While they already existed before 2019 B.C. (where B.C. B.C. stands for Before COVID, Online Course Platforms were already in existence. Even then, they were made for the same purpose, to create and sell online courses.

Back then, most courses were much more focused on niched things like leadership seminars, wholesomeness, and self-help classes. There were also classes and courses that covered normal topics.

These classes focused on bringing education to where it is most convenient and comfortable.

People who are housebound for multiple reasons (e.g., childcare or health issues) can still learn and study even if they cannot go out. Due to its flexibility, people who are unable to attend school regularly due to scheduling conflicts or duties could still complete courses.

Then the pandemic happened, and everything else was forced to shut down. People still needed to learn and online courses and other eLearning platforms made this possible.

The industry saw a 221% rise in course creators using one Course Platform during the initial stages of the pandemic. This growth may be shared across multiple online platforms.

Everybody from Entrepreneurs and solopreneurs to human resource professionals and proper educational institutions has used a course platform or two during the pandemic.

These platforms can also be used to make extra profits, as the pandemic showed. They say that knowledge is wealth. Online courses platforms have given this maxim legs and allowed people to convert their knowledge into wealth.

Nowadays, there are countless online courses people can partake in. You can find everything from life coaching to make your life easier, to tutorial classes on the more academic subjects such as Algebra. Even to courses about making your courses more profitable.

Online courses are everywhere, and if you want to get in on the action, the next question is which platform you will use to share that treasure in your noggin.

Ross Herosian has posted a video review on his YouTube channel Tricycle Creative. For those who like a visual experience, You can still read our article below to get a complete overview of Thinkific. It also compares it with some other competitors.

Thinkific: You’re Go-To Online Course Business Platform Best Thinkific Courses

Thinkific Overview

Thinkific is one the most popular options for selling, hosting and building your courses.

Thinkific is unique because you can feel that they are passionate about what they do. You can feel that they are more focused on giving the best learning experience they can to both the creators and their audience and that earning money is needed to keep things afloat.

How could you not? It is one of few online courses platforms that offers a free full-service service. Thinkific offers a free service that is just as good as the paid lower-tiered.

The platform is ideal for beginners as it allows them to see how content and courses are built, as well the industry’s overall environment. Using the free plan allows users to glimpse what they are about to partake in without any investment.

The only limitation of this free plan is that it only allows you to create one course and one course, and in my opinion, that is generous enough.

Thinkific does not take any transaction fees when a user sells on the platform. All profits go to content owners.

Thinkific even makes sure that all profits are directly available upon being sold. That means that course makers and content creators can use their earnings directly, with no need to wait for a quote or a certain threshold to reach before being able to touch the money.

This just proves how much Thinkfiic thinks of its customer base.

Thinkific Features

First, let me preface this by saying that most online course platforms share almost the same features. First, there is the course builder, then there is the website builder for your courses, and then the marketing features.

The only difference between them is how well they work, along with some bits and bobs that make the product unique. As such, we will be focusing on these aspects of Thinkific’s features.

Thinkific’s main focus is their ability to create course curriculum. The creation part of Thinkific’s features is the most important. They make sure that online courses are as engaging as possible.

The user interface of Thinkific is easy to use. It is intuitive and logical. Users will have no problem navigating everything. All other features can be accessed through a sidebar menu. Except for occasional hiccups, they are correctly classified. Best Thinkific Courses

Users who love to check on analytics and performance will love this interface, as everything is placed and organized neatly on the dashboard.

From the dashboard, you can see how well you are doing in revenue, student accounts and sign-ups, student course enrollments, and much more.

We can make the interface look a bit more appealing if we have to.

Thinkific is primarily focused on course creation, as mentioned previously. As such, the platform ensures that the course creation mechanism is easy to get used to. Thinkific lets you try all the features of the course creator even if it is a free plan.

This course builder also allows you to include a multitude of media types. These media types include quizzes and surveys, assignments, pdfs, content, and student discussion areas that allow for peer-to-peer interaction.

Another highlight is the scheduling of course content and some automation in drip-feeding content.

As for the Marketing features of Thinkific, I’m afraid that is where the platforms fall pretty flat. Don’t get me wrong. It has everything that you need to promote and market your courses.

