So, you want to bring traffic to your website?
SEMrush is a great tool for digital marketers if you answered yes. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Anything about marketing is here to help.
You have a whole range of tools to help you achieve the best results possible for your brand. Getting the ideal website traffic is just one click away.
This article will talk about SEMrush, a tool that will help you in SEO digital marketing.
Before you go on, you may want to watch this video by Craig Mullins on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of SEMrush.
Organic Research Como Medir Visibilidad Con Semrush
Without research, marketing wouldn’t be as successful as it is today.
SEMrush uses a research-based approach to find the best keywords. It calculates the financial value of each word. These search terms can be the reason for generating sales.
This tool visualizes the landing pages on competitor websites for each keyword. You can use those pages as a base to make an optimized page for your website.
Notably, SEMrush can detect new competitors on the Search Engine Results Page (SERP). You will always know where to focus your efforts, as rankings can change at any moment.
In getting insights into your competitors, it is found at the “Competitors” tab. There you’ll see a visual map of where your website ranks among the others. When there are more keywords, they appear on the right side. Sites with organic traffic will appear higher on the map’s scale.
Plans and Pricing
But before we can continue on what the program can do, this section will be covered first. It saves you a lot of time when you find out what the cost is.
SEMrush offers a starting price of $99.95 if paid annually. If you can’t avail of a reasonable price, the program has three plan subscriptions to select from. Every plan is suitable for any small to midsize business (SMB) marketers.
Starting at $119.95 per Month
The Pro plan offers 10,000 results per report through the program’s own domain. Access to keyword analytics tools, up to 3,000 searches or reports per day, and access to keyword analytics tools are also available.
It includes 5 projects, 500 keywords, a 100,000 page limit and up to 50 social profiles. There are 5 scheduled reports in PDF format.
Starts at $229.95 per month.
At this plan, you get 30,000 results per report and 5,000 reports/searches per day. Guru plans increase their number to 50 projects and include 20 PDF reports.
Personal branding would be provided with 1,500 keywords to track and 300,000 pages crawled. There are also 100 social media profiles. You can even access historical data to see how the keyword performed over time.
Starting at $449.95 per Month
This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. These are the most powerful tools available for higher-ups.
Alongside its many analytics, you get to track 5,000 keywords.
All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush can also provide custom solutions on request.
We’re done with that. The tool still has plenty to offer.
SEO Writing Assistant
This tool, also known as SEO Ideas or SEO Advice, provides instant SEO advice for each page of your website. This tool is a game changer!
This can be viewed as an additional feature for marketers with a background. For those who are just starting out, it is a great advantage.
Clicking on the Ideas button will take you to a page that lists suggested keywords. There are even recommendations to use backlinks or ways to make page improvements from specialized websites.
Keyword Analytics and User Experience
Keywords are the foundation of any website. SEMrush’s keyword research tool brings related keywords with phrases and terms to get higher search rankings.
These terms will help you get your article to page 1 on the SERP. That way, more traffic will generate more sales. You can even use long-tail keywords. This is a great way to optimize every content.
The User Experience is straightforward. Although it is overwhelming initially with all the information at once it offers, there are many steps to learn.
One possible issue new users may face is data not loading fast.
SEMrush brings so many functions, and it is to be expected to slow down at times. The main menu is located on the right, while the submenus are at the top. You can also make your data visuals faster by using the alternative.
For users on the go, SEMrush has an official mobile app. It can be another way to know how your website is doing even without having a desktop.
Backlinks in SEMrush works alongside the SERP. The tool monitors which web pages and domains are linking to your site.
It also analyzes each backline. Your own website is evaluated for its quality from the pages and domains pointing to it. And it also shares information about the links. SEMrush can determine the geolocation of the link by looking at the backlink. Meaning if you run a personal blog, for example, you get to know where the link clicks are coming from.
SEMrush’s Post Tracking tool tracks each post’s performance. You can track up to 50 posts, and you also have the choice to see how your competitor is doing.
