair and transparent.
Can I use SEMrush with no paid subscription?
Absolutely. You can use SEMrush with a free account but only with limited features. One example is having 10 Analytic reports per day. You can create and manage a project, track 10 keywords and then delete it.
You will only get more features if you subscribe to one of the three plans.
What is the best plan to avail, Pro, Guru, or Business?
If you’re starting out with a blog on your own, or a freelancer, or even an in-house marketer, then the Pro plan is your choice. The Guru plan is available once you have enough experience to be a professional SEO marketer.
The Business plan is intended for extensive advertising or marketing agencies with a large network of clients. SEMrush can help all types of marketers, no matter where they are located.
Can you cancel the subscription anytime?
Yes, you can. You can upgrade, cancel, or downgrade your subscription at any time. If you cancel or downgrade your subscription in the first seven days, a refund will be issued.
Which payment methods are acceptable?
These payment options are accepted by SEMrush:
- Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
- Wire transfer (upon request)
- Check (US only, upon request)
Is there a SEMrush refund policy?
Yes. All plans come with a seven-day money-back guarantee. You can reach them via their contact form. Payments will be refunded if the request is made within 7 days after the sign-up.
Is it possible to retrieve your data after you cancel a subscription?
Yes. SEMrush gives you a 30-day grace period once you cancel your subscription. Any lingering projects would stay active until it expires. So it’s best to download them as soon as possible. Your data will remain intact if you choose to renew it.