But that’s just about it. Thinkific’s market features compare poorly to its competitors. It doesn’t include a sales funnel builder. This is the most noticeable aspect. Overall, checkout is quite clunky.

You can’t do much about it because it is so limited in customization.

Even email marketing features are behind the competition. Most of it is quite basic, and at most, you can notify your students of new courses or products, as well as send them their course progress and notify them about their course progress as well as updates.

However, not everything is bad, as Thinkific can integrate multiple third-party applications. These third-party applications are not meant to be used as bandages. They can be used to address some of the problems in Thinkific’s marketing department.

For email marketing alone, Thinkific directly integrates five of the most popular email marketing providers, including ConvertKit, Active Campaign, Aweber, Drip, and MailChimp.

I guess it makes sense, given the platform’s repeated promises of focusing on course creation. It would be smarter to invest all resources in ensuring that they get the course creation part right, and then to hire third-party apps for the marketing part.

The Thinkific Price

Although I’ve already spoken highly of Thinkific’s Free Plan, it’s still a limited plan and far less than Thinkific’s paid plans. It’s not like the rest of the competition.

At a cheaper price point, Thinkific allows users to make an unlimited number of courses and enroll an unlimited number of students in these courses. This is in line with their mission to be focused on the education part. Best Thinkific Courses

As such, if you want to use a more affordable plan and have many content ideas you think will sell, Thinkific should be one of the best matches for you.

Thinkific offers a more complex and customized plan, Thinkific plus. Thinkific Plus takes what you know of Thinkfiic and makes it a powerful, scalable, and easy-to-use learning platform.

It still dedicates itself to teaching, lecturing, and supporting students.

To get Thinkific plus, you need to contact the platform’s sales team and ask for this upgrade. You will discuss with them the tools you need to make the most of your platform. Lastly, you will also discuss with them the total cost of this upgrade.

Every Thinkific Plus plan has its own unique cost, so different Plus plans may have slightly different prices. This is one thing that is certain. Thinkific Plus will offer you all the benefits of the most expensive plan, plus these extra features.

• Unlimitted Products
• Unlimited Administrators
• Three+ separate Thinkific sites
• Service Level Agreement 99.9%
• Build a Customer Success Team
• Multiple seats and Tiered pricing checkout
• Email White-labeling
• Single Sign on
• Bulk Selling App
• Enterprise API Access

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Thinkific Pros and Cons

Pros

• Thinkific’s free package is permanently free. It also is not just a glorified free trial. It is a free account, with the only limitation being the number of courses you can take.

• Thinkific doesn’t charge transaction fees for any sale. All earnings by content creators are theirs. These funds can be claimed and used by creators as soon as they are received in their accounts.

• Thinkific is flexible when it comes to payment options. They offer different payment options for different types and types of students.

• The limitation for the number of courses is removed in all instances of Thinkific’s premium plans. In fact, users can create an unlimited number of courses and enroll an unlimited number of students in these courses.

• Thinkific’s interface is one of the most intuitive. The majority of options are logically placed and easy to find. Users just starting can easily understand how things work in this interface.

• Thinkfic’s course creator is also easy to use. You can also choose from many course materials to make your course more engaging and exciting.

• In the name of engagement, Thinkific also gives you the ability to put incentives such as leaderboards, awards, and scores to motivate your students.

Cons

• Not everything in Thinkific’s tools are user friendly. Some would need guides and a bit of time to get used to.

• It is difficult to recommend Thinkifiic for those who are more interested in promoting the platform’s marketing capabilities. Their email marketing capability is quite basic, and you will need to depend on third-party integrations to have a better experience.

• Although Thinkific has one of the most intuitive user interfaces in the industry, it can sometimes look dated and the experience can sometimes be more confusing than you expected.

• The platform lacks many customization options. As such, it is not impossible to find other websites that may look the same as yours. Best Thinkific Courses

The Thinkific Summary

Thinkific is one of the best online course platforms in the market today. I would easily recommend it to beginners and those looking for a more course-focused platform. Despite its limitations, it still competes with other more “advanced and feature-rich” platforms.

My opinion is that its greatest strength would be its commitment to providing the best course experience possible and a free plan. As for its weakness, Thinkfiic has already provided some kind of solution to it. Any problems with the platform can be fixed by integrating third-party services.