Pay-per-click, or PPC in short, is also present in SEMrush. While SEO is the basic foundation for any marketing campaign, PPC takes it to the next level.
SEMrush has planning tools for this to know which data has better value compared to other competitors. Working on your PPC can make you one step ahead. A tab is present to know where your competitors are aiming and even their current SERP ranking.
Let’s suppose you have an ad copy draft but it has not been published. This can be an opportunity to create a more optimized ad copy on your landing pages for maximum site traffic.
Site Audits are the indications if your website is not appearing in any search engines. They may include:
- Duplicate content
- Website loads slow
- Crawl errors
- SSL problems
- Keyword overuse
- Missing headers/Images
- Broken links
SEMrush has a list of things you can do. Because the program has it integrated into the system, you don’t need to hire any third-party help.
At the same time, they also have an On-Page SEO Checker. It improves SEO results by proposing possible adjustments.
SEMrush also provides new information. SEMrush will help you solve any issues identified by the Site Audit or On-Page SEOChecker.
Social Media Tracker
Many people believe that SEO does not rely on social media. They want you to think that way.
SEMrush has a suite of tools to track the performance of your website’s rankings on any major social media platform. It monitors follower counts, engagements and trends. They even highlight which platform performs the best.
This tool can make side-by-side comparisons of your existing competitors. So in any time period, you have a gauge to determine which platform works best for your website.
SEMrush can have a lot of features, which can make it difficult to use. Their customer service is available via chat, email, and phone.
A live help chat box is found at the corner of every page, along with the contact details on the website’s footer. This removes the need to go through a separate help center page, but no help would be given.
SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.
All things considered, clients and their agents should communicate regularly to keep the engagements alive.
SEMrush is recommended if your marketing plan needs a major overhaul. Although the cost is prohibitive for some, the many features make it worth the investment for any campaign. Como Medir Visibilidad Con Semrush
It would be a good question to ask: Is it worth the cost? That depends on you.
SEMrush has many plans to suit any marketer. It will find a way for you to audit your website. The UI may be clunky at first, but the versatility it gives for online transparency is present. Como Medir Visibilidad Con Semrush
Do you need the data? You have it. What are the most important keywords? The program gives you the best ones.
It all comes down to how you want to boost traffic.
Frequently Asked Questions (FAQ) Como Medir Visibilidad Con Semrush
What is SEMrush?
SEMrush, an SEO tool, helps you optimize your website to search engines. They were created in 2008 by Oleg Shchegolev, an IT specialist, and Dmitry Melnikov to ensure fair and transparent online competition.
Can I use SEMrush with no paid subscription?
Yes. You can use SEMrush with a free account but only with limited features. One example is having 10 Analytic reports per day. A free account can create and manage one project and track 10 keywords at a time.
More features are only available if you get any of the three available plan subscriptions.
What is the best plan to avail, Pro, Guru, or Business?
The Pro plan is for you if you are starting a blog by yourself, a freelancer or an in-house marketing professional. When you reach a certain amount of experience like a professional SEO marketer, you can go with the Guru plan.
The Business plan is intended for extensive advertising or marketing agencies with a large network of clients. SEMrush can help all types of marketers, no matter where they are located.
Can you cancel the subscription anytime?
Yes. You can upgrade, cancel, or downgrade your subscription at any time. If you cancel or downgrade your subscription in the first seven days, a refund will be issued.
Which payment methods are acceptable?
SEMrush accepts these payment methods:
- Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
- Wire transfer (upon request)
- Check (US only, upon request)
Does SEMrush have a refund policy?
Yes. All plans come with a seven-day money-back guarantee. You can reach them via their contact form. Payments will be refunded if the request is made within 7 days after the sign-up.
Is it possible to retrieve your data after you cancel a subscription?
Yes. SEMrush offers a 30-day grace period after you cancel your subscription. Any lingering projects would stay active until it expires. So it’s best to download them as soon as possible. And if you decide to renew it instead, your data would remain there as is.