You’re searching for an online course creation tool that creates courses from scratch. You can never go wrong with Thinkific.

Kajabi Versus Thinkific

Kajabi Overview

Kajabi is a widely used platform for running an online course business. Its main focus is on productivity and sales. It offers tools that simplify your operations.

Kajabi’s top features include automations and pipelines, email marketing and a mobile application.

As for products, there is a lot you can sell through the platform. Apart from courses, there are many other options. You can also sell memberships, communities and podcasts.

Kajabi has many marketing features. It’s no surprise that they have sales funnels, email marketing, and automations. These features give the Kajabi platform users an easier time selling their products.

As such, Kajabi is one of those rare products where the “all in one” platform fits. It is a course creation platform with more than decent marketing features. You can even use automation features to help you spend more time marketing and creating than on the mundane tasks.

That said, not everything is good in Kajabi land. For starters, it has one of the more expensive platforms available in the market. The lowest plan is $149 per month. What’s more, is that these are not unlimited plans. In the case of the lowest plan, you can only sell 3 products.

Kajabi’s features are not as rich, particularly in the community engagement and gamification departments. These issues might require third-party integrations.

Kajabi Features

Kajabi boasts about being one of the better platforms. They even have one of the more expensive plans in the course creation market. As such, it is only to be expected that the audience will have high expectations of the product. Best Thinkific Courses

So let’s take a look at how good Kajabi features are starting from the interface.

Kajabi’s interface looks very normal at first glance. It’s minimalist, clean, and modern. Most of the available features can be accessed through 3 to 4 clicks. For easier accessibility, the page has a search assistant to quickly find the features and the tools inside the application.

Kajabi’s pages load quicker. It provides for a smoother experience and does not get in the way of your work.

Kajabi offers a variety of course creation options. You can create mini-courses, online or drip courses, as well as creating your own. You can choose among these types for whichever suits your needs. (i.e. For long courses with long content, short courses for product launches.

Kajabi offers blueprints that are similar to templates for a simpler building experience. These “skeletons” can be used as templates, so you don’t have to worry about adding content.

These courses could also be organized into subcategories, posts, and categories. As such, it would be very easy to organize your content neatly and properly. You can organize them depending on their types and content. So you can text and slideshows in one area, audio and video to different areas.

As for storage, Kajabi allows for cloud uploading from Dropbox and Google Drive so there is little to worry about.

Kajabi has robust and extensive marketing features.

Of course, it has the usual stuff of providing coupons in a flexible manner, which as we have established, is an old, tried and tested marketing strategy.

If you want to market through email, Kajabi has a powerful email marketing solution that is already built in the platform which has plenty of features in and of itself. Email templates can be created for different functions.

Their pipelines are another conversion tool that they have. They can help you convert more customers to increase sales. They are not that hard to use and even the platform has provided various templates that can easily be used by their customers.

Kajabi offers a dedicated affiliate program to users who have a higher plan. This feature makes the entire process extremely simple and easy. It organizes both affiliate links and affiliates in its own category, making it easier to track down and find them.

Kajabi’s lack of an integrated payment solution is the main problem. Instead, users will need to rely on integration from other payment gateways like Stripe, Paypal and BitPay.

This is a huge disappointment considering how poor their marketing tools and how adept their checkout at upsells, bumps offers, downsells is.

Overall, while its not perfect, Kajabi offers a lot of features that are both geared towards marketing as well as course creation. As such, it is easy to see that these features are good for almost everybody who are serious about making an online business.

Of course, potential users should be willing to pay for the steep price point to use these tools.

Kajabi Price

It is undeniable that Kajabi is among the most expensive service when it comes to the course creation market. The cheapest plan is $149 per month, and it doesn’t include unlimited courses. Best Thinkific Courses

However, if you think that Kajabi’s steep price as well as its more advanced features like automation is something you really need, then of course, it is the customer’s choice at the end of the day.

Kajabi Pros and Cons

Pros

• True to its name, Kajabi is an all in one content making and marketing tool. It provides various tools to create courses, like a drip course or a mini-course, and combine them with different marketing automations to ensure they sell.

• Kajabi Provides templates and blueprints to get you started with your project.

• Kajabi allows you to sell other digital products like coaching, webinars, communities, podcasts, etc. This is also a great place to do this.

• Kajabi also includes an assessment function that allows students to grade their performance and monitor them. This feature is especially useful when used in conjunction with drip courses. Drip courses allow you to offer courses that are only accessible when the correct grades have been achieved.

• Kajabi’s mobile app makes it easy for students to access lessons and classes wherever and whenever they want. You can even set up notifications to receive alerts.

• Kajabi also has a membership feature that allows users to create and sell membership options to their customers. This feature can be used by users to offer additional and exclusive content.

• Kajabi has an automation feature that can automate offers purchase, course or membership post-completion, assessment completion, and much more. Users can also use more advanced options with conditional filters to be precise in the automation process.

• Kajabi has one of the strongest marketing features among the content and course-building platforms available right now.

• Kajabi’s Email Marketing is among the best in the industry. There are many email templates that you can use in various situations. Kajabi also has the option to automate email sequences by using triggers and actions. Best Thinkific Courses

• Kajabi’s pipeline feature allows various OVO funnel templates to be available. Pipeline features automate product sales and funnel customers to the places you want. This will result in higher conversion rates.

Cons

• Kajabi’s pricing is not to be laughed at. It starts at $149 per month and does not even offer unlimited course creation. It only offers 3 products as well as 3 pipelines

• Kajabi does not offer course completion certificates, something that some users want to receive as proof of going through the class

• Kajabi has no page templates for designing landing pages, thank you pages, checkout pages, forms, and other pages. This means that users will have to create all pages from scratch using the page builder. As such, it will be very difficult for new and non-tech users.

• Kajabi does not offer a guaranteed badge on the checkout page. A guarantee badge is a great tool to increase conversions. Buyers are assured of the product’s quality by obtaining a guarantee.

• Kajabi does not have a local payment gateway. You must rely on Stripe and Paypal integrations to take payment from orders.

• Kajabi has some great features but it still lacks some key features, particularly in the community section. There are no gamification or community engagement features.

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Kajabi Summary

It is undeniable that Kajabi is a juggernaut of a platform regarding course creation and marketing. They have the most advanced tools for marketing alone.

They provide the best marketing experience. Users would love to have their pipeline and automation features if they want to convert at a high rate.

Kajabi has its faults, however. For one, it lacks features that help you connect with your students and customers. Features that allow for the creation of a great community. Best Thinkific Courses

Kajabi is also pretty expensive. It might be difficult for people to justify purchasing a plan that can only hold 3 products, when there are cheaper options that allow them unlimited access.

Overall, Kajabi is a good creation platform with advanced marketing features. If you’re looking for a platform to market your products, Kajabi is the right choice. It might be a bit expensive, but Kajabi’s features can be worth it.

Thinkific Versus Podia

Podia Overview

Another big name digital online content-selling platform is Podia. Podia is a powerful platform with strong marketing features. Online courses, coaching, webinars and community are just a few of the many products that you can sell through this platform.

Podia is also one of the most affordable digital content-selling platforms on the market. In fact, it might be among the lowest prices. However, it takes a percentage of the profit whenever you sell. This might be their way to offset the high price of its powerful features.

At the end of the day, Podia is an excellent tool and platform, especially for those who are more focused on the business side, such as marketers, promoters, and the like.

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Podia Features

In terms of features, Podia has loads of them.

From looking at the interface, Podia has it clean and minimal. The interface is easy to use and allows you to access all other features in just 3 clicks. In fact, it is so simple that the learning curve for using Podia’s interface is almost non-existent.

This makes it very user-friendly. There are no more complicated terms and actions needed just to reach or access something that you need or want. Podia can access almost all functions from its dashboard.

Podia allows you to upload files that will be used as building blocks for your lessons. A course can contain text, embeds and quizzes as well as coaching and files. With some imagination, you can create interesting lessons with the platform that is given to you.

Nevertheless, there are some areas where the course creator is lacking. Podia supports only a few lesson types, which is a major difference to other platforms. Furthermore, it does not have a proper assessment feature to help you monitor student performance. Best Thinkific Courses

That said, it has a very powerful embed tool that supports several platforms. Some of these websites include:

• Video hosts such as Youtube, Vimeo, and Dailymotion
• Music and podcast platforms such as s Spotify, soundcloud, and podbean
• Slideshow platforms such as speaker deck, presentation and google slides.
• Social media sites such as Twitter, TikTok and Pinterest.
• Form Builder websites like Google Forms, Typeform and Paper Form
• Coding websites such as Github and Codepen

One of the more recent additions to Podia’s courses is the ability to give certificates. This certificate feature can be viewed as an incentive/prize to complete your courses. Podia currently only offers one type of certificate. They cannot still customize and design your certificates.

Podia’s marketing focus is on the bag. It has a lot of excellent features to enhance the effectiveness of your marketing. Tools like Pre-launch, upsells, and coupons make great strategies to promote your products.

This marks Podia as an excellent choice for marketers who want to sell their products on a smaller website.

That said, not everything is perfect. In this case, Podia’s weakness is its email marketing, which only provides the basics. Although it allows you to send email broadcasts and campaigns, some of its features are missing such as split testing or personalization fields.

Also, those looking for automation features have lost their luck since Podia’s is not as advanced as some of theirs.

For payment processors, Podia has a local payment gateway. You will need to connect to your PayPal or bank accounts to pay processors. For a simpler solution, you can also integrate with Stripe and PayPal.

Your audience can use their credit cards at checkout. These usually are processed within 2 days and will be credited to your bank or PayPal account. Best Thinkific Courses

Podia Price

It is also one of the most affordable on the market in terms of pricing. The platform recently added a free plan. Although it doesn’t offer much, this plan is a great way to learn more about Podia.

Podia Pros and Cons

Pros

• Podia’s strong point is its clear and simple UI/UX. It’s very user-friendly and doesn’t require any training. It is easy to set up for users of all tech levels.

• Podia can serve many purposes and be a one-stop shop to meet all your needs. You can sell various digital products such as courses, memberships, webinars, bundles, community, and other digital downloads.

• Other than the free plan, Podia allows you to sell unlimited courses and products. That means as long as you have the energy and the idea, you can create as many pages for your courses and products as you want.

• Podia allows you to upload unlimited videos for your content. The platform provides unlimited storage and bandwidth, which is why this feature is possible. This way, you don’t need to use Vimeo or Wistia.

• Podia offers an affiliate program that you can use to reach your audience. This is only available for Shaker or Earthquaker plans.

• Despite providing only the most basic functions, the built-in email marketing tools are enough to support broadcasts and campaigns.

• Podia supports a prelaunch mode as one of its marketing features. It can create buzz around your products and get early email customer conversions. Best Thinkific Courses

• Podia does not charge any transaction fees for sales, except the free plan.

• Podia now offers a new feature that allows content creators the ability to give certificates, community, or quizzes. Even the community area can be used to create memberships.

Cons

• Their email marketing provides only the most basic functions. Especially in its email composer, which lacks personalization fields. Other features that the tool does not have include templates, drag-and-drop editor and other features.
• The platform lacks course compliance features.
• Podia does not offer many customization options. Podia does not support custom CSS/HTMl customizations. Expect to have generic-looking websites when using Podia.
• Podia does not have landing page builders and funnels. These are essential tools considering Podia’s focus in marketing.
• The free plan does not allow you to host more than one product. There is also an 8% transaction charge.
• Podia does not have any course blueprints.
• Podia only supports a few lesson types. Podia does not support certain types of lesson, such as Adobe Captivate and Articulate Storyline.
• It has some good marketing features but it is still lacking others. These include cart abandonment, downsells and order bumps.
• Podia doesn’t have a mobile app. This could limit its user base and access given how dependent the world is on tablets and smartphones. Best Thinkific Courses

Podia Summary

Overall, Podia is an acceptable platform for hosting your content. Podia is a decent platform, especially considering the price.

Many people might believe that Podia is a value-for-money company. Well, it is not entirely true. Podia is more than what you pay. With enough creativity and good ideas, you can create impressive courses and sell them at a good price.

It is still an all-in one platform, despite its limitations. It is perfect for a lot of people. Content creators, teachers, marketers, and people who target marketers. Podia will be able to serve their needs if they need to.

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Kartra Versus Thinkific

Kartra Overview

Kartra is a completely different product to the ones listed above. Scratch that, Kartra is entirely different from the other products listed in this review.

We offer a platform that allows you to sell your products, instead of creating courses. It is also a marketing platform.

In this vein, Kartra should not be treated as a separate website or your product’s website.

Rather, you should focus on its strengths and use them to sell products, services, and membership for your proper sites.

Kartra can be used to create and sell digital and physical products. It allows you to sell an unlimited number of them and different kinds of products. In fact, it also offers multiple pricing options for more flexible pricing on your part.

Kartra Features

Kartra is an entirely different beast, so we may focus on features that aren’t found in most course-building sites. Kartra might not have a course-building website.

As for the features, we already mentioned that Katra allows you to sell many products. Each account can sell unlimited quantities of products and offer them at any price.

Kartra’s focus is on lead conversion and marketing to maximize its users’ profits. One of their key features is funnel construction.

Funnels are a way for sellers to get their customers to buy their products. While Kartra does not refer to funnels as campaigns, They function similarly. Best Thinkific Courses

Kartra makes funnel construction simple. If you have previous experience in the field, you can create one yourself. Otherwise, you can have Katra do it for you through their plug-and-play campaigns that are from top industry experts.

You can share your personally-built campaigns with other Kartra members. Your campaigns can be marketed and sold to make money.

Kartra handles all the payment and billing processes needed, so you can focus on better funnels as you gain experience.

Kartra has powerful page-building capabilities. These features allow users to create product pages, checkout pages and opt-in pages. It even provides you with professionally designed templates to help you speed up the process or just start it out.

These pages can be optimized for mobile devices, tablets, and desktops. You can host these pages on your domain or on Katra itself.

That said, they are still limited in capacity and features to be considered a proper website. Even Kartra feels it themselves, as they wouldn’t allow you to host those pages in your domain otherwise.

The marketing features are to be considered as Kartra’s shining jewel. It has all that is needed for email marketing.

First, it can send broadcast messages either by email or SMS. However, this will require you to integrate with any available SMS gateways.

Kartra can also use automation to create email sequences. You can do this through its drag-and-drop visual sequence builder, and once done, and you can let it run on autopilot.

Another one that is unique to the platform is its behavior-based automation. This powerful tool allows to send emails based upon the behavior of recipients. As such, when you are done setting up the hard work, you can just sit back and relax.

Kartra Price

Kartra’s price is steep for a platform focused on marketing and lead conversions. That said, depending on what you need, the platform’s price point on its plans might be worth it. Best Thinkific Courses

After all, Kartra has some advanced features that are not found in others.

Kartra Pros and Con

Pros

• You don’t need any external marketing integrations. Kartra has it all: built-in email marketing, automation, sequence builder, and other essential features needed to perfectly market your products
• Kartra offers an automatic translation feature for its checkout pages. It is based on the user’s geographical location. In this vein, it also supports different currencies.
• Kartar also allows you to drip content and vary access to different levels if you have a membership site.
• There is A/B testing for your email content which can help you refine your automated email replies as you set them up.
• Kartra includes an agency feature that can hold multiple client accounts. This allows you to manage different websites in just a single dashboard.

Cons

• Some might feel that Kartra’s pricing is too high for the quality of what they offer
• There are not unlimited integrations available with any of the plans.
• Kartra’s interface is quite slow and might get frustrating to use at times. Best Thinkific Courses
• Even Kartra’s pages can load slow
• For beginners, it can be difficult to understand the many features.

Kartra Summary

Overall, Kartra is a powerful all-in-one platform for sales and marketing.

There are many tools and features available that will allow you to create engaging and compelling promotions and products.

That said, it isn’t a course builder and definitely not a website builder. As such, If you use Kartra, ensure that you are doing so in conjunction with a proper website page maker. This could be pretty difficult to swallow, as Kartra’s price point is pretty expensive for what it does.

However, if you take the plunge, you might just get your money’s worth and more.

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Overall, Verdict Best Thinkific Courses

Course builder websites are pretty useful when joining the industry.

As with most markets and industries, there will be a lot of platforms that will offer the service that you need. For course building and selling, there are Thinkific, Podia and Kajabi (and a bit of Kartra), as well as other platforms.

In a market-like course building, these platforms will offer almost identical services. Their differences will be minimal at best. Of course, some might excel in one aspect or another.

To find the right product for you, you must decide what direction you want to go. Find the platform that aligns with your goals. Chances are, you will find that their features will be most useful to you.